TravelPerks

Name

TravelPerks

Legal name

On & On Inc

Website

https://travelperks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)

SIC

Transportation Services (4700)

akta.pro primary industry

Cruise Retail Travel Agencies (THAKABAF)

akta.pro secondary industries

Family, Honeymoon & Romance Travel Agencies (THAKABAE), Adventure & Active Travel Agencies (THAKABAD), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Cruise travel agency
• Resort vacation packages
• Tour booking services
• Group travel planning
• Corporate travel benefits

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: TravelPerks earns commissions from cruise lines, resorts, tour operators, and other travel suppliers for bookings made through their agency. The company offers 'covert' or secret rates that provide up to 50% off insider-only fares, suggesting strong supplier relationships and commission structures.
2. Airfare Booking Service Fees: For airfare booking assistance, TravelPerks charges a non-refundable service fee of $120 per domestic reservation and $150 per international reservation.
3. Fundraising Partnership Donations: TravelPerks operates a fundraising program where partner organizations receive 15% of net commissions from their patrons' travel bookings. The company has donated over $1.13 million to partners over 20+ years.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

TravelPerks is a full-service travel agency, operating as a Dream Vacations franchise (owned by On & On Inc., Oregon), that books cruises, resorts, tours, Disney/theme park vacations, rail vacations, airfare, shore excursions, and group travel on behalf of individual consumers and organizations. The agency sells through US-based travel agents supported by phone, online booking portals, and quote requests, and differentiates via a Price Assurance Guarantee, exclusive "covert" cruise rates (up to 50% off), and a nonprofit fundraising partner program.

