Go Raw
- Company typePrivate
- Founded2002
- HeadquartersNorthbrook, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Go Raw firmographics
Firmographics- Name
- Go Raw
- Legal name
- Go Raw LLC
- Website
- https://goraw.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Go Raw industry classification
Industry- Product category
- Healthy Seed-Based Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919), Dog and Cat Food Manufacturing (311111)
- SIC
- Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)
- akta.pro secondary industries
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
Keywords
Where Go Raw is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Go Raw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Go Raw generates revenue through one-time product sales of seed-based snacks via retail partners (Sam's Club, Whole Foods, Costco, natural grocery stores) and direct e-commerce through goraw.com. No subscription model is employed.
- Retail Distribution: Revenue generated through wholesale distribution to major retailers including Sam's Club, Whole Foods Market, and other natural grocery channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sea Salt Snacking Crisps - $30.00 regular / $35.00 original |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Go Raw product offering
Product offeringCore offering
Go Raw manufactures and sells sprouted, organic, plant-based snack products including whole seed crackers (Snacking Crisps), organic pumpkin and sunflower seeds (Simply Seeds), sprouted seed granola clusters, and salad toppers. The company also operates a pet food division under the Steve's Real Food/Quest Cat Food brand producing freeze-dried raw recipes for dogs and cats. Products are sold through own e-commerce at goraw.com and major retailers such as Sam's Club, Whole Foods Market, and Costco.
Product overview
Go Raw is a seed-based snack brand offering a diversified product portfolio centered on sprouted, organic seeds. The product lineup includes Snacking Crisps (whole seed crackers in four flavors: Sea Salt, Rosemary Olive Oil, Chili Crunch, and Hot Honey), Simply Seeds (organic pumpkin and sunflower seeds), Super Crunch Seeds, Snacking Granola (sprouted seed clusters with puffed grains and coconut), Snacking Seeds, and Salad Toppers. The company also operates the Steve's Real Food/Quest pet food brand for dogs and cats, which produces freeze-dried raw pet food recipes. Go Raw's products are characterized by simple, wholesome ingredients that are organic, non-GMO, vegan, and gluten-free. Distribution expanded significantly in 2026 with launches at Sam's Club and Whole Foods Market.
Differentiator
Problem solved
Functional benefit
Brands
- Quest Cat Food: Freeze-dried cat food products manufactured under the Steve's Real Food brand, subject to voluntary recall in 2026 due to low thiamine levels.
Products and services
- Sea Salt Snacking Crisps
Quantifiable outcome
- More than doubled revenue during Juggernaut Capital Partners' ownership period
Companies that use Go Raw
Customer profileSegments2 records
Ideal customer profiles1 record
Go Raw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Go Raw partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Whole Foods MarketflagshipGo Raw launched two new pumpkin seed SKUs at Whole Foods Market nationwide, with additional flavors becoming available online and at other retailers. The Whole Foods launch coincides with significant retail momentum for the brand.
- Sam's ClubflagshipGo Raw secured its first-ever product placement in Sam's Club warehouses nationwide, offering a 22oz Dry Roasted Pumpkin Seeds exclusively at the retailer. CEO Peter Grumhaus stated that the Sam's Club launch represents a major milestone for reaching households at scale.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Go Raw competitors and assessment
Company assessmentDirect peers
- Bare Snacks: Bare Snacks produces baked fruit/veggie chips and snacks sold through natural, club, and mainstream grocery; comparable to Go Raw as a clean-label single-ingredient snack brand competing for the same healthy-snack shelf space.
- Mary's Gone Crackers: Mary's Gone Crackers produces whole-grain, seed-based crackers and snacks distributed through natural and mainstream grocery; directly comparable to Go Raw's sprouted whole-seed crackers in ingredient philosophy, format, and distribution channels.
- MadeGood: MadeGood makes allergen-free, plant-based granola bars, crackers, and snacks sold through natural and mass grocery; directly comparable to Go Raw's sprouted granola and seed-based snacks in health positioning and retail footprint.
- Rhythm Superfoods: Rhythm Superfoods makes organic kale chips, broccoli bites, and plant-based snacks sold through natural grocery, club, and e-commerce; directly comparable to Go Raw on organic, plant-based positioning and similar retail channels.
- Lesser Evil: Lesser Evil produces organic, paleo-friendly popcorn, puffs, and cookies for the better-for-you snack category distributed through natural grocery and club; comparable to Go Raw in clean-label positioning and retail channels including club.
- Simple Mills: Simple Mills makes cracker, cookie, and snack products with simple, wholesome, allergen-friendly ingredients and sells through natural, club, and conventional grocery — directly comparable to Go Raw's sprouted whole-seed Snacking Crisps channel and consumer positioning.
Emerging players
- Stella & Chewy's: Stella & Chewy's produces freeze-dried raw pet food sold through pet specialty and natural grocery; directly comparable to Go Raw's Steve's Real Food/Quest freeze-dried pet food subsidiary in product format and channel.
- Pipcorn: Pipcorn makes heirloom corn-based popcorn and seed snacks in a similar clean-label, small-brand format sold through club and natural grocery; comparable to Go Raw on minimal-ingredient snacking and club/warehouse distribution.
- Primal Pet Foods: Primal Pet Foods manufactures freeze-dried and raw pet food for dogs and cats distributed through pet specialty and natural grocery; directly comparable to Go Raw's Steve's Real Food/Quest freeze-dried product line in formulation and go-to-market.
Broad incumbents
- KIND Snacks: KIND is a Mars-owned brand offering bars, granola, and better-for-you snacks across mass grocery, club, natural, and e-commerce; comparable as a mainstream better-for-you snack incumbent that Go Raw partially overlaps with in granola and bar/mix categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Go Raw social profiles
Digital presenceGo Raw compliance and trust
Trust signalCompliance4 records
Go Raw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Raw leadership team
Management profileNumber of profiles
Profiles2 records
Go Raw funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Raw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Raw
What does Go Raw do?
Go Raw manufactures and sells sprouted, organic, plant-based snack products including whole seed crackers (Snacking Crisps), organic pumpkin and sunflower seeds (Simply Seeds), sprouted seed granola clusters, and salad toppers. The company also operates a pet food division under the Steve's Real Food/Quest Cat Food brand producing freeze-dried raw recipes for dogs and cats. Products are sold through own e-commerce at goraw.com and major retailers such as Sam's Club, Whole Foods Market, and Costco.
Is Go Raw a public or private company?
Go Raw is a private company. It is classified as corporate owned and is currently operating.
When was Go Raw founded?
Go Raw was founded in 2002. It employs 51 to 100 people.
Where is Go Raw based?
Go Raw is headquartered in Northbrook, United States, in the North America region.
How does Go Raw make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Who are Go Raw's main competitors?
Direct peers on record are Bare Snacks, Mary's Gone Crackers, MadeGood, Rhythm Superfoods, Lesser Evil and Simple Mills. Emerging players are Stella & Chewy's, Pipcorn and Primal Pet Foods. KIND Snacks is listed as a broad incumbent.
Does Go Raw have an API?
No public API is recorded for Go Raw.
What industry is Go Raw in?
Go Raw's product category is Healthy Seed-Based Snacks. Its primary akta.pro industry code is AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads), with a secondary code of AFAKAIAK, Rice Cakes & Grain Snack Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.