What OhMiBod does

OhMiBod is a privately-held sex-tech company founded in 2006 by Suki and Brian Dunham and operated through Suki, LLC in North Hampton, New Hampshire. It pioneered the music-driven vibrator category in 2006 and was the first company to ship a mobile app for remote vibrator control, establishing an early-mover position in connected intimate hardware that has been recognized by Rolling Stone as "the OG of sex tech" and featured in Forbes, TechCrunch, Wired, Cosmopolitan, and other major outlets.

The company sells Bluetooth-enabled and Wi-Fi-connected vibrators across four sub-brands — OhMiBod (core interactive devices), Lovelife (award-winning ergonomic designs), blueMotion (Bluetooth-enabled vibrators), and Club Vibe (wearable panty vibrators) — supported by hardware including the Esca 2, Lumen, Fuse, blueMotion NEX|3, Foxy, and the Lovelife Rev/Cuddle/Krush. The OhMiBod Remote App (iOS, Android, Apple Watch) acts as the central control platform, integrating music sync via Apple Music and Spotify Premium, biofeedback via Apple Watch heart-rate PULSE, ambient sound reaction via Club Vibe mode, and cross-device interoperability with Kiiroo products through the FeelConnect App and with 2D/VR adult content on FeelMe.com. OhMiBod holds a granted utility patent (US 10,959,910 B2), two registered design patents, and pending applications, including one tied to the &Chill subscription hardware.

Revenue is generated primarily through direct e-commerce on Lovelifetoys.com (one-time hardware sales), the &Chill subscription service at $9.99/month with a $29.99 hardware-bundled sign-up and VIP discounts that escalate from 20% to 40% over twelve months, a ShareASale affiliate program paying 20% commissions, and authorized retail distribution. The customer base is individual consumers and couples, including an accessibility-focused segment served by the Lovelife Rev, with a secondary use case among adult webcam performers using the LED-feedback-enabled devices.

Name

OhMiBod

Legal name

Suki LLC

Website

https://ohmibod.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

OhMiBod is a privately-held sex-tech company that designs and sells Bluetooth-enabled, app-controlled vibrators and intimate pleasure products for individual consumers and couples, selling direct-to-consumer via Lovelifetoys.com with a subscription tier and affiliate distribution.

Ownership category

akta.pro rank

Product category

Sexual Wellness Devices

NAICS

Small Electrical Appliance Manufacturing (335210), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• App-controlled vibrators
• Bluetooth intimate devices
• Wearable personal massagers
• Interactive pleasure technology
• Subscription adult products

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Hardware Sales (Direct E-commerce): OhMiBod sells its vibrators and interactive sex tech products directly through Lovelifetoys.com. Products include the Esca 2, Fuse, Lumen, BlueMotion NEX|3, Club Vibe line, and Lovelife line. One-time hardware purchases generate the primary revenue stream.
2. &Chill Subscription: A subscription service priced at $9.99/month (with a $29.99 sign-up fee that includes the &Chill panty vibe hardware). Subscribers receive app access, growing VIP discounts (20% initially up to 40% after 12 months), and a deeply discounted new vibe every 3 months ($24.99). The vibrator only functions with an active subscription, creating recurring revenue.
3. Subscription Hardware Upsell: At sign-up, the $29.99 fee includes the &Chill app-controlled panty vibrator (a $129 value), converting a hardware purchase into a subscription-accompanied sale with recurring monthly billing.
4. Affiliate Program Revenue Share: Affiliates earn 20% commission on sales (10% for coupon sites) via the ShareASale network, driving sales through third-party websites, blogs, and social media channels. This expands distribution without direct sales infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

OhMiBod designs, manufactures, and sells app-connected vibrators and personal massagers across its OhMiBod, Lovelife, blueMotion, and ClubVibe sub-brands. Its hardware integrates with the proprietary OhMiBod Remote App for Bluetooth/Wi-Fi remote control, music-synced vibrations, and Apple Watch biofeedback. The company sells direct-to-consumer via Lovelifetoys.com, through ShareASale affiliates and authorized retailers, and operates the &Chill monthly subscription bundling app access with hardware.

