DopaGE

What DopaGE does

DopaGE, Inc. is a digital health education company that delivers gamified, evidence-based overdose prevention training primarily to college-aged young adults (18–25) in the United States. Its flagship product, the DopaGE Overdose Prevention Portal, is a virtual learning platform that uses animated lessons, interactive scenarios, gamified quizzes, and computerized adaptive testing across four substance-specific modules covering cocaine, benzodiazepines (Xanax), MDMA, and opioid overdose response. Content is designed by emergency medical personnel and neuroscientists and validated by a Clinical Advisory Board of four physicians; the platform meets WCAG 2.1 AA accessibility standards and is restricted to computers and tablets to minimize distraction. A complementary free iPhone app, SaveMyFriend, provides step-by-step real-time guidance for basic medical emergencies with no AI, login, or data collection.

DopaGE monetizes through two channels. Individuals purchase 12-month portal access for a $25 one-time payment via the train.dopa.ge e-commerce storefront. Higher-education institutions procure campus-wide deployments through direct enterprise sales, often funded by state opioid abatement grants (e.g., the Region 5 Systems grant underwriting the University of Nebraska-Lincoln deployment). Named institutional customers include Northwestern University, University of Nebraska-Lincoln, Whittier College, and Hockaday School. Distribution is augmented by the related non-profit T.A.C.O. (Team Awareness Combating Overdose), which operates with approximately 300 student volunteers across 12+ campuses, distributing fentanyl test strips and feeding grassroots demand into DopaGE's institutional pipeline.

The company is privately held and incorporated in Delaware, headquartered in Marina del Rey, California, with a headcount of 1–10. It is founder-led by Madeline Hilliard (a Nationally Registered EMT and Computational Neuroscience graduate of USC, recognized on the Forbes 30 Under 30 Education list) and operates without disclosed institutional venture funding beyond an initial 2023 round with Mystic Ventures. The operating environment is shaped by an emerging state-level regulatory tailwind — California, Washington, and Texas (HB 3062, effective September 1, 2025) now mandate evidence-based substance use prevention education for college students, positioning DopaGE at the intersection of compliance-driven procurement and harm-reduction public health demand.

Name

DopaGE

Legal name

DopaGE, Inc.

Website

https://dopa.ge

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DopaGE is a digital health education company that delivers a gamified, evidence-based overdose prevention training platform to college students and young adults in the United States, monetizing via $25 individual licenses and grant-funded campus-wide institutional deployments.

Ownership category

akta.pro rank

Product category

Substance Use Prevention Training Software

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Substance use prevention
• Overdose prevention training
• Gamified health education
• Campus wellness programs
• Drug safety education

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Learner Licensing: Direct-to-consumer one-time payment of $25 for 12 months access to the Overdose Prevention Portal including certification, Good Samaritan Law database access, fentanyl test strip instructions, and certificate of achievement. No subscription, no recurring charges.
2. Campus/Institutional Licensing: Universities and colleges procure DopaGE Portal access for their students, often funded through opioid abatement grants or institutional budgets. Partnership with University of Nebraska-Lincoln was funded through Region 5 Systems opioid abatement grant. Students receive free access upon campus deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

DopaGE operates a virtual, gamified digital learning platform (the "Prevention Game Portal") that trains young adults to prevent, recognize, and respond to substance use scenarios and overdoses. The platform uses animated lessons, interactive scenarios, and gamified quizzes across multiple modules covering cocaine, benzodiazepines, MDMA, and opioid overdose response, plus a comprehensive Good Samaritan Law database. It is delivered to individual learners via a $25 one-time license and to colleges and universities through institutional licensing, often funded by opioid abatement grants.

Product overview

DopaGE offers a digital gamified education platform for overdose prevention, consisting of the core DopaGE Overdose Prevention Portal plus the free SaveMyFriend mobile app. The Portal includes four training modules (Cocaine Decisions, Xanax Decisions, MDMA Decisions, and Opioid Overdose Response) plus the standalone Bring the Breath module and a comprehensive Good Samaritan Law Database. The platform follows WCAG 2.1 AA accessibility standards with built-in support modes and is designed for computers and tablets to maximize focused learning outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• DopaGE Overdose Prevention Portal

