Lufashi Yingdi

What Lufashi Yingdi does

Lufashi Yingdi (旅法师营地, iyingdi.com) is a privately held, Beijing-based online gaming community founded in 2014 and operated by Beijing Wanxiu Technology Co., Ltd. (北京丸秀科技有限公司). The platform serves Chinese-speaking card-game and video-game enthusiasts — primarily Hearthstone, Yu-Gi-Oh!, Magic: The Gathering, World of Warcraft, Overwatch, and a long tail of digital and tabletop titles — through a web and mobile portal that aggregates forums, a wiki/百科, an interactive gaming-map tool (maps.iyingdi.com), tournament tracking and match listings, and a Taobao-integrated e-commerce storefront for gaming merchandise and accessories. Core proprietary tooling centers on the Fire Stone Data (火石数据) system, which surfaces Hearthstone ladder ranks, deck win-rates, Battlegrounds hero stats, and a community Deck Plaza (套牌广场), supplemented by an HSReplay data partnership for arena and competitive-deck analytics.

The business model is multi-stream but largely operating-leverage-light: merchandise and card-accessory sales through the integrated store, transaction fees from community tournaments and events, recurring revenue from premium community services, and one-time digital-content sales such as Hearthstone pack simulators. Pricing is not publicly disclosed, and the Taobao-integrated checkout suggests most monetization occurs off-platform. Distribution is digital-first and domestic-only (China), leveraging organic social via Weibo (@iplaymtg), a 2024 strategic Bilibili partnership for game promotion and creator recruitment, cross-promotion with adjacent Chinese gaming communities such as GameKee and Gstone Games (集石桌游), and a core game-coverage partnership with Blizzard Entertainment for Hearthstone and World of Warcraft.

The company is privately funded and small, with disclosed funding limited to approximately $944K across a 2014 IDG Capital seed and a 2016 Autobot Capital Partners follow-on, and an 11-50 employee headcount. Leadership includes co-founders Yun Zhou and Zhonghui Wang, chairman Tianbai Wang, operations director Xueyu He, and general manager Chenxing Wang. There are no publicly disclosed revenue, ARR, valuation, or institutional-investor figures, and no AI/ML capabilities, public APIs, or third-party model deployments are evident in the data set.

Name

Lufashi Yingdi

Legal name

北京丸秀科技有限公司

Website

https://iyingdi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lufashi Yingdi (旅法师营地, iyingdi.com) is a Beijing-based, privately held Chinese online gaming community founded in 2014, serving card-game and video-game enthusiasts through forums, wiki, tournament tools, Fire Stone Data analytics, and an integrated e-commerce store.

Ownership category

akta.pro rank

Product category

Online Gaming Community

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

Keywords

• Gaming community platform
• Card game content
• Deck tracking tools
• Esports tournament platform
• Online gaming forums

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. E-commerce Mall (商城): Sale of gaming merchandise, card game accessories, and game-related products through the integrated online store
2. Community Services: Premium community features and services for dedicated gaming enthusiasts
3. Event and Tournament Fees: Registration fees for competitive events and tournaments
4. Digital Content and Packs: Sale of digital card packs and gaming content through integrated shop features

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lufashi Yingdi (旅法师营地) operates an online gaming community platform focused on collectible card games such as Hearthstone, Yu-Gi-Oh!, and Magic: The Gathering, as well as broader video gaming topics. The platform aggregates game news, strategy guides, card databases, deck-tracking tools, wiki content, and discussion forums, and complements these community services with an integrated e-commerce mall that sells gaming merchandise and digital content packs. It also hosts and organizes competitive gaming events and tournaments for individual Chinese gamers.

Product overview

Lufashi Yingdi (旅法师营地) is a comprehensive gaming community platform centered around card games and video games. The core platform provides community forums, news feeds, and user-generated content. The product portfolio includes specialized tools for different games: Hearthstone tools (deck tracker integration, deck sharing, battlegrounds lookup, leaderboards, card search, pack simulator), Yu-Gi-Oh! card database, and Magic: The Gathering card database. Additional sub-products include a wiki/guide section, interactive maps, tournament tracking, game reviews section, and Steam game promotion/giveaway program. The platform serves as an aggregator for gaming news and community discussions across multiple games including Hearthstone, World of Warcraft, Overwatch, Yu-Gi-Oh!, Magic: The Gathering, and many other card and video games.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Game Database & Wiki Aggregated, searchable encyclopedia of cards and mechanics for collectible card games such as Hearthstone, Yu-Gi-Oh!, and Magic: The Gathering, available to individual gamers seeking authoritative game data.
• Deck Tracker Tool A digital tool that lets players build, save, share, and analyze card decks and strategies for competitive card games. Targets individual competitive players.
• Community Forums & Discussion Boards User-generated discussion forums covering card games and video games where individual players post strategy content, news commentary, and trade discussions.
• Esports Tournament Platform An event-management system that organizes competitive gaming tournaments and collects entry/participation fees from individual players.
• E-commerce Merchandise Mall An online storefront selling gaming-themed merchandise and physical products to individual gamers in China.
• Digital Content Packs One-time-licensed digital content packs (game data, guides, or downloadable game-related assets) sold to individual users on the platform.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BilibilicoreGTM or Marketing Partner · 1 January 2024Strategic partnership for game promotion and content creator collaboration. Bilibili serves as a major platform for game exposure and creator recruitment, with games like '激战：大牌英雄' utilizing Bilibili for global reveal and creator events.
• Blizzard EntertainmentcoreGTM or Marketing PartnerPrimary game coverage partnership for Hearthstone and World of Warcraft. The platform serves as an official community hub for Chinese Hearthstone players with coverage of official news, tournament information, and game updates.
• 集石桌游 (Gstone Games)minorChannel Partner/ Reseller/ DistributorBoard game community partnership providing cross-promotion and content sharing for board game enthusiasts.
• GameKeeminorChannel Partner/ Reseller/ DistributorGaming platform partnership for community expansion and user acquisition.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NGA (National Geographic of Azeroth / 艾泽拉斯国家地理): One of China's largest gaming forum communities, covering Blizzard titles (WoW, Hearthstone, Diablo) and broader PC/console games. Directly comparable as a long-running Chinese gaming forum platform with overlapping user base in Hearthstone and World of Warcraft.
• TapTap: Major Chinese gaming community and game distribution platform with social features, reviews, and developer relations. Comparable as a community-led gaming platform serving Chinese mobile and PC gamers, though TapTap is more focused on game discovery and distribution.
• HSReplay.net: Global Hearthstone statistics and deck-tracking platform providing arena data, replay analysis, and competitive meta tracking. Lufashi Yingdi integrates HSReplay's data into Fire Stone Data; comparable as a Hearthstone-focused data analytics layer serving the same player base.
• GameFAQs: Long-running English-language gaming community and guide/wiki platform covering thousands of game titles. Comparable as a community-driven repository of game guides, walkthroughs, and strategy content, though it is no longer actively maintained at scale.

Broad incumbents

• Bilibili: China's dominant video-first gaming and anime community with massive creator ecosystem. Overlaps heavily in gaming content, tournaments, and community discussion; Lufashi Yingdi is even a Bilibili GTM partner. Significantly larger scale, broader scope (video + community + games publishing).
• Duowan (多玩) / 17173.com: Established Chinese gaming media portals with extensive game coverage, guides, and community sections. Comparable as long-running Chinese gaming content platforms serving PC and online gamers, though more portal/media oriented than forum-led.
• Discord: Global dominant gaming community and voice/chat platform serving Hearthstone, Magic, Yu-Gi-Oh, and other card-game communities. Comparable as a community-led platform for gamers, though Discord's core is real-time communication rather than forum/wiki content.
• Reddit (r/hearthstone, r/yugioh, r/magicTCG): Hosts the largest Western Hearthstone, Yu-Gi-Oh, and Magic: The Gathering communities with user-generated strategy content, deck discussions, and tournament coverage. Comparable as a forum-based gaming community, though Reddit is much broader in scope and English-language.

Regional players

• Inven (Korean gaming community): Korea's leading gaming community platform covering esports, PC games, and mobile games with forums, news, and strategy content. Comparable as an Asian gaming forum community serving card-game and PC-game enthusiasts, but focused on the Korean market rather than China.

Emerging players

• Fandom (Gamepedia): Hosts extensive user-generated gaming wikis including Hearthstone, Magic: The Gathering, and Diablo wikis. Comparable as a community-driven gaming wiki and content platform, though structured around wiki contributions rather than forum discussion and deck-tracking tools.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lufashi Yingdi