LookBox

Name

LookBox

Legal name

Individual Entrepreneur Velb Denis Vladislavovich (ИП Вельб Денис Владиславович)

Website

https://lbox.ru

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Styling Services

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

akta.pro secondary industries

Wardrobe Styling & Closet Curation (HSACAJAA), Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC)

Keywords

• Personal styling services
• Online wardrobe curation
• Fashion consultation
• Image consulting
• Capsule wardrobe building

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Personal Styling Services: Customers pay one-time fees for individual styling services (online shopping with stylist, wardrobe audit, hairstyle consultation, stylist by the hour, moodboard, couple's capsule). Services are paid per transaction; each service has a fixed published price. Payment processed via Yandex.Kassa (YooKassa) for card payments.
2. Subscription (Stylish Club): Monthly subscription called 'Stylish Club' offering ongoing daily stylist recommendations, color palette analysis, figure type consultation, hairstyle and color selection, and shopping accompaniment for a recurring fee.
3. Affiliate/Referral Commission: LookBox earns commissions from partner retailers (Lamoda, Topbrands, Wildberries) when customers purchase items from the curated selections. Partner brands provide 10% discounts to LookBox clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LookBox is an online personal styling service where professional stylists curate personalized clothing and accessory selections for individual clients based on appearance, preferences, and budget. Services are delivered entirely online via WhatsApp and Telegram, with curated items shipped directly from partner retailers (Lamoda, Topbrands, Wildberries) to the client for home fitting, and clients pay only for what they keep. The offering spans one-time services (wardrobe audit, online shopping with stylist, men's styling, hairstyle consultation, moodboard, capsule for two, hourly stylist), recurring subscriptions (Stylish Club, Capsule Wardrobe Selection), and gift certificates.

Product overview

LookBox is an online personal styling service platform that connects clients with professional stylists for personalized fashion recommendations and wardrobe curation. The core offering is the 'Онлайн шопинг со стилистом' (Online Shopping with Stylist) service, where stylists curate personalized clothing selections delivered for home fitting. Additional services include men's styling, hairstyle consultation, wardrobe analysis, hourly stylist consultation, couples' capsule wardrobe, and mood board style mapping. The platform operates on a subscription model with 'Стильный клуб' and 'Подбор капсулы' tiers, and offers gift certificates. Services are delivered entirely online via WhatsApp and Telegram, with delivery partnerships with major Russian retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Shopping with Stylist (Онлайн шопинг со стилистом) Personalized online wardrobe or capsule curation (minimum 15 items) where a professional stylist selects clothing and accessories based on the client's appearance, preferences, and budget. Includes consultation, adjustments, delivery, and fitting; clients pay only for items they keep. Priced at 6,500 RUB one-time.
• Men's Online Stylist (Мужской онлайн-стилист) Dedicated men's wardrobe or capsule styling service. A specialized men's wardrobe stylist curates clothing and accessories based on the male client's style, body type, and budget. Includes consultation, delivery, and fitting. Priced at 6,500 RUB one-time.
• Hairstyle Consultation (Подбор прически) Online hairstyle and makeup consultation providing personalized recommendations on haircut, color, length, styling, and cosmetics based on facial features and preferences. Includes a complimentary color palette for the wardrobe. Priced at 3,500 RUB one-time.
• Wardrobe Audit (Разбор гардероба) Seasonal wardrobe analysis where a stylist reviews existing clothing, removes unnecessary items, creates new outfit combinations, and produces a shopping list of missing pieces. Optional ordering of shopping-list items for fitting. Priced 6,900–9,000 RUB one-time.
• Stylist by the Hour (Стилист на час) On-demand hourly styling consultation delivered via private WhatsApp chat, including style evaluation, outfit advice, color, type and figure determination, and event outfit guidance. Priced at 2,000 RUB per hour.
• Capsule for Two (Капсула для двоих) Coordinated couples' styling package for two people, creating harmonious looks for events, travel, photo shoots, or daily life. Priced at 11,000 RUB one-time.
• Moodboard / Style Map (Мудборд) Visual style guide creation with a stylist, including color palette, textures, silhouettes, and looks reflecting the client's personal identity. Gift certificates available, valid 6 months worldwide. Priced at 6,500 RUB one-time.
• Stylish Club Subscription (Стильный клуб) Recurring monthly subscription at 2,500 RUB providing daily stylist recommendations, shopping accompaniment, color palette development, figure type analysis, hairstyle and hair color selection, and ongoing style guidance.
• Capsule Wardrobe Selection Subscription (Подбор капсулы) Monthly capsule wardrobe subscription at 4,690 RUB providing individual capsule selection with item count and budget set by the client, plus stylist consultation, clothing delivery at a convenient time and place, and try-on before purchase.
• Gift Certificate (Подарочный сертификат) Gift certificates redeemable for any LookBox styling service, valid for 6 months and deliverable worldwide. Priced from 1,590 RUB to 6,900 RUB depending on the selected service tier.

