What Breakthrough Fuel. does

Breakthrough Fuel is a transportation fuel management and reimbursement platform serving enterprise and mid-market shippers globally. Founded in 2004 and headquartered in Green Bay, Wisconsin, the company operates as a wholly-owned subsidiary of U.S. Venture, Inc. Its core product is a market-based fuel reimbursement methodology that replaces outdated IRS standard mileage rates and legacy DOE Index-based surcharges with calculations reflecting actual price, tax, time, geography, and equipment specifics of individual freight movements. The company states its platform manages approximately $35 billion in transportation spend, 46.5 million annual shipments, and 16.5 billion commercial miles, integrated with over 45 Transportation Management System partners via API, SFTP, and AS2 data exchange.

The product portfolio combines a core strategic platform — FELIX, launched in 2020 as a self-serve transportation platform for shippers — with modular offerings spanning regional fuel recovery (North America, Europe, Marine), rate benchmarking and carrier identification (Capac-ID), transportation network optimization (Network Intelligence), RFP services, fuel price hedging (T-Fuel), and an end-to-end emissions management solution (CleanMile, certified under ISO 14083 with GLEC Framework). The 2025 acquisition of Sokolis Group extended capabilities into fleet operator fuel management via the Fleet Solutions service. AI and analytics capabilities support route optimization, predictive analytics, and demand forecasting across routing guides, carrier profiles, and shipper-transacted linehaul rates.

The business model is a subscription-based, quote-priced SaaS offering with annual billing cadence and multi-year contract options, distributed through direct enterprise field sales, inside sales for mid-market, and a self-serve FELIX channel. The customer base spans CPG, food and beverage, packaging, durable goods, building materials, retail, and logistics verticals, with named enterprise customers including Mondelez International, Whirlpool Corporation, Smurfit Westrock, Lineage Logistics, Suntory Global Spirits, Stanley Black & Decker, and Owens Corning. The company operates in North America, Europe, and maritime regions across 30+ countries.

Name

Breakthrough Fuel.

Legal name

Breakthrough

Website

https://breakthroughfuel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Breakthrough Fuel is a transportation fuel management platform serving enterprise shippers with market-based fuel reimbursement, TMS-integrated analytics, emissions tracking, and freight benchmarking across North America, Europe, and marine operations.

Ownership category

akta.pro rank

Product category

Transportation Fuel Management Software

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industry

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Fuel reimbursement solutions
• Transportation management software
• Freight cost optimization
• Fleet emissions management
• Carrier rate benchmarking

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Annual subscription-based pricing for fuel reimbursement platform access, TMS integration, and sustainability tools. Revenue generated through recurring subscription fees from enterprise and mid-market customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Breakthrough Fuel provides market-based fuel reimbursement, freight cost optimization, and transportation emissions management solutions for shippers. Its flagship FELIX platform integrates Fuel Recovery, Network Intelligence (Capac-ID), RFP Services, Fleet Solutions, T-Fuel risk management, and CleanMile emissions tracking. The company replaces outdated IRS standard mileage rates with proprietary market-based calculations tied to actual freight movement specifics.

Product overview

Breakthrough Fuel offers a portfolio-based platform approach to transportation management, combining a core strategic platform (FELIX) with multiple integrated product modules. The main offerings include: Fuel Recovery solutions (North America, Europe, and Marine variants) which provide market-based fuel reimbursement calculations; Freight Solutions comprising Network Intelligence and Capac-ID for rate benchmarking and carrier management; RFP Services for transportation procurement; Fleet Solutions for private/carrier fleet fuel management; T-Fuel for fuel price risk hedging; and CleanMile for emissions management. These products work together to help shippers reduce costs, create efficient networks, and decarbonize transportation.

Differentiator

Problem solved

Functional benefit

Brands

• T-Fuel: A tailored risk management solution for shippers to lock in fixed fuel prices for 1-30 months.
• CleanMile
• FELIX
• Capac-ID
• Network Intelligence

