Freepik Company
Freepik Company (DBA Magnific) is a Málaga-based AI creative platform offering image, video, audio, and 3D generation tools over a 250M+ asset library, serving 1M+ individual creatives, agencies, and enterprises globally via subscription and API.
- Company typePrivate
- Founded2010
- HeadquartersMálaga, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Freepik Company does
Freepik Company S.L.U., operating commercially as Magnific, is a Málaga, Spain-headquartered private company founded in 2010 that has evolved from a stock content marketplace into a unified AI creative platform. It serves individual creatives, agencies, studios, and large enterprises with a horizontally scoped suite of generative and editing tools spanning image, video, audio, and 3D content, layered over a licensed stock library of more than 250 million assets (photos, vectors, illustrations, icons, 3D, video, audio, templates, mockups, fonts) accumulated over 15 years.
The platform is built as an orchestration layer atop 40+ third-party generative AI models — including OpenAI GPT 2, Google Veo 3, Flux 2, Runway Gen 4.5, Kling 3, ElevenLabs, Minimax, and Wan — exposed through a credit-based consumption model. Proprietary components include a node-based collaborative canvas called Spaces, configurable Agents with persistent memory and brand knowledge bases, and Model Context Protocol (MCP) integration that makes the platform callable from Claude, ChatGPT, Cursor, and other AI assistants. Distribution is anchored by native plugins for Figma, Adobe Creative Cloud (Illustrator, Photoshop, After Effects, Premiere Pro, InDesign), Final Cut Pro, DaVinci Resolve, and Microsoft Office, embedding Magnific at the user's primary workstation.
Monetization combines freemium and credit-based individual subscriptions, Business plans for teams and agencies with shared credits and collaborative workflows, and annual Enterprise contracts offering unlimited users, custom SSO, legal indemnification, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2). Go-to-market is dual-track: a product-led self-serve funnel that has scaled to 1M+ subscribers, overlaid with a dedicated enterprise sales motion targeting mission-critical creative buyers such as Coca-Cola, Ogilvy, R/GA, Guess, Delivery Hero, NuBank, Job & Talent, and Wonder. No venture funding, parent company, or financial disclosures are evidenced in the source data, and the legal entity remains the original Freepik Company S.L.U. structure.
Freepik Company firmographics
Firmographics- Name
- Freepik Company
- Legal name
- Freepik Company S.L.U.
- Website
- https://freepikcompany.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Freepik Company (DBA Magnific) is a Málaga-based AI creative platform offering image, video, audio, and 3D generation tools over a 250M+ asset library, serving 1M+ individual creatives, agencies, and enterprises globally via subscription and API.
- Ownership category
- akta.pro rank
Freepik Company industry classification
Industry- Product category
- AI Creative Software Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Freepik Company is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Markets served
Freepik Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Plans (Individual/Business): Credit-based subscription tiers with monthly or annual billing. Individual plans provide access to AI tools and stock assets. Business plans add collaborative features, shared credits, and team workflows.
- Enterprise Plans: Full-scale AI solutions for global organizations with unlimited users, custom SSO, dedicated support, legal indemnification, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2).
- API/MCP Credits: Usage-based consumption of AI capabilities through API endpoints for image generation, video generation, audio processing, and stock asset access. Billed based on credit usage.
- Freemium Access: Free tier available for individual users to explore basic AI generation capabilities, with upsell to paid plans for expanded features and higher usage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Plan - For creative teams and agencies |
| Subscription | Annual | Enterprise Plan - For organizations with mission-critical creative needs |
| Freemium | Monthly | Individual/Freemium - Self-serve AI creative tools |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Freepik Company product offering
Product offeringCore offering
Freepik Company (operating as Magnific) operates a unified AI creative platform that integrates 40+ generative AI models for image, video, audio, and 3D content creation alongside a 250M+ licensed stock asset library. The platform offers collaborative workflows via a node-based canvas (Spaces), customizable AI Agents with persistent brand knowledge bases, and native plugins for Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office, with credit-based subscription plans for individuals, businesses, and global enterprises.
Product overview
Magnific (formerly Freepik) is a unified AI creative platform offering a comprehensive suite of tools across image, video, audio, and 3D generation. The platform integrates 40+ AI models including GPT 2, Veo 3, Flux 2, Runway Gen 4.5, Kling 3, ElevenLabs, and others. The core products include AI Image Generator, AI Video Generator, AI Voice Generator, Spaces (collaborative node-based canvas), and Agents (customizable AI workers). Additional tools include image upscaling/editing, background removal, relighting, 3D scene generation, sound/music generation, and 250M+ licensed stock assets. The platform supports plugins for Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office, plus MCP integration for AI agents like Claude and ChatGPT. The platform targets creatives, enterprises, agencies, and studios with Business and Enterprise pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Image Generator Generative AI tool that creates top-quality images using multiple leading AI models, targeting creatives, agencies, and enterprises for image-based content production.
- AI Video Generator Generative AI video creation tool that produces videos from text, images, or both with motion control, used for ads, content, and film production.
- AI Voice Generator (Text to Speech) AI text-to-speech tool that converts text into natural speech in any voice, including voice cloning and lip sync, targeting video producers, marketers, and content creators.
- AI Image Upscaler AI image enhancement tool that upscales images up to 10K resolution with preserved real detail, used by photographers, designers, and print producers.
- AI Video Upscaler AI video enhancement tool that upscales video quality and resolution, used for cinematic work and campaign production.
- Spaces Node-based collaborative canvas where teams build, automate, and reproduce AI creative workflows, wiring together tools, models, and content with shared state.
- Agents Customizable AI agents with knowledge bases and persistent memory that learn brand books and references to autonomously execute creative tasks inside the Spaces canvas.
- MCP (Model Context Protocol) Model Context Protocol integration that lets developers and AI agents invoke the entire Magnific platform from external AI environments such as Claude, ChatGPT, and Cursor.
- Plugins Native plugin suite integrating Magnific AI capabilities directly inside Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office.
- Stock Library Licensed stock asset library of 250M+ photos, vectors, illustrations, icons, 3D models, video, audio, templates, mockups, and fonts available via subscription and Stock API.
- Magnific APIs (Image, Video, Audio, Stock) Developer APIs for programmatic access to image generation, video generation, audio generation, and the 250M+ stock asset library, billed by credit consumption.
- AI Photo Editor AI-powered photo editing tool for retouching, adjusting, and refining photos in seconds, targeted at designers, marketers, and photographers.
- AI Background Remover AI computer vision tool that removes any background from images in one click, used by designers, e-commerce teams, and photographers.
- AI 3D Model Generator AI 3D generation tool that creates 3D models and scenes from images or text for game, product, and visual production workflows.
- AI Icon Generator AI icon generation tool that produces consistent icon sets for UI design, branding, and presentations.
- Sound Effect Generator AI sound effect generator that creates audio effects for video, games, and multimedia projects.
- Music Generator AI music generator that produces music tracks for videos, backgrounds, and creative projects.
- Enterprise Plan Enterprise subscription tier offering unlimited users, flexible credits, parallel generations, custom SSO, legal indemnification, dedicated support, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2).
- Business Plan Subscription tier for creative teams and agencies with shared credits, collaborative Spaces workflows, and access to all AI models, billed monthly with no seat limits.
Quantifiable outcome
- 1M+ subscribers across creatives, enterprises, agencies, and studios
- +3 more outcomes
Companies that use Freepik Company
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Freepik Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature6 records
Freepik Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- FigmacoreNative Figma plugin enabling users to generate, upscale, and edit images directly within Figma without leaving their design workflow. Available for download.
- Adobe Creative CloudcoreNative plugins for Adobe Illustrator, Photoshop, After Effects, Premiere Pro, and InDesign enabling AI creative capabilities within the Adobe ecosystem.
- Final Cut ProcoreNative Final Cut Pro plugin for macOS enabling AI video editing capabilities within Apple's professional video editing software.
- DaVinci ResolvecoreNative DaVinci Resolve plugin for macOS enabling AI video upscaling and editing within Blackmagic Design's professional color grading and video editing software.
- OpenAI (GPT 2)coreIntegration of OpenAI's GPT 2 image generation model as one of the 40+ AI models available on the Magnific platform.
- Google (Veo 3)coreIntegration of Google's Veo 3 video generation model as part of the multi-model AI platform offering.
- RunwaycoreIntegration of Runway Gen 4.5 video generation model into the Magnific platform's AI model portfolio.
- ElevenLabscoreIntegration of ElevenLabs voice and audio generation capabilities for text-to-speech, voice cloning, and sound generation.
- MinimaxcoreIntegration of Minimax (Hailuo 2.3) video generation model into the platform's AI model offerings.
- Flux (Black Forest Labs)coreIntegration of Flux 2 Pro image generation model as one of the available AI models on the platform.
- Kling (Kuaishou)coreIntegration of Kling 3 video generation model into the platform's AI video capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Freepik Company competitors and assessment
Company assessmentDirect peers
- Canva: Canva's Magic Studio offers generative image, video and design tools to a similar SMB-to-enterprise creative audience with subscription pricing. Direct overlap in target buyer (marketing teams, agencies, individuals), business model (PLG subscription with team tiers) and product surface (design + AI generation + stock).
- Shutterstock: Shutterstock combines a large licensed stock library (photos, video, music, 3D) with a generative AI creative platform and enterprise APIs — the closest direct comparison to Magnific's stock-plus-AI hybrid model. Comparable enterprise buyer base (advertising, media, agencies) and overlapping stock + generation offering.
Broad incumbents
- Getty Images:
- Adobe: Adobe bundles generative AI (Firefly) and a massive stock library (Adobe Stock) directly into Creative Cloud — the dominant incumbent that Magnific positions against via plugins and multi-model routing. Same target customer (creative professionals, agencies, enterprises) and overlapping product surface across image, video and audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Freepik Company social profiles
Digital presenceFreepik Company compliance and trust
Trust signalCompliance3 records
Freepik Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freepik Company leadership team
Management profileNumber of profiles
Freepik Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Freepik Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freepik Company M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freepik Company
What does Freepik Company do?
Freepik Company (operating as Magnific) operates a unified AI creative platform that integrates 40+ generative AI models for image, video, audio, and 3D content creation alongside a 250M+ licensed stock asset library. The platform offers collaborative workflows via a node-based canvas (Spaces), customizable AI Agents with persistent brand knowledge bases, and native plugins for Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office, with credit-based subscription plans for individuals, businesses, and global enterprises.
Is Freepik Company a public or private company?
Freepik Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freepik Company founded?
Freepik Company was founded in 2010. It employs 501 to 1,000 people.
Where is Freepik Company based?
Freepik Company is headquartered in Málaga, Spain, in the Europe region.
How does Freepik Company make money?
Four revenue lines are on record. Subscription Plans (Individual/Business) is the primary driver. The others are enterprise Plans, API/MCP Credits and freemium Access.
Who are Freepik Company's main competitors?
Direct peers on record are Canva and Shutterstock. Broad incumbents are Getty Images and Adobe.
Does Freepik Company have an API?
Yes. Magnific offers multiple APIs: Image API (generate images with multi-image references), Video API (static image to dynamic video with motion control for ads, content, and film), Audio API (text to speech, voice cloning, lip sync, and sound generation), and Stock API (access 250M+ licensed assets). All APIs run on credits like the rest of the plan. MCP (Model Context Protocol) is also available for connecting Magnific from any AI agent. Developer documentation is at www.magnific.com/api.
What industry is Freepik Company in?
Freepik Company's product category is AI Creative Software Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.