CARSHIFU CAPITAL

What CARSHIFU CAPITAL does

CarShifu Capital Berhad is a Malaysia-based, privately held mobile automotive service company operating primarily out of Johor Bahru with a presence in Kuala Lumpur. Founded operationally in October 2019 and incorporated as CarShifu Capital Berhad in December 2021, the company delivers on-site car maintenance and repair at customer-specified locations using a mobile workshop model with multi-point diagnostic tools, bypassing traditional brick-and-mortar service centers. Its core product portfolio comprises four tiered service packages — CarShifu Ultimate (RM 357-457), Premium, Synthetic, and Semi-Synthetic (RM 188-208) — each bundling lubricants, oil filter replacement, and a 13-point vehicle inspection, alongside an add-on ShifuGuard auto insurance product offering third-party, own-damage, personal accident, windscreen, flood, SRCC, and roadside assistance coverage.

The company's go-to-market is dual-track: direct-to-consumer bookings via its website, WhatsApp, and phone for individual car owners in Malaysia, paired with direct B2B fleet maintenance contracts with enterprises such as DHL, Pos Malaysia (Poslaju), SOCAR, CAB, FLUX, PRAC, with a planned extension to J&T Express. It claims a first-mover position as the only operator in Malaysia providing on-site maintenance services for commercial electric vehicles, anchored by authorized and preferred-service-provider relationships with EV OEMs JAC Motors (Authorized Service Dealer since October 2024), CAF (Create Another Future), and CAM (China Auto Manufacturers). Revenue mechanics are predominantly transactional per-visit service fees plus insurance commissions, with no disclosed subscription or recurring maintenance contracts beyond fleet engagements.

Despite a partnership-rich trajectory across 2023-2024, the company remains very small — 1-10 employees, a single disclosed funding event of $11,306 in December 2022, no public revenue disclosure, and a single-country footprint. The business model is therefore best characterized as an early-stage, capital-light service franchise leveraging an OEM-aligned position in Malaysia's nascent commercial EV aftermarket.

Name

CARSHIFU CAPITAL

Legal name

CarShifu Capital Berhad

Website

https://carshifu.com.my

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CarShifu Capital Berhad is a Malaysian mobile automotive service company delivering on-site car maintenance, repair, and EV fleet servicing to individual car owners and enterprise fleets, with authorized service dealer status for JAC Motors and a bundled ShifuGuard auto insurance offering.

Ownership category

akta.pro rank

Product category

Mobile Automotive Maintenance Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)

akta.pro secondary industries

Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Mobile automotive services
• On-site vehicle maintenance
• Commercial EV servicing
• Auto insurance brokerage
• Fleet maintenance contracts

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Maintenance and Repair Services: On-site car maintenance and repair services sold as one-time service packages (Ultimate, Premium, Synthetic, Semi-Synthetic). Services include oil changes, inspections, and repairs delivered at customer locations.
2. Auto Insurance Products: Comprehensive auto insurance coverage including third-party, own damage, personal accident, windscreen, and additional coverage options like NCD protection, flood coverage, and roadside assistance

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CarShifu Capital Berhad operates a mobile automotive service that dispatches technicians to customer locations in Malaysia to perform car maintenance and repair, including oil change packages and a 13-point inspection. The company also distributes auto insurance coverage under the ShifuGuard brand and is the only provider in Malaysia offering on-site maintenance for commercial electric vehicles.

Product overview

CarShifu Capital Berhad operates as a mobile automotive service company offering on-site car maintenance and repair services at the customer's doorstep. The core product portfolio consists of four service packages (CarShifu Ultimate, CarShifu Premium, CarShifu Synthetic, and CarShifu Semi-Synthetic) that provide varying levels of oil change and vehicle inspection services. The company also offers ShifuGuard Auto Insurance as a complementary financial product. The company specializes in commercial electric vehicle maintenance and serves as an authorized service dealer for JAC Motors Malaysia and official service provider for CAF vehicles in Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• ShifuGuard: Auto insurance valuation and coverage services offered by CarShifu.

Products and services

• CarShifu Ultimate Premium on-site oil change package including engine flush, oil treatment, 4L of fully synthetic lubricants, engine oil filter, and a 13-point vehicle inspection; delivered at the customer's location.
• CarShifu Premium Mid-tier on-site oil service with engine flush, oil treatment, 4L of semi-synthetic lubricants, engine oil filter, and a 13-point inspection; performed at customer location.
• CarShifu Synthetic On-site synthetic oil change service including 4L of synthetic lubricants and engine oil filter replacement.
• CarShifu Semi-Synthetic Entry-level on-site oil change package using semi-synthetic lubricants and an engine oil filter, delivered at the customer's premises.
• Mobile Vehicle Repair Service On-site diagnostic and repair service using advanced diagnostic tools to troubleshoot and fix engine, transmission, electrical, brake, suspension, and other vehicle issues at customer locations.
• Commercial EV Maintenance Service Specialized on-site maintenance and repair for commercial electric vehicles including electric vans and trucks, provided to fleet operators across Malaysia.
• Towing Service Vehicle towing assistance available via WhatsApp booking for breakdowns and transport of disabled vehicles.
• ShifuGuard Auto Insurance Comprehensive auto insurance coverage including third-party, own damage, personal accident, windscreen, NCD protection, flood/storm/landslide, SRCC, additional named drivers, legal liability to passengers, and roadside assistance options.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JAC Motors MalaysiacoreChannel Partner/ Reseller/ Distributor · 9 October 2024CarShifu Capital Berhad appointed as Authorized Service Dealer for JAC Motors in Malaysia. Provides comprehensive maintenance and repair services for JAC's extensive range of vehicles including electric and hybrid models. This is a significant milestone expanding CarShifu's services in the automotive industry and supporting the growth of electric mobility in Malaysia.
• CAF (Create Another Future)coreStrategic or Co-development Partner · 21 November 2023CarShifu becomes the official service provider for all CAF vehicles sold in Malaysia. Both parties discussed establishing a joint venture for comprehensive maintenance packages and warranty solutions tailored specifically for CAF customers. CAF is a leading innovator in electric commercial vehicles.
• CAM (China Auto Manufacturers)minorStrategic or Co-development Partner · 1 November 2023CAM collaborated with CarShifu for EV truck and van launches. CAM provided cutting-edge EV technology while CarShifu provides maintenance services for vehicles sold in Malaysia.
• YinsonminorStrategic or Co-development Partner · 1 November 2023Yinson, a leader in energy infrastructure and logistics solutions, partnered with CAM and CarShifu for Pos Malaysia's EV van launch. Ensures vehicles meet highest standards of performance and reliability.
• Pos MalaysiacoreStrategic or Co-development PartnerCarShifu provides maintenance services for Pos Malaysia's electric vehicle fleet including EV vans. Supports Pos Malaysia's transition to sustainable logistics. Pos Malaysia is Malaysia's national postal service operator.
• SOCARminorStrategic or Co-development PartnerVehicle maintenance partnership with SOCAR, a car sharing/rental company operating in Malaysia.
• DHLcoreStrategic or Co-development PartnerProvides EV maintenance services for DHL's commercial vehicle fleet in Malaysia. DHL is a global logistics company.
• J&T ExpressminorStrategic or Co-development PartnerPlanned expansion of EV maintenance services for J&T Express fleet operations in Malaysia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doctor Auto Malaysia: Doctor Auto Mobile is a Malaysian on-site car servicing provider that travels to the customer to perform maintenance. It is one of the closest direct competitors to CarShifu in mobile automotive service delivery in Malaysia.
• Bateriku: Bateriku is a Malaysia-founded mobile automotive service company that delivers on-site car battery replacement, jump-start, and tire services directly to customers. It is the most direct analogue to CarShifu's doorstep service model and shares the Malaysian market and customer segment (individual car owners and fleets).
• MisterD Auto Service: MisterD Auto Service is a Malaysia-based automotive service center offering periodic maintenance, diagnostics, and repair services with a direct customer-booking model. Comparable to CarShifu on the preventive maintenance and inspection core offering.
• Fixmaster (myTukar Group): Fixmaster is a Malaysia-based automotive service and repair brand offering workshop-style car maintenance and inspection services, supported by the broader myTukar ecosystem. It overlaps directly with CarShifu's preventive maintenance, repair, and inspection offerings for the Malaysian passenger car market.

Regional players

• AutoBuzz Malaysia: AutoBuzz is a Malaysian automotive content and service platform covering car maintenance, reviews, and workshop bookings. It is comparable as an end-customer-facing automotive service touchpoint in Malaysia competing for service attention, though it is content-led rather than mobile-services-led.
• Honest M.tech: Honest M.tech (formerly Honest Auto) is a Malaysian multi-brand automotive service chain operating branch workshops across Malaysia. Comparable to CarShifu for general maintenance, repairs, and inspection, but delivered via fixed branches.

Broad incumbents

• Continental Car Service (Malaysia): Continental Car Service is a long-established Malaysian chain of multi-brand automotive service centers handling mechanical, electrical, and diagnostic repairs. Comparable to CarShifu in core repair and maintenance service offering, although delivered through fixed workshops rather than on-site.
• JAC Motors Malaysia Service Network: JAC Motors' authorized dealer and service network in Malaysia handles warranty and post-sales servicing for JAC vehicles, including EVs. CarShifu is itself part of this network, but the broader JAC service network represents the comparable incumbent channel for EV and ICE maintenance.
• Bosch Car Service (Malaysia): Bosch Car Service operates a nationwide network of authorized multi-brand automotive repair workshops in Malaysia. While not mobile, it competes for the same commercial and retail service dollar, especially on diagnostic depth and parts quality, and represents the entrenched incumbent CarShifu must displace.

Others

• Etiqa (Auto Insurance Malaysia): Etiqa is one of Malaysia's largest auto and general insurers offering comprehensive motor insurance products comparable to CarShifu's ShifuGuard. Listed as it represents the competitive set on the insurance product side of CarShifu's platform rather than direct competition on services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carshifu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARSHIFU CAPITAL