What Rex MD does

Rex MD is a direct-to-consumer telemedicine platform operated by LifeMD, Inc., focused exclusively on men's health. The platform connects male patients in all 50 U.S. states with state-licensed, board-certified providers via asynchronous online consultations (Q&A forms) with chat, email, and audio/video follow-up. Prescriptions are issued at clinical discretion and fulfilled by partner pharmacies, with medications shipped discreetly to patients' homes. The service does not accept insurance and runs on a free-initial-consultation, subscription-refill, and one-time-purchase model across more than eight therapeutic areas.

The core product surface spans erectile dysfunction (branded and generic Viagra/Sildenafil and Cialis/Tadalafil, including a daily low-dose tadalafil regimen), weight loss (Semaglutide GLP-1), testosterone therapy (Testosterone Cypionate injection, Testosterone Gel, Clomid, Sermorelin), hair loss (Finasteride), premature ejaculation (Sertraline), insomnia and sleep (Ramelteon, Doxepin), herpes breakouts (Valacyclovir), and anxiety (Beta Blockers). The technology stack is a HIPAA-compliant telemedicine platform with encrypted communications, access controls, and secure storage; AI-assisted tooling is used for clinical documentation and administrative workflows, but every clinical decision is reviewed by a qualified human provider. The platform is LegitScript certified and supported by 9 affiliated state-licensed medical professional corporations and associations (PCs/PAs) covering Southern, Atlantic, Kansas, Midwest, New England, Puerto Rico, South Central, New York, and Western regions.

Rex MD's go-to-market is fully digital and DTC: self-serve online consultation, automatic-renewal monthly subscriptions, aggressive promotional pricing (generic ED medications as low as $2 per dose with up to 95% off versus brand-name), and a lowest-price guarantee against competitors. Acquisition is driven by paid search, SEO, social media (Facebook, Twitter/X, Instagram, YouTube), affiliate/referral programs, and earned media in outlets such as Maxim, GQ, Men's Health, WebMD, and Healthline. Cumulative scale signals include 475,000+ men served, 58M+ doses prescribed and delivered, 50M+ ED tablets prescribed, and a 4.6-star "Excellent" Trustpilot rating across 3,524 verified reviews. The brand is the registered trademark of LifeMD, Inc., the corporate operator; no venture or private equity funding rounds are disclosed.

Name

Rex MD

Legal name

LifeMD, Inc. (d/b/a REX MD)

Website

https://rexmd.com

Company type

Private

Operating status

Operating

Short description

Direct-to-consumer telemedicine platform operated by LifeMD, Inc., providing online consultations and prescription medications for men's health — including erectile dysfunction, weight loss, testosterone therapy, hair loss, sleep, and anxiety — across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Men's Telehealth

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Men’s Health Prescribing + Pharmacy Delivery Platforms (HLALAIAJ)

akta.pro secondary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Men's telehealth services
• Online prescription medications
• Erectile dysfunction treatment
• Telemedicine consultations
• Weight loss medications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Prescription Medication Sales: Revenue from prescribing and fulfilling FDA-approved prescription medications including generic and branded ED medications (Viagra, Cialis), testosterone therapy, weight loss (Semaglutide GLP-1), hair loss (Finasteride), sleep aids, and other treatments. Medications are sourced from partner pharmacies and shipped directly to customers.
2. Automatic Renewal Subscriptions: Monthly refills and automatic renewal subscription program for ongoing medication needs. Customers can cancel within 12 hours of renewal date to avoid charges.
3. One-Time Product Purchases: Single purchase option for Products, with charges for the listed product price plus shipping and handling and applicable sales tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rex MD operates a fully virtual men's telemedicine platform that connects male patients with U.S. board-certified, state-licensed healthcare providers via online consultations and prescribes FDA-approved prescription medications for conditions such as erectile dysfunction, premature ejaculation, low testosterone, weight loss (GLP-1), hair loss, insomnia, herpes, and anxiety. Medications are sourced through partner pharmacies and shipped discreetly to the patient's door, serving patients in all 50 U.S. states without requiring in-person visits.

