What Bateriku does

Bateriku (M) Sdn. Bhd., founded in 2007 and headquartered in Shah Alam, Malaysia, is an on-demand automotive services company providing car battery replacement and roadside assistance to individual drivers and fleet operators across Malaysia. The company serves a cumulative base of approximately 1.5 million customers through a nationwide network of 200+ branches growing to 260+ Pitstops covering all 14 Malaysian states including Sabah and Sarawak, with a stated 30-minute response guarantee. Service offerings span battery replacement, jump start, towing, tyre repair, fuel top-up, car locksmith, and workshop diagnostics, delivered through multiple channels including a proprietary mobile app (iOS/Android), website, WhatsApp, hotline, Shopee and TikTok marketplaces, and integrated payment platforms Setel and Touch 'n Go eWallet.

The core technology is a mobile-first, location-based service dispatch platform connecting customers to the nearest branch and available technician in real time, supporting order tracking across web, mobile, and marketplace touchpoints. The product portfolio includes three proprietary battery sub-brands — Astra (premium, weather-optimized for Malaysia), GGR (motorcycle), and BForty (value tier) — alongside ecosystem extensions BGarage (workshop diagnostics covering ICE, hybrid, and electric vehicles), BHero (mechanic partner platform), BPreneur (franchise program), and Academy Bateriku (technician training at bateriku.edu.my). No proprietary AI/ML models, patents, or research outputs are disclosed in available sources.

The business model is hybrid B2C and B2B with primary revenue from hardware sales (battery units with bundled free delivery, inspection, and installation) and professional services (roadside assistance, workshop). An RM20 on-site battery inspection fee applies for non-purchase dispatches. Pricing is transactional and not publicly disclosed at the SKU level. The company has raised approximately USD 10M+ across three 2024 funding events from KWAP, VentureTECH/VentureTECH SBI, and a Series B round with Gobi Partners, with stated use of funds targeting regional expansion and ecosystem development. Bateriku operates primarily as a direct-to-consumer brand while maintaining a business division for fleet and enterprise accounts.

Name

Bateriku

Legal name

Bateriku (M) Sdn. Bhd.

Website

https://bateriku.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Bateriku is a Malaysian on-demand automotive services company providing car battery replacement and roadside assistance (towing, tyre repair, fuel delivery, locksmith, workshop diagnostics) through 200+ branches and 260+ Pitstops nationwide, serving individual drivers and fleet operators with a 30-minute response guarantee.

Ownership category

akta.pro rank

Product category

Roadside Assistance and Automotive Services

NAICS

Passenger Car Rental (532111), Battery Manufacturing (33591)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV & Hybrid Battery Service, Diagnostics & Reconditioning (TLAKAMAA)

akta.pro secondary industries

Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), Battery Pack Repair/Remanufacturing & Module/Cell Replacement (TLAKAMAB)

Keywords

• Roadside assistance
• Car battery replacement
• Automotive services
• Vehicle breakdown support
• Mobile battery delivery

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Car Battery Sales: Bateriku sells car batteries (Astra, GGR, BForty brands) with free delivery, inspection, and installation. Revenue is generated from product sales with complimentary installation bundled in.
2. Roadside Assistance Services: On-demand roadside assistance including towing, jump start, fuel top up, tyre repair/replacement, car locksmith, and car maintenance services.
3. Workshop Services: Car maintenance and workshop services through BGarage by Bateriku.com, offering car diagnostics and professional troubleshooting services.
4. Battery Inspection Fee: RM20 on-site battery inspection fee is charged when technicians are dispatched for inspection without subsequent battery purchase or service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bateriku delivers on-demand car battery replacement and roadside assistance services across Malaysia through a network of 200+ branches, guaranteeing a 30-minute response time. The company sells proprietary battery brands (Astra, GGR, BForty) with free delivery, inspection, and installation, and offers supplementary services including towing, tyre repair/replacement, fuel delivery, car locksmith, and workshop diagnostics (BGarage). Services can be booked via website, mobile app, WhatsApp, hotline, or walk-in to a branch.

Product overview

Bateriku operates as a connected roadside assistance and automotive services ecosystem in Malaysia, consisting of a core battery replacement and roadside assistance platform supplemented by multiple sub-branded battery products and business partner programs. The core platform (Battery Replacement & Roadside Assistance) provides on-demand services including battery replacement, jump start, towing, tyre repair, fuel delivery, car locksmith, and workshop services, delivered through over 200 branches nationwide with a 30-minute response guarantee. Battery products include three sub-brands: Astra (premium car batteries designed for Malaysian weather), GGR (motorcycle batteries), and BForty (value-focused car batteries). The BGarage brand extends services into professional car diagnostics and maintenance. Business offerings include BHero (mechanic partner platform) and BPreneur (entrepreneur franchise program), while Academy Bateriku provides technician training. The ecosystem connects batteries, breakdown services, workshops, and an auto parts marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• BHero: Business partner program for roadside assistance services
• BPreneur
• BGarage
• Academy Bateriku

