MIT 45
MIT45 is a US Kratom extracts brand under Diversified Botanics that sells premium triple-purified tinctures, gummies, capsules, and raw leaf powders direct-to-consumer and through wholesale to adult consumers seeking energy, mood, and wellness support.
- Company typePrivate
- Founded2012
- HeadquartersDraper, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MIT 45 does
MIT45 is a US-based botanical extracts brand specializing in premium concentrated Kratom tinctures, gel pouches, gummies, capsules, and raw leaf powders, sold under parent company Diversified Botanics alongside sister brands Golden Monk and Uprising. The company's core technology is a proprietary Triple Purification Process that removes solvents and contaminants introduced during manufacturing — claimed to be a deeper purification than competitors apply — combined with transparent labeling that discloses exact mitragynine percentages (e.g., MIT45 Gold at 45%, Super K at 30%, MIT45 GO at 65%) and third-party lab testing through accredited partners including ARL and Cambium. The product line spans multiple strengths and delivery formats, including the MIT45 BOOST sub-line combining Kratom extract with plant-based caffeine for pre-workout use.
MIT45 serves adult consumers (21+) across the United States for use cases including pre-workout energy, mood enhancement, focus, and general wellness, with targeted segments in fitness enthusiasts, gamers, and working professionals. Distribution is anchored by direct-to-consumer e-commerce at mit45.com with same-day shipping, supplemented by a wholesale/retail partner program across smoke shops, head shops, and wellness retailers nationwide, an affiliate channel, and a subscription program (2-, 4-, 6-, or 8-week cycles) at 10% savings. Products are not shipped to six US states where Kratom is restricted (Alabama, Arkansas, Indiana, Rhode Island, Vermont, Wisconsin) and are not sold internationally.
The company operates from Draper, Utah, with 51–100 employees, and is privately held by founders Shawn Brady and Dalton Locke, who co-founded Diversified Botanics in 2012 and continue to serve as board members. The business is bootstrapped — no external funding rounds are disclosed — and positions itself as the #1 seller of Kratom tinctures nationally, with claimed lifetime volume exceeding 35 million bottles for the MIT45 Gold product, top-5 status in the global Kratom market, AKA GMP-qualified vendor certification, and FDA registration. MIT45 is a founding member of the American Kratom Association and invests in regulatory advocacy, viewing compliance and transparency as durable competitive advantages in a fragmented and largely unregulated category.
MIT 45 firmographics
Firmographics- Name
- MIT 45
- Legal name
- MIT45
- Website
- https://mit45.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIT45 is a US Kratom extracts brand under Diversified Botanics that sells premium triple-purified tinctures, gummies, capsules, and raw leaf powders direct-to-consumer and through wholesale to adult consumers seeking energy, mood, and wellness support.
- Ownership category
- akta.pro rank
MIT 45 industry classification
Industry- Product category
- Kratom Extracts
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)
Keywords
Where MIT 45 is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MIT 45 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: MIT45 generates primary revenue through direct-to-consumer online sales of their Kratom extract products including tinctures, gummies, capsules, and powders. Products are sold at various price points ranging from $9.97 to $24.97 for standard sizes.
- Subscription Orders: MIT45 offers subscription programs with two-week, four-week, six-week, or eight-week delivery cycles. Subscribers receive products automatically on a recurring basis, billed at UTC-0 on shipment date.
- Wholesale Distribution: MIT45 partners with select retailers and distributors nationwide, selling products in bulk to be resold through brick-and-mortar stores including smoke shops and wellness retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MIT45 Go - Liquid Kratom Syrup Pouch |
| Unit Pricing | Pay-as-you-go | MIT45 Gold - Premium Tincture |
| Unit Pricing | Pay-as-you-go | Super K - Standard Extract |
| Unit Pricing | Pay-as-you-go | Super K Extra Strong |
| Unit Pricing | Pay-as-you-go | MIT45 BOOST Bites Gummies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MIT 45 product offering
Product offeringCore offering
MIT45 manufactures and sells premium concentrated Kratom extract products, including liquid tinctures (MIT45 Gold at 45% mitragynine, Super K and Super K Extra Strong at 30%), MIT45 GO gel pouches (65% mitragynine), BOOST tinctures and gummies with added plant-based caffeine, Black Label capsules, and raw leaf powders. All products undergo a proprietary Triple Purification Process and third-party lab testing with batch-specific COAs. The portfolio is sold direct-to-consumer via mit45.com and through wholesale distribution to U.S. smoke shops, head shops, and wellness retailers.
