Mt. Ashland Association
Mt. Ashland Association is a 501(c)(3) nonprofit operating a 240-acre community ski area in Southern Oregon, selling lift tickets, season passes, rentals, lessons, and year-round programming directly to individual skiers, youth groups, and regional visitors.
- Company typePrivate
- Founded1964
- HeadquartersAshland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mt. Ashland Association does
Mt. Ashland Association is a 501(c)(3) nonprofit organization that owns and operates Mt. Ashland Ski Area in the Siskiyou Mountains near Ashland, Oregon, serving Southern Oregon and Northern California communities. Founded as a ski area in 1963 and reorganized as a community nonprofit in 1992, the organization operates a 240-acre ski facility with 44 runs, 6 lifts, and 1,189 feet of vertical drop on a US Forest Service Special Use Permit. The core business is alpine skiing and snowboarding access, sold primarily through day lift tickets ($55-$82) and tiered season passes ($55-$1,500), supplemented by equipment rentals, lessons, on-mountain food and beverage, and private event venue rental at the historic Karen & Sid DeBoer Lodge.
The product portfolio extends into summer operations through Alpine Adventure Camps (ages 7-13, $339/week), an 18-hole disc golf course, trail running events (Siskiyou Out Back, now including a 100-mile race), hiking, and an Alpine Music Festival. A mobile application (built on the Accesso platform, launched in 2025) provides real-time mountain updates, weather, terrain status, and mobile food ordering. The School & Youth Learn-to-Ski Program has introduced tens of thousands of children to skiing across 20+ Rogue Valley school districts over 30+ years, with one in five participants on scholarships funded partly by Lithia4Kids.
Revenue is generated through a diversified mix of access fees (lift tickets, season passes including transferable Gold Passes at $1,500), ancillary services (rentals, lessons, food and beverage), facility rentals, summer programming, and tax-deductible donations supporting infrastructure such as the ongoing Chairlift Replacement Project. Distribution is fully direct-to-consumer through on-site sales, the mtashland.com e-commerce platform, and reciprocal agreements with the Freedom Pass network of 20+ partner ski areas. The organization is governed by a Board of Directors and operates with 101-250 year-round employees plus seasonal volunteers, reaching 400+ during peak season.
Mt. Ashland Association firmographics
Firmographics- Name
- Mt. Ashland Association
- Legal name
- Mt. Ashland Association
- Website
- https://mtashland.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mt. Ashland Association is a 501(c)(3) nonprofit operating a 240-acre community ski area in Southern Oregon, selling lift tickets, season passes, rentals, lessons, and year-round programming directly to individual skiers, youth groups, and regional visitors.
- Ownership category
- akta.pro rank
Mt. Ashland Association industry classification
Industry- Product category
- Ski Resort Operations
- NAICS
- Skiing Facilities (71392)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
Keywords
Where Mt. Ashland Association is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mt. Ashland Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Lift Tickets and Season Passes: Core revenue from daily lift tickets and annual season passes. Season passes have no blackout dates and include reciprocal benefits at partner ski areas. Lift tickets offered at various tiers including all-day, afternoon, twilight, and beginner-specific options.
