Saramin
Saramin is a KOSDAQ-listed South Korean online HR services platform operating a two-sided job marketplace with 17 million members, AI-powered matching and resume/interview tools, and sub-brands spanning developer, foreign, senior, and part-time job segments.
- Company typePublic
- Founded2005
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Saramin does
Saramin (사람인), KOSDAQ-listed under ticker 143220 and headquartered in Seoul, is South Korea's leading online HR services platform, operating a two-sided marketplace that matches 17 million registered job seekers with employers across the full employment lifecycle — from job listings and resume submission through AI-powered matching, cover letter coaching, mock interview preparation, and post-hire company reviews and salary benchmarks. Its core technology is an AI-powered career matching engine that combines a behavioral-data-driven personalized home screen with AI Match recommendations, AI Resume Coaching (NLP-driven document analysis), AI Mock Interview (generative AI-based practice), and AI Cover Letter Generation; supporting content assets include a company review database, salary information system, interview review archive, mentor matching service, and an HR Magazine content platform. The platform is complemented by a sub-brand ecosystem addressing specific segments — Jumpit (점핏) for developer careers, KoMate for foreign workers, Wonderful Senior (원더풀시니어) for professionals aged 50+, and DongneAlba (동네알바) for part-time jobs (including the recently merged Rarajob).
The company monetizes through three primary streams: tiered subscription job posting services for employers (Platinum, Prime, Special, Focus, Grand) billed monthly on hiring.saramin.co.kr, one-time purchases on the Saramin Store marketplace (resume coaching, interview coaching, public-sector exam preparation, certifications), and transaction fees from the DongneAlba part-time job platform. Go-to-market combines self-serve product-led growth for job seekers with direct enterprise sales for employer clients, supported by social-channel content marketing (Naver Blog, Facebook, Instagram, YouTube) and a strategic distribution partnership with Kakao's AI agent platform 'Kakao Tools'. Ownership is highly concentrated under the Daou Kiwoom Group, with Chairman Kim Ik-rae increasing his stake to 11.77% in March 2026 and combined group control exceeding 60% of shares.
Saramin firmographics
Firmographics- Name
- Saramin
- Legal name
- 주식회사 사람인HR
- Website
- https://saramin.co.kr
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Saramin is a KOSDAQ-listed South Korean online HR services platform operating a two-sided job marketplace with 17 million members, AI-powered matching and resume/interview tools, and sub-brands spanning developer, foreign, senior, and part-time job segments.
- Ownership category
- akta.pro rank
Saramin industry classification
Industry- Product category
- Online Recruitment Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services)Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services PlatformsRecruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops)Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services
Keywords
Where Saramin is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Saramin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Posting Services for Employers: Paid job posting services for companies through hiring.saramin.co.kr, including various tiers like Platinum, Prime, and Special job listings
- Premium Services for Job Seekers (사람인스토어): Official products including resume coaching, interview coaching, test preparation materials, and skill development courses sold to individual job seekers
- Part-time Job Platform: Revenue from part-time job app DongneAlba (Rarajob) with job matching services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Employer job posting tiers (Platinum, Prime, etc.) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Saramin product offering
Product offeringCore offering
Saramin operates South Korea's leading online job recruitment platform, providing job listings, resume submission, application tracking, company reviews, salary information, and AI-powered personalized job matching for individual job seekers. For employers, it offers tiered job posting services (Platinum, Prime, Special, Focus, Grand), candidate management, talent pool access, headhunting, and HR dispatch services through the hiring.saramin.co.kr business portal. The ecosystem is extended by sub-brands (Jumpit, KoMate, Wonderful Senior, DongneAlba) and a Saramin Store marketplace for paid career development products including resume coaching, interview coaching, and certification exam preparation.
Product overview
Saramin is South Korea's leading online HR services platform operating a comprehensive job recruitment ecosystem. The core product is the Saramin (사람인) job matching platform serving 17 million users, complemented by AI-powered services including AI Match for personalized job recommendations, AI Cover Letter Coaching for document optimization, and AI Mock Interview for interview preparation. The platform spans multiple sub-brands addressing specific market segments: Jumpit for developer careers, KoMate for foreign workers, Wonderful Senior for experienced professionals, and DongneAlba for part-time jobs. Supporting services include company reviews, salary databases, interview preparation tools, a mentor matching service, and the Saramin Store marketplace for career development products. The company also operates business services for corporate clients and maintains strategic partnerships including integration with Kakao's AI agent platform Kakao Tools.
Differentiator
Problem solved
Functional benefit
Brands
- 커리어피드 (Career Feed): A sub-brand for career feed and community services
Products and services
- Saramin Core Job Platform (사람인) South Korea's leading online job recruitment platform matching job seekers with employers, offering job postings, resume submission, application tracking, company reviews, salary information, and AI-powered job matching for individual job seekers and recruitment solutions for corporate clients.
