Aggregion

What Aggregion does

Aggregion is a decentralized data collaboration platform that combines a proprietary EOS-based blockchain protocol with Intel SGX hardware-based trusted execution environments (secure enclaves) to enable multiple parties to run joint analytics and ML models on their data without exposing the underlying records. Founded in 2015 and headquartered in Russia with London listed as the operating base, the company operates three core products: DataLabs & CleanRoom (end-to-end environment for building and running ML models on joint partner data inside secure enclaves), Customer Data Platform & Communications (single customer ID across partners, live audience matching, ad platform integration, and campaign impact measurement), and Loyalty Management (customer surveys, coupon distribution, and decentralized points settlement). The platform targets large enterprises in retail, CPG, telecom, banking/financial services, media and education, with named flagship customers including Magnit (22,000+ stores), X5 Retail Group (13,000+ stores), Auchan, Tele2 (23M+ subscribers), Beeline, Disney CIS, Mail.ru Group, Atol, Softline, Pearson and Samsung. The business model combines enterprise platform licensing/SaaS subscriptions, professional services for integration with Microsoft Azure, Intel SGX and customer ad/CRM systems, and transaction-based network fees from data collaboration participants. Aggregion pursues a partnership-led enterprise sales motion, with Microsoft (Azure Marketplace, Azure Confidential Computing) and Intel (SGX, co-marketing) acting as core technology and distribution partners; the company won the Microsoft Partner of the Year Award in 2020. Aggregion has suspended all operations in Russia, its largest historical market, and is now positioned around a non-Russian enterprise customer base, with only $1.5M of disclosed funding (2019, Haitao Capital and Techemy Capital).

Name

Aggregion

Legal name

LLC A-Platform

Website

https://aggregion.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Aggregion provides a decentralized data collaboration platform combining blockchain protocol with Intel SGX confidential computing, enabling enterprises in retail, telecom, CPG, banking, media and education to securely run joint analytics, build ML models, and manage loyalty programs without sharing raw data.

Ownership category

akta.pro rank

Product category

Confidential Data Collaboration Platform

NAICS

Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

akta.pro secondary industries

Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Confidential computing
• Data collaboration platform
• Customer data platform
• Loyalty management software
• Decentralized data exchange

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing/SaaS Subscription: Enterprise customers license the Aggregion platform for data collaboration, customer data management, and loyalty programs. Likely subscription-based with enterprise contracts.
2. Technology Integration Services: Implementation and integration services for enterprise deployments, including setup with Microsoft Azure, Intel SGX, and partner ecosystem integrations.
3. Data Collaboration Network Fees: Network fees from participants in the decentralized data collaboration ecosystem, including data vendors, brands, and advertising agencies using the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aggregion provides a decentralized data collaboration platform that combines a blockchain-based protocol with Intel SGX hardware confidential computing to enable multiple enterprises (retailers, telecoms, banks, CPGs) to jointly analyze customer data and run ML models without exposing their raw data. The platform offers three integrated products — DataLabs & CleanRoom, Customer Data Platform & Communications, and Loyalty Management — delivered as enterprise software licensed primarily through Microsoft Azure and direct enterprise sales.

Product overview

Aggregion offers a decentralized data collaboration platform powered by confidential computing, comprising three integrated core products: DataLabs & CleanRoom for secure ML model development and execution on joint data; Customer Data Platform & Communications for cross-partner customer ID matching, audience segmentation, and ad campaign management; and Loyalty Management for survey distribution, coupon management, and decentralized loyalty points processing. The platform combines a decentralized blockchain-based protocol with Intel SGX hardware encryption to enable multi-party data collaboration without data sharing, supporting use cases including retail analytics, targeting, digital marketing, and loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• DataLabs & CleanRoom End-to-end environment for building and running machine learning models on joint data from multiple partners in a secure environment. Combines a datalab for model development and training with a cleanroom for full-scale model execution, using Intel SGX hardware-based encryption to ensure source data never leaves partner premises.
• Customer Data Platform & Communications Single platform for cooperation on customer data across partners, providing a single customer ID across all channels and partners, secure live audience matching, integration with advertising platforms for targeted campaigns, ad impact measurement, and end-to-end audience data monetization.
• Loyalty Management Customer engagement and loyalty platform enabling businesses to ask, engage, and reward customers based on enriched customer knowledge. Includes customer surveys, personalized coupon distribution, decentralized points processing via smart contracts, and partner settlement capabilities.

Quantifiable outcome

• Up to 100% increase in conversion rates for targeted advertising campaigns
• +8 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core, flagship and support.

