Incruit
Incruit is a South Korean internet job portal founded in 1998 that connects individual job seekers with corporate employers through its core platform and an ecosystem of sub-brands (SherlockN headhunting, NewWorker gig platform, Incruit Works recruiting software), offering AI-powered matching, resume tools, and assessment services.
- Company typePrivate
- Founded1998
- HeadquartersMapo, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Incruit does
Incruit Corporation is a privately held South Korean internet recruitment company founded in 1998 and headquartered at 49 Jungnim-ro, Jung-gu, Seoul. It operates one of the country's longest-running job portal platforms, connecting individual job seekers (new graduates, mid-career professionals, interns, career changers) with corporate employers ranging from large listed companies and public enterprises (e.g., SK Hynix, Korea Development Bank, Lotte Rental, Korean Railway Tech) to SMEs. The platform's underlying technology combines a job-listing and application management system with AI-powered matching (MyFit), generative AI resume/cover-letter tools (AI Cover Letter Practice, Resume Editor), an AI literacy assessment service, and applicant-credential verification, supported by native iOS and Android mobile applications.
The product portfolio extends well beyond the core job board into a multi-product employment ecosystem: SherlockN (headhunting platform), NewWorker (gig/contract worker platform), OfferBox (proactive position proposals), Incruit Works (enterprise recruiting software spanning ATS, CRM, talent assessment, interviewing, proctoring, and reference check modules), 잘쓸랩 career development tools, 합격상점 exam/assessment preparation, Incruit Education (vocational training including government-subsidized programs), Gongmo competitions, Incruit Job Fair, and an employment news portal (Incruit TV, HR Insights). Distribution is primarily direct via the incruit.com self-serve portal, the recruiter.incruit.com corporate portal, dedicated sub-brand sites, and mobile apps, all within South Korea.
Revenue is generated through five principal streams: corporate job-posting subscriptions across multiple visibility tiers (Prestige, Superior, Smart, Royal), premium employer services (resume database access, enhanced company profiles, Incruit Works subscriptions), job-seeker freemium services (AI tools, resume editing, career counseling), one-time assessment/exam fees (aptitude tests, AI literacy certification), and transaction-fee-based education/training programs. The company employs 101-250 staff, operates without disclosed outside funding or a parent company, and was fined KRW 463 million by South Korea's PIPC in November 2025 for a repeat user-data breach.
Incruit firmographics
Firmographics- Name
- Incruit
- Legal name
- Incruit Corporation
- Website
- https://incruit.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Incruit is a South Korean internet job portal founded in 1998 that connects individual job seekers with corporate employers through its core platform and an ecosystem of sub-brands (SherlockN headhunting, NewWorker gig platform, Incruit Works recruiting software), offering AI-powered matching, resume tools, and assessment services.
- Ownership category
- akta.pro rank
Incruit industry classification
Industry- Product category
- Online Recruitment / Job Portal
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Custom Computer Programming Services (541511)
- SIC
- Services-Employment Agencies (7361), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
Keywords
Where Incruit is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Incruit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Posting Fees: Companies pay to post job listings on the platform. Multiple tiers of visibility (Prestige, Superior, Smart, Royal) with varying prices based on placement position and duration.
- Premium Employer Services: Paid services for corporate recruiters including resume database access, enhanced company profiles, and recruiting software subscriptions (Incruit Works)
- Job Seeker Premium Services: Paid services for individuals including AI cover letter tools, practice assessments, resume editing tools, and career counseling
- Assessment & Testing Services: Fee-based aptitude tests, simulation assessments, and AI literacy certification for job seekers
- Education & Training: Professional development courses, government-supported training, and employment insurance refund programs through the edu.incruit.com platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate job posting services available in multiple visibility tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Incruit product offering
Product offeringCore offering
Incruit operates a South Korean online recruitment platform that connects individual job seekers with corporate employers through a real-time job portal. The company sells tiered job posting subscriptions, resume database access, and an enterprise recruiting software suite (Incruit Works) with ATS, CRM, assessment, interview, proctoring, and reference check modules. It also monetizes premium job-seeker tools (AI cover letter practice, resume editor, aptitude tests, certifications) and operates specialized sub-brands including SherlockN (headhunting) and NewWorker (gig work).
Product overview
Incruit operates as a multi-product employment platform ecosystem, centered on its core job portal (인크루트) that provides real-time job listings, resume management, and application tracking. The platform is supplemented by specialized sub-brands including SherlockN for headhunting services and NewWorker for gig employment, while the Incruit Works suite offers enterprise recruiting software with ATS, assessment, interview, proctoring, and reference check modules. Career development tools (잘쓸랩) including AI cover letter and resume writing, plus exam preparation services (합격상점) for civil service exams and aptitude tests, create a comprehensive job seeker support system. Additional services span education, competitions, job fairs, and career content, with a mobile app for on-the-go access.
Differentiator
Problem solved
Functional benefit
Brands
- SherlockN (셜록N): Headhunting platform for executive and professional recruitment services.
- New Worker (뉴워커)
- Incruit Works (인크루트웍스)
Products and services
- Incruit Job Portal Real-time employment information portal providing job search, resume management, application tracking, and career resources for job seekers in South Korea. Functions as the company's primary job portal platform.
