Lifetime Financial Management
Lifetime Financial Management is a UK-based, FCA-regulated financial wellbeing platform serving employers and individuals through a mobile app, web hub, dedicated coaching, and advisory services across mortgages, pensions, investments, and estate planning.
- Company typePrivate
- Founded1999
- HeadquartersDodworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lifetime Financial Management does
Lifetime Financial Management Intermediaries Ltd. (DBA "Lifetime") is a Barnsley-headquartered, FCA-regulated (FCA Number 225795) UK financial wellbeing provider with over 20 years of operating history. Since April 2026 it has operated as a subsidiary of the London Stock Exchange-listed Tavistock Investments Plc, trading under the established Lifetime brand and retaining its existing management team led by CEO Ian Dickinson and COO Andy Wealthall.
The company's core product is the Lifetime App and Hub — a digital financial wellbeing platform combining a bespoke financial plan delivered as a personalised video, unlimited one-on-one coaching with dedicated coaches, a branded Learning Hub of educational content and calculators, webinars, and FCA-regulated advisory services spanning mortgages, investments, pensions, estate planning (via partner HoneyPro), savings, and protection. Ancillary assets include the Money Talk podcast on Spotify, a free CPD-accredited Financial Wellbeing Course for HR professionals hosted on a separate lifetime-digital.co.uk domain, and an annual Money & Mindset research report surveying 1,000+ UK adults.
Lifetime operates a hybrid B2B/B2C go-to-market. The primary enterprise motion sells a comprehensive employer financial wellbeing benefit (subscription, quote-based pricing) to HR professionals, supported by 30-minute demos, a four-week implementation cycle, and dedicated engagement managers tracking usage. The direct-to-consumer channel monetises through a Digital Service tier (£149 for a bespoke financial planning video, £179 optional adviser meeting) and traditional FCA-regulated advisory commissions. Marketing is anchored on content (blog, downloads, podcast, CPD course), webinars, community events, email, and customer testimonials.
Lifetime Financial Management firmographics
Firmographics- Name
- Lifetime Financial Management
- Legal name
- Lifetime Financial Management Intermediaries Ltd.
- Website
- https://lifetime-fm.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lifetime Financial Management is a UK-based, FCA-regulated financial wellbeing platform serving employers and individuals through a mobile app, web hub, dedicated coaching, and advisory services across mortgages, pensions, investments, and estate planning.
- Ownership category
- akta.pro rank
Lifetime Financial Management industry classification
Industry- Product category
- Financial Wellbeing & Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Coaching & Budgeting Advisory (FSAEAAAH)
- akta.pro secondary industries
- Retirement Income Planning & Decumulation Advisory (FSAEABAD), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Estate & Legacy Planning Advisory (FSAEAAAG), Discretionary Portfolio Management (Retail) (FSAAAAAH)
Keywords
Where Lifetime Financial Management is headquartered
LocationHeadquarters
- HQ city
- Dodworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lifetime Financial Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Financial Planning Service: One-time fee of £149 for receiving bespoke financial planning video. Additional £179 for meeting with financial adviser for recommendations. Service designed for individuals seeking to understand their financial situation.
- Employer Financial Wellbeing Benefit: Corporate employee benefit package providing financial wellbeing services to employees. Includes access to coaching, learning hub, webinars, financial plans, and tools. Implementation takes approximately four weeks.
- Personal Financial Advice: Professional financial advisory services for individuals covering mortgages, investments, pensions, estate planning, savings, and protection. FCA-regulated advice with specialist team support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Service - Financial Planning Video |
| One time/ perpetual license | Pay-as-you-go | Financial Adviser Consultation |
| Freemium | Pay-as-you-go | CPD-Accredited Financial Wellbeing Course |
| Subscription | Annual | Employer Financial Wellbeing Package |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Lifetime Financial Management product offering
Product offeringCore offering
Lifetime Financial Management provides a financial wellbeing platform and advisory service, combining a mobile app and web hub with bespoke financial plans, unlimited coaching, and educational resources. The employer offering packages these as a corporate employee benefit, while the consumer offering includes direct regulated advice on mortgages, investments, pensions, savings, protection, and estate planning. The business is FCA-regulated and supported by certified financial planners and specialist advisers.
Product overview
Lifetime Financial Management operates as a financial wellbeing platform offering both direct-to-consumer and employer-sponsored services. The core product is the Lifetime App and Hub, which provide a unified financial wellbeing benefit combining a bespoke financial plan (delivered as a personalised video), unlimited one-on-one coaching, an educational Learning Hub with videos and articles, webinars and workshops, and planning calculators. This core platform is offered to employers as an employee benefit package and to individuals as a Digital Service (starting at £149). The product portfolio also includes a suite of advisory services spanning mortgages, investments, pensions, estate planning, savings, and protection. Complementary offerings include the Money Talk Podcast, a free CPD-accredited Financial Wellbeing Course for HR professionals, and the Money & Mindset annual research report. The company has over 20 years of experience, is FCA-regulated, and is part of the Tavistock Investments Group.