- Saramin Business (사람인 비즈니스)
Quantifiable outcome
- 17 million members on platform
Companies that use Saramin
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Saramin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
Saramin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KakaocoreSaramin integrated as external partner in Kakao Tools AI agent service within ChatGPT for Kakao, enabling users to access employment and HR services through Kakao's AI platform across beauty, fashion, distribution, travel, employment, and food sectors.
- Rarajob (via DongneAlba)coreSaramin acquired Rarajob approximately 2.5 years ago for around $8 million, now planning to merge it with DongneAlba to enhance competitiveness and operational efficiency in the part-time job sector.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Saramin competitors and assessment
Company assessmentDirect peers
- JobKorea: JobKorea is Saramin's closest direct competitor and historically the #1 online job platform in South Korea, offering similar job posting, resume services, and recruitment solutions. The two companies compete head-to-head for the same Korean employers and job seekers.
- Incruit: Incruit is another major Korean online recruitment platform offering job listings, company information, and recruitment services, competing directly with Saramin in the Korean domestic job market with similar target customers.
- Albamon: Albamon is one of Korea's leading part-time and hourly job platforms, directly competing with Saramin's DongneAlba/Rarajob in the part-time job matching segment. The two compete for the same hourly worker and SMB employer base.
Emerging players
- Wanted (Korea): Wanted is a Korean tech-focused recruitment platform that has grown rapidly by emphasizing developer and startup talent. While narrower in segment than Saramin, it represents a credible alternative for the IT vertical where Saramin's Jumpit also operates.
- RocketPunch: RocketPunch is a Korean tech startup and developer recruitment platform with company profile pages and job listings. It overlaps with Saramin's Jumpit brand in serving developers and tech employers in the Korean market.
- JobPlanet: JobPlanet is a Korean company review and salary platform that overlaps with Saramin's company reviews and salary information offerings. While not a direct job listing competitor, it competes for the same career content and employer branding audience.
- Remember: Remember is a Korean career networking app where Saramin HR holds an equity stake. It targets similar professional networking and career discovery use cases, representing both a partial competitor and an adjacent ecosystem participant.
Others
- Jumpit: Jumpit is Saramin's own developer-focused sub-brand, but it competes with multiple Korean tech recruitment startups including local platforms targeting IT talent, providing a useful benchmark for the tech recruitment segment dynamics.
Broad incumbents
- Indeed: Indeed is a global job search engine operating in Korea with aggregated listings and employer pay-per-click models. While international and broader, it competes for Korean job seeker traffic and SMB employer ad spend.
- LinkedIn: LinkedIn operates globally and within Korea as a professional networking and recruitment platform. While primarily serving professional/executive segments differently than Saramin's broader Korean focus, it competes for the same high-end Korean talent market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Saramin social profiles
Digital presenceSaramin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saramin leadership team
Management profileNumber of profiles
Profiles1 record
Saramin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saramin M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saramin
What does Saramin do?
Saramin operates South Korea's leading online job recruitment platform, providing job listings, resume submission, application tracking, company reviews, salary information, and AI-powered personalized job matching for individual job seekers. For employers, it offers tiered job posting services (Platinum, Prime, Special, Focus, Grand), candidate management, talent pool access, headhunting, and HR dispatch services through the hiring.saramin.co.kr business portal. The ecosystem is extended by sub-brands (Jumpit, KoMate, Wonderful Senior, DongneAlba) and a Saramin Store marketplace for paid career development products including resume coaching, interview coaching, and certification exam preparation.
Is Saramin a public or private company?
Saramin is a public company. It is classified as public and is currently operating.
When was Saramin founded?
Saramin was founded in 2005. It employs 251 to 500 people.
Where is Saramin based?
Saramin is headquartered in Seoul, South Korea, in the Asia region.
How does Saramin make money?
Three revenue lines are on record. Job Posting Services for Employers are the primary driver. The others are premium Services for Job Seekers (사람인스토어) and part-time Job Platform.
Who are Saramin's main competitors?
Direct peers on record are JobKorea, Incruit and Albamon. Emerging players are Wanted (Korea), RocketPunch, JobPlanet and Remember. Jumpit is listed as an others. Broad incumbents are Indeed and LinkedIn.
Does Saramin have an API?
Yes. Saramin offers a public Recruitment Information API (oapi.saramin.co.kr) that provides job posting data and recruitment information for integration with external systems and partners. Developer documentation is at oapi.saramin.co.kr.
What industry is Saramin in?
Saramin's product category is Online Recruitment Platform. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops). Its NAICS code is 561311 and its SIC code is 7361.