Product overview
MIT45 is a flagship brand under Diversified Botanics specializing in premium Kratom extracts and concentrated products. The portfolio includes liquid tinctures (MIT45 Gold at 45% mitragynine, Super K and Super K Extra Strong at 30%), the MIT45 GO gel pouches (65% mitragynine), BOOST tinctures and gummies with added caffeine, Black Label capsules, and raw leaf powders. All products undergo triple purification and third-party testing, with the brand positioned as the #1 seller of Kratom tinctures nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- MIT45 Gold Premium triple-purified liquid Kratom tincture at 45% mitragynine concentration with minor alkaloids for a full-spectrum profile. Each 15ml bottle contains 250mg of Mitragyna speciosa extract, recommended for up to 3 servings. Targeted at adult consumers seeking consistent, premium kratom extract for energy and wellness.
- Super K Triple-purified liquid Kratom tincture at 30% mitragynine concentration with balanced minor alkaloids. Standard strength option priced at $12.97 for experienced adult users seeking a lower concentration entry into the MIT45 extract line.
- Super K Extra Strong Triple-purified liquid Kratom tincture at 30% mitragynine concentration formulated with a stronger serving size than standard Super K. Priced at $24.97, aimed at experienced adult users seeking higher per-serving potency.
- MIT45 GO (Liquid Kratom Syrup Pouch) Easy-to-carry honey-based liquid Kratom syrup in single-serve pouches with 150mg of Mitragyna speciosa extract at 65% mitragynine concentration. Available in honey, orange, and cinnamon flavors with volume pack pricing from $9.97/unit up to a 36-pack, targeted at adult consumers needing portable, pre-measured servings.
- MIT45 BOOST Liquid Kratom extract combined with plant-based caffeine for an energy boost. Each 2oz bottle contains 52mg of fast-acting Mitragyna speciosa extract, recommended for up to 4 servings, targeted at adults seeking pre-workout energy without jitters.
- MIT45 BOOST Bites Kratom extract gummies based on the BOOST liquid extract formulation. Each gummy contains 10mg of triple-purified Kratom extract at 65% mitragynine concentration, optimized for absorption and available in three flavors. Targeted at adult consumers, particularly those using it for pre-workout energy.
- MIT45 Black Label Capsules Premium Kratom extract capsules paired with synergizing botanicals in a mess-free capsule format, targeted at adult consumers seeking convenient, pre-measured dosing.
- MIT45 Raw Leaf Powders Red, Green, and White raw leaf Kratom powders for traditional use, featuring 100% pure leaf with verified alkaloid content, targeted at consumers who prefer traditional raw-leaf formats over extracts.
- MIT45 Capsules (Raw Leaf and Extract) MIT45 capsules available in both raw leaf and extract strength variants for convenient, mess-free consumption, targeted at adult consumers who prefer capsule-based dosing.
Quantifiable outcome
- Over 35 million bottles sold for MIT45 Gold alone
- +1 more outcomes
Companies that use MIT 45
Customer profileSegments4 records
Ideal customer profiles2 records
MIT 45 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
MIT 45 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Diversified BotanicscoreMIT45 is a flagship brand under Diversified Botanics, a family of nutraceutical companies. Diversified Botanics oversees MIT45 along with sister brands Golden Monk and Uprising. The parent company provides strategic direction, operational infrastructure, and shared resources for quality control and regulatory compliance.
- Golden MonkcoreGolden Monk is a sister brand under Diversified Botanics, offering raw leaf Kratom products. They are recommended for customers seeking raw leaf powder in individual strains, maintaining the same GMP-certified manufacturing and COA transparency standards.
- UprisingminorUprising is another sister brand under Diversified Botanics, part of the same family of Kratom brands focused on responsible botanical wellness products.
- American Kratom AssociationcoreMIT45 is a founding member of the American Kratom Association (AKA), actively participating in industry advocacy, regulatory compliance initiatives, and consumer protection standards development.
- Third-Party Testing Labs (ARL, Cambium)coreIndependent accredited laboratories that conduct comprehensive testing for MIT45 products including heavy metals, microbes, and alkaloid verification. COA documents reference ARL (Analytics Research Lab) and Cambium testing facilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MIT 45 competitors and assessment
Company assessmentDirect peers
- OPMS (Optimized Plant Mediated Solutions): One of the most recognized premium Kratom extract brands in the U.S., competing head-to-head with MIT45 in liquid tinctures and capsules. OPMS (under Nectar Brands) sells a similar concentrated mitragynine product line and targets the same adult wellness/fitness consumer with comparable price points and shelf placement in smoke shops.
