CamperMate
CamperMate is a mobile and web platform helping road-trippers and campervan travelers discover, plan, and book campsites, holiday parks, vehicle rentals, and activities across Australia and New Zealand.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What CamperMate does
CamperMate is a privately held, Australia- and New Zealand-focused mobile and web platform that helps road-trippers, campervan travelers, and camping enthusiasts discover, plan, and book campsites, holiday parks, vehicle rentals, and activities. Founded in 2006 by Adam Hutchinson and operated under the TripTech parent (headquartered in Australia), the platform aggregates paid and free campsites, holiday-park inventory from major ANZ chains (BIG4, NRMA, Tasman, Ingenia, TOP 10), and motorhome rentals from brands including Maui, Apollo, Camplify, Motorhome Republic, and Britz. Its product surface includes a mobile app, an itinerary planner, an AI trip-planning assistant, a deals/offers module, a curated content and blog library, and an agent-search directory, with destination content also co-produced with regional tourism bodies.
The underlying technology is a mobile-first marketplace with web parity, combining a geospatial directory of points of interest, user-generated reviews and curated lists, instant booking integrations with holiday park operators, and an AI-assisted itinerary layer. CamperMate operates a product-led growth model with no disclosed consumer subscription, monetizing primarily through three streams: (1) commission on campsite and holiday park bookings transacted through the platform, (2) listing/featured placement fees paid by holiday parks and campsites, and (3) affiliate referral fees from motorhome and vehicle hire partners. Distribution is direct-to-consumer via app and web, supplemented by partnerships with regional tourism authorities (Tourism Northern Territory, Tourism Western Australia, Tourism Noosa), travel insurance providers, and sustainability programs (Tiaki Promise). The business is bootstrapped with no disclosed funding rounds, no disclosed headcount, and no enterprise sales motion; the platform is currently limited geographically to Australia and New Zealand.
CamperMate firmographics
Firmographics- Name
- CamperMate
- Legal name
- CamperMate
- Website
- https://campermate.co.nz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- CamperMate is a mobile and web platform helping road-trippers and campervan travelers discover, plan, and book campsites, holiday parks, vehicle rentals, and activities across Australia and New Zealand.
- Ownership category
- akta.pro rank
CamperMate industry classification
Industry- Product category
- Travel Marketplace (Campsite and Road Trip Booking)
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
Keywords
Where CamperMate is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CamperMate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Commission from Bookings: CamperMate earns transaction fees from campsite and holiday park bookings made through its platform. The platform facilitates instant booking for campsites with featured listings appearing prominently.
- Listing Fees from Holiday Parks: Holiday parks and campsites pay to list their properties on the platform, with featured placements and partnerships providing visibility to CamperMate's user base.
- Affiliate Revenue from Vehicle Hire: The platform earns referral fees from motorhome and vehicle hire partners including Maui, Apollo, Camplify, and Motorhome Republic when users book through the platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CamperMate product offering
Product offeringCore offering
CamperMate operates a mobile-first campsite discovery and booking marketplace covering Australia and New Zealand, aggregating paid campsites, free campsites, and holiday parks alongside motorhome and vehicle hire partners. The platform enables individual travelers to plan road trips through an itinerary planner, discover destinations via user-curated lists and AI-powered trip planning, and book accommodations and vehicles directly through partner integrations.
Product overview
CamperMate is a unified travel companion platform serving motorhome and campervan users across Australia and New Zealand. The core product is a campsite discovery and booking platform that aggregates paid campsites, free campsites, holiday parks, and activities. The platform includes several integrated sub-products: an Itinerary Planner for building multi-day road trip schedules, a mobile app for on-the-go access, vehicle hire booking through partner integrations (Maui, Apollo, Camplify, Motorhome Republic), curated travel guides and blog content, and a deals/offers feature for partner discounts. The platform operates as a directory and booking facilitation service rather than a direct booking provider, connecting users with holiday park partners (Tasman Holiday Parks, BIG4, NRMA, Ingenia, TOP 10, and others) and activity providers.
Differentiator
Problem solved
Functional benefit
Products and services
- CamperMate Campsite Discovery & Booking Platform
Companies that use CamperMate
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
CamperMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CamperMate partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Tasman Holiday Parks (NZ)coreHoliday park accommodation partner featured on CamperMate platform. Users can find and book Tasman Holiday Parks properties in New Zealand through the platform.
- Tasman Holiday Parks (AU)coreHoliday park accommodation partner featured on CamperMate platform. Users can find and book Tasman Holiday Parks properties in Australia through the platform.
- TOP 10 Holiday ParkscoreHoliday park chain partner in New Zealand featured on CamperMate platform for accommodation listings and bookings.
- BIG4 Holiday ParkscoreMajor holiday park chain in Australia featured on CamperMate platform with integrated listings and booking capabilities.
- NRMA Holiday ParkscoreHoliday park chain in Australia featured on CamperMate platform with accommodation listings.
- Ingenia Holiday ParkscoreHoliday park chain in Australia featured on CamperMate platform with accommodation listings.
- RAC's Parks & Resorts (Western Australia)minorHoliday park partner in Western Australia featured on CamperMate platform for regional coverage.
- Hampshire Holiday Parks (AU)minorHoliday park chain in Australia featured on CamperMate platform.
- Hampshire Holiday Parks (NZ)minorHoliday park chain in New Zealand featured on CamperMate platform.
