What Bare Foods does

Bare Foods is a Washington-based snack food company that produces baked fruit and coconut snacks under the 'Bare' brand. The company originated from a family apple farm in Washington state around 2005, pioneering a process of slicing and baking real apples, bananas, and coconuts into crunchy chips without artificial colors, flavors, or preservatives. Its product portfolio spans apple and banana chips (Cinnamon Apple, Granny Smith Apple, Crispy Reds Apple, Simply Banana, Cinnamon Banana, Strawberry Banana), toasted coconut chips, two granola SKUs (Apple Cinnamon, Strawberry Banana), and two fruit and nut bar SKUs (Apple Cranberry & Almond, Apple Berries & Cherry), with USDA Organic variants for select apple chip flavors. Core certifications include Non-GMO Project Verified, Gluten Free, and Kosher, applied across the product line.

The company operates a product-led growth strategy targeting health-conscious consumers seeking clean-label, gluten-free, and non-GMO snack alternatives to fried or processed snacks. Bare Foods sells through retail grocery stores, convenience stores, and natural food retailers across North America, supported by a where-to-buy locator tool and social media presence on Facebook, X, Instagram, and TikTok. Marketing emphasizes the 'Less is More' and 'Snacks Gone Simple' brand philosophy, with content marketing through recipes and a consumer newsletter. Customer segmentation targets health-conscious consumers, gluten-free and non-GMO consumers, and wellness-oriented snackers; distribution is described as horizontal across the U.S. consumer market.

In October 2024, PepsiCo acquired Bare Foods for approximately USD 200 million, integrating it as a wholly-owned subsidiary under PepsiCo's Frito-Lay division. The acquisition was part of PepsiCo's strategy to expand its better-for-you snack offerings and tap into the health and wellness food market, projected to reach USD 2.17 trillion by 2032 at a 9.80% CAGR. Post-acquisition, Bare Foods continues to operate as a brand under PepsiCo's consumer relations infrastructure, with consumer support handled via the Frito-Lay contact center.

Name

Bare Foods

Legal name

Bare Foods

Website

https://baresnacks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bare Foods is a Washington-based snack company producing baked fruit chips, granola, and fruit and nut bars for health-conscious consumers. As a PepsiCo subsidiary since October 2024, Bare sells through US retail channels emphasizing clean-label, gluten-free, and non-GMO certifications.

Ownership category

akta.pro rank

Product category

Baked Fruit Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)

Keywords

• Baked fruit chips
• Coconut chips
• Healthy snacking
• Clean-label snacks
• Fruit granola bars

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer packaged goods retail sales: Bare Foods generates revenue through the sale of baked fruit and coconut snacks to consumers via retail distribution channels including grocery stores, convenience stores, and natural food retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bare Foods manufactures and sells baked fruit chips (apple and banana varieties), toasted coconut chips, baked granola, and fruit-and-nut bars made from real fruits and coconuts that are sliced and baked until crunchy. All products are clean-label, free from artificial colors, flavors, and preservatives, and many carry Non-GMO Project Verified, Gluten Free, Kosher, and (for select SKUs) USDA Organic certifications. The company sells its own branded portfolio directly through U.S. retail grocery and natural-food channels.

Product overview

Bare Foods is a snack food company offering a portfolio of baked fruit chips, granola, and fruit & nut bars. The core product line includes Bare Apple Chips (Simply Banana, Crispy Reds Apple, Cinnamon Apple, Granny Smith Apple, Strawberry Banana, Cinnamon Banana), with organic variants for select apple chip flavors. The portfolio also includes Toasted Coconut Chips, variety packs combining multiple chip types, two Bare Granola varieties (Apple Cinnamon, Strawberry Banana), and two Fruit & Nut Bar flavors (Apple Cranberry & Almond, Apple Berries & Cherry). All products emphasize real fruit and coconut ingredients, baked preparation (not fried), and clean-label formulations with no artificial colors, flavors, or preservatives. The company was founded on a Washington state family apple farm and operates under the tagline 'Snacks Gone Simple' and 'Less is More.'