Product overview

Rex MD is a men's telehealth platform operated by LifeMD, Inc., offering a unified telemedicine service that connects male patients with U.S. board-certified, state-licensed healthcare providers via online consultations. The platform prescribes and delivers FDA-approved and FDA-cleared medications across seven therapeutic areas: Sexual Health (erectile dysfunction with branded/generic Viagra and Cialis formulations), Weight Loss (semaglutide GLP-1), Testosterone Therapy (Testosterone Cypionate injection, Testosterone Gel, Clomid, Sermorelin), Hair Loss (finasteride), Premature Ejaculation (sertraline), Insomnia & Sleep (ramelteon, doxepin), Herpes Breakouts (valacyclovir), and Anxiety (beta blockers). Medications are shipped discreetly from partner pharmacies. The service requires an online health consultation, and prescriptions are issued at the provider's clinical discretion.

Differentiator

Problem solved

Functional benefit

Products and services

• Rex MD Online Men's Health Consultation
• Generic Viagra (Sildenafil)
• Branded Viagra
• Generic Cialis (Tadalafil)
• Branded Cialis
• Daily Generic Cialis (Tadalafil)
• Semaglutide (GLP-1) Weight Loss Program
• Testosterone Cypionate
• Testosterone Gel 1.62%
• Clomid (Clomiphene)
• Sermorelin
• Finasteride
• Sertraline
• Ramelteon
• Doxepin
• Valacyclovir
• Beta Blockers

Quantifiable outcome

• 4.6/5 Trustpilot rating with 3,524 verified reviews
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K Health: DTC telemedicine platform providing online consultations, prescriptions, and weight management (including GLP-1), with overlap to Rex MD in men's health, weight loss, and asynchronous consultation flow.
• BlueChew: DTC telehealth platform focused exclusively on chewable sildenafil/tadalafil formulations for erectile dysfunction. Overlaps directly with Rex MD's flagship ED offering and subscription model, though narrower in therapeutic scope.
• Hims & Hers Health: Public men's and women's telehealth platform selling prescription treatments for ED, hair loss, weight loss (GLP-1), mental health, and primary care via direct-to-consumer online consultations. Closest comparable to Rex MD across product mix, target demographic, business model, and category leadership.
• Ro: Direct-to-consumer telehealth company operating the Roman men's health brand for ED, hair loss, testosterone, and weight management, alongside Rory (women's health) and Rory Care. Highly comparable on business model and product set.
• Lemonaid Health: Telehealth platform offering online consultations and prescription delivery across ED, hair loss, mental health, and other conditions. Comparable model to Rex MD's asynchronous consultation plus pharmacy fulfillment approach.

Emerging players

• Strut Health: Telehealth provider for ED, hair loss, and skincare offering online consultations and prescription delivery. Comparable in product scope (ED + hair) and direct-to-consumer delivery model.
• Alpha Hormones: Telehealth men's hormone and testosterone replacement therapy provider with overlap to Rex MD's testosterone program and broader male hormone optimization categories.
• Keeps: DTC men's telehealth brand focused on hair loss treatment (finasteride, minoxidil). Direct overlap with Rex MD's hair loss vertical though narrower in category scope, primarily serving younger men seeking hair retention.
• Vault Health: Men's health and hormone therapy telehealth provider, with overlap to Rex MD's testosterone program and broader men's wellness positioning.

Broad incumbents

• Teladoc Health: Large incumbent general telehealth platform providing virtual care across primary care, mental health, and chronic conditions. While broader than Rex MD, it is comparable as a national-scale telemedicine infrastructure player and a potential competitive or partnership channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RexMD
• Xtwitter.com/rexmd
• Instagraminstagram.com/rexmd
• YouTubeyoutube.com/rexmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex MD