Illuminas
Illuminas is a UK-based market research consultancy that delivers quantitative, qualitative, and advanced-analytics marketing intelligence to enterprise clients, with a primary focus on pharmaceutical and healthcare buyers and additional verticals in financial services, public sector, and consumer goods.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Illuminas does
Illuminas is a privately held, UK-headquartered market research consultancy that delivers marketing intelligence to enterprise clients across healthcare and pharmaceutical, financial services, consumer goods, media and entertainment, food and drink, travel and leisure, child and youth, public sector, and transport and distribution verticals. The firm was founded in 1990 and operates from 31-33 High Holborn, London, through its legal entity Illuminas Research Ltd (company number 14551278), with a current headcount of 51-100 employees.
The company's service portfolio spans six solution areas — Advertising and Communications Research, Brand and Reputation, Customer Experience and Loyalty, Market and Business Strategy, Pricing Strategy and Optimization, and Product and Service Design — delivered through five core capabilities: Quantitative Research, Qualitative Research, Advanced Analytics, Data Visualization, and Global Sampling. The Advanced Analytics capability is anchored by a "Marketing Sciences" team that applies conjoint analysis, MaxDiff scaling, segmentation/cluster analysis, structural equation modeling, and hierarchical Bayes modeling, with an in-house qualitative viewing facility (Enginerooms) at the London headquarters. Compliance posture includes ISO 27001-aligned information security, ISO 20252 market-research quality, GDPR/UK Data Protection Act compliance, and adherence to the MRS Code of Conduct.
The business model is B2B professional services — custom research projects priced through direct client engagement with no publicly disclosed pricing. Go-to-market is enterprise field sales via direct outreach to named clients that include Johnson & Johnson, Pfizer, GSK, Eli Lilly, Sanofi Pasteur, Beiersdorf, Leo Pharma, Reckitt, Boots, and Chiesi, supported by association presence (BHBIA, MRS) and conference participation. In 2024, Illuminas North America (a 25-year technology research consultancy) was divested to Radius Insights, and the Illuminas homepage now routes North American visitors to Radius Tech, leaving the UK business focused on financial services, transport and distribution, and the public sector. No venture capital, private equity, or public-market exposure is indicated in the data; the firm is unencumbered by external fundraising.
Illuminas firmographics
Firmographics- Name
- Illuminas
- Legal name
- Illuminas Research Ltd
- Website
- https://illuminas.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Illuminas is a UK-based market research consultancy that delivers quantitative, qualitative, and advanced-analytics marketing intelligence to enterprise clients, with a primary focus on pharmaceutical and healthcare buyers and additional verticals in financial services, public sector, and consumer goods.
- Ownership category
- akta.pro rank
Illuminas industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where Illuminas is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Illuminas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Professional marketing intelligence agency providing research services to enterprise clients. Services include quantitative research, qualitative research, advanced analytics, and custom market research projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Illuminas product offering
Product offeringCore offering
Illuminas is a professional marketing intelligence agency that uses scientific methods to deliver market research and customer insight services to enterprise clients. It combines quantitative research, qualitative research, advanced analytics, data visualization, and global sampling capabilities across verticals such as Healthcare, Financial Services, Consumer Goods, and Public Sector, supporting client decisions on brand, product, pricing, advertising, segmentation, and customer experience.
Product overview
Illuminas is a professional marketing intelligence agency that uses scientific methods to gain insight into specific issues relevant to clients. The company operates as a unified research consultancy offering integrated capabilities including Quantitative Research, Qualitative Research, Advanced Analytics, Data Visualization, and Global Sampling. These services are organized across industry verticals including Healthcare, Financial Services, Consumer Goods, Media & Entertainment, Food & Drink, Travel & Leisure, Child & Youth, and Public Sector. The Illuminas North America team was acquired by Radius in 2024 and now operates as Radius Tech, while the UK team continues under illuminas.com serving financial services, transport, distribution, and public sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantitative Research Quantitative research services including survey design, data collection, data analysis, and reporting using proven and emerging methodologies tailored to client business objectives.
- Qualitative Research Qualitative market research providing insight into thought processes, attitudes, and behaviors, helping marketers explore issues, develop market segmentation, understand purchase drivers, and uncover attitudes towards brands and products.
- Advanced Analytics Advanced analytics delivered by the Marketing Sciences team, transforming complicated data into easy-to-comprehend insight through experienced statisticians integrated into every project for analytics and reporting.