- Equipment Rentals: Daily ski and snowboard rentals with full packages and a la carte options for boots, helmets, skis, snowboards, and poles
- Ski and Snowboard Lessons: Group lessons for various age groups, private lessons, and the 9-Week Freeride Program for youth
- Food and Beverage: On-mountain dining through Gemutlichkeit Grill, T-Bar Lounge, and Balcony Bistro
- Summer Events and Programs: Revenue from summer events including Alpine Music Festival, Drive-In Movies, trail running events (Siskiyou Out Back), and Alpine Adventure Camps
- Private Event Venue Rentals: Rental of the Karen & Sid DeBoer Lodge for weddings, corporate events, and private gatherings at various pricing tiers
- Donations and Fundraising: Tax-deductible donations supporting the nonprofit mission, including chairlift replacement project and youth programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Season Pass (Age 20-69) |
| Subscription | Annual | Teen Season Pass (Age 13-19) |
| Subscription | Annual | Youth Season Pass (Age 7-12) |
| Subscription | Annual | Child Season Pass (Age 0-6) |
| Subscription | Annual | Twilight Season Pass |
| Subscription | Annual | Gold Pass (Transferable) |
| Unit Pricing | Pay-as-you-go | All-Day Lift Ticket (Weekend/Holiday) |
| Unit Pricing | Pay-as-you-go | All-Day Lift Ticket (Weekday/Non-Holiday) |
| Unit Pricing | Pay-as-you-go | Twilight Lift Ticket |
| Unit Pricing | Pay-as-you-go | Sonnet Beginner Lift |
| Unit Pricing | Pay-as-you-go | Private Lessons |
| Unit Pricing | Pay-as-you-go | Group Lessons |
| Subscription | Multi-year contract | 9-Week Freeride Program |
| Unit Pricing | Pay-as-you-go | Ski/Snowboard Rentals (All Day) |
| Subscription | Pay-as-you-go | Alpine Adventure Camp |
| Unit Pricing | Multi-year contract | Full Lodge Rental Package |
| Unit Pricing | Multi-year contract | Upper Lodge Rental |
| Unit Pricing | Pay-as-you-go | Alpine Music Festival Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Mt. Ashland Association product offering
Product offeringCore offering
Mt. Ashland Association operates a community-owned, nonprofit alpine ski area in Southern Oregon, providing lift-served skiing and snowboarding across 44 runs and 240 acres with 1,189 feet of vertical drop. The organization sells lift tickets, season passes, ski and snowboard rentals, group and private lessons, summer disc golf and trail running events, youth Alpine Adventure Camps, and rents the historic Karen & Sid DeBoer Lodge for weddings and corporate events. Revenue is supplemented by tax-deductible donations supporting youth scholarships and the Chairlift Replacement Project.
Product overview
Mt. Ashland Association operates Mt. Ashland Ski Area as a 501(c)(3) nonprofit ski facility in southern Oregon. The core offering is alpine skiing and snowboarding across 44 runs on 240 acres served by 6 lifts. The product portfolio centers on ski area access (lift tickets, season passes, Gold Passes), equipment and instruction services (rentals, group and private lessons, youth ski program, Alpine Adventure Camps), and amenity offerings (on-mountain dining, event venue rental, disc golf, terrain park). The organization also offers a mobile app for real-time mountain updates and ticketing. Summer operations expand to trail running events, disc golf, hiking, and youth camps. The ski area operates December through mid-April with summer activities from June through September.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Tickets Day lift tickets providing access to ski area terrain, available in multiple tiers including All Day, Afternoon, Lower Lift, Sonnet Beginner, Twilight, and Swing ticket types with weekday and weekend/holiday pricing for skiers and snowboarders.
- Season Passes Unlimited skiing and riding passes for the winter season with tiered pricing by age (Adult, Teen, Youth, Child, Senior, College) and Twilight-only options, including reciprocal benefits at partner ski areas through the Freedom Pass network with no blackout dates.
- Gold Passes Transferable season passes priced at $1,500 each, allowing business owners to reward employees or share with partners, valid every operating day and ineligible for reciprocal benefits at other ski areas.
- Ski & Snowboard Rentals Daily rental equipment including complete ski and snowboard packages, with separate pricing for full-day, half-day, and twilight sessions and a la carte options for boots, skis, snowboards, helmets, and poles.
- Ski & Snowboard Lessons Group and private instruction programs for skiing and snowboarding across all skill levels, including Snow Scooters (ages 4-6), Ridge Runners (ages 7-12), adult group lessons, private lessons, and the 9-Week Freeride Program for advanced youth.
- School & Youth Learn-to-Ski Program Multi-week learn-to-ski and snowboard program for schools and youth groups running for over 30 years, including lessons, lift tickets, and rental equipment packages with scholarship opportunities for qualifying students.
- Alpine Adventure Camps Week-long summer day camps for ages 7-13 offering hiking, games, nature exploration, arts and crafts, and science activities with themes such as Wilderness Survival, Junior Scientists & Ecology, Mountain Mystery, Art in the Siskiyous, and Siskiyou Explorers, including transportation from the business office.
- Food & Beverage Services On-mountain dining including Gemutlichkeit Grill (burgers, chicken, pizza, breakfast), Balcony Bistro (noodle bowls, walking tacos on weekends), and T-Bar Lounge (full-service bar) for ski area guests and event attendees.
- Private Events & Weddings Venue Venue rental at the historic Karen & Sid DeBoer Lodge at 6,500 feet elevation, featuring a main event space (2,500+ sq ft), upper floor (500+ sq ft), and outdoor deck with full lodge, upper lodge, basic, and small group rental packages for weddings, corporate events, and private gatherings.
- Siskiyou Crest Disc Golf Free 18-hole disc golf course on Mt. Ashland's slopes, open daily during summer with panoramic views and varied terrain including uphill, downhill, and cross-slope fairways, updated and expanded for 2026.
- Mt. Ashland Ski Area Mobile App Mobile application providing real-time mountain operations updates, weather forecasts, personalized alerts, terrain and lift status, mobile food ordering, and ticket/pass management, available for iOS and Android.
- Uphill Access Pass Seasonal pass for self-powered uphill travel via skinning, snowshoeing, and hiking during designated hours, with proceeds supporting mountain safety programs including ski patrol certification scholarships.
- Summer Events Program Summer event programming including Max King Trail Running Camp, Siskiyou Out Back Trail Running Festival, Mt. Ashland Alpine Music Festival, Drive-In Movie Nights, Oktoberfest, Trail Runs, and Volunteer Clean-Up events open to individuals and families.
Quantifiable outcome
- One in five participants in school-based programs participate for free through scholarships
- +1 more outcomes
Companies that use Mt. Ashland Association
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Mt. Ashland Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mt. Ashland Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- US Forest ServicecoreMt. Ashland operates under a Special Use Permit from the US Forest Service within Rogue River National Forest. The permit covers the ski area boundaries and allows for ongoing operations, trail maintenance, and summer activities.
- Lithia Motors (Lithia4Kids)majorMajor sponsor bringing the Mountain Report and supporting youth programs. Lithia4Kids program provides funding for the School & Youth Learn-to-Ski Program enabling scholarships for children to participate.
- KDRV NewsWatch 12minorLocal news station sponsoring the Snow Report section of the Mountain Report page.
- True South SolarminorWeather station sponsor for the Mt. Ashland Weather Station, providing real-time weather data on the mountain.
- 98.3 KLDR RadiominorLocal radio station sponsoring lift ticket sales with promotional support.
- Freedom Pass PartnersmajorNetwork of 20+ partner ski areas (Arctic Valley, Bogus Basin, Diamond Peak, Eaglecrest, Hurricane Ridge, Loup Loup, and others) providing reciprocal skiing benefits. Mt. Ashland season pass holders receive 3 free lift tickets at each partner resort.
- Mt. Shasta Ski ExchangemajorPartner ski area offering $40 lift tickets to Mt. Ashland season pass holders and 4 free day passes for Gold Pass holders.
- Non-Profit Ski Area Reciprocal ProgrammajorReciprocal program with other nonprofit ski areas (Cochran's, Hilltop, Snow King, and others) providing 3 free day passes to Mt. Ashland season pass holders.
- Lodging Partners (7 Hotels)corePartnership with 7 local hotels: Columbia Hotel, Chanticleer Inn, Callahan's Mountain Lodge, Plaza Inn & Suites, Ashland Hills Hotel & Suites, Ashland Springs Hotel, and Mt. Ashland Vacation Rentals. Provides discounted rates and packages for ski area visitors.
- Rhythm and Sound ProjectminorPartner in presenting the Mt. Ashland Alpine Music Festival, co-creating the inaugural music event on the mountain.
- People's BankminorLocal bank providing community endorsement of Mt. Ashland's economic impact on the Southern Oregon region.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Mt. Ashland Association competitors and assessment
Company assessmentDirect peers
- Bogus Basin Mountain Recreation Area: A community-owned, nonprofit ski and recreation area near Boise, Idaho. Operates as a 501(c)(3) on similar membership/donation-supported model with comparable ski terrain, lessons, and summer programming.
- Diamond Peak Ski Resort: A community-supported ski resort on the north shore of Lake Tahoe, part of the Freedom Pass reciprocal network with Mt. Ashland. Comparable scale, nonprofit-adjacent operation, and similar winter + summer activities.
- Eaglecrest Ski Area: A municipally-owned ski area in Juneau, Alaska, also in the Freedom Pass network. Comparable independent mountain positioning, regional community focus, and small-scale lift-served terrain.
- Hurricane Ridge Ski Area: A small ski operation in Olympic National Park, Washington, part of the Freedom Pass network. Closely comparable in scale, recreational mission, and regional independent mountain positioning.
- Mt. Shasta Ski Park: A regional ski area in Northern California and direct reciprocal partner via Mt. Shasta Ski Exchange. Comparable lift-served terrain, family-friendly positioning, and lessons/rentals offering.
- Cochran's Ski Area: A family-owned, small nonprofit ski area in Vermont and member of the Non-Profit Ski Area Reciprocal Program with Mt. Ashland. Closely comparable in scale, community mission, and learn-to-ski focus.
- Snow King Mountain: An independent ski area in Jackson, Wyoming and member of the Non-Profit Ski Area Reciprocal Program with Mt. Ashland. Comparable community ski area profile and reciprocal network partner.
- Hilltop Ski Area: An Anchorage, Alaska community ski area and reciprocal partner through the Non-Profit Ski Area Reciprocal Program. Directly comparable in scale and nonprofit/community ski area positioning.
- Arctic Valley Ski Area: A community-operated ski area near Anchorage, Alaska, and Freedom Pass reciprocal partner. Closely comparable community mountain positioning, scale, and independent operations.
Broad incumbents
- Mt. Bachelor: A larger commercial ski resort in central Oregon that competes for regional skiers from the same Pacific Northwest and Northern California feeder markets. Comparable winter product but at much greater scale and corporate operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mt. Ashland Association social profiles
Digital presenceMt. Ashland Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mt. Ashland Association leadership team
Management profileNumber of profiles
Profiles3 records
Mt. Ashland Association funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mt. Ashland Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mt. Ashland Association
What does Mt. Ashland Association do?
Mt. Ashland Association operates a community-owned, nonprofit alpine ski area in Southern Oregon, providing lift-served skiing and snowboarding across 44 runs and 240 acres with 1,189 feet of vertical drop. The organization sells lift tickets, season passes, ski and snowboard rentals, group and private lessons, summer disc golf and trail running events, youth Alpine Adventure Camps, and rents the historic Karen & Sid DeBoer Lodge for weddings and corporate events. Revenue is supplemented by tax-deductible donations supporting youth scholarships and the Chairlift Replacement Project.
Is Mt. Ashland Association a public or private company?
Mt. Ashland Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mt. Ashland Association founded?
Mt. Ashland Association was founded in 1964. It employs 101 to 250 people.
Where is Mt. Ashland Association based?
Mt. Ashland Association is headquartered in Ashland, United States, in the North America region.
How does Mt. Ashland Association make money?
Seven revenue lines are on record. Lift Tickets and Season Passes are the primary driver. The others are equipment Rentals, ski and Snowboard Lessons, food and Beverage, summer Events and Programs, private Event Venue Rentals and donations and Fundraising.
Who are Mt. Ashland Association's main competitors?
Direct peers on record are Bogus Basin Mountain Recreation Area, Diamond Peak Ski Resort, Eaglecrest Ski Area, Hurricane Ridge Ski Area, Mt. Shasta Ski Park, Cochran's Ski Area, Snow King Mountain, Hilltop Ski Area and Arctic Valley Ski Area. Mt. Bachelor is listed as a broad incumbent.
Does Mt. Ashland Association have an API?
No public API is recorded for Mt. Ashland Association.
What industry is Mt. Ashland Association in?
Mt. Ashland Association's product category is Ski Resort Operations. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains). Its NAICS code is 71392 and its SIC code is 7997.