What Vivazen does

Vivazen (legally operated through NDB Distribution, governed under Utah law) is a botanical wellness company that develops, manufactures, and sells fast-acting, caffeine-free plant-based products across shots, gummies, capsules, concentrates, seltzers, honey, and powder formats. The company was founded in 2012 and is headquartered in Vancouver, Canada with U.S. operations, employing 51–100 people. Its proprietary formulations combine eight or more active botanicals — including natural leaf kava, kava root, cordyceps, ginseng, california poppy, boswellia, passion flower, white willow bark, valerian root, and corydalis — engineered for 15–20 minute onset. Every batch undergoes dual third-party lab testing with publicly available Certificates of Analysis, manufactured in FDA-registered GMP-certified facilities.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce at vivazen.com (with subscribe-and-save, $9/$19 trial offers, and a tiered referral program) with extensive U.S. retail distribution across Circle K, Nouria, Murphy USA, EG America, and MAPCO, reaching 20,000+ stores. A third motion — an application-only affiliate program paying 30–40% commissions on new sales and 5–25% on recurring subscriptions — drives community-led acquisition through wellness influencers. Pricing spans roughly $1.50 to $6.50 per serving across SKUs (shots, capsules, gummies, seltzers, concentrates), with premium tiered concentrates (Ultimate Silver, Gold, Diamond) reaching higher per-unit price points. The brand is a top-five player in the $1.87B global kava market, has delivered over 700 million cumulative servings, and holds more than 2,000 verified five-star reviews.

Strategic emphasis in 2025–2026 has been on clinical validation (28-day ketamine extract study at the University of Florida), regulatory engagement (public position on DEA scheduling of 7-hydroxymitragynine), category expansion into seltzers, honey, and capsules, and a partnership with Team Red, White & Blue to reach military, veteran, and first-responder communities. Shipments are restricted in seven U.S. states (Alabama, Arkansas, Indiana, Rhode Island, Tennessee, Vermont, Wisconsin), constraining but not preventing domestic scale.

Name

Vivazen

Legal name

NDB Distribution

Website

https://vivazen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Botanical Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Botanical wellness products
• Kratom supplements
• Kava wellness shots
• Natural energy drinks
• Herbal stress relief

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. E-commerce Product Sales: Direct product sales through vivazen.com including shots, gummies, concentrates, capsules, seltzers, honey, and powder products. Both one-time purchases and subscription models available with subscribe-and-save options.
2. Retail Distribution: Products sold through convenience stores and gas station chains including Circle K, Nouria, Murphy USA, EG America, and MAPCO across 20,000+ retail locations nationwide.
3. Affiliate Program Revenue: Tiered affiliate commissions (30-40%) on new customer sales and 5-25% on recurring subscription sales, creating dual-stream income for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

VIVAZEN manufactures and sells fast-acting botanical wellness products using proprietary multi-botanical blends of natural leaf kava, kava root, kratom, cordyceps, ginseng, and other complementary botanicals. The portfolio spans multiple delivery formats—shots, gummies, capsules, concentrates, seltzers, infused honey, and powder—marketed for energy, focus, stress relief, and minor pain relief. Products are sold direct-to-consumer via vivazen.com (with subscription options) and through 20,000+ retail locations including Circle K, Murphy USA, and other convenience and gas station chains.

Product overview

VIVAZEN® is a botanical wellness company offering a diversified portfolio of fast-acting plant-based wellness products. The product line consists of multiple delivery formats—shots, gummies, capsules, concentrates, seltzers, honey, and powder—all built around proprietary botanical blends combining natural leaf Kratom, kava root, Cordyceps, and other complementary botanicals. Core products include Energy + Focus Shot, Strong Relief Shot, Stress Relief with Kava, Botanical Energy Shot, Natural Energy Shot, FastKaps Capsules, Ultimate 3X Concentrate, and Relax & Unwind Gummies. The seltzer line offers three flavors (Orange Cream, Raspberry Lime, Tropical) in variety packs. Premium concentrates include Ultimate Silver 2X, Ultimate Gold, and Ultimate Diamond tiers. Maeng Da Powder variants (Green Vein and White Vein) provide traditional Kratom formats. All products are third-party tested and manufactured in FDA-registered, GMP-certified facilities, with a focus on caffeine-free, non-synthetic formulations supporting energy, focus, stress relief, and minor pain relief.

Differentiator

Problem solved

Functional benefit

Brands

• FastKaps®: Botanical kratom softgel capsules for energy, focus, and relief
• Ultimate Honey™
• Arena

Products and services

• Energy + Focus Shot

Quantifiable outcome

• 25% improvement in daily energy levels reported in 21-day MoreBetter study
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Team Red, White & Blue (Team RWB)coreStrategic or Co-development Partner · 24 April 2026VIVAZEN partnered with Team Red, White & Blue, America's leading military health and wellness community, to support veteran health and wellness through community connection and physical wellness activities. VIVAZEN supports military members, veterans, nurses, first responders, and others who dedicate their lives to helping people.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Onnit: Onnit is a broader wellness and supplements brand with a wider portfolio (nootropics, adaptogens, protein, mood) under which VIVAZEN-adjacent categories like kava and kratom-adjacent botanicals overlap. It is a meaningful competitor in the natural-energy and focus category where VIVAZEN plays, though it does not focus on the convenience-store distribution channel.
• 5-Hour Energy: 5-Hour Energy is the dominant incumbent in the convenience-channel energy-shot category where VIVAZEN's Energy + Focus Shot competes. It represents the mainstream caffeine-based alternative against which VIVAZEN positions its caffeine-free botanical proposition, and shares Circle K, Murphy USA, and other c-store shelf real estate.
• Cellucor / C4 Energy: Cellucor's C4 Energy is a large, well-funded energy drink and shot brand that competes for the same functional-energy occasion VIVAZEN addresses, with significant retail distribution and marketing budget. While caffeinated rather than botanical, it sets the pricing and shelf-position benchmarks that VIVAZEN must navigate against in convenience channels.

Direct peers

• MIT45: MIT45 is a leading kava and kratom extract brand competing head-to-head with VIVAZEN in the botanical shots category. Both brands are routinely cited together as the top sellers in convenience and gas-station channels, with overlapping product formats (extract shots, capsules) and a shared emphasis on natural leaf sourcing.
• Remarkable Herbs: Remarkable Herbs is a botanical extract brand with shots, capsules, and gummies overlapping VIVAZEN's product mix. It is sold through similar convenience and smoke-shop channels and competes for the same energy, focus, and relief consumer occasions.
• Happy Hippo: Happy Hippo is a botanical extract brand with overlapping shots and capsule SKUs in the same convenience-store distribution channel as VIVAZEN. Both brands compete for the same shelf space in Circle K-adjacent retailers and share a similar target consumer (workforce, energy, focus seekers).
• Kavaade: Kavaade is a kava-focused brand competing alongside VIVAZEN, MIT45, Happy Hippo, and Kats Botanicals in the top-5 of the global kava market. It targets similar consumer occasions (relaxation, stress relief) and overlaps in shot and beverage delivery formats.
• Kraken Kratom: Kraken Kratom is a kratom-focused brand selling capsules, powders, and shots directly to consumers. It competes with VIVAZEN's Strong Relief Shot and FastKaps lines on the same pain-and-relief use case and shares the same lab-testing and natural-leaf positioning narrative.
• Kats Botanicals: Kats Botanicals is a botanical wellness company offering kratom, kava, and other plant-based products in shot, capsule, and powder formats. Like VIVAZEN, it emphasizes third-party lab testing and natural ingredients, and competes directly in the same Top-5 share of the global kava market.

Emerging players

• Bloombox Kratom: Bloombox is an emerging botanical extracts brand offering kratom and kava shots and capsules targeting similar workforce and energy-seeking consumers. It is positioned as a more boutique, premium-priced alternative and competes for the same wellness-curious c-store and DTC consumer that VIVAZEN targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinkvivazen
• Instagraminstagram.com/getvivazen
• Xx.com/DrinkVivazen
• LinkedInlinkedin.com/company/vivazen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivazen