PackIt
PackIt is a Westlake Village-based consumer products company that sells foldable, freezable bags and containers using patented ECOFREEZE cooling gel technology, serving families, commuters, and outdoor consumers through DTC e-commerce, retail (Target), and wholesale channels under parent Decamarx.
- Company typePrivate
- Founded2009
- HeadquartersWestlake Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PackIt does
PackIt is a Westlake Village, California-based consumer products company that designs, manufactures, and sells a portfolio of foldable, freezable bags and containers built around its patented ECOFREEZE Technology. The core innovation embeds freezable cooling gel directly into the walls of the bag, eliminating the need for separate ice packs and providing continuous cooling for hours; the company has extended this into a higher-performance ECOFREEZE+ triple-layer line for premium products. The product portfolio spans lunch boxes and bags (Classic Lunch Box, York, Houston, Hampton, Friends, Brooklyn Crossbody, Upright, Lunch Pail), snack boxes and bags, MOD bento food containers, grocery totes, coolers (Newport, Zuma 15-Can, 12-Can Tote, Market Tote), wine bags, baby bottle bags, hydration crossbodies, and chill boards, with retail prices ranging from $12.99 for entry-level MOD bento containers to $82.00 for the Freezable Carry Tote.
The company serves a diversified consumer base organized around several primary use cases: families with school-aged children packing lunches (the lead segment), working adults and commuters, parents of infants needing to transport breast milk and formula, grocery shoppers, and outdoor/event-goers needing portable cooling for beverages and food. Products are made from food-safe, nontoxic poly canvas and EVA, free of PVC, BPA, phthalates, formaldehyde, and lead, and are tested by accredited third-party laboratories against U.S., Canadian, and Australian safety standards.
PackIt generates revenue primarily through direct-to-consumer e-commerce sales at packit.com, supplemented by retail partnerships (notably Target), a wholesale program for orders above $1,000, and bundle-pricing incentives (2 items 20% off up to 4 items 30% off). The brand supports its GTM with a multi-channel marketing stack — paid and organic social across Instagram, Facebook, YouTube, Pinterest, and TikTok; email capture (10% off first order); content marketing via the PackIt Blog; affiliate and referral programs; a PackIt Rewards loyalty program; and earned media in Forbes, Good Housekeeping, Today Show, Food Network, CNN Underscored, and other major outlets. The company is privately held and operates as a subsidiary brand under parent Decamarx.
PackIt firmographics
Firmographics- Name
- PackIt
- Legal name
- PackIt LLC
- Website
- https://packit.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PackIt is a Westlake Village-based consumer products company that sells foldable, freezable bags and containers using patented ECOFREEZE cooling gel technology, serving families, commuters, and outdoor consumers through DTC e-commerce, retail (Target), and wholesale channels under parent Decamarx.
- Ownership category
- akta.pro rank
PackIt industry classification
Industry- Product category
- Insulated Lunch Boxes & Food Storage
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Textile Bag and Canvas Mills (314910), Luggage and Leather Goods Retailers (45832)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Cold Chain & Temperature-Controlled Packaging (Insulated Shippers, Gel Packs) (IMALAIAG)
- akta.pro secondary industries
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where PackIt is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Markets served
PackIt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct E-commerce Sales: PackIt generates revenue through direct-to-consumer online sales via packit.com, selling freezable lunch bags, snack containers, bento boxes, coolers, wine bags, baby bottle bags, grocery totes, and hydration products at price points ranging from $12.99 to $82.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (snack boxes, bento containers) |
| Unit Pricing | Pay-as-you-go | Core lunch bags and lunch boxes |
| Unit Pricing | Pay-as-you-go | Premium and specialty products |
| Unit Pricing | Pay-as-you-go | Bundle discount tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
PackIt product offering
Product offeringCore offering
PackIt designs, manufactures, and sells a portfolio of foldable, freezable bags and containers that use patented ECOFREEZE Technology—gel embedded directly in the walls—to keep food and beverages cold for hours without ice packs. The product line includes lunch boxes, lunch bags, bento containers, snack boxes, grocery totes, coolers, wine bags, baby bottle bags, and hydration crossbody bags, sold primarily direct-to-consumer via packit.com with additional retail and wholesale distribution.
Product overview
PackIt is a consumer products company that manufactures and sells a portfolio of freezable food and beverage storage products. The core product platform is built around patented ECOFREEZE Technology—a foldable, freezable bag with gel built into the walls that creates continuous cooling without ice packs. The product portfolio spans multiple lifestyle categories: Lunch Bags & Boxes (Freezable Friends Lunch Box, Freezable York Lunch Bag, Freezable Houston Lunch Bag, Freezable Classic Lunch Box, Freezable Crossbody Lunch Box, Freezable Hampton Lunch Bag, Freezable Playtime Lunch Box, Freezable Upright Lunch Box, Freezable Lunch Pail, Freezable Lunch Cooler), Food Containers (MOD Bento Lunch Container, MOD Bento Snack Container, MOD Bento Mini Container, MOD Bento Large Container, MOD 3-in-1 Lunch Box, MOD 3-In-1 Small), Snack Solutions (Freezable Snack Box, Freezable Snack Bag, Freezable Dual Compartment Snack Box, Freezable Upright Snack Box), Grocery Totes (Freezable Grocery Tote, Freezable Carry Tote), Coolers & Totes (Freezable Newport Cooler, Freezable Zuma 15-Can Cooler, Freezable Essential Cooler, Freezable 12 Can Tote Cooler, Freezable Market Tote, Freezable Hydration Crossbody), Wine Bags (Freezable Wine Bag, Freezable Wine Carrier, Freezable Wine Cooler), Baby Care (Freezable Double Baby Bottle Bag, Freezable Breastmilk & Formula Cooler), and Premium ECOFREEZE+ Collection (Freezable Chill Board Large, Freezable Chill Board Medium, Freezable Brooklyn Crossbody, Freezable Upright Lunch Box, Freezable Lunch Pail, Freezable Carry Tote). PackIt's products are designed for school, work, travel, outdoor activities, and everyday life, covering use cases from packed lunches to grocery shopping to baby feeding. The company was founded by a single mother and maintains a focus on family wellness. All products are tested by independent, accredited third-party laboratories and are free of PVC, BPA, phthalates, formaldehyde, and lead.
