Assaia

What Assaia does

Assaia is a Zurich-based aviation technology company founded in 2018 that applies AI and computer vision to aircraft turnaround operations at airports and airlines. Its core platform, ApronAI, uses strategically placed cameras at aircraft stands and aerobridges to generate real-time, timestamped visibility of turnaround events (fueling, loading, jet bridge movement, vehicle positioning) and to produce machine-learning-driven predictions for off-block time (POBT) and departure readiness (PRDT). Around ApronAI, Assaia has built a modular product suite including TurnaroundControl (airline and ground handler dashboard), StandManager (AI-driven gate and stand allocation optimization with a natural-language AI assistant), SafetyControl (computer-vision safety deviation detection), EmissionsControl (thermal and acoustic camera monitoring of APU usage for sustainability), and Analysis as a Service (custom dashboards and reports via PowerBI and Tableau). The platform integrates with existing airport systems including AODB, A-CDM, A-SMGCS, VMS, and digital twins.

Assaia sells through enterprise field sales to airport operators, airlines, and ground handlers globally, with quote-based multi-year SaaS contracts, supported by a Strategic Partner Community in which airports and airlines take equity stakes (Aeroporti di Roma, Alaska Airlines, United Airlines Ventures, GTAA, Marubeni, JetBlue Ventures, Sky VC). Deployments span 21 airports and 460 airlines monitored, including major hubs such as JFK, LHR, DXB, YYZ, SEA, BER, FCO, MUC, CPH, and Singapore Changi, with 2,039,612 turnarounds monitored on the platform and documented customer outcomes including 17% on-time-performance lifts, 5-minute ground delay reductions, 50% decreases in unsafe behavior, and 1,500,000 kg/year CO2 reductions at Seattle-Tacoma.

The business is funded by an oversubscribed $26.6 million Series B closed in December 2025 led by Armira Growth, with prior backing from Acequia Capital, Radius Capital, Intelak Hub, and equity from SPC partners. The company operates offices in Zurich, Tacoma (US), and Barsbüttel (Germany), is led by CEO Christiaan Hen with founder Max Diez as Chairman and Dmitry Chugreev as CTO, and has achieved SOC 2 Type 2, ISO 27001:2022, and GDPR compliance alongside IATA Strategic Partner and ACI World Business Partner status.

Name

Assaia

Legal name

Assaia International Ltd.

Website

https://assaia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Assaia is a Zurich-based aviation technology company that applies AI and computer vision to monitor and optimize aircraft turnaround operations, serving major international airports and airlines globally through a modular SaaS platform.

Ownership category

akta.pro rank

Product category

Aviation Operations Software

NAICS

Support Activities for Air Transportation (4881), Airport Operations (48811), Other Support Activities for Air Transportation (488190), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Airports, Flying Fields & Airport Terminal Services (4581), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Ground Handling (Ramp, Baggage, Turnaround) (THABAIAC)

akta.pro secondary industries

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Aircraft turnaround management
• Computer vision aviation
• AI gate optimization
• Apron safety monitoring
• Aviation emissions tracking

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI-Powered Turnaround Management Software: Subscription-based SaaS model providing AI-powered turnaround management solutions to airports and airlines. Pricing is enterprise/quote-based with annual or multi-year contracts.
2. Professional Services: Implementation services, training, and Analysis as a Service offerings alongside core software deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Assaia builds and sells an AI and computer-vision software platform that monitors aircraft turnaround operations on the airport apron in real time, using strategically placed cameras to detect turnaround events, predict off-block times, and surface safety, gate, and emissions insights. The platform is delivered as a modular SaaS product (ApronAI plus TurnaroundControl, StandManager, SafetyControl, EmissionsControl, and Analysis as a Service) to airports, airlines, and ground handlers on enterprise subscription contracts.

Product overview

Assaia offers a modular platform architecture centered on ApronAI as the core product, complemented by five specialized add-on modules: TurnaroundControl for airline and ground handler visibility, StandManager for gate optimization, SafetyControl for safety monitoring, EmissionsControl for sustainability tracking, and Analysis as a Service for custom analytics. The platform uses computer vision and AI to monitor and optimize aircraft turnaround operations at airports.

Differentiator

Problem solved

Functional benefit

Brands

• ApronAI: AI-powered platform providing real-time visibility and predictive alerting for aircraft turnaround operations at airports
• TurnaroundControl
• StandManager
• SafetyControl
• EmissionsControl
• Analysis as a Service

Products and services

• ApronAI AI and computer-vision core platform that monitors aircraft turnaround operations at airports in real time, using strategically placed cameras and computer vision to detect turnaround events (fueling, loading, jet bridge movement) and generate predictive outputs including Predicted Off-Block Time (POBT) and Predicted Ready Time (PRDT). Sold as the foundation layer to airports, airlines, and ground handlers.
• TurnaroundControl Specialized interface that maximizes on-time performance for airlines and ground handlers by providing full visibility and control over the turnaround process, with color-coded status widgets, real-time alerts, integration with external data such as boarding progress and bag scanning, and departure coordination capabilities.
• StandManager Next-generation stand and gate management solution that optimizes stand and gate planning using predictive analytics, automated optimization, and flexible user-defined rules. Combines real-time data with AI to support data-driven stand allocation, dynamic buffer management, and an AI assistant for conflict resolution. Includes integration with AODB and A-CDM.
• SafetyControl Computer vision-powered product that detects unsafe situations and SOP deviations on the ramp (e.g., aerobridge not fully parked) and provides real-time visibility with color-coded safety indicators, alerting agents when unsafe behavior is observed in order to enable proactive accident prevention.
• EmissionsControl AI-powered technology that provides real-time monitoring of Auxiliary Power Unit (APU) engine usage using thermal and acoustic cameras, enabling airports to ensure regulatory compliance, reduce carbon emissions, mitigate noise pollution, and compare APU usage against GPU and PCA availability to identify sustainability breaches.
• Analysis as a Service Customized consulting and analytics service in which Assaia's aviation analysts collaborate with customers to develop tailored data assets — including dashboards, periodic reports, scorecards, and ad-hoc analyses — delivered on PowerBI and Tableau, with access to anonymized benchmark metrics and direct API/UI data exports.

