Executive Travel

What Executive Travel does

Executive Travel is a privately held corporate travel management company (TMC) founded in 1985 and headquartered in Lincoln, Nebraska, with team members distributed across more than a dozen US states. The company serves businesses ranging from small companies to Fortune 100 enterprises, providing end-to-end business travel booking, policy management, reporting, and cost-optimization services. Named enterprise clients include ACI Worldwide, GDT, and Data Axle, with multiple relationships spanning 15+ years, supported by a 24/7 live-agent model and an industry-leading 91 Net Promoter Score.

The core technology layer is ETIntelligence, a proprietary methodology and suite of products and services that combines internally developed tools with third-party integrations to drive client travel programs. In August 2025 the company layered on ETPolicy IQ, an AI-powered tool that allows corporate clients to embed travel policies for automated compliance evaluation. The product portfolio also includes vacation travel services, escorted tours, the Women of the Midwest women-only tour sub-brand, and the Amore Italy luxury private-driver tour launched in December 2025.

Revenue is generated through corporate travel management fees, supplier commissions on airline, hotel, and car-rental bookings, vacation tour package sales, and partner referrals (VisaHQ, Travelex Insurance, SpotHero). The company books approximately $1.2B in annual travel volume and delivers an average of $36.41 in savings per hotel-night transaction. GTM is enterprise field sales with personalized consultation and dedicated account management, complemented by content marketing via blog, podcast, YouTube, and LinkedIn. The company is led by Chairman Steve Glenn and President/COO Paul Glenn, with Justin B. Morris joining as VP, Growth and Partnerships in February 2026 to lead the next phase of commercial expansion.

Name

Executive Travel

Legal name

Executive Travel Inc.

Website

https://executivetravel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Travel is a privately held Lincoln, Nebraska-based corporate travel management company founded in 1985. It serves SMB to Fortune 100 enterprises with booking, policy compliance, and reporting services through its proprietary ETIntelligence platform and 24/7 live-agent model.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Leisure & Generalist Retail Travel Agencies (THAKABAA), Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Corporate travel management
• Business travel services
• Vacation travel planning
• Escorted tour programs
• Travel policy compliance

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Travel Management: Full-service travel management for corporate clients including booking, policy management, reporting, and savings optimization. The company earns revenue through service fees, negotiated vendor rates, and commissions from travel suppliers (airlines, hotels, car rentals).
2. Vacation and Leisure Travel Services: Vacation travel advisory, escorted tours, and women-only travel experiences through the Women of the Midwest program. Revenue generated through tour packages, booking fees, and partner commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Executive Travel is a corporate travel management company that books, plans, and coordinates business travel for clients ranging from small businesses to Fortune 100 enterprises, supported by its proprietary ETIntelligence methodology and 24/7 live-agent service. The company also operates a leisure travel division offering vacation planning, escorted tours, and branded sub-products such as Women of the Midwest and Amore Italy, generating revenue through service fees, negotiated vendor rates, and supplier commissions.

Product overview

Executive Travel is a corporate travel management company offering a platform-plus-services model centered on its core Corporate Travel Management and proprietary ETIntelligence methodology. The portfolio includes vacation travel services, branded sub-products like Women of the Midwest (women-only tours) and Amore Italy (luxury Italy tours), escorted group tours, travel insurance through Travelex, and the AI-powered ETPolicy IQ compliance tool. The company serves businesses from small companies to Fortune 100, combining personalized service with technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ETIntelligence: Proprietary methodology and suite of proprietary and 3rd party products and services that drive clients' travel programs.
• Women of the Midwest
• Amore Italy
• ETPolicy IQ

Products and services

• Corporate Travel Management Full-service corporate travel management for businesses ranging from small businesses to Fortune 100 enterprises, including booking, travel policy management, reporting, savings optimization, expense tracking, and 24/7 live-agent support.
• ETIntelligence Proprietary methodology and suite of products and services combining proprietary and third-party tools to drive and manage client corporate travel programs, including AI-powered policy evaluation capabilities.
• Vacation Travel Services Personalized leisure and vacation travel planning including cruise bookings, destination vacations, and escorted tour packages served by dedicated vacation travel advisors.
• Women of the Midwest Women-only escorted tour program offering small-group travel experiences with experienced ambassadors, wellness workshops, and curated excursions for women of all backgrounds.
• Amore Italy All-inclusive luxury private-driver VIP tour for 2-6 guests traveling to Italy, featuring boutique accommodations, authentic local experiences, and stress-free travel at prices comparable to traditional bus tours.
• ETPolicy IQ AI-powered compliance tool that helps corporate clients evaluate and enforce their travel policies by embedding policies into the system for automated assessment and ongoing monitoring.
• Escorted Tours Curated group tour programs covering destinations including England, Portugal, Ireland, France, Norway, Sweden, Greece, Hawaii, and national parks, with professional hosting and guided experiences.

Quantifiable outcome

• 91 Net Promoter Score - industry leading client satisfaction
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Airline Partners (Delta, American, United, Southwest, and others)coreChannel Partner/ Reseller/ DistributorNegotiated preferred vendor relationships with major airlines enabling Executive Travel to offer clients competitive pricing, priority support, and integrated booking capabilities.
• Hotel PartnerscoreChannel Partner/ Reseller/ DistributorPreferred hotel vendor relationships delivering an average of $36.41 savings per hotel night stay for clients through negotiated corporate rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Direct Travel: US-focused corporate travel management company serving mid-market and enterprise clients with personalized service and proprietary technology. Closely aligned with Executive Travel's boutique, high-touch positioning.
• American Express Global Business Travel (Amex GBT): Largest publicly-relevant global TMC offering corporate travel management, policy tools, and reporting for enterprises worldwide. Directly competes with Executive Travel for corporate accounts, but at much greater scale and global footprint.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company serving large multinational clients with booking, policy, and reporting services. Competes head-to-head for enterprise travel management RFPs that Executive Travel also targets.
• BCD Travel: Major corporate travel management company with global coverage and proprietary technology platforms. Direct competitor in the corporate TMC space, with similar mix of negotiated vendor rates and policy compliance tools.
• Corporate Travel Management (CTM): Mid-market corporate travel management company with strong North American presence. Highly comparable business model combining corporate booking, policy enforcement, and leisure services for SMB to enterprise clients.
• FROSCH (Internova Travel Group): Boutique-leaning corporate and leisure travel management brand within Internova. Competes in the same high-touch, mid-to-large enterprise segment where Executive Travel's NPS-led positioning is most relevant.

Broad incumbents

• Egencia (Expedia Group): Corporate travel brand backed by Expedia, offering online and agent-assisted booking for mid-market and enterprise. Competes on technology-enabled convenience and global inventory access.
• SAP Concur: Enterprise travel, expense, and invoice management platform owned by SAP. While technology-led rather than agent-led, Concur is the dominant infrastructure competitor for corporate travel programs of all sizes.

Emerging players

• TravelPerk: Fast-growing European-headquartered corporate travel platform with US expansion. Targets the same mid-market segment as Executive Travel but with a modern software-led model and significant outside capital.
• Navan (TripActions): Tech-first corporate travel and expense platform with AI-driven booking and policy enforcement. Represents the modern, self-serve competitive threat to traditional TMC models including Executive Travel's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ExecutiveTravelinc
• Facebookfacebook.com/ExecutiveTravelVacations
• LinkedInlinkedin.com/company/executive-travel-inc.
• Instagraminstagram.com/executivetrvl
• Xx.com/eti_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Travel