Products and services

• North America Fuel Recovery Market-based fuel reimbursement solution for North American transportation that calculates exact fuel reimbursements based on the specifics of individual freight movements, considering price, tax, time, and geography. Reduces costs by 20% on average.
• Europe Fuel Recovery Market-based fuel reimbursement solution for intra-Europe transport that separates fuel from transport charges and accounts for price, tax, time, equipment type, and fuel efficiency of each transport movement.
• Marine Fuel Recovery Consumption-based marine fuel reimbursement solution that calculates fuel costs based on market realities, freight movement geography, and regulation-driven price impacts for ocean freight movements.
• FELIX Platform Strategic transportation platform for shippers providing an unbiased industry view and pure dataset to design and maintain better contract freight partnerships, accessible via self-serve.
• Network Intelligence Comprehensive freight solution including all Capac-ID features plus network optimization, ongoing strategic support from transportation experts, and proactive performance management.
• Capac-ID Linehaul rate benchmarking and carrier identification module providing granular benchmarking data to uncover cost-saving opportunities by lane, mode, and carrier.
• RFP Services Comprehensive transportation RFP services utilizing industry-leading data and carrier intelligence to streamline the RFP event and deliver ongoing performance monitoring.
• Fleet Solutions Customized fleet management solutions for cost and emissions control, including fuel card discounts, bulk fuel supply, mobile fuel operations, compliance monitoring, and driver management. Reduces fuel spend by 8.5%.
• T-Fuel (Transformational Fuel) Tailored fuel risk management solution enabling shippers to lock in fixed wholesale fuel prices for up to 30 months across an entire network, specific region, or particular lane.
• CleanMile End-to-end transportation emissions management solution for tracking, planning, and executing emissions reduction initiatives. Certified by Smart Freight Centre in conformance to ISO 14083 with GLEC Framework. Reduces emissions intensity by 6%.
• Intermodal Fuel Recovery First-in-the-industry capability to understand fuel consumption and fuel costs on railroad movements, enabling shippers to accurately calculate intermodal fuel expenses.

Quantifiable outcome

• Approximately 20% reduction in fuel costs
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SokoliscoreTechnology or Integration · 1 January 2025Breakthrough Fuel acquired Sokolis in 2025, a fuel management company. The acquisition expands Breakthrough Fuel's fleet management capabilities and strengthens its position in the transportation fuel management market. This represents a product and technology acquisition to enhance the platform offering.
• U.S. GaincoreStrategic or Co-development PartnerU.S. Gain partnered with Breakthrough Fuel and Andersen Corporation to unveil a natural gas strategy. This strategic partnership focuses on developing alternative fuel solutions for transportation fleets, combining expertise in natural gas fueling infrastructure with fuel management capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fleetcor Technologies (Comdata): Fleetcor owns Comdata and other fleet card brands, providing fuel cards, telematics and fleet payments. It is a direct competitor in the fleet fuel payment and management space that Breakthrough's Fleet Solutions targets.
• WEX Inc. WEX is a major fleet fuel card and payments provider serving commercial fleets and businesses. It competes directly with Breakthrough's Fleet Solutions / fuel card functionality and overlaps on fleet spend management.
• Fleetio: Fleetio is a fleet management SaaS platform covering fuel tracking, maintenance, and vehicle inspections. It overlaps with Breakthrough's Fleet Solutions and broader fuel/fleet management offering for mid-market and enterprise fleets.

Others

• FourKites: FourKites is a supply chain visibility platform tracking shipments across modes. It is adjacent to Breakthrough's transportation data analytics and complements TMS ecosystems in which Breakthrough is integrated.

Broad incumbents

• Motive (formerly KeepTruckin): Motive provides an integrated fleet management platform including vehicle tracking, fuel cards and spend management. It competes with Breakthrough's Fleet Solutions as a broader operations platform for commercial fleets.
• Trimble Transportation: Trimble Transportation offers TMS, fleet and mobility solutions for shippers and carriers. It is comparable to Breakthrough's FELIX-based TMS integration and freight management capabilities, though with a much broader portfolio.
• Samsara: Samsara offers a broad IoT/operations platform for fleets covering telematics, fuel, routing and sustainability. It competes with Breakthrough as a wider fleet operations stack that increasingly bundles fuel and emissions features.
• Geotab: Geotab is a leading fleet telematics platform with extensive fuel and EV management capabilities. It competes with Breakthrough on fuel data and fleet optimization but as part of a broader telematics suite.

Emerging players

• MercuryGate: MercuryGate provides a TMS used by shippers and 3PLs for transportation procurement and execution. It is comparable to Breakthrough's TMS integration partnerships and Network Intelligence offering around freight management.

Regional players

• EROAD: EROAD provides fleet management, electronic logging and fuel tax solutions primarily in Australia and New Zealand. It is comparable to Breakthrough's Fleet Solutions offering but does not directly compete in North America or Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/breakthrufuel
• YouTubevimeo.com/breakthroughfuel
• Facebookfacebook.com/breakthroughfuel
• LinkedInlinkedin.com/company/breakthrough-fuel-llc
• Instagraminstagram.com/breakthroughfuel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakthrough Fuel.