PracticeTek

What PracticeTek does

PracticeTek is a private equity-backed retail healthcare technology platform that operates a portfolio of 16 wholly-owned software brands serving independent healthcare providers in the United States, with select brands extending internationally (Tops in 24 countries, Gaidge in 6 nations). The platform focuses on vertically specialized EHR, practice management, billing, and patient engagement software across chiropractic, optometry, orthodontics, dental, physical therapy, dermatology, and medical spa practices. Flagship brands include ChiroTouch (serving 12,500–18,500 chiropractic practices), RevolutionEHR (optometry), EasyRx (dental/orthodontic lab prescription with 2,300+ practices and 550 labs), Gaidge (orthodontic analytics in 2,200+ locations), Tops, and PracticeQ/IntakeQ.

The technology stack combines cloud-based EHR and practice management with embedded AI: Rheo is the first AI assistant purpose-built for chiropractors and is trained on more than 160 million patient encounters and 500+ insurance-compliant macros, reporting 92% time savings on charting and a Compliance Scan module for audit risk reduction. RevolutionEHR ships an embedded AI Scribe for hands-free voice documentation at no extra cost, and PracticeQ integrates the Heidi Health ambient AI scribe (reporting up to 70% documentation time reduction). Embedded payments (CT Pay for ChiroTouch, RevPay for RevolutionEHR), expert-managed RCM billing (CT RevAccel, 98% payer acceptance), and 3D-AI lab services in EasyRx are layered on top of core subscriptions.

PracticeTek generates revenue primarily through recurring SaaS subscriptions to its 16 brands, supplemented by managed billing and revenue cycle services, embedded payment processing economics, and integration-driven monetization (e.g., supplement ordering via Fullscript, contact lens via CLX/Arrellio, intraoral scanning via Alliedstar/3DISC and 3D printing via Nexa3D). The company sells predominantly through direct enterprise sales and dedicated brand websites, supported by vertical trade conferences (ACA, AAO, Florida Chiropractic Association) and partnership endorsements. Backed by Lightyear Capital (majority) and GSV since 2022, PracticeTek acquired GrowthPlug in 2022 and Integrated Practice Solutions in 2023 as part of a stated roll-up strategy, with leadership professionalized in 2024 under CEO Steve Auerbach and CFO Gavin Poole.

Name

PracticeTek

Legal name

PracticeTek

Website

https://practicetek.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

PracticeTek is a private equity-backed multi-brand SaaS platform operating 16 healthcare software brands serving independent providers in chiropractic, optometry, orthodontics, dental, and allied health across the U.S.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

akta.pro secondary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Practice management software
• Electronic health records
• Healthcare SaaS platform
• Revenue cycle management
• Patient engagement software

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: PracticeTek generates revenue primarily through subscription-based SaaS fees charged to healthcare practices for EHR, practice management, and patient engagement software. Each of the 16 brands serves specific healthcare verticals (chiropractic, optometry, orthodontics, dental, etc.) through cloud-based software subscriptions. Pricing is typically annual subscription with per-practice or per-seat models.
2. Acquisition of Healthcare Software Brands: PracticeTek grows by acquiring healthcare software companies and integrating them into its platform. Revenue increases through acquisition of established SaaS brands serving retail healthcare markets.
3. Billing & RCM Services: ChiroTouch's CT RevAccel service generates revenue through billing and revenue cycle management services for chiropractic practices, combining expert-managed claims with RCM technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PracticeTek operates a multi-brand healthcare technology platform delivering specialty-specific cloud-based EHR, practice management, AI-powered documentation, patient engagement, and revenue cycle management software to independent healthcare practices. Its 16 brands serve chiropractic, optometry, orthodontics, dental, physical therapy, dermatology, and medical spa providers through recurring subscriptions complemented by embedded payments, managed billing services, and analytics.

Product overview

PracticeTek is a retail healthcare technology company that operates as a platform-plus-portfolio organization encompassing 16 brands across multiple healthcare specialties. The company delivers software and services through distinct product families: ChiroTouch (chiropractic EHR/practice management serving 12,500-18,500 practices with AI assistant Rheo, CT Pay payment processing, and CT RevAccel billing services); RevolutionEHR (optometry-first platform with AI Scribe documentation assistant, RevPay payments, and RevEngage patient communication); EasyRx (universal dental/orthodontic lab prescription with 3D AI services); Gaidge (orthodontic analytics with Consult Manager conversion tracking and 360 Consulting services); Tops (orthodontic practice management with DPX patient engagement); and PracticeQ/IntakeQ (allied health practice management with Engage communication, Heidi AI scribe, and e-prescribing). Additional brands include ChiroSpring, Doctible, PatientTrak, and Acom Health. The portfolio serves dental, orthodontics, optometry, chiropractic, physical therapy, dermatology, and medical spa verticals.

