What Camplify does

Camplify is a peer-to-peer RV rental marketplace that connects owners of campervans, motorhomes, caravans, and camper trailers with holidaymakers seeking road trip accommodation. Founded in 2015 in Newcastle, Australia by Justin Hales, the company operates the largest such platform in Australia with 21,000+ RVs listed by 11,000+ owners and 270,000+ completed trips to date. The platform extends internationally through wholly-owned subsidiaries in New Zealand, the United Kingdom, and Spain (all under the Camplify brand) and in Germany, Netherlands, and Austria (under the PaulCamper brand, acquired in October 2022 for approximately $47.6M USD).

The platform is built around a web and mobile (iOS/Android) marketplace that enables self-serve listing, search, booking, secure payment processing (Adyen integration supporting Visa, Mastercard, AMEX, Google Pay, Apple Pay), KYC identity verification, and integrated insurance/roadside assistance (MyWay Mutual providing $20M public liability). The product surface has expanded to eight vehicle categories including campervans, motorhomes, caravans, hybrid/expander caravans, pop-top and hard floor camper trailers, rooftop tent 4WDs, and tow vehicle hire, with pricing ranging from $50-$350+ per day.

Camplify's business model is a transactional marketplace taking a 10.5% booking fee from hirers and a 16% commission from owners on completed bookings, with additional service fees and delivery charges set by owners. The company targets dual customer segments: supply-side individual RV owners seeking to monetize idle assets (averaging $880 per first booking, with $30M+ paid to owners cumulatively), and demand-side consumer personas including families, couples, grey nomads, budget travelers, van lifers, and international visitors. Vertical integration into membership tiers (Premium/Flexible/Personal), the Club Camplify loyalty program, and the MyWay Mutual insurance product provide revenue diversification beyond pure transaction fees. Camplify is listed on the Australian Securities Exchange (ASX) and reported FY2024 revenue of approximately A$41 million.

Name

Camplify

Legal name

Camplify Co (Australia) Pty Ltd

Website

https://camplify.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Camplify is a publicly-listed peer-to-peer RV rental marketplace operating in Australia, New Zealand, UK, Spain, Germany, Netherlands, and Austria. It connects 11,000+ owners of 21,000+ campervans, motorhomes, and caravans with holidaymakers, charging 16% owner commission and 10.5% hirer booking fees.

Ownership category

akta.pro rank

Product category

Peer-to-Peer RV Rental Marketplace

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD)

akta.pro secondary industry

Long-Term / Seasonal RV Rentals (THADAIAF)

Keywords

• Peer-to-peer RV rentals
• Campervan hire platform
• Caravan sharing marketplace
• Motorhome rental network
• RV sharing community

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Owner Commission: Camplify charges RV owners a 16% commission on completed bookings. Owners set their own daily rates and can earn up to $10,000+ per year sharing their vehicle.
2. Hirer Booking Fee: Hirers pay a 10.5% booking fee on the daily hire rate and optional extras. This covers 24/7 nationwide roadside assistance, payment security, and Camplify customer support.
3. Service Fees: Owners may set service fees to cover general maintenance and upkeep of their vehicles, collected per booking.
4. Delivery Charges: Owners who offer delivery services can charge delivery fees to hirers, set at the owner's discretion based on distance and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Camplify operates a peer-to-peer online marketplace that connects individual owners of campervans, motorhomes, caravans, and camper trailers with travellers seeking short-term RV hire. The platform provides vehicle search, booking, secure payment processing, identity verification, and bundled damage protection and 24/7 roadside assistance for each rental. Camplify monetizes through a 16% commission on completed owner bookings and a 10.5% booking fee on hirer transactions across Australia, New Zealand, UK, Spain, Germany, Netherlands, and Austria.

Product overview

Camplify operates as a peer-to-peer RV rental marketplace platform. The core offering consists of the Camplify platform (available in Australia, New Zealand, UK, and Spain) and the acquired PaulCamper brand (operating in Germany, Netherlands, and Austria). The platform facilitates rental transactions between RV owners and holidaymakers, offering eight distinct RV categories: campervans, motorhomes, caravans, hybrid/expander caravans, pop-top camper trailers, hard floor camper trailers, rooftop tent 4WDs, and tow vehicles. The ecosystem includes membership tiers (Premium, Flexible, Personal, BYO), damage protection through MyWay Mutual, 24/7 roadside assistance, a loyalty program (Club Camplify), and an online merchandise store. The platform charges a 10.5% booking fee from hirers and takes a 16% commission from owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Camplify Peer-to-Peer RV Marketplace Online marketplace operating in Australia, New Zealand, UK, and Spain that connects 11,000+ owners of campervans, motorhomes, and caravans with travellers seeking short-term RV hire. Lists 21,000+ RVs and includes bundled damage protection and 24/7 roadside assistance on every booking.
• PaulCamper German peer-to-peer RV rental marketplace acquired by Camplify in October 2022 for approximately $47.6 million (EUR 30.88 million). Operates in Germany, Netherlands, and Austria under the PaulCamper brand with 12,000+ RVs and local leadership (CEO Dirk Fehse).
• MyWay Mutual Damage Protection Damage protection and liability coverage specifically designed for peer-to-peer RV sharing, provided through MyWay Mutual Holdings Limited. Includes $20 million public liability protection and is available to Camplify Premium, Flexible, and Personal Members.
• Roadside Assistance 24/7 nationwide roadside assistance included with all Camplify bookings. Covers breakdown events including flat batteries, tyre changes, small engine problems, and towing due to RV faults. Capped at $3,000 per membership year per RV.
• Club Camplify Community loyalty program for Camplify users offering benefits and exclusive deals for members.
• Camplify Online Store Online store for purchasing products to complement RV hire, including camping equipment and accessories.

Quantifiable outcome

• Owners can earn up to $10,000-$20,000 per year sharing their RV
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PaulCamper GmbHcoreStrategic or Co-development Partner · 2 December 2022Camplify Holdings Limited completed the acquisition of PaulCamper GmbH, a Berlin-based peer-to-peer RV rental marketplace operating primarily in Germany, Netherlands, and Austria. The acquisition added 12,000 RVs to Camplify's inventory and aims to strengthen presence in Europe. The deal was valued at approximately $47.6 million (30.88 million euros) in cash and stock, with an additional 5.47 million euros for growth initiatives and insurance expansion. PaulCamper's brand and team remain post-acquisition, with Dirk Fehse continuing as CEO.
• MyWay Mutual Holdings LimitedcoreStrategic or Co-development PartnerMyWay Mutual provides MyWay Protect damage protection coverage for all Camplify Premium, Flexible, and Personal Members. The mutual structure provides damage protection and liability coverage specifically designed for peer-to-peer RV sharing. Camplify Premium, Flexible, and Personal Members are entitled to membership of MyWay Mutual Holdings Limited.
• AdyencoreTechnology or IntegrationAdyen provides identity verification (KYC) services for Camplify to comply with Australian financial regulations and prevent fraud. The verification process confirms that persons or entities receiving payments are legitimate account holders. Adyen also handles secure payment processing.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hipcamp: US-based marketplace connecting campers with private land and outdoor stays. Comparable marketplace business model and travel segment focus but emphasizes land/stay rentals rather than RV rentals; represents an adjacent P2P outdoor experience platform.

Direct peers

• Yescapa: European peer-to-peer RV and campervan rental marketplace operating across France, Spain, Germany, UK, and other European countries. Direct competitor to Camplify's PaulCamper brand in continental Europe with similar P2P model and insurance integration.
• RVshare: Leading US-based peer-to-peer RV rental platform. Closest direct competitor in business model, customer segments, and value proposition; complements Camplify geographically and serves as the benchmark for the P2P RV category globally.
• Outdoorsy: North America's largest peer-to-peer RV rental marketplace connecting RV owners with renters. Directly comparable to Camplify in marketplace model, target customers, and category focus, though operating primarily in the US and Canada.
• Mighway: Peer-to-peer RV and campervan rental platform operated by Tourism Holdings Limited in New Zealand. Direct competitor in the New Zealand market with similar P2P marketplace model targeting private RV owners and holiday renters.

Broad incumbents

• Airbnb: Global peer-to-peer accommodation marketplace. Camplify is explicitly described as 'an Airbnb for caravans'; Airbnb represents the broad marketplace model Camplify operates within and is a potential horizontal expansion threat.
• Cruise America: Largest traditional RV rental company in North America with company-owned fleet. Comparable in customer segment and product category but uses asset-heavy model versus Camplify's marketplace approach.
• Wicked Campers: Australian and New Zealand campervan rental company known for budget-friendly unconventional vans. Comparable in product category and target segment (younger travelers, budget road-trippers) but operates owned-fleet rather than marketplace model.
• Tourism Holdings Limited (THL): New Zealand-based global RV rental and tourism company (ASX/NZX-listed). Operates traditional RV rental brands (Maui, Britz, Mighty) alongside RV sales; comparable customer segment but asset-heavy incumbent model.
• Apollo Tourism & Leisure: Australia's largest traditional RV rental and sales company. Comparable to Camplify in customer base and product offering but uses a fleet ownership model rather than P2P marketplace; represents the legacy incumbent Camplify is disrupting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoXgPTLjSdmAwwMyyXNki9A
• Facebookfacebook.com/camplify
• LinkedInlinkedin.com/company/camplify
• Instagraminstagram.com/camplify
• Xx.com/camplifyteam

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camplify