- OfferBox Position proposal service that allows companies to proactively reach out to qualified candidates with job offers, with features for managing received proposals and resume view analytics.
- Incruit Works Recruiting software platform offering ATS&CRM, Assess (talent assessment), Interview, Proctor (exam proctoring), and Reference Check modules for enterprise hiring needs.
- SherlockN Headhunting platform connecting companies with headhunters and providing AI-powered candidate sourcing and matching services.
- NewWorker Gig worker platform for temporary, contract, and project-based employment opportunities.
- Incruit Lab (Jal-sseul Lab) Career development tools including AI Cover Letter Practice, Resume Editor, and AI Literacy assessment services for job seekers.
- Incruit Pass (Hapgyeok Store) Exam preparation store offering civil service mock exams, aptitude tests, simulation assessments, and AI literacy certifications.
- Incruit Education Vocational and professional education platform covering job training, certifications, seminars, foreign languages, and government-subsidized programs.
- Incruit Job Fair Job fair platform connecting employers with job seekers through virtual and in-person career fair events.
- Incruit Mobile App Mobile applications for iOS and Android devices enabling job search and career management on mobile platforms with push notifications for job alerts.
- Corporate Recruiter Portal Dedicated portal for corporate recruiters to post jobs, access resume databases, manage applications, and purchase premium recruiting services including ATS and assessment tools.
Companies that use Incruit
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Incruit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Incruit partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Incruit competitors and assessment
Company assessmentDirect peers
- Saramin (사람인): Saramin is one of Korea's largest and oldest online job portals, offering job postings, resume search, recruitment ads, and HR services. It directly competes with Incruit across the same Korean job-seeker and employer base with overlapping product lines.
- JobKorea (잡코리아): JobKorea is a flagship Korean job portal offering job listings, resume services, corporate recruitment ads, and career content. It is a direct competitor to Incruit's core job board business with similar enterprise and individual customer segments.
- Wanted (원티드): Wanted is a Korean tech-focused job platform with strong employer branding and AI-driven matching, popular among developers and startups. It directly overlaps Incruit's premium job-posting and ATS value proposition in the Korean market.
- Jumpit (점핏): Jumpit is a Korean developer-focused job platform operated by Wanted. It is a direct competitor to Incruit for IT job postings and developer talent matching in Korea.
- Linkareer (링커리어): Linkareer is a Korean platform focused on university students and early-career talent, offering internship matching, contests, and entry-level job listings. It directly overlaps Incruit's 신입·인턴 segment.
- Albamon (알바몬): Albamon is a leading Korean part-time, hourly, and gig job platform by JobKorea. It directly overlaps Incruit's NewWorker gig-economy offering for short-term and contract employment in Korea.
- Worknet (워크넷): Worknet is the official Korean government employment portal operated by the Ministry of Employment and Labor. It directly competes with Incruit for Korean job seekers and SME employers, particularly in public-sector and workforce-development programs.
Broad incumbents
- LinkedIn: LinkedIn (Microsoft) is the dominant global professional network with job listings, recruiter tools, and Learning content. It is a broad incumbent competing with Incruit for premium Korean enterprise recruiters and white-collar job seekers, though it does not specialize in the Korean market.
- Indeed: Indeed is a leading global job search engine and recruitment platform with sponsored job postings and employer branding. It competes broadly with Incruit's core job-board business among Korean employers seeking cross-border reach and SMB self-service.
Emerging players
- Remember (리멤버): Remember is a Korean HR-tech platform offering ATS, referral recruitment, and HR analytics for enterprises. It is an emerging player with partial overlap to Incruit Works' ATS/CRM value proposition for enterprise hiring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Incruit social profiles
Digital presenceIncruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incruit leadership team
Management profileNumber of profiles
Profiles1 record
Incruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incruit
What does Incruit do?
Incruit operates a South Korean online recruitment platform that connects individual job seekers with corporate employers through a real-time job portal. The company sells tiered job posting subscriptions, resume database access, and an enterprise recruiting software suite (Incruit Works) with ATS, CRM, assessment, interview, proctoring, and reference check modules. It also monetizes premium job-seeker tools (AI cover letter practice, resume editor, aptitude tests, certifications) and operates specialized sub-brands including SherlockN (headhunting) and NewWorker (gig work).
Is Incruit a public or private company?
Incruit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incruit founded?
Incruit was founded in 1998. It employs 101 to 250 people.
Where is Incruit based?
Incruit is headquartered in Mapo, South Korea, in the Asia region.
How does Incruit make money?
Five revenue lines are on record. Job Posting Fees are the primary driver. The others are premium Employer Services, job Seeker Premium Services, assessment & Testing Services and education & Training.
Who are Incruit's main competitors?
Direct peers on record are Saramin (사람인), JobKorea (잡코리아), Wanted (원티드), Jumpit (점핏), Linkareer (링커리어), Albamon (알바몬) and Worknet (워크넷). Broad incumbents are LinkedIn and Indeed. Remember (리멤버) is listed as an emerging player.
Does Incruit have an API?
No public API is recorded for Incruit.
What industry is Incruit in?
Incruit's product category is Online Recruitment / Job Portal. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks). Its NAICS code is 561311 and its SIC code is 7361.