Doro

What Doro does

Doro AB is a Swedish publicly-traded telecommunications company (Nasdaq Stockholm: DORO) founded in 1974 and headquartered in Malmö, Sweden, that designs, manufactures, and sells mobile phones, smart devices, and related services purpose-built for the senior demographic. The company is the recognized European market leader in senior mobile phones, with sales operations in 27 countries and a product portfolio spanning feature phones (Doro 5860, 6820, 6880), smartphones (Aurora A10/A20/A30, Doro 8100, Doro 8080), wearables (Doro Watch), tablets (Doro Tablet), and smart-home devices (Doro Hemma Doorbell). In 2022 the company reported turnover of SEK 909.5 million.

Doro's technical differentiation is built on its proprietary EVA interface (Enkel, Vänlig och för Alla — "Easy, friendly and for everyone"), a patented action-based navigation system designed for users with reduced dexterity, vision, and hearing. Supporting proprietary features include Doro ClearSound audio optimization, the Doro Secure Button with GPS-enabled emergency response, pre-installed TeamViewer QuickSupport for remote caregiver assistance, and Hearing Aid Compatibility across the lineup. Doro operates a 24-hour Alarm Receiving Centre behind its Response by Doro service (£15/month Premium tier, plus a free GPS-location tier), and through its 2018 acquisition of UK telecare operator Welbeing holds approximately 75,000 recurring service connections.

The revenue model blends one-time hardware sales (primary) with recurring subscription and telecare service revenue. Distribution is multichannel: mobile network operators (O2, Vodafone, Sky Mobile, giffgaff), major retailers (Amazon UK, Tesco Mobile), and direct e-commerce through doro.com. Pricing spans £69.99–£98.99 (feature phones), £179.99–£350 (smartphones), £120–£300 (smart devices), and £9–£22/month carrier bundles. The company has signaled a strategic pivot toward direct-to-consumer sales with the creation of a central D2C division in early 2024.

Name

Doro

Legal name

Doro AB

Website

https://doro.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Doro AB is a Swedish publicly-traded telecom company (Nasdaq Stockholm: DORO) that designs and sells senior-friendly feature phones, smartphones, wearables, and smart-home devices across 27 European markets, monetizing hardware sales, recurring Response safety subscriptions, and a 75,000-connection UK telecare business acquired via Welbeing.

Ownership category

akta.pro rank

Product category

Senior-focused consumer electronics (mobile phones, smartwatches, tablets, smart-home devices)

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Household Audio & Video Equipment (3651), Services-Home Health Care Services (8082)

akta.pro primary industry

Smartphone & Feature Phone OEMs (CRACALAA)

akta.pro secondary industry

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

Keywords

• Senior mobile phones
• Simplified smartphones
• Telecare monitoring services
• Emergency response devices
• Accessibility technology

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Hardware Sales: Primary revenue stream from sale of feature phones, smartphones, smartwatches, tablets, and smart home devices like video doorbells. Products sold through multiple channels including network operators, retailers, and direct e-commerce.
2. Response Premium Subscription: Monthly subscription service (£15/month) connecting users to Doro's Alarm Receiving Centre for 24-hour emergency assistance. Provides additional revenue stream beyond one-time hardware sales.
3. Telecare Services (Welbeing): Telecare monitoring services generating recurring revenue from approximately 75,000 connections, including 21,000 private customers. Revenue for FY2017 was GBP 7.6m (approx SEK 90m).

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Doro designs, manufactures and sells mobile phones (feature phones and Android smartphones), smartwatches, tablets and smart-home devices (notably the Doro Hemma Doorbell) purpose-built for seniors, with large buttons, loud clear sound, hearing-aid compatibility and a GPS-enabled emergency Response button. Recurring revenue comes from the Response Premium subscription (£15/month, connecting users to Doro's 24-hour Alarm Receiving Centre) and from UK telecare services delivered through its Welbeing subsidiary (~75,000 connections).

Differentiator

Problem solved

Functional benefit

Products and services

• Doro Aurora A10 / A20 / A30 smartphones Flagship 4G smartphones designed for seniors, with physical call buttons, dedicated home key, large high-contrast displays, hearing-aid compatibility, the GPS-enabled Doro Secure Button, Doro ClearSound and the simplified Easy Interface. Aimed at older users and their families.
• Doro 8100 smartphone Android smartphone for seniors featuring a 6.1-inch HD display, EVA interface, triple-lens camera, NFC, hearing-aid compatibility, Response emergency button, pre-installed TeamViewer QuickSupport for remote help, and IP54 rating. Includes 12 months of free screen replacement.
• Doro 8080 smartphone Premium senior smartphone with 5.7-inch display, fingerprint reader, GPS-enabled Assistance button, voice assistant and aluminium frame design. Targeted at older users wanting higher-end smartphone hardware.
• Doro 5860 / 6820 / 6880 feature phones Three 4G feature phones in candy-bar (5860) and clamshell (6820, 6880) form factors with HD voice, hearing-aid compatibility, large keys, GPS-enabled Assistance button and external display on the 6880. Designed for users who prefer simple phones over smartphones.
• Doro 6620 feature phone Clamshell 3G feature phone with HD voice, hearing-aid compatibility and a GPS-enabled Assistance button. Targeted at seniors preferring a simple flip-phone form factor; sold through Amazon UK, O2 and Tesco Mobile.
• Doro Watch Senior-friendly smartwatch with Response emergency button, activity tracking, heart-rate and blood-oxygen monitoring. Priced at £120.
• Doro Tablet 10.1-inch senior-friendly tablet with EVA interface, TeamViewer support, four speakers, 8MP rear + 5MP front cameras and Response button. Priced at £300.
• Doro Hemma Doorbell Smart-home video doorbell for seniors featuring 1440p HD video, 155° field of view, two-way audio, an 'Assist Me' function allowing relatives to take over calls, loud siren, night vision and motion detection. Priced at £150 with no subscription required.
• Response by Doro (including Response Premium subscription) Mobile personal-safety service built into Doro devices. The free tier sends the user's GPS location to pre-selected responders in an emergency; Response Premium (£15/month) connects the user to Doro's 24-hour Alarm Receiving Centre for full emergency handling.
• Welbeing telecare services UK telecare monitoring service operating ~75,000 connections (including 21,000 private customers) for seniors and vulnerable users. Delivers 24/7 monitored personal-alarm and telecare services acquired via Doro's purchase of Welbeing in June 2018.
• Doro Connect (and Doro Leva L30) Doro's dedicated easy-phones product line available through the Doro Connect storefront, including the Doro Leva L30. Targeted at seniors seeking simple, connected mobile devices.

Quantifiable outcome

• Doro's research shows 88% of seniors favor well-developed, easy-to-use technology
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vodafone UKcoreChannel Partner/ Reseller/ Distributor · 15 March 2021Launched Doro 8050 smartphone on Vodafone network to provide senior Vodafone users access to Doro's unique and inclusive technology. Available £139 PAYG or from £22/month.
• O2 UKcoreChannel Partner/ Reseller/ Distributor · 17 August 2020Launched Doro 8050 smartphone on O2 network, providing O2 customers access to Doro's inclusive technology for seniors. Available from £20.98/month for 1GB data.
• Sky MobilecoreChannel Partner/ Reseller/ Distributor · 26 June 2020Partnership to launch Doro 8050 smartphone and Doro 7030 feature phone on Sky Mobile network. Doro 7030 available from £9/month, Doro 8050 from £13/month. Combines Doro's Scandinavian design with proven usability and high-quality sound.
• giffgaffminorChannel Partner/ Reseller/ Distributor · 4 June 2020Partnership to donate 500 Doro phones to isolated elderly people during COVID-19 pandemic. Phones delivered with unlimited calls/texts and 2GB data per month. Distribution facilitated by Neighbourly platform connecting to local charities.
• WelbeingcoreStrategic or Co-development Partner · 1 June 2018UK-based telecare company acquired by Doro to expand telecare business and strengthen platform and service revenue. Services approximately 75,000 connections including 21,000 private customers. Revenue FY2017 was GBP 7.6m. Initial payment approximately 130 MSEK (85% cash, 15% shares).
• NeighbourlyminorStrategic or Co-development PartnerCSR platform used to distribute donated Doro phones to isolated seniors during COVID-19, connecting Doro and giffgaff to local charities across the UK.
• TeamViewercoreTechnology or IntegrationTeamViewer QuickSupport pre-installed on Doro phones and tablets, allowing loved ones to remotely access and control the device to adjust settings, troubleshoot issues, and provide technical support.
• WMP (Design Agency)minorStrategic or Co-development PartnerDesign agency collaboration for IFA 2019 product range (6060, 7030, 6620, 7010). Foundation was numerous surveys, discussions and observations with target group representatives to create telephones that are easy and intuitive without being patronizing.
• FunkaminorImplementation/ SI/ Consulting PartnerAccessibility consulting firm retained by Doro to evaluate Doro website, Response website and apps as well as Doro Hemma apps for European Accessibility Act compliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lively (formerly GreatCall): US-based senior-focused mobile service and smartphone provider offering Jitterbug phones with simplified interfaces and emergency response services. Comparable to Doro in product philosophy and target demographic but operates primarily in North America.

Direct peers

• Tunstall Healthcare: UK-based telecare and telehealth provider offering connected care solutions for elderly and vulnerable individuals. Direct comparable to Doro's Welbeing subsidiary in providing alarm receiving and telecare monitoring services.
• Geemarc: UK-based manufacturer of amplified phones, hearing accessories, and senior-focused communication devices. Competes with Doro in the assistive hearing and easy-to-use phone category, particularly across the UK market.
• Emporia Telecom: Austrian company that designs and manufactures simplified mobile phones, smartphones, and smartwatches specifically for seniors. Direct competitor to Doro in the senior-focused telecom device category with similar product philosophy and European distribution.
• Careium: European telecare and digital care provider offering social alarms and connected care services for seniors. Direct competitor to Doro's Welbeing business in the telecare services market.
• Swissvoice: Swiss-based maker of senior-friendly cordless and mobile phones, including simplified smartphones and fixed-line devices. Competes directly with Doro in the European market for easy-to-use telecom products targeting older adults.

Broad incumbents

• Samsung Electronics: Global smartphone leader offering Easy Mode and senior-friendly features in its Galaxy line. Competes with Doro in the broader smartphone category by increasingly incorporating accessibility features targeting older users.
• Apple (iPhone accessibility): Mainstream smartphone maker whose iOS includes Vision accessibility features, hearing aid compatibility, and emergency SOS. Represents the broad incumbent competitive threat to Doro as accessibility features in mainstream devices improve.
• Nokia (HMD Global): Mainstream feature phone and smartphone maker through HMD Global. Overlaps with Doro in the basic feature phone category where both serve value-conscious and senior consumers.

Emerging players

• Consumer Cellular: US MVNO focused on seniors with simplified phone options including senior-targeted smartphones. Comparable target market and approach of pairing simplified devices with accessible service plans, though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dorouk_ireland
• YouTubeyoutube.com/channel/UCaet-0G1sEE2xblkGxo3TPA
• Facebookfacebook.com/doroukireland
• LinkedInlinkedin.com/company/doro-ab
• Instagraminstagram.com/doro_uki

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doro