Strive Enterprises
Strive, Inc. — formed via Strive Enterprises' merger with Asset Entities Inc. in September 2025 — is a Nasdaq-listed Bitcoin treasury company that raises public equity to acquire and hold Bitcoin, targeting institutional and retail cryptocurrency investors.
- Company typePublic
- Founded-
- HeadquartersCanonsburg, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Strive Enterprises does
Strive Enterprises, Inc. completed a reverse merger with Asset Entities Inc. on September 12, 2025, forming Strive, Inc., a publicly traded company listed on Nasdaq. Under its new structure, the company's core business is operating as a Bitcoin treasury vehicle: it raises equity financing in the public markets and deploys the proceeds to acquire Bitcoin, holding it on the corporate balance sheet with the stated goal of building the first major publicly traded Bitcoin treasury on a major U.S. exchange. The revenue model centers on Bitcoin price appreciation and potential yield generated from Bitcoin holdings, rather than sales of products or services to discrete customers; distribution is achieved through Nasdaq, giving both institutional and retail investors exposure to Bitcoin via a regulated, exchange-traded equity.
The legacy Strive Enterprises entity, per its firmographics, was a small (1-10 employees) for-profit business headquartered in Canonsburg, United States, operating the Strive Fit brand of exercise equipment aimed at engaging trainees in workouts. That operating line appears to have been wound down: the StriveFit.com domain is currently listed for sale on HugeDomains at $23,895, consistent with abandonment of the consumer fitness equipment business in favor of the new treasury strategy. No products, certifications, patents, integrations, or management team details are disclosed for the post-merger entity beyond the public listing and Bitcoin treasury mandate.
Strategically, the company targets institutional investors and the broader cryptocurrency market, with stated competitive advantages of first-mover brand recognition in the Nasdaq-listed Bitcoin treasury category and a capital base of approximately $1.5 billion in potential financing. The merger closed alongside an equity raise of approximately $750 million, with up to ~$1.5 billion in total potential proceeds earmarked for Bitcoin purchases. There is no disclosed operating headcount, sales motion, pricing model, or end-customer base for the new entity; the go-to-market is effectively the Nasdaq public market itself.
Strive Enterprises firmographics
Firmographics- Name
- Strive Enterprises
- Legal name
- Strive Enterprises, Inc.
- Website
- https://strivefit.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strive, Inc. — formed via Strive Enterprises' merger with Asset Entities Inc. in September 2025 — is a Nasdaq-listed Bitcoin treasury company that raises public equity to acquire and hold Bitcoin, targeting institutional and retail cryptocurrency investors.
- Ownership category
- akta.pro rank
Strive Enterprises industry classification
Industry- Product category
- Corporate Bitcoin Treasury
- NAICS
- Open-End Investment Funds (525910), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Sector & Thematic Mutual Funds (FSAAAEAJ)
Keywords
Where Strive Enterprises is headquartered
LocationHeadquarters
- HQ city
- Canonsburg
- HQ country
- United States
- HQ region
- North America
Markets served
Strive Enterprises business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bitcoin Treasury Operations: The company raises equity financing and uses proceeds to purchase Bitcoin, building a corporate treasury. Revenue model centers on Bitcoin appreciation and potential yield from Bitcoin holdings.
Go-to-market motion1 record
Distribution channels1 record
Strive Enterprises product offering
Product offeringCore offering
Strive, Inc. is a publicly traded Bitcoin treasury company that raises equity financing and uses the proceeds to purchase and hold Bitcoin on its corporate balance sheet. Following the September 2025 merger between Strive Enterprises, Inc. and Asset Entities Inc., the company finalized approximately $750 million in equity (with potential proceeds of about $1.5 billion) specifically to build what it describes as the first major Bitcoin treasury among publicly traded entities on Nasdaq.
