PB Fintech

What PB Fintech does

PB Fintech Limited operates India's largest online insurance and credit distribution platforms through two flagship consumer brands: Policybazaar (insurance marketplace launched 2008) and Paisabazaar (credit marketplace launched 2014). The platforms enable individual consumers across India to research, compare, and purchase insurance products including term, life, health, motor, travel, and investment plans, as well as credit products including personal loans, business loans, credit cards, and home loans. As of FY26, 67.3 million insurance policies had been sold through Policybazaar, 58.5 million credit score customers served through Paisabazaar, and the company had processed Rs 29,934 crore of insurance premium and Rs 30,740 crore of lending disbursals. Underlying the platforms is a proprietary technology stack with AI-powered risk pricing, claims fraud detection, automated consumer journeys, and data analytics, supported by an integrated physical distribution network of 5 lakh POSP partners across 703 cities and 34 experience centres operated through PBPartners.

Name

PB Fintech

Legal name

PB Fintech Limited

Website

https://www.pbfintech.in/

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PB Fintech operates India's largest online insurance marketplace (Policybazaar) and credit marketplace (Paisabazaar), serving 67.3M+ insurance customers and 58.5M+ credit customers through digital platforms and a 5 lakh POSP agent network, with diversified subsidiaries in payments, healthcare, and stockbroking.

Ownership category

akta.pro rank

Product category

Insurance and Lending Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)

akta.pro secondary industries

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM), P2P Small Business / SME Marketplace Lending (FSAKAHAC)

Keywords

• Insurance marketplace
• Lending marketplace
• Insurance distribution
• Credit aggregation
• Fintech platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Insurance Distribution Commissions: Commission revenue from insurance products sold through Policybazaar platform. Commissions are set by IRDAI regulations. The company acts as an insurance broker (Policybazaar Insurance Brokers Private Limited holds direct insurance broker license for life and general insurance).
2. Credit/Lending Distribution Commissions: Commission revenue from credit products including personal loans, business loans, credit cards, home loans facilitated through Paisabazaar platform. Partners include 65+ banks, NBFCs and fintech lenders.
3. Insurance Broker Services: Revenue from operating as a direct insurance broker under IRDAI regulations, enabling commission-based revenue from both life and general insurance products

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

PB Fintech operates India's largest online insurance and lending distribution platforms through Policybazaar and Paisabazaar. Policybazaar enables consumers to research, compare, and purchase insurance products (term, life, health, motor, travel, investment, retirement) from multiple insurer partners, operating as a licensed IRDAI direct insurance broker. Paisabazaar aggregates personal loans, business loans, credit cards, and home loans from 65+ banks, NBFCs, and fintech lenders. The company earns commission-based revenue from partner insurers and lenders for products purchased through its platforms, supported by a 5 lakh POSP agent network and proprietary AI-powered technology stack.

Product overview

PB Fintech operates India's largest online insurance and lending distribution platforms through Policybazaar (insurance marketplace) and Paisabazaar (credit marketplace), supported by subsidiary businesses across payments, healthcare, international expansion, and vehicle services. The platform architecture combines direct-to-consumer web aggregation with PB Partners (point-of-sales agent network), PB Health (healthcare integration), PB Care+ (hospitalization support), and PB Wheels (motor assistance services) to serve customers across the insurance and lending lifecycle. International operations include UAE through Genesis Group, while strategic subsidiaries include PB Pay (payment aggregator), PB Marketing (stockbroker), and DIFC-based entities for financial advisory and reinsurance broking. The company also serves 55+ million credit customers through Paisabazaar and has invested in PB Healthcare Services for hospital network integration.

Differentiator

Problem solved

Functional benefit

Brands

• PB Partners: Point of Sales Person (PoSP) platform for insurance distribution
• PB Health
• PB Care+
• PB Wheels
• PB Pay
• Docprime
• Pensionbazaar

Products and services

• Policybazaar Online insurance marketplace and comparison platform that enables Indian consumers to research, compare, and purchase insurance products (term insurance, life insurance, health insurance, car insurance, two-wheeler insurance, travel insurance, investment plans, retirement plans, and home insurance) from multiple insurer partners. Operates as a licensed direct insurance broker (life and general) under IRDAI regulations.
• Paisabazaar Online credit and loan aggregator platform enabling Indian consumers to compare and apply for personal loans, business loans, credit cards, home loans, and loans against property. Partners with 65+ banks, NBFCs, and fintech lenders across 860 cities. Also offers credit advisory services and credit score access. Serves over 58 million consumers.
• PB Partners Point of Sales Person (PoSP) platform enabling insurance agents to sell insurance products. Operates 34 experience centres across India and has processed 8.4 million insurance policies. Facilitates daily on-demand payouts to partners.
• PB Health Healthcare alignment initiative and hospital venture providing integrated healthcare services for health insurance customers. Part of vertically integrated healthcare-insurance ecosystem strategy with plans to serve nearly 40 million health insurance customers by 2030-31.
• PB Care+ Hospitalization support and coordination service for health insurance customers, providing assistance during hospital stays and claims processes. Part of comprehensive claims and servicing ecosystem.
• PB Wheels Motor assistance and vehicle management platform offering 24/7 emergency roadside assistance (towing, flat tire, battery jump-start, emergency fuel delivery) and comprehensive vehicle ownership services including vehicle servicing, insurance, FASTag, PUC tracking, and traffic challan management across 185+ cities with a network of 200+ garages.
• Annual Domestic Travel Insurance Annual multi-trip domestic travel insurance product offering personal accident and home burglary protections for frequent domestic travelers in India.
• Safe Drive Home Service Complimentary designated driver service launched in Delhi-NCR providing safe driving alternatives, part of road safety initiatives for consumers.

Quantifiable outcome

• Over 90% renewal rates for protection products
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• Insurance Companies (Insurer Partners)coreChannel Partner/ Reseller/ DistributorPolicybazaar distributes insurance products from multiple insurance company partners including life insurers and general insurers. The platform operates as a licensed direct insurance broker (life and general) under IRDAI regulations. Partners benefit from low-cost customer acquisition and extensive data insights.
• Banks, NBFCs and Fintechs (Lending Partners)coreChannel Partner/ Reseller/ DistributorPaisabazaar has established 65+ partnerships with banks, NBFCs and fintech lenders offering personal loans, business loans, credit cards, home loans, loans against property and credit advisory services across 860 cities serving over 55 million consumers.
• Citigroup Global Markets IndiaminorOthersCitigroup Global Markets India acted as sole placement agent for Macritchie's block deal sale of PB Fintech shares. Also served as placement agent for co-founder stake sales in May 2026.
• Kotak SecuritiesminorOthersKotak Securities acted as sole bookrunner for co-founder Yashish Dahiya and Alok Bansal's Rs 654 crore block deal sale in May 2026.
• PB Pay Private LimitedstrategicStrategic or Co-development PartnerWholly-owned payment aggregation subsidiary receiving Rs 20 crore investment to support business expansion and meet RBI capital adequacy requirements for operating as payment aggregator. Received Certificate of Authorisation from RBI in February 2026.
• Policybazaar Financial Advisors (DIFC) LLCstrategicStrategic or Co-development PartnerStep-down subsidiary in Dubai International Financial Centre seeking DFSA license for financial advisory services. Part of PB Fintech's strategy to strengthen international insurance distribution capabilities.
• PB Re Brokers (DIFC) LLCstrategicStrategic or Co-development PartnerStep-down subsidiary in Dubai International Financial Centre seeking DFSA license for reinsurance broking activities. Investing AED 1.7 million as part of international expansion.
• PB Marketing and Consulting Private LimitedstrategicStrategic or Co-development PartnerWholly-owned subsidiary received SEBI approval to operate as stock broker in the debt segment on National Stock Exchange. Invested Rs 5 crore to meet minimum net worth requirements for operating as debt segment stockbroker and depository participant with NSDL or CDSL.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Coverfox (by Acko): Indian insurance comparison platform now part of Acko's ecosystem; offers multi-line insurance comparison and purchase, directly competing with Policybazaar on consumer funnel.
• RenewBuy: Indian insurance aggregator and POSP platform focusing on motor and health insurance distribution; comparable scale, distribution model, and target consumer base to Policybazaar.
• LendingTree: US-based online lending marketplace that aggregates multiple lenders and lets consumers compare loan/credit products; the closest functional analogue to Paisabazaar globally in business model and category.
• BankBazaar: Indian financial product comparison platform offering personal loans, credit cards, and insurance products from multiple providers — directly overlaps with both Paisabazaar and Policybazaar in India.
• InsuranceDekho: Indian insurance aggregator and POSP-led distribution platform offering motor, health, and life insurance comparison; competes head-on with Policybazaar in India across multiple insurance lines.
• MoneySuperMarket: UK-based price comparison platform covering insurance, financial services, and home services; closely mirrors Policybazaar's consumer comparison and marketplace commission business model.
• GoCompare: UK insurance and financial product comparison platform with marketplace commissions from insurers and lenders; analogous business model to PB Fintech's two-sided aggregation.

Broad incumbents

• Acko General Insurance: India's largest digital-native general insurer offering direct online distribution; competes with Policybazaar indirectly by going direct but overlaps significantly on the same target customers and product lines.
• Digit Insurance: Indian digital-first general insurer offering direct online distribution across motor, health, and travel; represents a meaningful direct-distribution threat to Policybazaar's commission-based model.
• PhonePe: Indian super-app with growing in-app insurance and credit distribution that competes for the same consumer attention and partner relationships as Policybazaar and Paisabazaar, though as part of a broader payments/wealth ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PB Fintech