Differentiator

Problem solved

Functional benefit

Brands

• ChiroTouch: Leading chiropractic EHR and practice management software serving over 12,500 practices in the United States.
• RevolutionEHR
• EasyRx
• Gaidge
• Tops
• IntakeQ / PracticeQ
• Doctible
• GrowthPlug
• ChiroSpring
• PatientTrak
• ACOM Health
• CliniSource
• Zingit
• Magic Touch
• OASYS

Products and services

• ChiroTouch Leading cloud-based chiropractic EHR and practice management software offering clinical documentation, scheduling, billing, intake, payments, and AI-powered assistance for independent chiropractic practices in the United States.
• RevolutionEHR Market-leading optometry-first operating platform that unifies clinical, administrative, optical, and financial workflows into a single connected AI-native system for independent optometry practices.
• EasyRx Universal lab prescription, digital workflow, and 3D software platform for dentists and orthodontists enabling management of all patient cases, lab submissions, and 3D printing workflows.
• Gaidge Orthodontic analytics and business intelligence software providing practice performance insights through 80+ growth metrics, 35+ reporting dashboards, and benchmarking across 2,200+ orthodontic locations in 6 nations.
• Tops Orthodontic practice management software providing comprehensive tools for appointment scheduling, treatment planning, and patient engagement in 24 countries.
• PracticeQ Modern practice management software for allied health, behavioral health, and wellness providers including scheduling, patient communications, billing, e-prescribing, lab integrations, and AI-powered documentation.
• ChiroSpring Cloud-based chiropractic software with customizable SOAP notes and integrated senior review capabilities used by clinics and chiropractic education institutions.
• Rheo AI Assistant First AI assistant purpose-built for chiropractors, integrated into ChiroTouch to provide intelligent charting with up to 92% time savings, scheduling support, Compliance Scan, and patient experience enhancement.
• CT RevAccel Managed billing and revenue cycle service exclusively for ChiroTouch Cloud customers combining expert claim handling with RCM technology and achieving 98% payer acceptance on initial claims.
• CT Pay Embedded payment solution integrated into ChiroTouch EHR unifying payments with scheduling, patient engagement, and financial reporting with in-house merchant processing, transparent pricing, fee-free deposits, and automated ledger mapping.
• AI Scribe (RevolutionEHR) Embedded voice-driven documentation assistant within RevolutionEHR that captures exam notes as practitioners speak and automatically populates structured encounter chart fields, available at no additional cost.
• RevPay Fully embedded payments solution for optometry practices that integrates checkout, patient records, engagement, and reporting, supporting cards, ACH, and digital wallets with automated ledger mapping.
• Engage (PracticeQ) Patient engagement platform for PracticeQ clinics automating reminders, recall, reviews, and secure messaging using HIPAA-secure, 10DLC-verified channels including two-way texting and appointment reminders.
• RevEngage Patient communication solution for RevolutionEHR practices offering two-way texting, online review management, recall and appointment reminders, email campaigns, and order notifications.
• Heidi AI Medical Scribe (PracticeQ integration) AI-powered medical scribe integrated into PracticeQ that uses ambient listening to transcribe patient interactions and automatically format notes in SOAP, DAP, or narrative styles.
• Tops DPX Digital patient engagement platform for Tops orthodontic practices consolidating texting, appointment reminders, patient reviews, and email messaging in one workflow.
• Charlie AI 24/7 AI receptionist designed for chiropractic practices to handle inbound calls, automate follow-ups, and reduce missed patient opportunities, integrated into ChiroTouch via the Aloha partnership.
• Rheo Compliance Scan Feature within the Rheo AI assistant that automatically reviews SOAP notes and billing codes to cross-check patient complaints, exam findings, diagnoses, and billed procedures, surfacing inconsistencies to reduce audit exposure.
• EasyRx 3D AI Services 3D AI capabilities within EasyRx including bleaching tray generation, sports mouthguard design, and STL file management for digital dental and orthodontic 3D printing workflows.
• Gaidge Consult Manager Patient conversion tracking system for orthodontic practices providing a centralized patient dashboard, follow-up actions, remote treatment acceptance, and conversion funnel insights.
• PracticeQ E-Prescribing (ScriptSure Cloud ERX) Electronic medical prescribing feature within the PracticeQ platform via ScriptSure Cloud ERX on the Surescripts network, supporting medication interaction checks, formulary compliance, and controlled substances.
• Gaidge 360 Consulting Orthodontic practice consulting service providing operational optimization through data-driven solutions, lean management techniques, and team accountability to drive practice productivity and profitability.

Quantifiable outcome

• $1.5 million in clinical value saved for chiropractors in Q4 2025 through Rheo AI
• +7 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aloha (Patient Engagement Platform)coreTechnology or Integration · 4 June 2026ChiroTouch and Aloha formed a preferred strategic partnership to integrate Aloha's patient engagement platform, including Charlie AI (24/7 AI receptionist), directly into the ChiroTouch chiropractic EHR workflow. Gives ChiroTouch's 12,500+ practices access to AI-powered call handling and automated follow-ups.
• Heidi HealthcoreTechnology or Integration · 20 February 2025PracticeQ partnered with Heidi Health to bring AI-powered medical scribe documentation to clinicians. Heidi uses ambient listening to transcribe patient interactions and automatically formats notes in SOAP, DAP, or narrative style, reducing documentation time by up to 70%.
• American Association of Orthodontists (AAO)coreGTM or Marketing Partner · 10 February 2025AAO partnered with Gaidge to offer members an exclusive discount on practice analytics tools as part of the AAO Endorsed Programs. AAO negotiated $1,000 off onboarding for Gaidge Analytics for its 19,000+ member orthodontists.
• Gaidge 360 ConsultingminorStrategic or Co-development Partner · 18 April 2024Gaidge 360 Consulting provides orthodontic practice consulting services including operational optimization through data-driven solutions, lean management techniques, and team accountability. Andrea Cook Consulting partnered with Gaidge 360 Consulting to enhance clinical efficiency services.
• Cleveland University-Kansas CityminorStrategic or Co-development Partner · 8 August 2023Cleveland University-Kansas City adopted ChiroSpring 360 cloud-based chiropractic software for student clinical education. ChiroSpring's customizable SOAP notes and senior review capabilities align with CUKC's commitment to quality chiropractic education.
• ScriptSure Cloud ERX / SurescriptscoreTechnology or Integration · 1 June 2023PracticeQ integrated ScriptSure Cloud ERX on the Surescripts platform to enable electronic medical prescribing for U.S. healthcare professionals. ScriptSure is a 10-time Surescripts White Coat Award winner for prescription accuracy.
• American Nutrition Association (ANA)minorStrategic or Co-development Partner · 15 May 2023IntakeQ joined the ANA Nutrition Leaders Council, partnering to advance nutrition education and practices. Reinforces IntakeQ's leadership as an organization aligned with the ANA vision of a healthy society powered by nutrition.
• GrowthPlugminorStrategic or Co-development Partner · 23 September 2022PracticeTek acquired GrowthPlug, a healthcare digital tools provider, to facilitate GrowthPlug's expansion within the healthcare sector. GrowthPlug now operates as one of PracticeTek's 16 brands.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tebra Technologies: Tebra (formed by the merger of Kareo and PatientPop) is a direct competitor offering cloud-based EHR, practice management, billing, and patient engagement software for independent healthcare practices in similar retail healthcare verticals. Both companies target independent SMB healthcare providers with integrated SaaS-plus-services bundles.
• Therapy Brands: Therapy Brands is a PE-backed (Lightyear Capital majority-owned, prior to and overlapping with PracticeTek) multi-brand healthcare SaaS platform serving behavioral health, PT, OT, SLP, and ABA therapy practices. Closely comparable as a PE-backed healthcare SaaS roll-up targeting allied health and specialty practices with similar GTM and pricing models.
• WebPT: WebPT is a leading practice management and EHR platform purpose-built for physical therapy practices, with comparable subscription pricing and patient engagement/RCM modules. Direct competitor to PracticeTek's PT-aligned brands and to ChiroTouch on rehab-adjacent workflows.
• ModMed: ModMed (Modernizing Medicine) offers specialty-specific EHR and practice management systems for dermatology, ophthalmology, orthopedics, gastroenterology, and other specialties. Highly comparable as a vertical-specialized SaaS vendor with embedded AI documentation features (EMA/derm), directly competing with PracticeTek's optometry, dermatology, and ortho brands.
• Raintree Systems: Raintree Systems provides EHR, practice management, and RCM software for PT, OT, SLP, and behavioral health providers. Comparable in targeting allied health and rehab practices with integrated clinical and revenue cycle workflows, overlapping with PracticeTek's PT and allied health brands.

Broad incumbents

• athenahealth: Athenahealth is a large, established cloud-based EHR, practice management, and revenue cycle platform serving a broad range of physician practices and health systems. As a broad incumbent, it competes with PracticeTek across most verticals and offers overlapping capabilities at greater scale.
• NextGen Healthcare: NextGen Healthcare provides ambulatory EHR, practice management, and population health solutions to physician practices and specialty groups. Comparable to PracticeTek's broader EHR and PM offerings across multiple specialties but with deeper ambulatory market presence.
• eClinicalWorks: eClinicalWorks is a large ambulatory EHR and practice management vendor serving physician practices, FQHCs, and specialty groups. Comparable in offering EHR plus patient engagement and RCM solutions to independent healthcare practices, competing for similar mid-market customers.

Emerging players

• DrChrono (by EverHealth): DrChrono, now part of EverHealth, provides cloud-based EHR and practice management software with mobile-first design for independent practices. Comparable as an emerging EHR/PM platform targeting similar SMB healthcare verticals with modern, mobile-native UX.
• Jane Software: Jane Software is a fast-growing, vertically focused practice management platform serving allied health professionals including chiropractors, PTs, massage therapists, and other wellness practitioners. Comparable in serving retail healthcare practitioners with an opinionated, modern SaaS experience — directly competing with PracticeTek's ChiroTouch and allied health brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/practicetek

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PracticeTek