Atosa

What Atosa does

Atosa is a privately held U.S. manufacturer of commercial kitchen equipment, headquartered in Brea, California, with 11 locations across the United States and operations extending into Latin America. The company was founded around 2012–2015 and has operated for over ten years, building a multi-brand portfolio organized into four sub-brands: Atosa (commercial refrigeration and freezers including reach-ins, walk-ins, prep tables, chef bases, merchandisers, and pizza lockers), CookRite (cooking equipment such as broilers, fryers, gas ranges, combi ovens, and warming equipment), MixRite (stainless steel fabrication including work tables, sinks, racks, and shelves), and PrepPal (food preparation equipment including mixers, slicers, and meat grinders). Products are NSF-certified and sold across a price-positioned 'affordable' tier relative to premium incumbents.

The core business model is hardware sales through a dealer and distributor network, augmented by an unusually deep in-house service organization—Smart Kitchen Service—which employs over 500 technicians nationwide and offers same-day warranty and technical support. Atosa also operates a parts distribution partnership with Parts Town for real-time OEM parts fulfillment. In 2024, the company extended its product surface into kitchen automation with the launch of the Intelligent French Fry Robotic Solution, the Auto Seasoning & Auto Packaging Solution, the Atosa Combi Ovens Series (marketed as the first affordable combi oven line), and the Chillstream Undercounter Frozen Food Dispenser. These automation products integrate mechanical robotics, touch-screen controls, and USB-based recipe/HACCP data sharing across locations.

Atosa's go-to-market relies on trade show participation (NAFEM, NRA), digital resources (videos, brochures, CAD files), and its dealer network to reach food service operators across the foodservice vertical. Named enterprise recognition includes International Dairy Queen's Equipment Vendor of the Year award. The company remains privately held with no disclosed institutional investors, funding rounds, or revenue figures in the source data.

Name

Atosa

Legal name

Atosa

Website

https://atosausa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Atosa is a U.S. manufacturer of commercial kitchen equipment—refrigeration, cooking, stainless fabrication, and food prep—sold under four sub-brands through a dealer network with in-house nationwide service support and a growing portfolio of robotic kitchen automation products.

Ownership category

akta.pro rank

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Kitchen Equipment Sales: Atosa generates revenue through the sale of commercial kitchen equipment including refrigeration units, cooking equipment, work tables, sinks, and preparation equipment. Products are sold under Atosa, CookRite, and MixRite brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Atosa manufactures and sells commercial kitchen equipment under four sub-brands: Atosa (refrigeration and freezers including reach-ins, walk-ins, prep tables, merchandisers, ice makers, pizza lockers), CookRite (cooking equipment including broilers, fryers, gas ranges, combi ovens, holding/warming equipment), MixRite (stainless steel fabrication including work tables, sinks, shelves, racks), and PrepPal (food preparation including mixers, slicers, meat grinders). The company also sells award-winning robotic automation solutions for frying and seasoning/packaging operations.

Product overview

Atosa is a commercial kitchen equipment manufacturer offering a comprehensive portfolio of products across four sub-brands: Atosa (commercial refrigeration and freezers including back bar equipment, blast chillers, chef bases, chest freezers, glass door merchandisers, ice makers, milk coolers, open air merchandisers, reach-ins, prep tables, undercounters, walk-in coolers, and pizza lockers), CookRite (commercial cooking equipment including broilers, countertop cooking equipment, fryers, gas ranges, holding & warming equipment, and wok ranges), MixRite (stainless steel fabrication equipment including work tables, equipment stands, racks, shelves, and sinks), and PrepPal (food preparation equipment including mixers, slicers, and meat grinders). The company has expanded into automated solutions with its award-winning Intelligent French Fry Robotic Solution and Auto Seasoning & Auto Packaging Solution. Atosa positions itself as an affordable alternative in the commercial kitchen equipment market, with recent innovation in robotic automation for frying and food processing operations.

Differentiator

Problem solved

Functional benefit

Brands

• CookRite: Cooking equipment brand including broilers, countertops, fryers, gas ranges, and warming equipment
• MixRite
• PrepPal

