What Avid Technology Group does

Avid Technology Group is a privately held UK engineering company headquartered in Cramlington, founded in 2004, that designs and manufactures electrified powertrain components and advanced thermal management systems for electric and hybrid heavy-duty vehicles. Its product portfolio centers on high-power, high-efficiency electric motors; electric pumps and cooling fans; modular thermal systems for heavy vehicles; and high-performance generators and alternators. The company holds multiple registered patents in electrification and thermal management and operates with 51-100 employees.

The business sells these components directly to global vehicle OEMs and major Tier-1 automotive suppliers under negotiated, quote-based program contracts. Deployed reference programs include mass transit fleets across Europe and North America, with the core end markets being heavy-duty commercial vehicles (buses, trucks, and heavy equipment). Two disclosed equity funding rounds were completed in 2016 (~$4.4M, led by NVM Private Equity) and 2019 (~$9.2M, led by Maven Capital Partners). Revenue, order book, and customer-level financial disclosures are not available in the source material.

Beyond the core heavy-duty EV portfolio, AVID is extending its technology platform into adjacent applications including hydrogen fuel cell powertrain systems, modern transportation robotics, electric aircraft technology, and renewable energy solutions. The company is positioned in source material as a UK-based specialist with more than a decade of domain experience in vehicle electrification, and its competitive positioning rests on proprietary thermal and powertrain IP aligned with tightening global emissions regulations.

Name

Avid Technology Group

Legal name

AVID Technology Group

Website

https://avidtp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electric Vehicle Powertrain Components

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motors & Generators (3621)

akta.pro primary industry

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)

akta.pro secondary industries

Thermal Management Systems for EVs (Battery/E-Powertrain Cooling & Heating) (IMACACAG), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Electric vehicle components
• Powertrain electrification
• Thermal management systems
• Heavy vehicle motors
• Hydrogen fuel cell systems

Headquarters

HQ city

Cramlington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations

Revenue model

1. Hardware component and system sales to OEMs and Tier-1 suppliers: AVID Technology Group generates revenue by designing, producing, and selling electrified powertrain components and thermal management systems (electric motors, pumps, cooling fans, modular thermal systems, generators, alternators) to global vehicle manufacturers and large automotive industry suppliers. Revenue is tied to OEM/Tier-1 adoption and fleet deployments in heavy-duty vehicles such as buses and trucks across Europe and North America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AVID Technology Group designs and manufactures electrified powertrain components and advanced thermal management systems for electric and hybrid heavy-duty vehicles, including high-power electric motors, electric pumps and cooling fans, modular thermal systems, and high-performance generators and alternators. Its portfolio also extends into adjacent offerings such as hydrogen fuel cell powertrain systems, transportation robotics, and electric aircraft technologies, supplied to global vehicle OEMs and Tier-1 automotive suppliers.

Product overview

AVID Technology Group is presented as a UK-based company positioned as a leader in powertrain electrification for electric and hybrid vehicles, offering a portfolio of complementary products rather than a single unified product. Its offering centers on high-power efficient electric motors, electric pumps and cooling fans, modular thermal systems for heavy vehicles, and high-performance generators/alternators, with adjacent extensions into hydrogen fuel cell systems, robotic technology for transportation, electric aircraft technology, and renewable energy solutions. Together, these products support efficiency, thermal management, and auxiliary power delivery for heavy-duty applications such as buses, trucks, and heavy equipment, as well as broader sustainable mobility use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Power Efficient Electric Motors

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Global vehicle manufacturers (unnamed)flagshipStrategic or Co-development PartnerAVID Technology Group collaborates with various global vehicle manufacturers in the automotive industry, supplying electric motors, pumps, cooling fans, modular thermal systems, and generators/alternators for electric and hybrid vehicles. Technologies have been deployed in mass transit vehicles across Europe and North America.
• Major automotive industry suppliers / Tier-1 suppliers (unnamed)coreStrategic or Co-development PartnerAVID collaborates with major automotive industry suppliers to integrate its components into broader vehicle systems. Extending into hydrogen fuel cell vehicles, modern transportation robotics, electric aircraft, and renewable energy applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equipmake: UK-based electric powertrain specialist producing motors, inverters, and complete EV drivetrains for buses, trucks, and specialty vehicles. Direct peer to AVID with overlapping heavy-vehicle electrification focus and similar UK scale, though Equipmake leans more toward complete drivetrain integration than thermal management.
• Saietta Group: UK-based developer of high-efficiency electric motors and complete drivetrains for light-duty and heavy-duty electric mobility, including commercial vehicles. Closely comparable as a UK-headquartered, smaller-scale motor and powertrain specialist targeting the same heavy-vehicle and mass transit electrification opportunity as AVID.

Emerging players

• Ballard Power Systems: Canada-based pure-play in hydrogen fuel cell powertrain systems for heavy-duty trucks, buses, and rail — directly comparable to AVID's hydrogen fuel cell systems extension. Both target commercial vehicle OEMs, though Ballard focuses narrowly on fuel cells while AVID's hydrogen work is one of several adjacent lines.

Broad incumbents

• Cummins: US-based global leader in commercial vehicle powertrains, actively building battery-electric and hydrogen fuel cell product lines for trucks and buses. Overlaps with AVID on heavy-duty electrification and hydrogen powertrains, though Cummins is a fully integrated engine-and-powertrain OEM rather than a component supplier.
• Dana Incorporated: US-based Tier-1 supplier with thermal management, e-propulsion, and sealing products specifically targeted at commercial vehicles and off-highway equipment. Directly comparable to AVID's heavy-duty thermal and electrified drivetrain portfolio, but operating at much larger scale across global OEMs.
• ZF Friedrichshafen: Germany-based global Tier-1 with commercial vehicle transmissions, electric drives, and power electronics. Comparable in addressing heavy-duty OEM electrification needs with integrated drivetrain solutions, though far broader in scope than AVID's niche portfolio.
• BorgWarner: Large global automotive Tier-1 supplier with significant electrification and thermal management product lines for commercial vehicles. Directly competes with AVID in motors, power electronics, and thermal systems, but at vastly greater scale and breadth across both light and heavy duty.
• Allison Transmission: US-based global supplier of fully automatic transmissions and electric hybrid propulsion systems for commercial vehicles (buses, trucks, defense). Comparable in serving heavy-duty commercial vehicle OEMs with electrified propulsion, though Allison is much larger and primarily a drivetrain rather than thermal/ancillary supplier.
• Ricardo: UK-based engineering consultancy and tier-1 supplier with deep capabilities in powertrain engineering, vehicle electrification, and thermal management. Comparable on heavy-duty powertrain electrification expertise, but Ricardo primarily monetizes through engineering services and licensing rather than component sales at scale.
• Valeo: France-based global Tier-1 with a leading thermal management (HVAC and battery cooling) product line for electric and hybrid vehicles across all segments. Direct overlap with AVID's thermal management systems for heavy vehicles, though Valeo serves a much broader light-duty and heavy-duty customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avidtechnology1
• LinkedInlinkedin.com/company/avid-technology-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avid Technology Group