Differentiator
Problem solved
Functional benefit
Brands
- HoneyPro: Partnered specialist estate planning service for Wills, LPAs, and inheritance tax guidance.
Products and services
- Employer Financial Wellbeing Benefit
- Lifetime App
- Lifetime Hub
- Bespoke Financial Plan
- Lifetime Coaching
- Digital Service
- Mortgage Advisory Service
Quantifiable outcome
- 65% of people feel uncomfortable thinking about personal finances and avoid talking about money
- +9 more outcomes
Companies that use Lifetime Financial Management
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Lifetime Financial Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lifetime Financial Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HoneyProsupportingPartnership with HoneyPro providing specialist estate planning guidance including Wills, LPAs, inheritance tax, and comprehensive estate planning reports. HoneyPro's dedicated team helps clients navigate complexities of protecting themselves and their families.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lifetime Financial Management competitors and assessment
Company assessmentDirect peers
- Bippit: UK financial coaching platform providing on-demand access to financial coaches via employer benefits. Direct competitor in the employer-sponsored financial coaching and wellbeing category, often cited alongside Lifetime.
- Salary Finance: UK employee financial wellbeing platform offering salary-linked savings, loans, and financial education through employer benefit programs. Directly comparable as a B2B employer-channel financial wellbeing provider targeting the same HR buyer and addressing employee financial stress.
- Nudge: UK financial wellbeing platform providing personalized financial coaching, education, and tools to employees through employer benefits. Directly competes with Lifetime in the employer financial wellbeing category with a similar hybrid digital+coaching model.
- Moneyhub: UK financial data aggregation and wealth management platform serving both consumers and financial intermediaries. Comparable to Lifetime's digital financial planning portal and employer/employee benefit channel, with overlapping coaching and planning functionality.
- PensionBee: UK pension consolidation and management platform (publicly listed) offering direct-to-consumer pension services. Overlaps with Lifetime's Pension Advisory Service and serves individual consumers managing workplace pensions, though without the dedicated coaching model.
Broad incumbents
- Virgin Money / Virgin Wealth: Large UK retail bank and wealth platform offering pensions, investments, mortgages, and protection. Comparable to Lifetime's full-service advisory offering at much greater scale, with broader product set but less specialized financial wellbeing focus.
- St. James's Place: Large UK wealth management firm providing advice-led financial planning, investments, pensions, and protection through a partner adviser network. Comparable to Lifetime's holistic advisory model but at significantly larger scale with traditional IFA distribution.
Emerging players
- Octopus Money: UK financial advice and coaching platform offering personalized financial planning through digital tools and human advisers. Comparable to Lifetime's hybrid D2C model and bespoke video plan offering, with an emerging brand presence in employer benefits.
- Penfold: UK workplace pension provider targeting self-employed and employed savers, with growing employer channel. Comparable to Lifetime's workplace pension focus but with a more product-centric (pension provider) rather than advice-led model.
Others
- Financial Wellbeing Group (FWG): UK financial wellbeing consultancy and content provider serving employers and HR professionals. Comparable to Lifetime's employer wellbeing and CPD-accredited course offerings, operating as an adjacent ecosystem participant in workplace financial wellbeing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifetime Financial Management social profiles
Digital presenceLifetime Financial Management compliance and trust
Trust signalCompliance2 records
Lifetime Financial Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifetime Financial Management leadership team
Management profileNumber of profiles
Profiles8 records
Lifetime Financial Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifetime Financial Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifetime Financial Management
What does Lifetime Financial Management do?
Lifetime Financial Management provides a financial wellbeing platform and advisory service, combining a mobile app and web hub with bespoke financial plans, unlimited coaching, and educational resources. The employer offering packages these as a corporate employee benefit, while the consumer offering includes direct regulated advice on mortgages, investments, pensions, savings, protection, and estate planning. The business is FCA-regulated and supported by certified financial planners and specialist advisers.
Is Lifetime Financial Management a public or private company?
Lifetime Financial Management is a private company. It is classified as corporate owned and is currently operating.
When was Lifetime Financial Management founded?
Lifetime Financial Management was founded in 1999. It employs 11 to 50 people.
Where is Lifetime Financial Management based?
Lifetime Financial Management is headquartered in Dodworth, United Kingdom, in the Europe region.
How does Lifetime Financial Management make money?
Three revenue lines are on record. Digital Financial Planning Service is the primary driver. The others are employer Financial Wellbeing Benefit and personal Financial Advice.
Who are Lifetime Financial Management's main competitors?
Direct peers on record are Bippit, Salary Finance, Nudge, Moneyhub and PensionBee. Broad incumbents are Virgin Money / Virgin Wealth and St. James's Place. Emerging players are Octopus Money and Penfold. Financial Wellbeing Group (FWG) is listed as an others.
Does Lifetime Financial Management have an API?
No public API is recorded for Lifetime Financial Management.
What industry is Lifetime Financial Management in?
Lifetime Financial Management's product category is Financial Wellbeing & Advisory Services. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory, with a secondary code of FSAEABAD, Retirement Income Planning & Decumulation Advisory. Its NAICS code is 523940 and its SIC code is 6411.