Coco di Mama
Coco di Mama is a London-founded Italian-to-go restaurant and packaged-food brand operating 13 central London stores, 2,000+ Sainsbury's and Tesco listings, nationwide delivery via Deliveroo/Uber Eats/Just Eat, and B2B office catering, serving time-pressed urban professionals and UK grocery shoppers with freshly prepared pasta, grain boxes, pinsas, salads, and specialty coffee.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Coco di Mama does
Coco di Mama is a UK-based Italian-to-go restaurant and packaged-food brand founded in London in April 2011. The company operates 13 central London stores selling freshly prepared grab-and-go Italian food — signature pasta pots (Grande and Midi sizes), Mediterranean Grain Boxes, Roman-style Sourdough Pinsas, sandwiches, salads, breakfast baguettes, pastries, bomboloni donuts, and specialty Allpress coffee — alongside Click & Collect ordering through the Club Coco loyalty app. Beyond owned retail, Coco di Mama distributes through 2,000+ Sainsbury's and 1,000+ Tesco grocery stores, third-party delivery platforms (Deliveroo, Uber Eats, Just Eat) leveraging Growth Kitchen's network of 150 host kitchens, and a B2B office catering service (Coco Caters) with a £500/month minimum account threshold across Central London, White City, Canary Wharf, and Victoria.
The business model is multi-channel and transaction-based: direct retail sales, third-party delivery commissions, wholesale to grocery chains, B2B catering contracts, and a freemium loyalty program (Club Coco) that drives repeat frequency through digital stamps and rewards. Revenue, headcount (51–100), and ownership structure beyond the parent Azzurri Central Limited (which also owns ASK Italian, Zizzi, and Dave's Hot Chicken) are not publicly disclosed. The brand is positioned around freshness, seasonality, sustainability (Net Zero by 2040, Better Chicken Commitment by 2026, Olio food-waste partnership), and locally sourced ingredients — particularly Allpress coffee roasted in Hackney.
Operationally, the company is a sub-brand of Azzurri Central Limited (company number 12457130), headquartered at Capital House, 25 Chapel Street, London NW1 5DH, with Coco di Mama Limited (company number 10404185) as the trading entity. Strategic priorities evident from recent activity include retail-channel expansion into mainstream UK grocers, menu diversification beyond pasta, ESG positioning for institutional and B2B relevance, and digital engagement via the Club Coco app — all without disclosed external funding or M&A activity.
Coco di Mama firmographics
Firmographics- Name
- Coco di Mama
- Legal name
- Coco di Mama Limited
- Website
- https://cocodimama.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coco di Mama is a London-founded Italian-to-go restaurant and packaged-food brand operating 13 central London stores, 2,000+ Sainsbury's and Tesco listings, nationwide delivery via Deliveroo/Uber Eats/Just Eat, and B2B office catering, serving time-pressed urban professionals and UK grocery shoppers with freshly prepared pasta, grain boxes, pinsas, salads, and specialty coffee.
- Ownership category
- akta.pro rank
Coco di Mama industry classification
Industry- Product category
- Quick-Service Italian Restaurant
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
- akta.pro secondary industry
- Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Coco di Mama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Coco di Mama business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Direct sales from 13 central London Coco di Mama restaurants serving pasta pots, sandwiches, salads, breakfast items, coffee, and sweet treats for dine-in and take-away customers.
- Third-Party Delivery: Commission-based revenue through Deliveroo, Uber Eats, and Just Eat platforms for hot pasta delivery directly to consumer doors.
- Retail Grocery: Wholesale/distribution revenue from selling prepared Italian grab-and-go products (sandwiches, pasta salads) through Sainsbury's and Tesco supermarket chains.
- Office Catering: B2B catering service delivering breakfast and lunch platters to offices across Central London, White City, Canary Wharf, and Victoria with minimum £500 monthly account terms.
- Loyalty Program Engagement: Club Coco app drives customer retention and frequency through digital stamps, rewards redemption, and birthday treats, increasing customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mediterranean Grain Boxes starting from £8.95 |
| Transaction based/ take rate | Pay-as-you-go | Delivery minimum order £30, fees £10-£20 |
| Transaction based/ take rate | Monthly | Catering account minimum £500 monthly |
| Freemium | Pay-as-you-go | Club Coco loyalty rewards program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Coco di Mama product offering
Product offeringCore offering
Coco di Mama sells Italian grab-and-go food — primarily pasta pots, Mediterranean grain boxes, sourdough pinsas, salads, sandwiches, breakfast items, sweet treats (bomboloni), and specialty Allpress coffee — through 13 London restaurants, third-party delivery platforms, grocery retail in Sainsbury's and Tesco, and a B2B office catering service. The brand is positioned as an upgrade to standard quick-service Italian food, with a Club Coco loyalty app driving repeat visits via digital stamp collection and rewards.
