Velvet Caviar
Velvet Caviar is a Brooklyn-based direct-to-consumer brand selling stylish, protective phone cases and a coordinated MagSafe accessory ecosystem primarily to fashion-conscious women and pop culture fans in six countries via its owned e-commerce site.
- Company typePrivate
- Founded2014
- HeadquartersGlen Cove, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Velvet Caviar does
Velvet Caviar is a Brooklyn-based direct-to-consumer fashion brand founded in 2014 by Michelle Aran that designs and sells stylish protective phone cases and a coordinated ecosystem of mobile accessories. The company sells exclusively through its owned e-commerce site velvetcaviar.com, with international shipping to six countries — the United States, United Kingdom, Canada, Australia, Germany, and the Philippines — and no disclosed retail or marketplace distribution. Core product is phone cases for iPhone (iPhone 6 through iPhone 17) and Samsung Galaxy (Galaxy S8 through Galaxy S26) at $40–$45 per case, built on a dual-layer PC/TPU construction with 16ft drop-test certification, 1600g MagSafe magnetic ring, anti-microbial scratch-resistant coating, and 2.5mm raised bezels. Revenue is generated exclusively through one-time consumer purchases across phone cases, MagSafe accessories (grip rings, wallets, battery packs, charging cases, suction mounts), device cases (AirPods, MacBook, iPad, Apple Watch), and lifestyle extensions (pajamas, vanity bags, hair clips, crossbody straps), with bundle sets priced at $99–$139. The brand has cultivated a social media presence of 1.1M+ Instagram followers and 250,000+ five-star reviews, and drives demand through a deep bench of licensed IP collaborations with Supergirl, Snoopy, Wicked, Powerpuff Girls, Playboy, Bratz, Beetlejuice, Keith Haring, Betty Boop, and Pudgy Penguins. Marketing is primarily Instagram-driven with influencer partnerships, email capture (20% first-order incentive), and editorial placements in Vogue, V Magazine, Wired, Popsugar, and Allure. The company is privately held, founder-owned, has no disclosed outside funding, and does not disclose headcount or revenue.
Velvet Caviar firmographics
Firmographics- Name
- Velvet Caviar
- Legal name
- Velvet Caviar
- Website
- https://velvetcaviar.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velvet Caviar is a Brooklyn-based direct-to-consumer brand selling stylish, protective phone cases and a coordinated MagSafe accessory ecosystem primarily to fashion-conscious women and pop culture fans in six countries via its owned e-commerce site.
- Ownership category
- akta.pro rank
Velvet Caviar industry classification
Industry- Product category
- Mobile Device Accessories
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industry
- Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)
Keywords
Where Velvet Caviar is headquartered
LocationHeadquarters
- HQ city
- Glen Cove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velvet Caviar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Phone Case Sales: Direct e-commerce sales of designer phone cases for iPhone and Samsung Galaxy devices. One-time purchase model with individual cases priced at $35-45 and bundle sets at $99-149. Includes licensed collaboration designs.
- MagSafe Accessories: Sales of MagSafe-compatible accessories including grip rings, wallets, power packs, suction mounts, and charging accessories priced at $25-60
- AirPod and Device Cases: Cases and protection for AirPods (all generations), MacBook, iPad, and Apple Watch priced at $25-35
- Bundled Product Sets: Pre-packaged bundle sets combining phone case with matching accessories at discounted bundle pricing vs individual items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Phone Cases - $40 |
| Unit Pricing | Pay-as-you-go | Licensed Collaboration Cases - $45 |
| Unit Pricing | Pay-as-you-go | MagSafe Accessories - $25-30 |
| Unit Pricing | Pay-as-you-go | iPhone Bundle Sets - $139 |
| Unit Pricing | Pay-as-you-go | AirPod and Device Cases - $25-35 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Velvet Caviar product offering
Product offeringCore offering
Velvet Caviar designs, manufactures, and sells fashion-forward protective phone cases for iPhone and Samsung Galaxy devices, paired with a coordinated ecosystem of MagSafe-compatible accessories. Offerings include MagSafe grips, wallets, battery packs, fast-charging sets, AirPod cases, MacBook cases, iPad cases, Apple Watch bands, suction mounts, waterproof pouches, screen protectors, camera lens protectors, and licensed collaboration collections with brands such as Supergirl, Snoopy, Wicked, and Keith Haring. The company sells direct-to-consumer through its own e-commerce site with international shipping.
Product overview
Velvet Caviar is a fashion-forward mobile device accessory company offering stylish yet protective phone cases and accessories. The core product line consists of protective phone cases (iPhone and Samsung Galaxy models, from iPhone 6 to iPhone 17 and Galaxy S8 to Galaxy S26) featuring premium protection with 16ft drop testing, MagSafe compatibility, and anti-microbial coating. The company extends its aesthetic across a broad accessory ecosystem including MagSafe grips (rings, loops, MightyGrip mounts), MagSafe wallets, MagSafe battery packs, charging cases, fast charging sets, AirPod cases (all models including AirPod Max), MacBook cases, iPad cases, Apple Watch bands, suction mounts, waterproof pouches, screen/lens protectors, phone/bag charms, crossbody straps, hair clips, pajamas, and vanity bags. Notably, each phone case design is launched with a full suite of matching MagSafe accessories for coordinated styling. The company also offers bundled products (MagSafe bundle sets and MagSafe grip bundles) combining cases with matching accessories at discounted prices. The company holds 250,000+ five-star reviews and has partnered with major franchises including Supergirl, Peanuts (Snoopy), Wicked, Powerpuff Girls, Playboy, Bratz, Beetlejuice, Keith Haring, Betty Boop, and Pudgy Penguins for limited-edition collaborative collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Phone Cases (iPhone & Samsung Galaxy)
- MagSafe Grips (Grip Ring, Grip Loop, MightyGrip)
- MagSafe Wallets
- MagSafe Battery Packs and Power Packs
- Fast Charging Sets
- Charging Cases
- AirPod Cases
- MacBook Cases
- iPad Cases
- Apple Watch Bands
- Suction Mounts
- Waterproof Phone Pouches
- Screen Protectors and Camera Lens Protectors
- Phone Charms and Bag Charms
- Phone Crossbody Straps
- MagSafe Bundle Sets
Quantifiable outcome
- 16ft drop tested certified protection
- +2 more outcomes
Companies that use Velvet Caviar
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Velvet Caviar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Velvet Caviar partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Velvet Caviar competitors and assessment
Company assessmentDirect peers
- Casetify: Casetify is the leading direct-to-consumer fashion phone-case brand, offering designer cases with drop protection and extensive licensed collaborations—the closest head-to-head competitor to Velvet Caviar in the premium fashion-case DTC space.
- Speck Products: Speck offers stylish protective cases with drop protection (Presidio line) sold across retail and DTC channels—directly comparable to Velvet Caviar on the fashion-meets-protection proposition.
- Case-Mate: Case-Mate sells fashion-forward, MagSafe-compatible phone cases with licensed collaborations (similar to Velvet Caviar) and competes in the same premium fashion-case tier across both DTC and retail channels.
- Sonix: Sonix is a DTC-first, female-focused phone case brand offering trendy designs with protective features at similar price points to Velvet Caviar, with comparable social-media-led go-to-market.
- PopSockets: PopSockets builds a phone-accessory ecosystem (grips, wallets, cases) with licensed collaborations, directly comparable to Velvet Caviar's strategy of expanding from cases into a coordinated MagSafe-compatible accessory suite.
- dbrand: dbrand offers premium, customization-heavy phone cases and skins via a direct-to-consumer model with strong social-media brand identity, competing for the same fashion-aware premium consumer.
Broad incumbents
- OtterBox: OtterBox is the dominant protective phone case brand with broad retail distribution and a portfolio that includes lifestyle lines (Symmetry, Figura) that increasingly overlap with Velvet Caviar's fashion-protective positioning.
- Urban Armor Gear (UAG): UAG is an established protective-case brand that has moved upmarket into lifestyle/fashion-styled cases with drop protection—directly comparable to Velvet Caviar's protective-but-stylish value proposition.
- Kate Spade New York: Kate Spade sells licensed fashion-branded phone cases and tech accessories within its broader fashion portfolio, representing the kind of fashion-house incumbent that competes for the same fashion-conscious case buyer Velvet Caviar targets.
Emerging players
- Pela Case: Pela Case is a DTC phone-case brand differentiated by compostable/sustainable materials with licensed collaborations—an emerging peer that overlaps with Velvet Caviar on fashion-case positioning and DTC channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Velvet Caviar social profiles
Digital presenceVelvet Caviar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velvet Caviar leadership team
Management profileNumber of profiles
Profiles1 record
Velvet Caviar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velvet Caviar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velvet Caviar
What does Velvet Caviar do?
Velvet Caviar designs, manufactures, and sells fashion-forward protective phone cases for iPhone and Samsung Galaxy devices, paired with a coordinated ecosystem of MagSafe-compatible accessories. Offerings include MagSafe grips, wallets, battery packs, fast-charging sets, AirPod cases, MacBook cases, iPad cases, Apple Watch bands, suction mounts, waterproof pouches, screen protectors, camera lens protectors, and licensed collaboration collections with brands such as Supergirl, Snoopy, Wicked, and Keith Haring. The company sells direct-to-consumer through its own e-commerce site with international shipping.
Is Velvet Caviar a public or private company?
Velvet Caviar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velvet Caviar founded?
Velvet Caviar was founded in 2014. It employs 11 to 50 people.
Where is Velvet Caviar based?
Velvet Caviar is headquartered in Glen Cove, United States, in the North America region.
How does Velvet Caviar make money?
Four revenue lines are on record. Phone Case Sales are the primary driver. The others are magSafe Accessories, airPod and Device Cases and bundled Product Sets.
Who are Velvet Caviar's main competitors?
Direct peers on record are Casetify, Speck Products, Case-Mate, Sonix, PopSockets and dbrand. Broad incumbents are OtterBox, Urban Armor Gear (UAG) and Kate Spade New York. Pela Case is listed as an emerging player.
Does Velvet Caviar have an API?
No public API is recorded for Velvet Caviar.
What industry is Velvet Caviar in?
Velvet Caviar's product category is Mobile Device Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRAAAJAC, Wallets & Cardholders (Small Leather Goods). Its NAICS code is 4492 and its SIC code is 5600.