Differentiator
Problem solved
Functional benefit
Products and services
- Strive, Inc. Common Stock (Nasdaq: NA) Publicly traded equity shares giving institutional and retail investors exposure to a corporate Bitcoin treasury strategy; shares are accessible through standard brokerage accounts on the Nasdaq exchange.
Companies that use Strive Enterprises
Customer profileIdeal customer profiles2 records
Strive Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strive Enterprises partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Asset Entities Inc.coreAsset Entities Inc. merged with Strive Enterprises to form Strive, Inc., a new publicly traded entity on Nasdaq. The merger combined both companies to create a Bitcoin treasury company with approximately $1.5 billion in financing for Bitcoin purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Strive Enterprises competitors and assessment
Company assessmentDirect peers
- Marathon Digital Holdings: Marathon Digital is a publicly traded Bitcoin-focused company that both mines and holds Bitcoin on its balance sheet, making it a directly comparable exposure vehicle to Strive's treasury model.
- CleanSpark: CleanSpark is a publicly traded Bitcoin mining company with significant BTC holdings, providing a comparable public-market vehicle for Bitcoin price exposure.
- MicroStrategy (Strategy): MicroStrategy pioneered the corporate Bitcoin treasury model and is the most direct comparable to Strive Inc.'s strategy of raising public equity to acquire and hold Bitcoin on the balance sheet.
- Riot Platforms: Riot Platforms is a publicly traded Bitcoin miner with material BTC holdings, providing investors with Bitcoin price exposure through a public equity vehicle, similar to Strive's treasury approach.
- Hut 8 Corp. Hut 8 is a publicly traded Bitcoin miner and treasury holder with material BTC holdings, serving as a public equity vehicle for Bitcoin exposure similar to Strive.
Broad incumbents
- Coinbase Global: Coinbase is the largest US-regulated crypto exchange and holds Bitcoin on its balance sheet, providing another publicly traded vehicle for institutional Bitcoin exposure.
- Block Inc. (formerly Square): Block has historically held Bitcoin as a treasury asset and operates the Cash App Bitcoin product, making it a broader incumbent with overlapping BTC treasury exposure.
Emerging players
- Semler Scientific: Semler Scientific has adopted a Bitcoin treasury strategy similar to Strive, accumulating BTC on its balance sheet as a publicly traded vehicle. It is a closely analogous emerging Bitcoin treasury company.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Strive Enterprises social profiles
Digital presenceStrive Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strive Enterprises leadership team
Management profileNumber of profiles
Strive Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strive Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strive Enterprises
What does Strive Enterprises do?
Strive, Inc. is a publicly traded Bitcoin treasury company that raises equity financing and uses the proceeds to purchase and hold Bitcoin on its corporate balance sheet. Following the September 2025 merger between Strive Enterprises, Inc. and Asset Entities Inc., the company finalized approximately $750 million in equity (with potential proceeds of about $1.5 billion) specifically to build what it describes as the first major Bitcoin treasury among publicly traded entities on Nasdaq.
Is Strive Enterprises a public or private company?
Strive Enterprises is a public company. It is classified as public and is currently operating.
When was Strive Enterprises founded?
Strive Enterprises was founded in -1. It employs 1 to 10 people.
Where is Strive Enterprises based?
Strive Enterprises is headquartered in Canonsburg, United States, in the North America region.
How does Strive Enterprises make money?
One revenue line is on record: bitcoin Treasury Operations.
Who are Strive Enterprises's main competitors?
Direct peers on record are Marathon Digital Holdings, CleanSpark, MicroStrategy (Strategy), Riot Platforms and Hut 8 Corp.. Broad incumbents are Coinbase Global and Block Inc. (formerly Square). Semler Scientific is listed as an emerging player.
Does Strive Enterprises have an API?
No public API is recorded for Strive Enterprises.
What industry is Strive Enterprises in?
Strive Enterprises's product category is Corporate Bitcoin Treasury. Its primary akta.pro industry code is FSAAAEAJ, Sector & Thematic Mutual Funds. Its NAICS code is 525910 and its SIC code is 6211.