Products and services

• Battery Replacement and Roadside Assistance Core on-demand service for individual car owners and drivers in Malaysia, delivering battery replacement, jump start, towing, fuel delivery, tyre repair, and car locksmith services with free inspection, installation, and a 30-minute response guarantee through 200+ branches.
• Astra Car Batteries Bateriku's premium proprietary car battery brand designed for Malaysian weather conditions, offering extended battery life and reliable performance for local and imported cars, SUVs, and MPVs.
• GGR Motorcycle Batteries Proprietary high-performance motorcycle battery brand delivering reliable power, longer lifespan, and smoother rides for motorcyclists in Malaysia.
• BForty Car Batteries Value-focused proprietary car battery brand offering proven performance at competitive prices, combining affordability with reliability for long-lasting battery performance.
• Towing Services Nationwide towing service for breakdowns and accidents available to motorists across Malaysia, including Sabah and Sarawak, delivered through an extensive network of tow trucks and trusted partners.
• Tyre Repair and Replacement On-the-spot tyre patching and spare tyre replacement service that gets stranded motorists back on the road quickly after tyre punctures.
• Fuel Top Up Emergency fuel delivery service that brings fuel directly to stranded drivers anytime, anywhere in Malaysia, integrated with Setel and Touch 'n Go eWallet for payment.
• Car Locksmith Expert car locksmith service for situations involving keys locked inside the vehicle, lost keys, or jammed locks.
• Workshop Services (Car Maintenance) Professional car maintenance and check-up services including routine servicing and full vehicle diagnostics for car owners seeking scheduled or preventive automotive care.
• BGarage Workshop Services Workshop service brand from Bateriku offering car diagnostic and troubleshooting services for internal combustion engine vehicles, hybrid vehicles, and electric vehicles.

Quantifiable outcome

• 1.5 million customers served nationwide
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• MARALINERminorStrategic or Co-development Partner · 5 March 2026MARALINER (MARA Liner Sdn Bhd) partnership as part of MARA's mobility transformation initiative, covering digitalisation, fleet management, sustainability, and multimodal mobility.
• GrabcoreGTM or Marketing PartnerGrab partnership enables integrated service delivery and expanded customer reach through Grab's platform ecosystem.
• PetronasminorGTM or Marketing PartnerPetronas partnership for potential fuel-related services and brand collaboration.
• AllianzminorGTM or Marketing PartnerAllianz insurance partnership potentially offering bundled vehicle coverage.
• EtqaminorGTM or Marketing PartnerEtiqa insurance partnership for vehicle protection products.
• TakafulminorGTM or Marketing PartnerTakaful Islamic insurance partnership for halal-compliant vehicle coverage.
• SOCARminorGTM or Marketing PartnerSOCAR car rental partnership for vehicle service integration.
• SetelcoreGTM or Marketing PartnerSetel integration for fuel delivery services, enabling users to access Bateriku's emergency refueling through Setel's platform.
• Touch 'n Go eWalletcoreGTM or Marketing PartnerTouch 'n Go eWallet integration for fuel delivery payment processing and service accessibility.
• SUNWAYminorGTM or Marketing PartnerSunway partnership for potential integrated services within Sunway's ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Century Batteries Malaysia: Century Batteries is a major automotive battery brand and distributor in Malaysia, supplying 12V batteries through OEM and aftermarket channels. Comparable to Bateriku as it competes for the same automotive battery replacement wallet, with deeper brand heritage.
• Bosch Car Service Malaysia: Bosch Car Service operates an authorized service network in Malaysia offering diagnostics, battery service, and repairs under the Bosch brand. Comparable to Bateriku's BGarage workshop offering and battery service line, with stronger OEM backing.
• Amaron Batteries Malaysia: Amaron is a globally recognized automotive battery brand with strong distribution in Malaysia through workshops and dealers. Competes with Bateriku's own-brand battery portfolio (Astra, BForty) for the replacement battery purchase decision.
• Atlas Autobacs (Malaysia): Atlas Autobacs is a Japanese-affiliated automotive aftermarket retail and service chain in Malaysia offering batteries, parts, and fitting services. Comparable to Bateriku as a brick-and-mortar automotive service brand competing for the same DIY replacement and fitment occasions.

Emerging players

• Carsome: Carsome is a Malaysian-founded automotive ecosystem platform spanning used car sales, inspection, and after-sales services. Comparable to Bateriku as a Malaysian digital automotive services player building an integrated ecosystem around vehicle ownership.
• MyCar (Malaysia): MyCar operates an on-demand automotive assistance and roadside platform in Malaysia. Directly comparable to Bateriku in dispatch model and 24/7 roadside service positioning, though with a smaller branch footprint.

Direct peers

• Automobile Association of Malaysia (AAM): AAM is Malaysia's established automobile club offering 24/7 roadside assistance, towing, and battery-related services to members. Directly comparable to Bateriku as a Malaysian roadside assistance provider competing for the same consumer breakdown occasions.

Others

• Tune Protect / Roadside Assistance Programs: Tune Protect and similar Malaysian insurers bundle motor assistance including towing and battery jumpstart into policy products. Comparable as a channel competitor and potential B2B partner that can route claims either in-house or through partners like Bateriku.
• GrabAssist / Grab Malaysia: Grab is a Malaysian-founded super-app with on-demand mobility services including GrabAssist and insurance partnerships that touch roadside assistance. Comparable as a strategic distribution partner and potential adjacent competitor in on-demand automotive services.

Regional players

• Kwik-Fix Auto Services: Kwik-Fix Auto Services is a regional multi-brand car service and roadside assistance provider across Southeast Asia. Comparable to Bateriku as a multi-service automotive platform, though with broader regional rather than Malaysia-deep operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baterikudotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bateriku