• MicrosoftcoreTechnology or IntegrationStrategic technology partnership with Microsoft for Azure Confidential Computing integration. Aggregion is a key ISV partner developing solutions on Azure cloud platform. Platform is available on Azure Marketplace. Aggregion won Microsoft Partner of the Year 2020 award.
• IntelcoreTechnology or IntegrationTechnology partnership leveraging Intel SGX (Software Guard Extensions) for hardware-based memory encryption in secure enclaves. Intel features Aggregion/Magnit as a flagship case study for confidential computing. Joint white papers and co-marketing.
• ScontaincoreTechnology or IntegrationSCONE platform integration providing simplified use of Intel SGX secure enclaves for enterprise deployments. Scontain is credited as a key technology partner for enabling confidential computing capabilities.
• BeelineflagshipStrategic or Co-development PartnerPartnership with Beeline (third largest national telecom in Europe) for omni-channel AdTech products and big data collaboration. Beeline Business announcing new projects in big data using Aggregion platform.
• G-Core LabssupportTechnology or IntegrationCloud infrastructure partnership for Aggregion deployment. G-Core Labs cloud supports Intel SGX in multiple jurisdictions including USA, EU, and CIS regions. Provides physical placement options for data in specific locations.
• Disney (Walt Disney Company CIS)flagshipStrategic or Co-development PartnerMultiple promotional campaigns with Disney combining consumer products with digital content. Disney licenses content through Aggregion for loyalty programs with retailers (Auchan, X5, Tele2). Live sales tracking and customer data collection.
• Tele2flagshipStrategic or Co-development PartnerMajor telecom partner with 23+ million subscribers. Disney Marvel promotional campaign with 1 million codes licensed. Customer loyalty programs combining telecom subscriptions with digital content.
• X5 Retail GroupflagshipStrategic or Co-development PartnerMajor CEE supermarket chain with 13,000+ stores. Disney Marvel 'Back to School' promotional campaign using Aggregion platform for digital+physical customer engagement.
• AuchanflagshipStrategic or Co-development PartnerInternational retail chain partner. Disney Star Wars promotional campaign with free movie viewing powered by Aggregion technology. Customer loyalty and engagement programs.
• SoftlinecoreChannel Partner/ Reseller/ DistributorMajor software distributor in CEE. Unified procurement portal for educational institutions powered by Aggregion licensing backbone. Over 40,000 schools/universities/libraries served.
• PearsoncoreStrategic or Co-development PartnerStrategic ally for digital content licensing. Projects include online stores, mobile readers (Pearson Reader), platform integration, and content bundling with third parties.
• SamsungflagshipStrategic or Co-development PartnerSamsung Smart School educational project sponsored by Samsung and powered by Aggregion. Interactive classroom with GALAXY tablets and educational content from leading publishers.
• Mail.ru GroupflagshipStrategic or Co-development PartnerPartnership for expanding marketing ecosystem. Brands can analyze campaign impact on retail sales. O2O conversion attribution to loyalty programs.
• OMD OM GroupsupportStrategic or Co-development PartnerMedia agency partnership for ad targeting accuracy improvement and campaign effectiveness measurement using Aggregion platform.
• AtolsupportTechnology or IntegrationLeading payment provider (37% market share, 70% in online transactions) as data vendor partner in Magnit digital marketing platform network.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Databricks: Unified analytics platform with Delta Sharing for clean-room-style data collaboration and ML model development. Competes with Aggregion's DataLabs & CleanRoom and Customer Data Platform offerings.
• Google BigQuery Analytics Hub: Google Cloud's data exchange and clean room service enabling secure sharing of BigQuery datasets. Competes directly in the data collaboration/exchange category Aggregion serves.
• Snowflake: Cloud data platform with native Data Clean Rooms capability enabling secure data sharing between organizations. Direct competitor in multi-party data collaboration, with vastly larger scale, funding, and enterprise reach.
• LiveRamp: Data collaboration platform for identity resolution, audience activation, and clean room analytics across retail, CPG, and media buyers. Direct overlap with Aggregion's customer data platform and targeting use cases.
• AWS Clean Rooms: Amazon's managed data clean room service for multi-party collaboration without sharing raw data. Direct overlap with Aggregion's core proposition, backed by hyperscaler infrastructure and bundled sales motion.

Direct peers

• InfoSum: Privacy-safe data collaboration platform using decentralized architecture for audience matching and clean rooms across media, retail, and telecom. Closest direct peer by product approach and target verticals.
• Habu: Data clean room platform enabling privacy-safe collaboration between brands, publishers, and retailers for audience activation and measurement. Direct overlap with Aggregion's CDP and loyalty use cases.
• Duality Technologies: Privacy-enhanced computation platform for secure data collaboration across organizations using homomorphic encryption and secure enclaves. Competes in the same confidential-computing-clean-room category.
• Decentriq: Enterprise confidential computing platform for secure data collaboration using secure enclaves and cryptographic techniques. Closest peer by confidential-computing architecture approach.

Emerging players

• TripleBlind: Privacy-preserving data collaboration platform using cryptography to enable multi-party analytics without moving or exposing raw data. Comparable in enabling secure cross-organization data collaboration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aggregion-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aggregion