PetCareRx
PetCareRx is a U.S. direct-to-consumer online pet pharmacy and supplies retailer, serving dog and cat owners across all 50 states with prescription and OTC medications, food, prescription diets, and accessories under a parent-owned PetMed Express (NASDAQ: PETS) subscription and auto-refill model.
- Company typePrivate
- Founded2001
- HeadquartersLynbrook, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What PetCareRx does
PetCareRx is a direct-to-consumer online pet pharmacy and supplies retailer, founded in 1998 and headquartered in Lynbrook, New York, that operates as a wholly-owned subsidiary of PetMed Express, Inc. (NASDAQ: PETS) following a $36 million acquisition completed in April 2023. The platform serves U.S. pet owners in all 50 states, dispensing prescription and over-the-counter medications (flea/tick, heartworm, arthritis, urinary, vitamins) for dogs and cats, plus a broad adjacents catalog covering dry, wet, and freeze-dried food; prescription therapeutic diets (Hill's, Royal Canin, Purina Pro Plan Veterinary, Blue Buffalo Natural Veterinary); accessories, grooming, training, crates, toys, treats, and travel/outdoor supplies. Its core technology is an e-commerce pharmacy stack that handles prescription verification by contacting the veterinarian, supports automatic refills/auto-delivery, and ships direct to consumer.
PetCareRx firmographics
Firmographics- Name
- PetCareRx
- Legal name
- PetCareRx, Inc.
- Website
- https://petcarerx.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PetCareRx is a U.S. direct-to-consumer online pet pharmacy and supplies retailer, serving dog and cat owners across all 50 states with prescription and OTC medications, food, prescription diets, and accessories under a parent-owned PetMed Express (NASDAQ: PETS) subscription and auto-refill model.
- Ownership category
- akta.pro rank
PetCareRx industry classification
Industry- Product category
- Online Pet Pharmacy & Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro industry
- Pet Pharmacy Retail (Prescription)Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)
Keywords
Where PetCareRx is headquartered
LocationHeadquarters
- HQ city
- Lynbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PetCareRx business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct sales of pet medications, food, and supplies through petcarerx.com website. Revenue generated from individual transactions with customers purchasing prescription and non-prescription pet products.
- PetPlus Membership Subscription: Annual subscription program at $139.95/year providing members with up to 40% off sitewide, unlimited free shipping, and 24/7 Virtual Vet consultations. Recurring revenue stream from loyal customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard coupon pricing with CARE25 code |
| Subscription | Annual | PetPlus Annual Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PetCareRx product offering
Product offeringCore offering
PetCareRx is a direct-to-consumer online pet pharmacy and supplies retailer licensed in all 50 U.S. states, selling prescription and non-prescription pet medications, food, treats, and accessories for dogs and cats. The platform verifies prescriptions directly with veterinarians, schedules automatic refills, and delivers products to customers' homes. The PetPlus annual membership program at $139.95/year offers up to 40% off sitewide, free shipping, and 24/7 virtual vet consultations.
Product overview
PetCareRx is a direct-to-consumer online pet pharmacy and pet supplies platform operating as a subsidiary of PetMed Express (PetMeds). The platform offers a comprehensive portfolio consisting of its core online pet pharmacy service providing prescription and non-prescription medications for dogs and cats across all 50 states, supplemented by the PetPlus annual membership program offering savings up to 40% off sitewide with 24/7 virtual vet consultations. The product lineup includes pet medications (flea/tick preventatives, heartworm treatments, antibiotics), food and nutrition products (dry/wet/freeze-dried food from brands like Hill's, Royal Canin, Purina, Blue Buffalo), prescription therapeutic diets, accessories (collars, harnesses, leashes), grooming supplies, toys, crates/furniture, training products, and travel accessories. The April 2023 acquisition by PetMed Express for $36 million enabled integration of telehealth capabilities and expansion into food, diet, and wellness offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- PetCareRx Online Pet Pharmacy A direct-to-consumer online pet pharmacy licensed across all 50 states, offering prescription and non-prescription pet medications for dogs and cats with vet verification and automatic refill capabilities.
- PetPlus Membership Program An annual savings program offering up to 40% off sitewide, free shipping with no order minimums, 24/7 virtual vet consultations, and a 100% money-back guarantee for recurring pet supply orders.
- Pet Food and Nutrition
- Flea and Tick Medications
- Heartworm and Deworming Medications
- Prescription Therapeutic Diets
- Pet Accessories and Apparel
- Pet Crates and Furniture
- Pet Toys
- Dog Treats
- Pet Cleaning and Grooming Supplies
- Training and Behavior Products
- Travel and Outdoor Supplies
Companies that use PetCareRx
Customer profileSegments2 records
Ideal customer profiles2 records
PetCareRx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PetCareRx partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
PetCareRx competitors and assessment
Company assessmentOthers
- Hill's Pet Nutrition (Direct): Hill's sells Prescription Diet and Science Diet direct and through authorized retailers including PetCareRx. Comparable as an upstream supplier in the prescription diet category PetCareRx resells, with implications for channel control and margin.
Direct peers
- Chewy Pharmacy: Chewy's online pharmacy sells prescription pet medications alongside its broader pet supplies and food catalog. Highly comparable given direct competition in DTC pet pharmacy, autoship subscription model, and larger scale.
- PetMeds (1-800-PetMeds): Sister brand under PetMed Express (NASDAQ: PETS); operates the same direct-to-consumer online pet pharmacy model selling prescription and OTC pet medications, food, and supplies. Most direct comparable given shared parent, identical assortment, and overlapping customer base.
- Allivet: Licensed online pet pharmacy offering prescription and OTC pet medications with vet verification and auto-refill. Directly comparable as a smaller, pharmacy-focused DTC player competing for the same prescription medication customers.
- Chewy Pharmacy (Drs. Foster & Smith legacy): Chewy acquired the legacy Drs. Foster & Smith online pet pharmacy catalog; comparable assortment of prescription diets, OTC medications, and supplies with similar subscription and autoship model.
- VetSource: VetSource is an online pet pharmacy that fulfills prescriptions through veterinary practices (B2B2C) rather than pure DTC. Comparable as a licensed online pet pharmacy selling prescription medications and diets, with similar compliance requirements.
Broad incumbents
- Amazon Pharmacy (Pet Medications): Amazon sells pet prescription and OTC medications through its marketplace and increasingly via Amazon Pharmacy. Comparable on DTC pharmacy distribution, but operates at massive scale as part of a general e-commerce platform rather than as a pet-focused specialist.
- PetSmart Pharmacy: PetSmart operates an online pet pharmacy within its broader pet retail empire (now part of a Chewy-affiliated structure). Comparable on prescription fulfillment but embedded in a larger omnichannel pet retailer.
- Walmart Pet Pharmacy: Walmart's pet pharmacy is part of a broad retail and pharmacy portfolio; sells prescription pet medications alongside human pharmacy and general merchandise. Overlaps in prescription fulfillment but is a multi-vertical incumbent rather than a pet specialist.
Emerging players
- BudgetPetCare: Online retailer of pet medications and supplies positioned on discount pricing. Comparable as a price-led DTC pet pharmacy but smaller scale and lacking NABP certification/licensed pharmacy positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PetCareRx social profiles
Digital presencePetCareRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetCareRx leadership team
Management profileNumber of profiles
Profiles2 records
PetCareRx funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetCareRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetCareRx
What does PetCareRx do?
PetCareRx is a direct-to-consumer online pet pharmacy and supplies retailer licensed in all 50 U.S. states, selling prescription and non-prescription pet medications, food, treats, and accessories for dogs and cats. The platform verifies prescriptions directly with veterinarians, schedules automatic refills, and delivers products to customers' homes. The PetPlus annual membership program at $139.95/year offers up to 40% off sitewide, free shipping, and 24/7 virtual vet consultations.
Is PetCareRx a public or private company?
PetCareRx is a private company. It is classified as corporate owned and is currently operating.
When was PetCareRx founded?
PetCareRx was founded in 2001. It employs 51 to 100 people.
Where is PetCareRx based?
PetCareRx is headquartered in Lynbrook, United States, in the North America region.
How does PetCareRx make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are petPlus Membership Subscription.
Who are PetCareRx's main competitors?
Hill's Pet Nutrition (Direct) is listed as an others. Direct peers are Chewy Pharmacy, PetMeds (1-800-PetMeds), Allivet, Chewy Pharmacy (Drs. Foster & Smith legacy) and VetSource. Broad incumbents are Amazon Pharmacy (Pet Medications), PetSmart Pharmacy and Walmart Pet Pharmacy. BudgetPetCare is listed as an emerging player.
Does PetCareRx have an API?
No public API is recorded for PetCareRx.
What industry is PetCareRx in?
PetCareRx's product category is Online Pet Pharmacy & Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAD, Pet Pharmacy Retail (Prescription), with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 45991 and its SIC code is 2834.