What EROAD does

EROAD is a New Zealand-headquartered transportation technology company, listed on the NZX (ticker: ERD) and ASX, founded in 2000 with a workforce of 251-500 employees. The company provides road charging, tax, compliance, and commercial fleet management services to heavy and light commercial vehicle operators, with a near-monopoly position in the New Zealand electronic Road User Charge (eRUC) market: 86% heavy eRUC and 85% light eRUC market share by dollar value in 2024, and over NZD 6.7 billion in RUC processed for NZTA cumulatively. Its platform combines GNSS/cellular in-vehicle hardware (Ehubo2, CoreHub Trailer, ETrack G70/Oyster 3/Where Tags, EROAD Locate OBD2 tracker, Iridium satellite modem) with the MyEROAD cloud platform and a broad add-on module library covering RUC compliance (AutoRUC, Automated Off-Road Claims), driver safety (Day Logbook, Drive Buddy, Inspect, Leaderboard), fleet operations (Fuel Management, Idle Reports, BookIt, Sustainability Module), and AI-powered video telematics (Clarity Dashcam line including the February 2026-launched Clarity Edge Multicam with up to six camera angles).

The business operates a subscription-based revenue model, with 94.8% of FY2026 revenue (NZD 195.2 million) coming from recurring hardware-plus-software subscriptions, supplemented by transaction fees on RUC purchases processed as an NZTA Industry Agent. Distribution combines a direct enterprise sales team, a network of 60+ certified installers across New Zealand, an inside sales motion for mid-market accounts, and a self-serve product (EROAD Locate starting at NZD 19/month) for the small-fleet long tail. Major channels also include the annual Fleet Day conference (1,200+ attendees in its 10th year) and a growing ecosystem of partnerships spanning HERE Technologies (vehicle-aware navigation), Geotab (NHVR-compliant heavy vehicle solutions in Australia), Whip Around and FleetPal (maintenance), Snowflake (analytics), NZI (insurance Safe Driving Rewards), Mobil (fuel card), and a five-year, ~NZD 5 million/year Cleanaway Waste Management contract covering 3,000+ Australian heavy vehicles.

EROAD is mid-transition. In October 2025, the company announced a strategic shift away from its North American market (where ARR had declined 20%) to refocus on Australia and New Zealand, with co-CEO David Kenneson resigning, Mark Heine becoming sole CEO, John Scott appointed Executive Chair, and an expected non-cash impairment of up to NZD 150 million tied to North American operations. Normalized EBIT fell 70.7% to NZD 2.9 million in FY2026 as the company invests in an 18-month transformation program, while disclosed technical metrics remain industry-leading at 99.98% service uptime and ±0.5% distance accuracy.

Name

EROAD

Legal name

EROAD Ltd

Website

https://eroad.co.nz

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EROAD is a New Zealand-listed (NZX:ERD, ASX) transportation technology company providing electronic road user charging, fleet management, and AI video telematics solutions to commercial vehicle operators, with 86%/85% market share in NZ heavy/light eRUC.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

All Other Support Services (561990)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Enterprise Risk Management (ERM) (HDADAIAC)

Keywords

• Fleet management software
• Electronic road charging
• Commercial telematics hardware
• GPS fleet tracking
• Vehicle compliance solutions

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue (Hardware + Software): EROAD generates the majority of revenue (94.8% of total) through monthly subscription plans that bundle in-vehicle hardware devices with access to the MyEROAD cloud platform. Plans are tiered (Ehubo2 Advance, Ehubo2 Safe Driver) and include unlimited users, with optional add-ons such as dashcams, logbooks, and inspection tools priced on application.
2. Vehicle Tracking Subscriptions: Standalone vehicle tracking subscriptions starting from $19/month for basic GPS tracking (EROAD Locate), with higher tiers including telematics, dashcam footage, and safety features. Asset tracking devices (ETrack G70, Oyster 3) have separate subscription pricing.
3. Road User Charge Processing: As an approved Industry Agent for NZTA, EROAD facilitates RUC purchases on behalf of customers, collecting fees on transactions. The company processed $6.7bn of RUC for NZTA and 86% of heavy eRUC and 85% of light eRUC by dollar value in 2024.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