Product overview
Coco di Mama is a single-brand Italian-to-go restaurant concept offering grab-and-go Italian food across multiple channels. The core product is their award-winning pasta pots available in Grande and Midi sizes, complemented by Mediterranean Grain Boxes, Roman-style Sourdough Pinsas, fresh salads, Italian sandwiches, breakfast items (sourdough baguettes, puccia, egg boxes, porridge), pastries, and sweet treats (bomboloni donuts). The company operates 13 central London stores, a nationwide delivery service via Deliveroo/Uber Eats/Just Eat, office catering through Coco Caters, and retail products in over 2,000 Sainsbury's and Tesco stores. The Club Coco loyalty app enables stamp collection, rewards redemption, and Click & Collect ordering. Founded in April 2011 in London, the brand is part of the Azzurri Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasta Pots Signature Italian pasta dishes available in Grande and Midi sizes, featuring classics like Creamy Salmon Alfredo, Calabrian Chilli Chicken, 12-Hour Beef Ragu, and vegan options including Vegan Lentil Ragu and Pesto Genovese. Sold in-store, via delivery, catering, and supermarket retail.
- Mediterranean Grain Boxes Protein-packed Mediterranean grain boxes built on farro and freekeh wheat, paired with chicken, salmon, or chickpea proteins plus salads, toppings, and sauce. Starting from £8.95. Launched in 2024 as a healthier lunch option.
- Sourdough Pinsas Roman-style flatbreads described as 'pizza's hotter cousin' — light and fluffy sourdough-based pinsas available in Fiery Nduja, Salami & Chilli Honey, Ham & Mushroom, and Margherita variants. Launched in 2024.
- Italian Sandwiches Italian-inspired sandwiches on sourdough and multigrain sourdough bases, including Chicken Caesar & Bacon, Spicy Milanese & Mozzarella, Pesto Chicken & Mozzarella, Caprese, and Hot Honey Chicken Parm Sourdough Ciabatta. Sold in stores and via supermarket retail.
- Fresh Salads Fresh protein-led salads including Pesto Salmon Bowl, Tuna Pesto Butterbean Balance Bowl, Steak Tagliata & Salsa Verde Salad, and Power Chicken Caesar. Sold in stores and via supermarket retail.
- Breakfast Menu Morning menu of sourdough baguettes with bacon and sausage, breakfast puccia flatbreads, egg hot boxes, porridge, pastries, and yoghurt & fruit pots. Sold across Coco di Mama London stores.
- Sweet Treats (Bomboloni) Italian-style bomboloni donuts in Biscoff, Berry, Double Choc, Pistachio, and Chocolate Hazelnut varieties, sold as singles or trios at Coco di Mama stores.
- Specialty Coffee Award-winning specialty coffee brewed by Coco di Mama baristas using Allpress coffee, featuring flat whites, lattes, cappuccinos, piccolo, matcha lattes, and seasonal specials. 20p from every Piccolo is donated to Well Grounded.
- Club Coco Loyalty App Free-to-join mobile loyalty platform (iOS/Android) letting customers earn digital stamps on orders over £2.45, redeem free rewards (coffee, breakfast, pasta pot, salad, sandwich, or grain box) after 9 stamps, claim a birthday treat, and place Click & Collect orders.
- Coco Caters (Office Catering) B2B catering service delivering Italian breakfast and lunch to London offices. Offers individual pasta pots, sharing platters, sandwiches, and pastries with next-day delivery across Central London, White City, Canary Wharf, and Victoria. Account terms require minimum £500 monthly spend and 28-day payment.
- Retail Products at Sainsbury's and Tesco Grab-and-go Italian food products distributed to over 2,000 Sainsbury's and 1,000+ Tesco stores nationwide as part of sandwich aisle and meal deal ranges. Includes Hot Honey Chicken Parm Sourdough Ciabatta, Spicy Milanese & Mozzarella, and Pesto Chicken Baguette.
Quantifiable outcome
- 12,557kg food donated, 2,631 households fed, 49,106kg CO2 emissions avoided through Olio partnership in 2025
- +2 more outcomes
Companies that use Coco di Mama
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Coco di Mama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Coco di Mama partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Growth KitchencoreCoco di Mama is a national chain partner of Growth Kitchen, a food tech firm enabling restaurants to expand delivery nationwide through shared kitchen space. Growth Kitchen processes over 1 million orders annually through 150 host kitchen sites and targets £100m annual sales.
- DeliveroocoreDelivery partner enabling Coco di Mama hot pasta delivery directly to customer doors across the UK. Orders placed through Deliveroo platform.
- Uber EatscoreDelivery partner enabling Coco di Mama hot pasta delivery directly to customer doors. Orders managed through Uber Eats platform.
- Just EatcoreDelivery partner enabling Coco di Mama hot pasta delivery directly to customer doors. Orders managed through Just Eat platform.
- OliocorePartnership since August 2023 to eliminate food waste. 95% of unsold food items are picked up and shared with local community. In 2025: 12,557kg food donated, 2,631 households fed, 49,106kg CO2 emissions avoided.