Quantifiable outcome

• 94% of learners preferred DopaGE over any previous substance use education they received (2023 case study of 308 learners ages 18-22)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Northwestern UniversityflagshipStrategic or Co-development PartnerNorthwestern's Assistant Director of Substance Misuse Prevention (Elizabeth Akinboboye, MPH, CHES) provided partner profile endorsement, praising DopaGE Portal as 'one of a kind' and expecting it to be a hit with students.
• University of Nebraska-LincolnflagshipStrategic or Co-development PartnerNebraska's largest public university launched DopaGE Portal funded through Region 5 Systems opioid abatement grant. Students receive free access; UNL offers as primary Overdose Prevention Training through Office of Alcohol & Drug Education. DopaGE's largest implementation.
• Whittier CollegecoreStrategic or Co-development PartnerWhittier College implemented DopaGE as innovative drug education and prevention training program. Dr. Tracy Ocampo (Director of Student Health & Wellness) endorsed the partnership.
• Hockaday SchoolminorStrategic or Co-development PartnerPartner institution for DopaGE prevention training.
• Song for CharliecoreGTM or Marketing PartnerDopaGE is a Silver Partner of The New Drug Talk, a free resource for parents supporting at-home conversations about fentanyl, produced in partnership with California Department of Health Care Services. Madeline Hilliard consulted for Song for Charlie.
• The JED FoundationminorStrategic or Co-development PartnerPartnership referenced for suicide prevention integration alongside DopaGE's substance use education to address Texas HB 3062 comprehensive requirements.
• DanceSafeminorGTM or Marketing PartnerDopaGE refers users to DanceSafe for fentanyl test strips at wholesale prices. DopaGE is not affiliated with DanceSafe. Partnership for harm reduction resource access.
• T.A.C.O. (Team Awareness Combating Overdose)coreStrategic or Co-development PartnerRelated non-profit co-founded by Madeline Hilliard in 2020. Operated by ~300 student volunteers. Distributed thousands of fentanyl test strips to 12+ campuses. Has saved 1000+ youth lives. DopaGE scales TACO's effective methodology digitally.
• USC Viterbi InnovationminorGTM or Marketing PartnerDopaGE supported by USC Viterbi startup programs (Venture Competition winner 2022, Venture Scale Fund).
• California Department of Health Care ServicesminorGTM or Marketing PartnerMadeline Hilliard consulted on overdose prevention initiatives. DopaGE is Silver Partner of The New Drug Talk produced in partnership with CDHCS.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shatterproof: National nonprofit focused on addiction treatment access and prevention, including substance use education. Adjacent in mission and audience, but operates at a much larger scale with policy and treatment navigation, not gamified curriculum.
• Hazelden Betty Ford Foundation: Major addiction treatment and education provider, with prevention curricula targeted at schools and universities. Broader portfolio spanning treatment, publishing, and education; comparable in evidence-based positioning.
• D.A.R.E. (Drug Abuse Resistance Education): Long-standing substance use prevention curriculum delivered primarily in K–12 schools. Comparable in mission (prevention education) but not a direct overlap with DopaGE's higher-education focus.
• EVERFI (AlcoholEdu / Prescription Drug Abuse Prevention): Larger EdTech incumbent that already provides AlcoholEdu and other prevention courses to a majority of US colleges. Most direct established competitor in the campus substance use prevention category, with broader content and deeper enterprise sales coverage.

Direct peers

• Endoverdose: Non-profit that provides free overdose response and naloxone training, often in higher education settings, and distributes fentanyl test strips on campuses. Directly comparable to DopaGE in mission, target audience (college students), and core curriculum (overdose recognition and response).
• DanceSafe: Harm reduction organization that provides fentanyl test strips and drug-checking services, including to nightlife and college communities. DopaGE directly refers users to DanceSafe for test strips at wholesale prices, making it an adjacent harm-reduction peer.
• Song for Charlie: Drug education non-profit focused on the fentanyl crisis and young adults; DopaGE is a Silver Partner of its New Drug Talk program. Closely aligned in target demographic and harm-prevention mission.
• The New Drug Talk: Free, evidence-based resource for parents to have at-home conversations about fentanyl, produced in partnership with the California Department of Health Care Services. DopaGE is a Silver Partner; overlapping mission and youth/family audience.
• JED Foundation: Mental health and suicide prevention nonprofit partnered with US colleges; DopaGE references JED for integration with substance use education under Texas HB 3062. Overlapping audience (college students) and complementary curriculum.

Emerging players

• SAFE Project: Non-profit focused on the opioid and overdose crisis with a college-facing program and fentanyl education resources. Comparable in mission and target audience, but with a different distribution model (advocacy and resources rather than gamified curriculum).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dopage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DopaGE