- Golden Monk: A sister brand under Diversified Botanics offering raw leaf Kratom powders (single-strain, capsule, and bulk formats). Comparable to MIT45's raw leaf SKU line and competes in the same wholesale and DTC channels, but targets the traditional/leaf consumer rather than the premium extract consumer.
- Kraken Kratom: Long-established U.S. Kratom brand offering powders, capsules, and extracts across multiple strains. AKA GMP-qualified vendor with broad distribution into head shops and online; competes directly with MIT45 for the same adult consumer across extract and raw leaf formats.
- Kats Botanicals: U.S.-based botanical extracts and Kratom brand offering tinctures, powders, and capsules via DTC and wholesale. Overlaps MIT45 in extract SKUs and uses similar AKA-aligned compliance positioning to court health-conscious adult consumers.
- Super Speciosa: AKA GMP-qualified Kratom brand with a product mix spanning capsules, powders, and extracts sold DTC and through retail. Direct competitor in the same AKA-certified premium tier as MIT45, with comparable transparency and lab-testing messaging.
- Happy Hippo Herbals: Online-first Kratom brand known for a broad strain catalog (red, green, white, gold, horned, etc.) and aggressive DTC marketing. Competes with MIT45 for the same online Kratom consumer and increasingly in extract SKUs.
- Krabot: Premium-positioned Kratom brand (formerly Kratom Spot) selling extracts, capsules, and powders with strong DTC and a growing retail presence. Directly comparable to MIT45 on extract quality messaging, lab testing, and AKA-aligned compliance.
- PurKratom: AKA GMP-qualified Kratom brand offering capsules, powders, and extracts. Operates with similar third-party testing and COA transparency messaging to MIT45 and shares the same smoke shop / head shop wholesale channels.
Emerging players
- Viva Zen: Botanical wellness brand selling kratom-based shots, tinctures, and gummies through convenience, smoke shop, and DTC channels. Comparable to MIT45 on the GO pouch / shot format and on caffeine-plus-kratom positioning, but with a stronger convenience-store push.
Broad incumbents
- CBDistillery / Balance CBD (parent: Charlotte's Web): Large, publicly-adjacent botanical CBD/hemp wellness brand with broad extract manufacturing, GMP facilities, and national retail distribution. Adjacent rather than direct — same supplement retail shelf and same regulatory/political dynamics around botanical extracts, but not a Kratom competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MIT 45 social profiles
Digital presenceMIT 45 compliance and trust
Trust signalCompliance3 records
MIT 45 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIT 45 leadership team
Management profileNumber of profiles
Profiles10 records
MIT 45 subsidiaries and ownership
Company hierarchySubsidiaries2 records
MIT 45 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIT 45 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIT 45
What does MIT 45 do?
MIT45 manufactures and sells premium concentrated Kratom extract products, including liquid tinctures (MIT45 Gold at 45% mitragynine, Super K and Super K Extra Strong at 30%), MIT45 GO gel pouches (65% mitragynine), BOOST tinctures and gummies with added plant-based caffeine, Black Label capsules, and raw leaf powders. All products undergo a proprietary Triple Purification Process and third-party lab testing with batch-specific COAs. The portfolio is sold direct-to-consumer via mit45.com and through wholesale distribution to U.S. smoke shops, head shops, and wellness retailers.
Is MIT 45 a public or private company?
MIT 45 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIT 45 founded?
MIT 45 was founded in 2012. It employs 51 to 100 people.
Where is MIT 45 based?
MIT 45 is headquartered in Draper, United States, in the North America region.
How does MIT 45 make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Orders and wholesale Distribution.
Who are MIT 45's main competitors?
Direct peers on record are OPMS (Optimized Plant Mediated Solutions), Golden Monk, Kraken Kratom, Kats Botanicals, Super Speciosa, Happy Hippo Herbals, Krabot and PurKratom. Viva Zen is listed as an emerging player. CBDistillery / Balance CBD (parent: Charlotte's Web) is listed as a broad incumbent.
Does MIT 45 have an API?
No public API is recorded for MIT 45.
What industry is MIT 45 in?
MIT 45's product category is Kratom Extracts. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 325411 and its SIC code is 2833.