EROAD provides integrated fleet management and electronic Road User Charge (RUC) compliance solutions for commercial vehicle operators. The offering combines in-vehicle GNSS/cellular hardware devices (Ehubo2, ETrack asset trackers, Clarity AI dashcams) with the cloud-based MyEROAD software platform to deliver RUC automation, real-time GPS tracking, driver safety monitoring, fuel management, and electronic distance recording. Primary customers are commercial fleet operators in New Zealand and Australia, with the company serving as an NZTA-approved Industry Agent processing over $6.7 billion in RUC.

Product overview

EROAD is a fleet management and compliance technology company offering an integrated platform combining hardware devices, cloud-based software (MyEROAD), and multiple add-on modules. The core hardware portfolio includes Ehubo2 (NZTA-approved electronic distance recorder with touchscreen), CoreHub Trailer, ETrack asset trackers (G70 wired, Oyster 3 battery-powered, Where Tags Bluetooth mesh), Locate OBD2 tracker, Clarity dashcam line (Connected, Solo, Locate, Get, Edge AI), and Iridium satellite communications. The MyEROAD cloud platform serves as the central hub providing fleet tracking, reporting, and analytics. Add-on modules span RUC compliance (AutoRUC, Automated Off-Road Claims), health and safety (Day Logbook, Drive Buddy, Inspect, Leaderboard, Driver Reports), fleet management (Fuel Management, Idle Reports, BookIt, Sustainability Module), and integrations (API, Snowflake). The product architecture allows mixing and matching hardware and software components based on fleet size and needs, with all devices feeding data into the MyEROAD platform for unified fleet visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Clarity: Video telematics dashcam solutions including Clarity Connected, Clarity Solo, Clarity Locate, Clarity Get, and Clarity Edge with AI-powered fatigue and distraction detection.
• EROAD Locate
• ETrack
• MyEROAD
• Ehubo

Products and services

• EROAD Ehubo2 NZ Transport Agency-approved electronic distance recorder with a driver-facing touchscreen that combines RUC compliance, real-time driver coaching, two-way messaging, driver identification, and fuel management on a single device for light and heavy commercial fleets.
• EROAD CoreHub Trailer NZTA-approved electronic distance recorder for trailers over 3.5 tonnes featuring built-in Electronic Braking System (EBS) integration and Bluetooth connectivity to support RUC compliance and trailer fleet insights.
• EROAD ETrack G70 Wired GPS tracker that connects to vehicles, trailers, or heavy equipment to provide accurate real-time tracking, odometer readings, run hour monitoring, and geofence and speed alerts.
• EROAD ETrack Oyster 3 Battery-powered GPS tracking device designed for non-powered assets, offering long battery life, GPS location, geofence alerts, anti-theft functionality, and waterproof construction.
• EROAD ETrack Where Tags Bluetooth-based wireless asset tracking system that uses EROAD's mesh network to locate frequently moved assets on job sites, providing an affordable tracking solution for tools and equipment.
• EROAD Locate OBD2 4G-enabled GPS tracking device for light vehicle fleets, including location tracking, geofencing, RUC purchasing, and activity history; subscription starts from $19 per month.
• EROAD Clarity Edge AI Dashcam AI-powered in-vehicle dashcam with road, driver, and fatigue AI models that detects and manages unsafe driving behaviors including fatigue, distraction, and mobile phone use; provides real-time in-cab alerts and is scalable with additional cameras.
• EROAD Clarity Edge Multicam Scalable AI-powered video telematics solution that provides fleet operators with up to six camera angles for 360-degree visibility around vehicles, with optional fatigue detection; supports side, rear, cabin, and cargo camera inputs alongside the core dashcam.
• EROAD Satellite Communications (Iridium Edge) Satellite communications device using the Iridium Edge modem that extends EROAD's fleet tracking connectivity beyond cellular networks to enable reliable GPS vehicle tracking in remote areas.
• MyEROAD Fleet Management Platform Cloud-based fleet management web portal providing real-time vehicle monitoring, comprehensive reporting, RUC purchasing, compliance management, and analytics; supports unlimited user access without local software installation.