- Healthcare Market Research Market research expertise covering therapeutic areas including diabetes, dermatology, respiratory, RA, CV, neuroscience, pediatrics, oncology, orphan disease, devices, and hospital diagnostics, serving pharmaceutical companies, OTC manufacturers, and healthcare technology innovators.
- Financial Services Market Research Market research and customer insights for UK financial services firms.
- Public Sector Research Evidence-based research and insights for UK public sector organizations.
- Consumer Goods Research Brand, product, and pricing research for consumer goods companies across multiple categories.
- Media & Entertainment Research
Companies that use Illuminas
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles4 records
Illuminas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Illuminas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Radius InsightscoreIlluminas North America, which had a 25-year legacy as a technology research consultancy, was acquired by Radius in 2024. The Illuminas North America team now operates as part of Radius Insights' new Radius Tech practice, combining global technology expertise with Illuminas' market research capabilities to deliver category-native market research for tech brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Illuminas competitors and assessment
Company assessmentBroad incumbents
- GfK: International market research company specializing in consumer behavior, retail and media insights. Overlaps with Illuminas on consumer goods, retail and brand research offerings, with a broader geographic footprint.
- IQVIA: Global healthcare and life sciences research and analytics firm. Directly comparable to Illuminas' healthcare/pharma practice — therapeutic area research, oncology and devices — but vastly larger and data-assets-driven.
- Ipsos: Global survey-based research firm delivering market intelligence, public opinion and advisory services across industries. Direct competitor in offering custom quantitative and qualitative research, but operating at much greater scale and across more geographies than Illuminas.
- Kantar: Global market research and insights powerhouse with deep coverage in brand, media and consumer research. Comparable to Illuminas as a multi-vertical research consultancy serving enterprise clients, but vastly larger in scale and geographic reach.
- Nielsen: Global measurement and data analytics company providing consumer and media research. Comparable to Illuminas in serving enterprise clients with consumer/audience insights but operates at significantly larger scale with proprietary data assets.
Direct peers
- Radius Insights: Global insights firm that acquired Illuminas North America in 2024 and now operates it as Radius Tech. Directly comparable in methodology and client base (tech and B2B research), with overlapping healthcare/pharma expertise.
- Mintel: Global market research firm with strong consumer goods, beauty, food and drink research verticals. Most comparable to Illuminas in service mix (custom qualitative, quantitative and analytics) and mid-tier positioning.
- Research Partnership: Specialist healthcare market research agency focused exclusively on pharma and patient insights. Closest direct competitor to Illuminas' healthcare vertical in size and methodology, both serving global pharma clients from the UK.
- Adelphi Group: UK-based healthcare market research and advisory firm serving global pharma clients. Highly comparable to Illuminas in therapeutic area research, real-world evidence and patient-centric insight work.
Emerging players
- InsightsNow: Mid-sized US consumer and behavioral research firm with a focus on agile, tech-enabled qual/quant methodologies. Comparable to Illuminas in offering bespoke market research with emphasis on innovative research design, though smaller and US-centric.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Illuminas social profiles
Digital presenceIlluminas compliance and trust
Trust signalCompliance4 records
Illuminas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Illuminas leadership team
Management profileNumber of profiles
Profiles10 records
Illuminas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Illuminas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Illuminas
What does Illuminas do?
Illuminas is a professional marketing intelligence agency that uses scientific methods to deliver market research and customer insight services to enterprise clients. It combines quantitative research, qualitative research, advanced analytics, data visualization, and global sampling capabilities across verticals such as Healthcare, Financial Services, Consumer Goods, and Public Sector, supporting client decisions on brand, product, pricing, advertising, segmentation, and customer experience.
Is Illuminas a public or private company?
Illuminas is a private company. It is classified as unknown and is currently operating.
When was Illuminas founded?
Illuminas was founded in 1990. It employs 51 to 100 people.
Where is Illuminas based?
Illuminas is headquartered in London, United Kingdom, in the Europe region.
How does Illuminas make money?
One revenue line is on record: market Research Services.
Who are Illuminas's main competitors?
Broad incumbents on record are GfK, IQVIA, Ipsos, Kantar and Nielsen. Direct peers are Radius Insights, Mintel, Research Partnership and Adelphi Group. InsightsNow is listed as an emerging player.
Does Illuminas have an API?
No public API is recorded for Illuminas.
What industry is Illuminas in?
Illuminas's product category is Market Research Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 54191 and its SIC code is 7310.