Quantifiable outcome

• 17% increase in on-time performance
• +7 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Dubai AirportscoreStrategic or Co-development PartnerCollaboration to implement AI-powered turnaround management solution at Dubai International (DXB), the world's busiest airport for international passengers.
• Heathrow AirportflagshipStrategic or Co-development PartnerStrategic collaboration with IAG and Assaia across 116 gates at Terminals 2, 3, and 5 to make aircraft ground operations faster, smarter and more seamless.
• IAG (International Airlines Group)flagshipStrategic or Co-development PartnerBritish Airways owner partnering with Assaia for AI-powered turnaround management. IAG has also established a €200M corporate venture fund and runs the IAGi Accelerator program.
• Aeroporti di RomaflagshipStrategic or Co-development PartnerOperator of Rome's airports joined Assaia's Strategic Partner Community (SPC) via ADR Ventures investment. Using Assaia for airside video analytics as part of their 'Runway to the Future' innovation program.
• IAGi AcceleratorcoreGTM or Marketing PartnerInternational Airlines Group's 10-year accelerator program where Assaia is a successful partnership example, seeking AI and drone technology startups.
• Alaska AirlinesflagshipStrategic or Co-development Partner5th largest US airline joined Assaia's SPC, collaborating on development of AI-based technology. Assaia celebrated 1 million turnarounds with Alaska at SEA.
• United AirlinesflagshipStrategic or Co-development PartnerUnited is Assaia's launch collaborator for StandManager and uses TurnaroundControl as foundation for 'United Next' growth plan.
• JetBlue VenturescoreStrategic or Co-development PartnerJetBlue's venture arm partnered with Assaia to improve efficiency and safety of the airport environment.
• GTAA (Greater Toronto Airport Authority)flagshipStrategic or Co-development PartnerSPC partner that hosted Assaia's inaugural User Conference. Using TurnaroundControl paired with A-CDM initiative.
• Copenhagen Airport (CPH)coreStrategic or Co-development PartnerFirst airport globally to deploy EmissionsControl across majority of its stands for real-time APU monitoring. Partnership includes Total Airport Management collaboration with Smarter Airports.
• MarubenicoreStrategic or Co-development PartnerJapanese conglomerate joined Assaia's SPC to revolutionize ground handling across Southeast Asia.
• FraportcoreStrategic or Co-development PartnerGerman airport operator (Frankfurt Airport) partnered with Assaia and zeroG to develop 'seer' system for turnaround tracking. Fraport examining deployment across its airport network including Ljubljana.
• Munich AirportcoreStrategic or Co-development PartnerCompleted successful test of radar technology to reduce CO2 emissions with Assaia. Rolling out ApronAI for enhanced operations.
• AenacoreStrategic or Co-development PartnerSpanish airport operator co-founded 'Airports for Innovation' global network with Aeroporti di Roma, attracting 280+ startup proposals from 36 countries.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SITA: Global aviation IT giant providing airport management, operations and passenger processing solutions across virtually every major hub — a broad incumbent whose portfolio overlaps with Assaia's airport operations focus.
• Amadeus: Global travel technology leader whose Airport IT division (formerly UFIS Airport Solutions) provides operations, flight information and resource management — competes with Assaia for the same enterprise contracts at major airports.
• Collins Aerospace: Major aerospace and avionics incumbent with airport operations and ARINC product lines, including ground operations and flight ops tools — adjacent competitor with the scale to bundle against Assaia.

Others

• Vanderlande: Airport logistics specialist (baggage handling, passenger screening, airside solutions) that competes indirectly for the same airport modernization budgets and increasingly overlaps with apron/ramp operations.
• Daifuku: Global materials-handling and airport systems provider offering baggage handling, security and airside automation — competes for capital budgets at the same airports Assaia targets.

Direct peers

• Damarel Systems International: UK-based provider of turnaround management software (FlightDec, Equator) for airlines, airports, and ground handlers — overlapping closely with Assaia's ApronAI and TurnaroundControl offerings.
• INFORM GmbH: German software vendor whose groundStar product directly competes with Assaia's ApronAI/TurnaroundControl by providing AI-driven ground handling and turnaround optimization for airlines, airports, and ground handlers globally.
• ARC (formerly Veovo / Arcube): Airport operations platform combining passenger flow forecasting, stand/gate planning and AI analytics — direct competitor to Assaia's StandManager and broader airport operations suite.

Emerging players

• AeroCloud: Cloud-native airport management platform focused on common-use passenger processing and operational intelligence for regional and mid-size airports — competes for budget share against Assaia's airport customer base.
• TAV Technologies: Airport IT subsidiary of TAV Airports offering integrated airport operations, A-CDM and resource management platforms — competes with Assaia for the same airport operations budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assaia
• Xx.com/AssaiaApronAI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assaia