What Kats Botanicals does

Kats Botanicals is a privately held direct-to-consumer e-commerce company that produces and sells Kratom products and adjacent botanical supplements, founded by Justin Kats in 2012 (firmographics also reference 2016) and headquartered in Franklin, Kentucky. The company operates an owned online storefront (katsbotanicals.com) offering over 45 Kratom strains across multiple formats — powder, capsules, extracts, gummies, and shots — alongside a Masterpiece Series of naturally high-MIT (mitragynine) strains, a custom-blend configurator called My Blend, and expanded categories including Kava, functional mushrooms (Lion's Mane, Reishi, Turkey Tail, Cordyceps), and other botanicals such as Shilajit. All Kratom batches undergo independent third-party laboratory testing for alkaloid profiles, heavy metals, and pathogens, with Certificates of Analysis published per batch.

The business runs on a product-led growth model combining self-serve e-commerce purchasing with a loyalty rewards currency (Kats Kash), an affiliate and Refer-a-Friend program, a VIP email list, and extensive content marketing (Kats Kratom Guidebook, blog, video library) maintained by a 12,000+ member Facebook community. Pricing is unit-based, ranging from roughly $8 to $71 for standard powders and $25 to $53 for enhanced products, with free shipping on US orders over $100 and a 30-day satisfaction guarantee. A dedicated wholesale and bulk program (2 kg and 10 kg bags) serves business buyers such as Kava bars and retailers.

Revenue is generated through direct online product sales and wholesale/bulk B2B channels; the company holds American Kratom Association (AKA) vendor status and supports GMP compliance standards. The customer base spans 70,000+ loyal consumers, with 31,775 customer reviews averaging 4.8 stars, and shipping is restricted to US states where Kratom sales are permitted. The company is among the top five Kratom brands that collectively accounted for approximately 51% of the US Kratom market in 2023.

Name

Kats Botanicals

Legal name

Kats Botanicals

Website

https://katsbotanicals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kats Botanicals is a privately held direct-to-consumer e-commerce retailer that produces and sells premium Kratom products, Kava, functional mushrooms, and botanical supplements to US individual wellness consumers, operating through its owned storefront katsbotanicals.com and a wholesale/bulk program.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Spice and Extract Manufacturing (311942), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Food Stores (5400)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Kratom products
• Botanical supplements
• Kava root powder
• Functional mushroom supplements
• Herbal wellness products

Headquarters

HQ city

Hillsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-Commerce Product Sales: Kats Botanicals generates revenue through direct-to-consumer online sales of Kratom products in multiple formats (powder, capsules, extracts, gummies, shots), as well as Kava, functional mushrooms, and botanicals. Orders are placed through katsbotanicals.com with shipping to US customers (free shipping over $100). The company also offers bulk and wholesale programs.
2. Wholesale / Bulk B2B Sales: The company sells Kratom in bulk quantities (2kg and 10kg bags) and operates a wholesale program for business buyers, diversifying revenue beyond individual consumer purchases.
3. Affiliate and Referral Program: The company operates an affiliate program and a Refer a Friend rewards mechanism, generating referral-based revenue.
4. Loyalty Rewards (Kats Kash): A loyalty rewards currency (Kats Kash) incentivizes repeat purchases, driving customer retention and recurring revenue from existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kats Botanicals is a direct-to-consumer e-commerce retailer of premium botanical wellness supplements, with kratom as its flagship category. The company sells kratom in powder, capsule, extract, gummy, and shot formats across 45+ strains, alongside kava products, functional mushrooms, and other botanicals (Shilajit, Moringa). The company also offers wholesale and bulk Kratom programs for B2B buyers and branded merchandise. All batches undergo third-party laboratory testing with publicly accessible Certificates of Analysis (COAs).

Product overview

Kats Botanicals is a direct-to-consumer e-commerce platform specializing in botanical wellness products, with Kratom as its primary product category. The core offering includes Kratom in multiple formats (powder, capsules, extracts, gummies, shots) across various strains and potencies. Enhanced product tiers include the Masterpiece Series with naturally high MIT levels and the Enhanced Kratom line featuring elevated alkaloid products. A key differentiator is the My Blend custom formula platform that allows personalized Kratom blends. The company has expanded into adjacent botanical categories including Kava (powder, capsules, softgels, gummies), functional mushrooms, and Shilajit supplements. All Kratom products undergo third-party batch testing with Certificate of Analysis documentation available per batch.

Differentiator

Problem solved

Functional benefit

Brands

• Masterpiece Series: Nature's naturally high MIT Kratom powder product line featuring premium, high-potency Kratom products including Resurgence and Persistence.
• My Blend
• Rogue Rhino
• Kratavfusion

Products and services

• Kratom Powder Loose kratom powder available in multiple strains including Maeng Da (Green, White, Red), Bali, Borneo, Malay, Bentuangie, and specialty blends. Sold in sizes ranging from 35g retail packs to 10kg bulk bags for individual and B2B buyers.
• Kratom Capsules Pre-measured kratom in swallowable capsule form for convenient, taste-free dosing, available in various strains and sizes.
• Kratom Extract Concentrated kratom products including liquid shots, softgels, and enhanced powders with elevated alkaloid content.
• Kratom Gummies Chewable kratom extract gummies providing a convenient and palatable alternative to powders and capsules for individual consumers.
• Kratom Shots Ready-to-drink liquid kratom extracts in concentrated shot format, including energy shots and Kava-Kratom blend shots (Kratavfusion).
• Kratom Coffee Shot Kratom and coffee combined in a ready-to-drink shot for energy support, positioned as a premium energy/wellness offering.
• Enhanced Kratom Premium kratom products with elevated mitragynine (MIT) levels including Rogue Rhino (2.20%-2.50% MIT), Super Maeng Da (3%+ MIT), and Inferno 45% Extract, targeted at experienced users.
• Masterpiece Series (High MIT Kratom) Nature's naturally high-MIT kratom powder line featuring Vigilance, Persistence, and Resurgence variants with naturally elevated mitragynine content exceeding 3%, positioned as a premium alternative to synthetic extracts.
• My Blend Custom blend builder that lets customers create personalized kratom formulas by selecting strains and adjusting ratios, with exclusive access to specialty ingredients such as Inferno 45% Extract.
• Kava Products Kava root powder, capsules, softgels, extract powders, and gummies (including Dragonfruit Kava Gummies) sourced from noble varieties, covering regional varieties such as Fiji and Solomon Kava. Starting around $12.99.
• Functional Mushrooms Adaptogenic mushroom supplements including Lion's Mane, Reishi, Turkey Tail, and Cordyceps, available in multiple formats such as powders, capsules, and gummies.
• Botanicals Other botanical wellness products including Shilajit (resin, gummies, capsules), Moringa, and additional natural supplements.
• Wholesale and Bulk Kratom Program B2B wholesale and bulk program offering 2kg and 10kg kratom bags at volume-discounted pricing to retailers, Kava bars, smoke shops, and other resellers, with documented third-party lab testing on every batch.

Quantifiable outcome

• 30-day full satisfaction guarantee with prepaid return label for returns
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• American Kratom Association (AKA)coreStrategic or Co-development PartnerKats Botanicals holds American Kratom Association (AKA) vendor status and actively supports the organization. The company provides information on its website about how customers can donate to the AKA. The AKA advocates for Kratom consumer protection and federal regulation (e.g., the Kratom Consumer Protection Act).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Happy Hippo Herbals: Top-5 US Kratom brand explicitly named alongside Kats in the same 2023 market share report. Operates a similar direct-to-consumer Kratom e-commerce model with comparable product breadth across powders, capsules, and extracts.
• MIT45: One of the top-5 Kratom brands identified in the same 2023 industry report. Specializes in high-MIT Kratom shots and extracts, directly competing with Kats' enhanced Kratom and Masterpiece Series premium positioning.
• VivaZen: Top-5 Kratom brand named in the same market report. Sells Kratom-based wellness shots and capsules via direct-to-consumer e-commerce, overlapping with Kats' shots and enhanced product lines.
• Kratomade: Top-5 Kratom brand in the same 2023 industry ranking. Sells Kratom-infused beverages and shots via DTC, overlapping with Kats' shots and Kava-Kratom blend (Kratavfusion) products.
• PurKratom: Direct-to-consumer Kratom brand noted alongside Kats as a 2025 product expansion player. Competes on lab-tested Kratom powder, capsules, and extracts with similar AKA-aligned positioning.
• Kraken Kratom: Established US Kratom brand selling powders, capsules, and extracts through DTC and wholesale channels. Comparable in product breadth and lab-testing transparency to Kats Botanicals.
• Golden Monk: DTC Kratom e-commerce brand competing in the same AKA-aligned, lab-tested segment as Kats. Overlaps heavily on powders, capsules, and enhanced extracts.
• Coastline Kratom: Online Kratom retailer offering powders, capsules, and extracts with a similar direct-to-consumer e-commerce model. Comparable SKU breadth and AKA-aligned quality positioning.
• Kava Culture: Direct-to-consumer botanical brand selling Kava alongside adjacent botanicals. Comparable to Kats on the Kava side of the catalog, though Kava Culture focuses less on Kratom.

Emerging players

• Real Mushrooms: Functional mushroom supplement brand. Overlaps with Kats' 2025 functional mushroom product launch in target customer (wellness consumer) and category (mushroom supplements), though Real Mushrooms is more established in the mushroom subcategory specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/katsbotanicals
• LinkedInlinkedin.com/company/kats-botanicals
• Instagraminstagram.com/katsbotanicals
• TikToktiktok.com/@katsbotanicals
• Xx.com/katsbotanicals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kats Botanicals