Quantifiable outcome

• Wardrobe service turnaround: 1–2 business days for capsule/wardrobe selection; up to 3 days for wardrobe audit
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• LamodacoreChannel Partner/ Reseller/ DistributorLookBox partners with Lamoda, one of Russia's largest online fashion retailers, to source and deliver curated clothing items. Items ordered through LookBox are shipped from Lamoda in LookBox branded packaging. Lamoda provides 10% discounts to LookBox clients. The partnership enables LookBox to offer free delivery and returns through Lamoda's logistics network.
• TopbrandscoreChannel Partner/ Reseller/ DistributorTopbrands is a partner e-commerce platform used by LookBox stylists to source curated fashion items. Like Lamoda and Wildberries, Topbrands supplies the physical goods that stylists select for clients. Topbrands provides 10% discounts to LookBox clients.
• WildberriescoreChannel Partner/ Reseller/ DistributorLookBox partners with Wildberries, a major Russian e-commerce marketplace, to fulfill clothing orders. Stylists source items from Wildberries as part of curated outfit selections. Wildberries provides 10% discounts to LookBox clients and offers extensive logistics including pick-up point delivery across Russia.
• Yandex.Kassa (YooKassa)coreTechnology or IntegrationYandex.Kassa (operating as YooKassa) is LookBox's payment processing partner. All online payments for LookBox services are processed through Yandex.Kassa, which supports Visa, MasterCard, and other payment methods. Yandex.Kassa guarantees secure processing of internet payments in compliance with VISA International and MasterCard requirements. Client support for payment issues directed to [email protected].

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stitch Fix: US-based online personal styling subscription service using data science and human stylists to deliver curated clothing to clients' homes. Closest direct comparable — same online styling-to-wardrobe model with at-home try-on.
• Wishi: Online personal styling service delivering curated looks from stylists. Directly comparable online-only styling model with home try-on.
• DailyLook: US-based online styling subscription service for women, sending curated clothing boxes monthly. Same subscription-plus-curation model with at-home try-on.
• Lookiero: European (Spain-headquartered) online personal shopping service that sends curated boxes to women via partner brands. Comparable online stylist model, though Europe-focused rather than Russia.
• Thread.com: UK-based online personal styling service combining human stylists with AI recommendations to curate outfits for men and women. Closest like-for-like in offering online styling with partner-retailer fulfillment.

Emerging players

• Le Tote: Clothing rental and personal styling service for women, with subscription tiers and stylist-curated shipments. Adjacent business model — clothing access rather than purchase, but stylist-driven and online.
• Avo (by Thread): Men-focused personal styling service from Thread.com. Direct overlap with LookBox's dedicated men's stylist offering and capsule-for-men service.
• Cladwell: App-based personal styling and capsule wardrobe service. Comparable on the wardrobe-organization angle and on the digital-delivery model, though more tech-led and less stylist-led.

Others

• Lamoda: Russia's largest online fashion retailer and a core LookBox fulfillment partner. Not a competitor — rather the underlying marketplace through which LookBox monetizes via affiliate commission and logistics.
• Wildberries: Major Russian e-commerce fashion marketplace and LookBox partner. Functions as a distribution and logistics layer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LookBoxOfficial
• LinkedInlinkedin.com/company/lookbox_stylingservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LookBox