Product overview

TravelPerks is a full-service travel agency operating as a Dream Vacations franchise (owned by On & On Inc., Oregon). The company offers a comprehensive portfolio of travel services centered around cruise bookings as the primary offering, supplemented by resort accommodations, guided tours, and specialized travel segments. Core products include cruise bookings across mainstream, luxury, river, world, and adventure cruise categories, complemented by resort/Hawaii packages, tours & custom trips, shore excursions, Disney/theme park vacations, rail vacations, and airfare. Specialized services encompass group travel, weddings/honeymoons, business/corporate travel, interline rates, fundraising programs, and travel insurance. Key differentiators include exclusive 'Covert Cruise Rates' (up to 50% off unpublished fares), a Price Assurance Guarantee, and services for member organizations and employee benefit programs serving major corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Bookings Full-service cruise booking across mainstream (Norwegian, Royal Caribbean, Celebrity, Disney, Holland America, Princess, Carnival, MSC, Costa, Virgin Voyages), luxury (Viking Ocean, Seabourn, Regent Seven Seas, Oceania, Silversea, Explora Journeys, Azamara, Crystal, Cunard, Windstar, Ritz-Carlton Yacht Collection), river (Viking, Avalon, AmaWaterways, Uniworld, Scenic, Riviera), world (80-275 day voyages), and adventure/expedition (Galapagos, Antarctica, Arctic, Kimberley) segments. Targets individual travelers and groups seeking full-service agency booking with Price Assurance Guarantee.
• Resort & Hawaii Vacation Packages Resort vacation bookings including Sandals, Beaches, Breathless, Club Med, El Dorado, Disney resorts, Hard Rock Hotels, Iberostar, Secrets, Palace Resorts, Atlantis, and Hawaii-specific properties. Sourced via partner platforms (Funjet, Pleasant Holidays, BlueSky Tours, United Vacations) with TravelPerks-exclusive bonuses added on top.
• Tours & Custom Trips Guided tour bookings and custom trip planning via providers such as Great Safaris, African Travel, Abercrombie & Kent, Adventures by Disney, G Adventures, Globus, Rocky Mountaineer, Tauck, Collette, CIE Tours, and Trafalgar. Targets travelers seeking escorted, packaged, or fully customized itineraries worldwide.
• Shore Excursions Port excursion bookings through partner providers including Shore Excursions Group (4,500+ excursions in 300+ ports), TourSales.com, Viator (300,000+ experiences), Project Expedition, and Resort for a Day. TravelPerks customers receive a 5% discount using referral code ABGSPERKS5 at participating partners.
• Disney & Theme Park Vacations Disney and theme park vacation packages including Disney Cruise Line, Walt Disney World, Disneyland, Aulani Resort Hawaii, Adventures by Disney guided tours, and Universal Studios bookings. Targeted at families and Disney-brand enthusiasts.
• Rail Vacations Scenic rail journey bookings including Rocky Mountaineer and other rail providers, sold as standalone rail vacations or as part of broader custom itineraries.
• Airfare Booking Assistance Flight booking assistance where TravelPerks agents research and book airfare for a non-refundable service fee of $120 per domestic reservation or $150 per international reservation; alternatively, customers are referred to Booking.com to self-book. Targets travelers who want agent-assisted flight arrangements alongside cruise or tour packages.
• Group Travel Coordination Group vacation coordination for 2-500+ cabins covering family reunions, destination weddings, corporate retreats, and organizational trips. Includes free personalized flyers and deluxe service upgrades. Targets group leaders managing complex multi-booking itineraries.
• Weddings & Honeymoons Destination wedding and honeymoon planning services, including a free honeymoon registry through Dream Vacations. Targets couples planning destination weddings or honeymoons at resorts, on cruises, or at other travel destinations.
• Travel Club Trips Owner-hosted group trips co-led by Gary & Theresa to destinations such as African safaris, Antarctica expeditions, Ireland, and Mediterranean cruises, with extra perks and bonuses for TravelPerks travelers. Targets loyal customers seeking curated, agent-led trip experiences.
• Business & Corporate Travel Services Meetings, incentive travel, employee benefits, team building retreats, and continuing education at sea programs for corporations and organizations. Serves clients including Microsoft, Apple, Johns Hopkins, National Fraternal Order of Police, and University Alumni Associations. TravelPerks claims up to 30% savings versus traditional meeting/event venues. Targets organizations seeking travel benefits and event programs for employees, members, or alumni.
• Interline Rates Special airline employee discount rates on cruises and resorts for qualified airline industry employees and their families. Targets current and former airline staff and their dependents.
• Fundraise Through Travel Nonprofit fundraising program where partner organizations receive 15% of net commissions from vacation bookings made by their patrons. TravelPerks has donated over $1.13 million to fundraising partners over 20+ years. Targets nonprofits seeking a no-cost revenue stream tied to their community's travel activities.
• Covert Cruise Rates Exclusive unpublished cruise fares (up to 50% off insider-only rates) available only through TravelPerks agents for select sailings. Targets travelers seeking the lowest available cruise pricing not accessible through public booking channels.
• Travel Insurance Travel protection plans through LeisureCare (Aon Affinity) offering Standard, Classic, Luxury, and Cancel For Any Reason coverage for medical emergencies, flight delays, and lost luggage. Sold alongside vacation bookings.
• Gift Certificates Travel gift certificates with no expiration date, redeemable for TravelPerks booking services. Targets gift-givers seeking flexible vacation gifting.

Quantifiable outcome

• Organizations save up to 30% compared to traditional meeting/event venues
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Dream Vacations / CruiseOnecoreChannel Partner/ Reseller/ DistributorTravelPerks is an independently owned Dream Vacations franchise of CruiseOne/Dream Vacations, operated by On & On Inc. This franchise relationship provides access to supplier partnerships, booking systems, and brand recognition within the cruise and travel industry.
• Shore Excursions GroupminorChannel Partner/ Reseller/ DistributorProvides 4,500+ shore excursions in 300+ ports worldwide with 5% discount for TravelPerks customers using code ABGSPERKS5
• TourSales.comminorChannel Partner/ Reseller/ DistributorProvides exceptional travel experiences at best prices with 5% discount for TravelPerks customers using code ABGSPERKS5
• ViatorminorChannel Partner/ Reseller/ DistributorLeading marketplace for travel experiences offering 300,000+ experiences, linked through TravelPerks booking portal
• Project ExpeditionminorChannel Partner/ Reseller/ DistributorDiscovery and booking platform for excursions, tours, and attractions worldwide
• Resort for a DayminorChannel Partner/ Reseller/ DistributorDay passes to resorts while cruise ships are in port at various destinations
• Funjet VacationsminorChannel Partner/ Reseller/ DistributorPartnership for resort vacation bookings where extra TravelPerks bonuses are added to Funjet bookings
• Pleasant HolidaysminorChannel Partner/ Reseller/ DistributorPartnership for Hawaii and resort vacation packages including flights, hotels, cruises, and activities
• United VacationsminorChannel Partner/ Reseller/ DistributorGlobal vacation packages sold and serviced by TravelPerks through United Vacations platform
• BlueSky ToursminorChannel Partner/ Reseller/ DistributorHawaii vacation booking partnership through BlueSky Tours where TravelPerks agents provide service
• Booking.comminorChannel Partner/ Reseller/ DistributorRecommended partner for rental cars and US hotels through TravelPerks airfare booking page
• Booking.com (Airfare)minorChannel Partner/ Reseller/ DistributorRecommended booking partner for self-booking airfare to avoid agent service fees
• Cruise Lines (Multiple)coreChannel Partner/ Reseller/ DistributorPartnership with all major cruise lines including Norwegian, Royal Caribbean, Celebrity, Disney, Virgin Voyages, Holland America, Princess, Carnival, MSC, Costa, and luxury lines for commissions and exclusive rates
• Resort Chains (Multiple)coreChannel Partner/ Reseller/ DistributorPartnership with resort chains including Sandals, Beaches, Breathless, Club Med, El Dorado, Disney resorts, Hard Rock Hotels, Iberostar, Secrets, Palace Resorts, Atlantis, and more for commissions and exclusive deals
• Tour Operators (Multiple)coreChannel Partner/ Reseller/ DistributorPartnership with tour providers including Great Safaris, African Travel, Abercrombie & Kent, Adventures by Disney, G Adventures, Globus, Rocky Mountaineer, Tauck, Collette, CIE Tours, Trafalgar, and more
• Viking CruisescoreChannel Partner/ Reseller/ DistributorPreferred partner with Viking Cruises, the world's most awarded river cruise line. TravelPerks vacation specialists have been on over 30 river cruises.
• LeisureCare (Aon Affinity)minorChannel Partner/ Reseller/ DistributorTravel insurance provider offering Standard, Classic, Luxury, and Cancel For Any Reason plans through LeisureCare Travel Protection Plan

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Viking Cruises: Preferred ocean and river cruise supplier of TravelPerks; exemplifies a cruise line with strong direct-to-consumer booking that could compress agency commissions over time.
• Lindblad Expeditions: Expedition cruise line whose sailings TravelPerks actively books; a key supplier but also a direct-booking channel that competes with agency distribution for expedition demand.

Direct peers

• Travel Leaders: US travel agency franchise and consortium network offering leisure, corporate, and cruise booking services with similar agent-led distribution and supplier commission economics.
• Dream Vacations / CruiseOne: TravelPerks is an independently owned franchise of Dream Vacations / CruiseOne. Same franchise system, same supplier contracts, same cruise-retail agency business model.
• Cruise Planners: Large US home-based travel agency franchise network specializing in cruise and vacation bookings with a similar agent-led, commission-based model targeting individual consumers and groups.
• Ensemble Travel: Member-owned travel agency consortium providing cruise, tour, and luxury travel booking support with shared supplier relationships — comparable agent-led retail model.
• Liberty Travel: Long-standing US retail travel agency chain offering cruise, tour, and vacation packages with agent-assisted booking — directly comparable consumer-facing model.

Broad incumbents

• AAA Travel: Established US travel agency operated by AAA clubs with cruise, tour, and vacation booking services plus member benefits — broader incumbent with overlapping cruise and resort offerings.
• Expedia Group: Mass-market online travel agency offering self-serve cruise, hotel, and vacation packages — represents the digital-direct competitive threat to TravelPerks' agent model.
• Booking.com: Global OTA for accommodations, flights, and attractions; already a listed referral partner of TravelPerks, illustrating the scale and self-serve alternative the agency competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MyTravelPerks
• Facebookfacebook.com/travelsperks01
• Instagraminstagram.com/mytravelperks
• Xx.com/dvtravelperks
• LinkedInlinkedin.com/company/dream-vacations-travelperks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelPerks