Mt. Shasta Ski Park
Mt. Shasta Ski Park is a privately owned, full-service ski resort in McCloud, California, offering lift-access skiing, snowboarding, tubing, lessons, rentals, F&B, retail, and event rentals across 635 skiable acres for individual visitors, families, season-pass holders, and private event organizers.
- Company typePrivate
- Founded1985
- HeadquartersMccloud, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mt. Shasta Ski Park does
Mt. Shasta Ski Park is a privately owned, full-service ski resort operating on the flanks of 14,162-foot Mt. Shasta in McCloud, California. Founded in 1985 and acquired by the Merlo family in 2017 (now operating under legal entity Wintun Development Co. Inc.), the resort serves individual visitors, families, season-pass holders, and corporate/private event organizers from across Northern California, southern Oregon, and the Sacramento-to-Portland I-5 corridor. The asset comprises 635 skiable acres (including 38 conventional trails, 450 acres of backcountry access, and two terrain parks, Silvertip and Revolution), four aerial lifts (one quad, three triples) plus two surface lifts, base-to-summit elevations of 5,500 to 7,536 feet, 275 inches average annual snowfall, and 275-inch snowfall that supports a guaranteed 60-day ski season, with state-of-the-art snowmaking covering 277 acres (44% of skiable terrain) as a hedge against variable natural snowfall.
Mt. Shasta Ski Park firmographics
Firmographics- Name
- Mt. Shasta Ski Park
- Legal name
- Wintun Development Co. Inc.
- Website
- https://skipark.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mt. Shasta Ski Park is a privately owned, full-service ski resort in McCloud, California, offering lift-access skiing, snowboarding, tubing, lessons, rentals, F&B, retail, and event rentals across 635 skiable acres for individual visitors, families, season-pass holders, and private event organizers.
- Ownership category
- akta.pro rank
Mt. Shasta Ski Park industry classification
Industry- Product category
- Ski Resort and Winter Recreation Services
- NAICS
- Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Mt. Shasta Ski Park is headquartered
LocationHeadquarters
- HQ city
- Mccloud
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mt. Shasta Ski Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Lift Tickets: All-day, half-day, and multi-day lift tickets for skiing and snowboarding. RFID card system for seamless access.
- Season Passes: Annual and multi-day passes for unlimited skiing. 2026/27 season passes currently on sale with guaranteed 60-day ski season and rollover credits if season is shortened.
- Ski & Ride School: Lessons for beginners through advanced skiers and snowboarders. Adaptive ski lessons available.
- Equipment Rentals: Ski and snowboard rental equipment available for visitors.
- Food & Beverage: Multiple dining venues including BC's Pizza, Lemurian Lounge, Coyote Grill, Mud Creek Cafe, Powder Hound Grill, and Ray's Place Bar & Lounge.
- Retail Shop: On-mountain retail store offering ski and snowboard gear, accessories, and apparel.
- Tubing: Snow tubing activity available at the resort.
- Lodge Rental: Panther Creek Lodge and outdoor patio available for private events, corporate meetings, and weddings. Pricing from $600 to $3,000 depending on duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All Day Ticket - Full mountain lift access from 9am to close |
| Unit Pricing | Pay-as-you-go | Half Day Ticket - All mountain lift access from 12pm to close |
| Unit Pricing | Pay-as-you-go | Multi-Day Ticket - Choose which days to ski within a set timeframe |
| Subscription | Annual | Season Pass - Unlimited skiing with 60-day guarantee |
| Other | Multi-year contract | RFID Card - Reusable and reloadable |
| Unit Pricing | Pay-as-you-go | Panther Creek Lodge/Patio - 1-4 Hours |
| Unit Pricing | Pay-as-you-go | Panther Creek Lodge/Patio - 5-8 Hours |
| Unit Pricing | Pay-as-you-go | Chairlift Ride Add-on - Douglas Butte 2-hour access |
| Other | Pay-as-you-go | Military Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mt. Shasta Ski Park product offering
Product offeringCore offering
Mt. Shasta Ski Park is a full-service ski resort operating on 635 acres with four aerial lifts and two surface lifts, offering lift-access skiing and snowboarding, ski and ride school lessons, equipment rentals, snow tubing, and terrain parks. The resort also runs on-mountain dining venues, a retail shop, lodge rentals for weddings and corporate events, and summer activities including scenic chairlift rides and community events. Operates legally as Wintun Development Co. Inc.
Product overview
Mt. Shasta Ski Park is a full-service ski resort offering a comprehensive winter recreation experience. The resort operates on a single unified platform combining physical ski services with an e-commerce system. Core products include lift tickets and season passes (available through an online store), ski and snowboard lessons, equipment rentals, and snow tubing. The resort features 38 conventional trails and two terrain parks (Silvertip and Revolution) across 635 skiable acres. Summer operations include scenic chairlift rides, disc golf, community events, and trail running events. Additional offerings encompass food and beverage venues (six restaurants/lounges), retail shopping, event venue rentals, and adaptive ski lessons for guests with disabilities. The resort utilizes an RFID card system for seamless access to lifts, rentals, and lessons.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Tickets All-day, half-day, and multi-day lift access tickets for skiing and snowboarding at Mt. Shasta Ski Park, available online via the resort's e-commerce store and on-mountain ticket office. RFID card reloadable for multiple uses.
- Season Passes
Quantifiable outcome
- 160,000 annual skier visits demonstrates strong regional market position
- +2 more outcomes
Companies that use Mt. Shasta Ski Park
Customer profileSegments3 records
Ideal customer profiles3 records
Mt. Shasta Ski Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mt. Shasta Ski Park partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- IndyPasscoreProud partner of IndyPass, a multi-resort ski pass program allowing access to participating independent ski areas.
- Mount Shasta ResortcorePreferred lodging partner offering 40% discount to lift ticket holders, 10% off at Highland House restaurant, and ski-and-stay packages. Located at Lake Siskiyou with chalet accommodations.
- Best Western Plus Tree HouseminorHotel partner at gateway to Mt. Shasta with 14,161-foot view of Mt. Shasta. Part of lodging partner network.
- Inn at Mount ShastaminorRated #1 on TripAdvisor. Offers special room rates for Skipark guests. Dog-friendly rooms available.
- McCloud Mercantile HotelminorHistoric hotel on National Register of Historic Places, remodeled with modern conveniences. Ideal for ski-n-stay getaways.
- Mount Shasta KOAminorDeluxe lodges and cabins with ski-and-stay packages offering 20% off when booking cabins and lift tickets together.
- Cave Springs ResortminorMid-century modern resort in Dunsmuir, 10-minute drive from Mt. Shasta. Offers cabins and airstreams. USE CODE SAVE10 for 10% off.
- Railroad Park ResortminorUnique lodging in vintage train cars and historic cabins. Ski-and-stay packages available. Located in Dunsmuir.
- Sportsmen's DenminorArea's #1 snowboarding shop with rentals, expert tunes/waxing. Carries Burton, Rome, Volcom, Spy, Arbor brands.
- The Fifth SeasonminorPremier ski and alpine shop for Northern CA with cutting-edge rentals, demos, and sales.
- Mt Shasta Nordic CenterminorOffers 23.5 km of cross-country ski trails, classic and skate ski rentals, lessons, and snowshoe rentals.
- McCloud Outdoors and Gear ExchangeminorNew and lightly used outdoor clothing and gear. Offers GoPro, Columbia, Reddington, Marmot, Jetboil products plus kayaks and rentals.
- Redding Sports LtdminorLarge inventory of quality gear and apparel. Hosts twice-yearly Ski and Board Swap.
- Klamath Basin SportsminorComplete shop for snow-, skate- or wakeboard equipment in Klamath Falls with sales, service and rentals.
- Rouge Valley Ski ShopminorSki shop in Medford with top brands and experienced tech staff.
- Shasta Mountain ArchersminorHost organization for the Mile High Archery Shoot event at Mt. Shasta Ski Park with 4 courses, over 120 targets, and $10,000 in prizes.
- Teton Gravity ResearchminorFilm company whose movie 'Pressure Drop' was screened at Pre-Season Party event.
- Merlo Family VineyardsminorWinery providing wine selection at Ray's Place Bar & Lounge.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Mt. Shasta Ski Park competitors and assessment
Company assessmentOthers
- Indy Pass: Multi-resort coalition of independent ski areas that distributes demand across its partner network including Mt. Shasta. Comparable as a strategic channel partner and aggregation layer for the same independent-ski-resort ecosystem.
Direct peers
- Mt. Bachelor: Pacific Northwest independent ski resort with comparable scale (~4,300 acres vs. Mt. Shasta's 635), drive-to market positioning, and snowmaking infrastructure. Competes for similar regional visitors in the I-5/CA-OR corridor and operates similar lift, lesson, rental, and F&B revenue streams.
- Bear Valley: Family-owned independent California ski resort in the Central Sierra with comparable terrain size and similar season pass/lesson/rental product mix. Directly comparable as a privately-held regional ski area.
- Sugarbush Resort: Vermont independent ski resort and fellow IndyPass partner with similar multi-revenue-stream model (lift tickets, season passes, lessons, rentals, F&B, lodging, events) and comparable family-friendly independent positioning.
- China Peak: Smaller independent California ski resort serving Fresno/Central Valley market with comparable lift ticket, season pass, lesson, and rental offerings. Comparable family-friendly positioning and drive-to ski area economics.
- Sierra-at-Tahoe: Independent California ski resort of comparable size (~2,000 acres, family-friendly positioning) targeting similar Northern California/Sacramento Bay Area day-trip and weekend visitors. Operates with similar season pass, lesson, rental, and tubing offerings.
- Diamond Peak: Lake Tahoe-area independent ski resort and IndyPass partner offering similar lift, lesson, and rental products at comparable scale. Targets family and intermediate skier segments overlapping with Mt. Shasta's positioning.
- Homewood Mountain Resort: Independent Lake Tahoe ski resort with similar IndyPass participation, comparable private-ownership structure, and overlapping Northern California drive-to customer base.
- Dodge Ridge: Independent California family ski area in Pinecrest with very similar scale (~862 acres), similar lift infrastructure, season pass product, and Northern California target market. Closest like-for-like peer on size and positioning.
Broad incumbents
- Stevens Pass: Larger PNW ski resort (currently under Alterra ownership but historically independent) competing in similar Pacific Northwest drive-to market with overlapping I-5 corridor customer base and broader season pass programs (Ikon).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mt. Shasta Ski Park social profiles
Digital presenceMt. Shasta Ski Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mt. Shasta Ski Park leadership team
Management profileNumber of profiles
Profiles1 record
Mt. Shasta Ski Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mt. Shasta Ski Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mt. Shasta Ski Park
What does Mt. Shasta Ski Park do?
Mt. Shasta Ski Park is a full-service ski resort operating on 635 acres with four aerial lifts and two surface lifts, offering lift-access skiing and snowboarding, ski and ride school lessons, equipment rentals, snow tubing, and terrain parks. The resort also runs on-mountain dining venues, a retail shop, lodge rentals for weddings and corporate events, and summer activities including scenic chairlift rides and community events. Operates legally as Wintun Development Co. Inc.
Is Mt. Shasta Ski Park a public or private company?
Mt. Shasta Ski Park is a private company. It is classified as family owned and is currently operating.
When was Mt. Shasta Ski Park founded?
Mt. Shasta Ski Park was founded in 1985. It employs 11 to 50 people.
Where is Mt. Shasta Ski Park based?
Mt. Shasta Ski Park is headquartered in Mccloud, United States, in the North America region.
How does Mt. Shasta Ski Park make money?
Eight revenue lines are on record. Lift Tickets are the primary driver. The others are season Passes, ski & Ride School, equipment Rentals, food & Beverage, retail Shop, tubing and lodge Rental.
Who are Mt. Shasta Ski Park's main competitors?
Indy Pass is listed as an others. Direct peers are Mt. Bachelor, Bear Valley, Sugarbush Resort, China Peak, Sierra-at-Tahoe, Diamond Peak, Homewood Mountain Resort and Dodge Ridge. Stevens Pass is listed as a broad incumbent.
Does Mt. Shasta Ski Park have an API?
No public API is recorded for Mt. Shasta Ski Park.
What industry is Mt. Shasta Ski Park in?
Mt. Shasta Ski Park's product category is Ski Resort and Winter Recreation Services. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAJAG, Snow Tubing, Sledding & Winter Fun Parks. Its NAICS code is 71392 and its SIC code is 7997.