- Reflections Holiday ParksminorHoliday park chain in Australia featured on CamperMate platform for accommodation listings.
- Aspen Holiday ParksminorHoliday park chain in Australia featured on CamperMate platform.
- Maui Motorhome HirecoreMajor motorhome rental company in New Zealand featured in CamperMate's hire section. Users can book Maui vehicles directly through the platform.
- Apollo CamperVanscoreMotorhome rental company in Australia featured in CamperMate's hire section for vehicle booking integration.
- CamplifycorePeer-to-peer motorhome hire marketplace partner. Users can rent motorhomes from private owners through CamperMate's hire section.
- Motorhome RepublicminorMotorhome rental broker featured in CamperMate's hire section providing access to multiple vehicle rental options.
- BritzminorMotorhome rental company featured as tourism partner on CamperMate platform.
- Tourism NoosaminorRegional tourism body partnership for destination promotion in the Sunshine Coast region.
- Tourism Northern TerritoryminorRegional tourism body partnership for destination promotion in Australia's Northern Territory.
- Tourism Western AustraliaminorRegional tourism body partnership for destination promotion in Western Australia.
- Experience OzminorAustralian tourism experiences platform partner featured on CamperMate.
- Insure and GominorTravel insurance provider partner offering coverage options for CamperMate travelers.
- Tiaki PromiseminorNew Zealand tourism sustainability initiative partner promoting responsible travel practices.
- Qld Music TrailsminorQueensland music tourism event partnership featured on CamperMate platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
CamperMate competitors and assessment
Company assessmentDirect peers
- The Dyrt: The Dyrt is a US-focused camping marketplace with a large user-generated review and photo database and a booking layer for private and public campgrounds. It is directly comparable to CamperMate in terms of content-led discovery and monetization through bookings.
- AllStays: AllStays provides a directory and app of campgrounds, RV parks, and overnight stops across the US and Canada. It is a content-led, app-first competitor comparable to CamperMate's free + paid campsite discovery experience.
- WikiCamps: WikiCamps is the closest ANZ-specific competitor to CamperMate, offering a user-generated database of campsites (free and paid), caravan parks, and points of interest across Australia and New Zealand. Both platforms compete for the same road-trip and motorhome traveler audience with very similar feature sets.
Emerging players
- Roadsurfer: Roadsurfer is a major European campervan rental and road-trip platform that combines vehicle hire with campsite content. While primarily a rental operator rather than a marketplace, it overlaps with CamperMate's hire-integration strategy.
- Indie Campers: Indie Campers is a global campervan rental brand with a strong digital booking platform and curated road-trip content. It competes with the vehicle-hire side of CamperMate's offering and represents the kind of integrated hire-plus-content player CamperMate partners with.
- Camplify: Camplify is an ANZ peer-to-peer motorhome hire marketplace and is already a CamperMate integration partner. It is comparable as a complementary marketplace platform serving the same road-trip traveler segment, with overlapping audience and booking flows.
Regional players
- Hipcamp: Hipcamp is the leading US-focused marketplace for camping, RV sites, and glamping, connecting travelers with private landowners and small operators. It is a direct analogue to CamperMate's marketplace model but operates exclusively in North America, making it a regional rather than direct competitor.
- Campspot: Campspot is an online marketplace and booking platform for private campgrounds and RV resorts in North America. It is comparable to CamperMate's booking/listing functionality but focuses on premium private campgrounds rather than free and mixed-use sites.
Broad incumbents
- ReserveAmerica: ReserveAmerica is a long-established US reservation platform for federal, state, and private campgrounds. It is comparable to CamperMate as a campsite booking marketplace but operates at much greater scale across public and private supply.
Others
- Tourism Australia: Tourism Australia is the national tourism body that promotes Australia to domestic and international travelers and is an adjacent ecosystem participant. It overlaps thematically with CamperMate's destination content and partnerships but is not a direct commercial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CamperMate social profiles
Digital presenceCamperMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
CamperMate leadership team
Management profileNumber of profiles
Profiles1 record
CamperMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CamperMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CamperMate
What does CamperMate do?
CamperMate operates a mobile-first campsite discovery and booking marketplace covering Australia and New Zealand, aggregating paid campsites, free campsites, and holiday parks alongside motorhome and vehicle hire partners. The platform enables individual travelers to plan road trips through an itinerary planner, discover destinations via user-curated lists and AI-powered trip planning, and book accommodations and vehicles directly through partner integrations.
Is CamperMate a public or private company?
CamperMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CamperMate founded?
CamperMate was founded in 2006.
Where is CamperMate based?
CamperMate is headquartered in Sydney, Australia, in the Oceania region.
How does CamperMate make money?
Three revenue lines are on record. Commission from Bookings are the primary driver. The others are listing Fees from Holiday Parks and affiliate Revenue from Vehicle Hire.
Who are CamperMate's main competitors?
Direct peers on record are The Dyrt, AllStays and WikiCamps. Emerging players are Roadsurfer, Indie Campers and Camplify. Regional players are Hipcamp and Campspot. ReserveAmerica is listed as a broad incumbent. Tourism Australia is listed as an others.
Does CamperMate have an API?
No public API is recorded for CamperMate.
What industry is CamperMate in?
CamperMate's product category is Travel Marketplace (Campsite and Road Trip Booking). Its primary akta.pro industry code is THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 721211 and its SIC code is 7000.