Products and services

• Atosa Commercial Refrigeration & Freezers Full line of commercial refrigeration and freezer equipment including back bar equipment, blast chillers, chef bases, chest freezers, glass door merchandisers, ice makers and bins, milk coolers, open air merchandisers, pass-thru units, pizza lockers, reach-ins, refrigerated prep tables, undercounters & worktops, walk-in coolers, and floor model refrigerated display cases. Targeted at food service operators.
• CookRite Commercial Cooking Equipment Commercial cooking equipment line including broilers, countertop cooking equipment, fryers, gas ranges, holding & warming equipment, and wok ranges for foodservice kitchens.
• MixRite Stainless Steel Fabrication Equipment Stainless steel fabrication equipment including work tables, equipment stands, racks, shelves, sinks, and sink accessories for commercial kitchen organization and sanitation.
• PrepPal Food Preparation Equipment Food preparation equipment including commercial mixers, slicers, and meat grinders for foodservice operations.
• Atosa Combi Ovens Series Combi oven series combining steam, convection, and combination cooking in a single unit, with maximum steam saturation and humidity control, Smart touch screen interface, and USB storage enabling sharing of Combi recipes, programs, and HACCP data across multiple locations. Marketed as the first affordable Combi oven series in the industry.
• Intelligent French Fry Robotic Solution Complete robotic frying solution including freezer/hopper, fryer battery with built-in filtration, ventless hood with Ansul fire suppression, and dump station. Footprint of 9'3" with robotic arm reach range of over 51". Designed to automate frying operations and reduce labor demands in high-volume QSR and foodservice environments.
• Auto Seasoning & Auto Packaging Solution Robotic equipment that automates packaging operations and provides a precision auto-seasoning module for consistent flavor distribution across french fries, tater tots, chicken nuggets, and other fried products. Integrates seamlessly with the Intelligent French Fry Robotic Solution for a fully automated culinary experience.
• Chillstream™ Undercounter Frozen Food Dispenser Undercounter frozen food dispenser for commercial kitchens, providing portion-controlled dispensing of frozen food items in space-constrained kitchen layouts.
• Commercial Blast Chiller Commercial blast chiller for rapid cooling of cooked foods to safe storage temperatures in professional kitchens, supporting HACCP compliance.
• Stainless Steel Work Tables NSF-certified stainless steel work tables available in 24-inch and 30-inch widths with various lengths, featuring undershelf, adjustable bullet feet, and sound-deadened tops for food preparation areas. Backed by a 90-day workmanship warranty.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Parts TowncoreChannel Partner/ Reseller/ DistributorAtosaUSA has partnered with Parts Town to make getting OEM parts faster and easier. Parts Town provides real-time inventory, expert customer support, and OEM parts made for Atosa equipment. Customers can find real OEM parts at partstown.com or call 800.438.8898.
• Smart Kitchen ServicecoreOthersSmart Kitchen Service is Atosa's own in-house service department with over 500 technicians across the United States. They provide same-day customer service and dedicated customer service representatives for warranty and technical support. Each service agent is individually trained to provide superior customer service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• True Manufacturing: True Manufacturing is one of the largest US manufacturers of commercial refrigeration, including reach-ins, walk-ins, prep tables, and merchandisers. It directly competes with Atosa's flagship Atosa-brand refrigeration line across the same foodservice customer base.
• Avantco Equipment: Avantco Equipment (Webstaurant Store brand) sells an extensive line of commercial refrigeration, cooking, and food prep equipment aimed at value-conscious foodservice operators. It overlaps significantly with Atosa's price-positioned product portfolio and direct-purchase go-to-market.
• Hoshizaki America: Hoshizaki is a leading manufacturer of commercial ice machines, refrigeration, and related foodservice equipment. Its product portfolio and target operators (restaurants, QSR, bars) closely overlap with Atosa's core refrigeration and ice maker lines.
• Beverage Air: Beverage Air manufactures commercial reach-in refrigerators, freezers, and merchandisers for foodservice and retail. It competes head-to-head with Atosa in the same mid-market refrigeration segment with a comparable product mix.
• Turbo Air: Turbo Air produces commercial refrigerators, freezers, and cooking equipment for the foodservice industry. It is a direct competitor in the affordable-tier commercial refrigeration space that Atosa targets.
• Vulcan (ITW Food Equipment Group): Vulcan manufactures commercial cooking equipment including ranges, fryers, ovens, and griddles. It directly competes with Atosa's CookRite cooking line for the same foodservice operators and dealer channels.

Broad incumbents

• Middleby Corporation: Middleby is a diversified global leader in commercial foodservice equipment spanning cooking, refrigeration, and food preparation. It competes with Atosa across multiple product lines and increasingly in kitchen automation, while operating at a much larger scale.
• Welbilt (Ali Group): Welbilt (now part of Ali Group) is a global commercial kitchen equipment manufacturer offering cooking, refrigeration, and beverage solutions. It is a broad incumbent serving many of the same QSR and full-service restaurant customers as Atosa.
• Hobart (ITW Food Equipment Group): Hobart is a major established manufacturer of commercial kitchen equipment including mixers, slicers, dishwashers, and cooking equipment. It is a broader incumbent with overlapping categories such as food prep (PrepPal) and cooking.

Emerging players

• Miso Robotics: Miso Robotics develops AI-driven robotic kitchen automation (e.g., Flippy fry station) for quick-service restaurants. It overlaps with Atosa's Intelligent French Fry Robotic Solution as a competing approach to automated frying in commercial kitchens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AtosaUSA
• Facebookfacebook.com/AtosaUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atosa