Differentiator
Problem solved
Functional benefit
Products and services
- Freezable Friends Lunch Box A freezable lunch box designed for kids featuring ECOFREEZE Technology with built-in gel cooling in the walls that keeps food chilled for hours without ice packs. Available in fun designs including Truck, Unicorn, Dog, and Fox.
- Freezable York Lunch Bag An everyday lunch bag with a premium puffer exterior, dual zipper closure, and ECOFREEZE Technology built into the walls for continuous cooling. Available in Black, Sky Blue, and Lavender.
- Freezable Houston Lunch Bag A roll-top lunch bag with adjustable buckle closure, durable ripstop exterior, and built-in ECOFREEZE Technology cooling. Available in Agave, Plum, Almond, and Black.
- Freezable Lunch Bag
Quantifiable outcome
- Products keep food cool for hours in real-world conditions without ice packs
Companies that use PackIt
Customer profileSegments5 records
Ideal customer profiles5 records
PackIt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PackIt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Decamarxparent companyPackIt is a brand owned by Decamarx, a company that develops and markets consumer products. The PackIt brand focuses on innovative freezable lunch bags and cooling solutions for on-the-go food and beverage storage.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PackIt competitors and assessment
Company assessmentDirect peers
- Bentgo: Bentgo is a direct competitor in leak-resistant, compartmented lunch boxes and bento containers, targeting the same school-lunch and meal-prep use cases as PackIt with overlapping price points and D2C-plus-retail distribution.
Broad incumbents
- Igloo: Igloo is a legacy incumbent in coolers and insulated products, competing with PackIt's cooler and tote lines at broader mass-market price points and through extensive retail distribution.
- Hydro Flask: Hydro Flask is a premium hydration and insulated products incumbent under Helen of Troy; while focused on drinkware, it overlaps with PackIt on insulated lifestyle branding and retail-channel presence.
- Thermos LLC: Thermos is an established player in insulated food and beverage containers including lunch kits, competing with PackIt on insulation performance and brand trust in family lunch use cases.
- YETI: YETI is a premium incumbent across coolers, drinkware, and bags with overlapping products (coolers, bags) and a much larger retail footprint. PackIt competes most directly with YETI's Hopper/Roadie cooler lines and bag category.
Emerging players
- Zak! Designs: Zak! Designs produces licensed and character-themed kids' lunch boxes, drinkware, and backpacks, directly competing with PackIt on kids' lunch boxes (e.g., Friends Lunch Box) at mass retail.
- LunchBots: LunchBots is a niche premium player in stainless steel bento boxes and lunch containers, competing with PackIt's MOD Bento line on food storage use cases among health-conscious and parent segments.
- Arctic Zone: Arctic Zone produces insulated coolers, lunch boxes, and tote bags with reusable ice-pack technology, competing with PackIt on cooler and lunch use cases at mass-market retailers.
- Built NY: Built NY makes neoprene and insulated lunch bags, totes, and backpacks with similar lifestyle positioning and D2C-plus-retail distribution, overlapping PackIt on insulated bag technology and target demographic.
- Fit & Fresh: Fit & Fresh makes portion-controlled lunch containers, coolers, and insulated bags with ice-pack inserts, competing with PackIt's bento and lunch box lines in the meal-prep segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PackIt social profiles
Digital presencePackIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
PackIt leadership team
Management profileNumber of profiles
Profiles1 record
PackIt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PackIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PackIt
What does PackIt do?
PackIt designs, manufactures, and sells a portfolio of foldable, freezable bags and containers that use patented ECOFREEZE Technology—gel embedded directly in the walls—to keep food and beverages cold for hours without ice packs. The product line includes lunch boxes, lunch bags, bento containers, snack boxes, grocery totes, coolers, wine bags, baby bottle bags, and hydration crossbody bags, sold primarily direct-to-consumer via packit.com with additional retail and wholesale distribution.
Is PackIt a public or private company?
PackIt is a private company. It is classified as corporate owned and is currently operating.
When was PackIt founded?
PackIt was founded in 2009. It employs 11 to 50 people.
Where is PackIt based?
PackIt is headquartered in Westlake Village, United States, in the North America region.
How does PackIt make money?
One revenue line is on record: direct E-commerce Sales.
Who are PackIt's main competitors?
Bentgo is listed as a direct peer. Broad incumbents are Igloo, Hydro Flask, Thermos LLC and YETI. Emerging players are Zak! Designs, LunchBots, Arctic Zone, Built NY and Fit & Fresh.
Does PackIt have an API?
No public API is recorded for PackIt.
What industry is PackIt in?
PackIt's product category is Insulated Lunch Boxes & Food Storage. Its primary akta.pro industry code is IMALAIAG, Cold Chain & Temperature-Controlled Packaging (Insulated Shippers, Gel Packs), with a secondary code of CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 326111 and its SIC code is 2673.