- Well GroundedcoreTwo-year social enterprise partnership supporting UK unemployed with barista training and coffee industry careers. Coco donates 10p from specialty coffees to Well Grounded, plus 20p optional customer donations. Team volunteering, CV surgeries, and work experience programs.
- AllpresscoreLocal coffee supplier and roaster based in Hackney, London. Allpress specialty coffee is used throughout Coco di Mama stores and featured in Tiramisu Overnight Oats. Enables local sourcing to reduce carbon footprint.
- Aqua LibraminorStocked in stores to offer recycled, recyclable cans of spring water as part of sustainability initiative to eliminate single-use plastic.
- Facebook/InstagramminorSocial media platforms used for social plugin embedding, online advertising, and customer insight through Facebook Lookalike Audiences.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Coco di Mama competitors and assessment
Company assessmentDirect peers
- Itsu: Itsu is a UK Asian-inspired grab-and-go chain selling sushi, hot boxes, salads, and noodles with strong London high-street presence. Closely comparable in service model (limited-service, grab-and-go) and customer demographic.
- Leon Restaurants: Leon is a UK fast-casual chain serving naturally fast food (wraps, salads, hot boxes, porridge) targeting health-conscious urban professionals — same customer persona and grab-and-go service model as Coco di Mama.
- Pod (Burren Hospitality): Pod is a UK healthy grab-and-go chain offering salads, sushi, wraps, and porridge from city-center stores, closely matching Coco di Mama's positioning around fresh, fast, premium-priced urban lunch.
- Pret a Manger: Pret a Manger is a UK-based grab-and-go sandwich, salad, and coffee chain with similar product mix (sandwiches, salads, hot food, specialty coffee) and overlap with Coco di Mama's urban professional customer base and London store footprint. Direct head-to-head competitor in central London.
- Crussh: Crussh is a London-based juice, smoothie, and food bar chain selling sandwiches, salads, wraps, and hot food — directly comparable in product mix, central London footprint, and grab-and-go service model.
- Tossed: Tossed operates UK grab-and-go salad and grain bowl stores with strong London presence, comparable menu (salads, wraps, hot food) and target customer (urban professionals seeking healthier lunch).
- EAT (Nordhealth): EAT is a UK grab-and-go chain serving sandwiches, salads, sushi, and hot food from London stores, with comparable B2B catering and convenience-store supply. Directly overlaps with Coco di Mama's product range and channels.
Others
- Zizzi: Zizzi is a UK Italian casual dining chain owned by the same parent (Azzurri Central Limited) as Coco di Mama. It is not a direct competitor (sit-down rather than grab-and-go) but illustrates intra-group brand portfolio dynamics.
Emerging players
- Wagamama: Wagamama is a UK pan-Asian casual dining chain owned by The Restaurant Group; comparable in central London urban dining audience and Asian-style heritage brand positioning, though full-service rather than grab-and-go.
- Franco Manca: Franco Manca is a UK sourdough pizza chain with partial overlap on Italian heritage, central London presence, and casual urban dining — but its menu is sit-down pizza rather than grab-and-go, making it an adjacent rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Coco di Mama social profiles
Digital presenceCoco di Mama compliance and trust
Trust signalCompliance3 records
Coco di Mama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coco di Mama leadership team
Management profileNumber of profiles
Coco di Mama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coco di Mama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coco di Mama
What does Coco di Mama do?
Coco di Mama sells Italian grab-and-go food — primarily pasta pots, Mediterranean grain boxes, sourdough pinsas, salads, sandwiches, breakfast items, sweet treats (bomboloni), and specialty Allpress coffee — through 13 London restaurants, third-party delivery platforms, grocery retail in Sainsbury's and Tesco, and a B2B office catering service. The brand is positioned as an upgrade to standard quick-service Italian food, with a Club Coco loyalty app driving repeat visits via digital stamp collection and rewards.
Is Coco di Mama a public or private company?
Coco di Mama is a private company. It is classified as corporate owned and is currently operating.
When was Coco di Mama founded?
Coco di Mama was founded in 2011. It employs 51 to 100 people.
Where is Coco di Mama based?
Coco di Mama is headquartered in London, United Kingdom, in the Europe region.
How does Coco di Mama make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are third-Party Delivery, retail Grocery, office Catering and loyalty Program Engagement.
Who are Coco di Mama's main competitors?
Direct peers on record are Itsu, Leon Restaurants, Pod (Burren Hospitality), Pret a Manger, Crussh, Tossed and EAT (Nordhealth). Zizzi is listed as an others. Emerging players are Wagamama and Franco Manca.
Does Coco di Mama have an API?
No public API is recorded for Coco di Mama.
What industry is Coco di Mama in?
Coco di Mama's product category is Quick-Service Italian Restaurant. Its primary akta.pro industry code is CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads), with a secondary code of THAFADAH, Dessert Cafes (Coffee + Desserts). Its NAICS code is 722513 and its SIC code is 5812.