Differentiator

Problem solved

Functional benefit

Brands

• Bare Granola: Line of granola products including Apple Cinnamon and Strawberry Banana flavors
• Bare Fruit & Nut Bars

Products and services

• Granny Smith Apple Real Granny Smith apples, sliced and baked until crave-ably crunchy. Certified Non-GMO Project Verified, Gluten Free, and Kosher. Targeted at consumers seeking a clean-label baked fruit snack.
• Cinnamon Banana Real bananas baked until crave-ably crunchy with a hint of cinnamon. Contains 0g trans fat with no added oil. Targeted at consumers seeking a clean-label baked fruit snack.
• Strawberry Banana Real bananas baked until crave-ably crunchy and lightly dusted with strawberry powder. Targeted at consumers seeking a baked fruit snack with fruit-on-fruit flavor.
• Cinnamon Apple Real apples baked until crave-ably crunchy with cinnamon seasoning. Targeted at consumers seeking a clean-label seasoned baked fruit snack.
• Toasted Coconut

Quantifiable outcome

• Part of growing health and wellness food market projected to reach USD 2,177.10 billion by 2032 at 9.80% CAGR

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peeled Snacks: Peeled Snacks makes dried fruit-based snacks and fruit-and-nut clusters marketed on clean-label, no-added-sugar platforms. It competes with Bare in the natural and grocery channel for the same better-for-you fruit snack shopper.
• Made Good: Made Good makes baked granola bites, crackers, and crispy snacks from fruits and vegetables, with similar allergen-friendly, school-safe, Non-GMO and organic positioning. It competes head-to-head with Bare in the better-for-you baked snack aisle and targets overlapping health-conscious parents and snackers.
• Sensible Portions: Sensible Portions (Hain Celestial) makes baked vegetable and fruit straws/puffs, directly competing with Bare for the better-for-you crunchy-snack occasion in grocery and natural food channels.
• Pirate's Booty: Pirate's Booty (Quinn/Brucemaiden) produces baked, never-fried puffs and rice-based snacks positioned as better-for-you alternatives to fried chips. It competes with Bare in the baked-not-fried, family-friendly snack segment in mainstream grocery.
• That's It. That's It. produces fruit bars and fruit-based snack products with a 100% fruit, allergen-free positioning. It overlaps directly with Bare's fruit-and-nut bars in format, target consumer, and clean-label messaging.
• Bear Naked: Bear Naked makes granola, granola clusters, and snack bites positioned around real, simple ingredients. It competes with Bare's Granola sub-line and shares the 'real food, less processed' value proposition in the same grocery aisle.
• Crispy Green: Crispy Green produces 100% freeze-dried fruit snacks (single-ingredient fruit crisps including apple, banana, strawberry, mango, pear, pineapple, and cantaloupe). Its single-ingredient, no-additive positioning and product format map almost directly onto Bare's baked apple/banana chips.

Broad incumbents

• Sun-Maid Growers: Sun-Maid is a large, established dried fruit (raisins, dried cranberries, berries) brand sold nationally across grocery. It competes with Bare in the dried-fruit-snack set, but as a broad dried-fruit incumbent rather than a baked fruit-chip specialist.
• Annie's Homegrown: Annie's (General Mills) sells organic and better-for-you snacks, granola bars, and fruit snacks targeting families and health-conscious consumers. Its product portfolio and retail placement compete with Bare across natural and conventional grocery.
• Kashi: Kashi (Kellanova) sells better-for-you cereals, bars, waffles, and snack products with a clean-label, whole-grain positioning. It overlaps with Bare in granola, bars, and the broader better-for-you snack shopper at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BareSnacks
• Facebookfacebook.com/baresnacks
• Instagraminstagram.com/baresnacks
• TikToktiktok.com/@baresnacks
• LinkedInlinkedin.com/company/bare-fruit-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bare Foods