Quantifiable outcome

• 4% fuel savings achieved by Foodstuffs using EROAD Idle reports
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HERE TechnologiescoreTechnology or Integration · 30 July 2025Deepened collaboration to launch a vehicle-aware navigation application for Australia and New Zealand, designed for commercial fleets with features including truck-specific routing, real-time traffic updates, and offline functionality. Leverages HERE's location platform and EROAD's fleet management expertise.
• GeotabcoreTechnology or Integration · 8 January 2025Expanded existing partnership in Australia with NHVR-compliant heavy vehicle solutions. EROAD's capabilities complement Geotab's fleet management platform for the Australian market.
• Cleanaway Waste ManagementcoreStrategic or Co-development Partner · 8 January 2025Five-year agreement to deploy telematics across Cleanaway's Australian fleet of over 3,000 heavy vehicles, representing approximately $5 million in annual contract value.
• ABC SupplyminorChannel Partner/ Reseller/ Distributor · 28 October 2024Extended partnership with ABC Supply for EROAD fleet management solutions.
• NZI (Insurance)coreGTM or Marketing PartnerNZI Safe Driving Rewards program waives insurance excess for commercial vehicle operators in top 25% of EROAD system users. Collaboration between insurer and EROAD creates embedded GTM through insurance benefits.
• MobilminorGTM or Marketing PartnerMobil Fuel Card program available to EROAD customers with special pricing and discounts on fuel purchases.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lytx: Video telematics specialist (dashcams with AI driver behavior detection) competing with EROAD Clarity Edge and Clarity Edge Multicam; serves similar enterprise fleets with comparable safety ROI propositions.
• Geotab: Global fleet telematics platform with a heavy-vehicle focus; directly comparable to EROAD on fleet tracking, dashcam and compliance analytics. Notably, Geotab is also an EROAD partner in Australia for NHVR-compliant heavy vehicle solutions.
• Coretex: New Zealand/AU-based fleet telematics and compliance provider acquired by EROAD in 2021; extremely comparable on regulatory telematics for heavy vehicles and transport compliance in ANZ.
• Samsara: Cloud-based fleet management and video telematics platform serving commercial fleets with AI dashcams, GPS tracking and compliance modules — direct overlap with EROAD's MyEROAD platform and Clarity product line.
• Azuga (Bridgestone): GPS fleet tracking and driver behavior solution with telematics, dashcams and insurance integrations; similar subscription-led SMB/mid-market GTM to EROAD Locate.
• Webfleet (Bridgestone): Commercial vehicle telematics platform with strong European fleet footprint; comparable subscription-based tracking and compliance proposition to EROAD's MyEROAD.

Broad incumbents

• Verizon Connect: Large incumbent fleet telematics suite (GPS tracking, fleet management, video) backed by Verizon's enterprise distribution; comparable to EROAD's full-stack offering at materially larger scale.
• Omnitracs: Long-standing trucking and fleet management incumbent in North America; comparable in compliance and fleet telematics but at much larger scale and primarily US-focused.
• Trimble Transportation: Enterprise transportation and fleet management suite with deeper logistics/supply-chain reach; overlaps with EROAD on fleet visibility and compliance but at broader enterprise scale.

Regional players

• Masternaut (Michelin Connected Fleet): European fleet telematics platform under Michelin with comparable subscription tracking and compliance modules; relevant peer on product, though primary market is EU rather than ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eroad
• Xx.com/EroadGlobal
• Facebookfacebook.com/eroadltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EROAD