Product overview

OhMiBod is a sex-tech company operating as a platform-plus-modules architecture with its OhMiBod Remote App as the central control platform connecting multiple hardware product lines. The product portfolio comprises four main sub-brands: OhMiBod (core interactive vibrators), Lovelife (award-winning ergonomic vibrators including Rev, Cuddle, and Krush), blueMotion (Bluetooth-enabled app-controlled vibrators including NEX|1, NEX|2, NEX|3), and ClubVibe (wearable remote-controlled panty vibrators). Individual products include Esca 2 (wearable LED vibrator), Lumen, Fuse (interactive with VR support), Foxy, and the original music-driven vibrator. The &Chill subscription service adds a recurring revenue model offering hardware and app access bundled with growing VIP discounts. All products connect through the OhMiBod Remote App, which integrates with Apple Music, Spotify, Apple Watch (biofeedback PULSE), and Kiiroo devices via FeelConnect/FeelMe platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Lovelife: Award-winning personal massagers named and designed to reflect the passion and key attributes of Suki and Brian's thirty-year relationship. The Lovelife vibrators won the prestigious Red Dot Award in 2014.
• blueMotion
• Club Vibe

Quantifiable outcome

• Lovelife vibrators won the Red Dot Award in 2014; Lovelife krush won 'Best of CES' in the Digital Health and Fitness Product category in 2016; Lovelife Rev named one of 'The Most Innovative Sex Toys of The Decade' by Refinery29 in 2019.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Kiiroo B.V.coreTechnology or IntegrationOhMiBod interactive devices (Esca 2, Lumen, Fuse) are compatible with Kiiroo devices via the FeelConnect App, enabling cross-device pairing, partner control, and shared interactive experiences across both brands' product ecosystems. This integration allows OhMiBod users to connect with Kiiroo users for remote interactive play.
• FeelConnect (by FeelTechnology)coreTechnology or IntegrationThe FeelConnect App serves as the integration platform connecting OhMiBod devices with Kiiroo devices and interactive adult content on FeelMe.com (2D and VR). OhMiBod explicitly lists FeelConnect as an authorized app alongside OhMiBod Remote, FeelPerformer, and FeelVR.
• Apple (Apple Watch)coreTechnology or IntegrationOhMiBod Remote App is available on Apple Watch (OS 5.0 or later) and features a unique PULSE function that uses the Apple Watch's heart rate monitor to drive vibrations in real time — the faster the heart rate, the faster the vibrations — creating a biofeedback intimacy connection between partners.
• ShareASale (Affiliate Network)coreChannel Partner/ Reseller/ DistributorOhMiBod uses the ShareASale affiliate network to manage its affiliate program. Affiliates earn 20% commission (10% for coupon sites) with a 60-day tracking cookie. The network provides 24/7 access to creative materials, monthly commission payments, and affiliate support. Merchant ID: 75658.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tenga: Tenga is a global male-pleasure-products brand with a broad design-led product portfolio. While Tenga's focus and product category differ from OhMiBod's vibrator-centric lineup, both are listed as notable SexTech players in market research reports and compete for the same consumer wellness-category shelf and editorial coverage.
• LELO: LELO is a premium global pleasure-products brand with a broad portfolio spanning vibrators, couples' toys, and personal massagers. While LELO operates at a higher price tier and broader luxury positioning, it competes with OhMiBod across the Lovelife and core OhMiBod product lines in premium retail channels.
• Satisfyer: Satisfyer is a high-volume global pleasure-products brand best known for pressure-wave/air-pulse stimulators. Although Satisfyer's product mix is broader and less app-focused than OhMiBod's, it competes for the same retail shelf space and consumer mindshare in the sexual wellness category.

Emerging players

• Lioness: Lioness produces a biofeedback-enabled smart vibrator that tracks and visualizes orgasm data, directly comparable to OhMiBod's Oh!Dometer and Apple Watch PULSE features. Both companies straddle sexual wellness and quantified-health, appealing to similar data-curious early-adopter consumers.
• MysteryVibe: MysteryVibe makes app-connected, bendable vibrators (e.g., Crescendo) targeting sexual wellness and pelvic-floor health. Like OhMiBod's Lovelife Krush and PULSE features, MysteryVibe is pursuing the femtech/wellness crossover, making it a closely comparable emerging peer.
• Unbound: Unbound is a female-founded design-forward sexual wellness brand selling vibrators and accessories via direct-to-consumer e-commerce. Like OhMiBod, Unbound emphasizes approachable design, body-safe materials, and editorial-driven brand building, making it a comparable emerging peer in the modern sexual-wellness DTC category.

Direct peers

• We-Vibe (Standard Innovation): We-Vibe pioneered app-controlled couples vibrators and competes head-to-head with OhMiBod's wearable Esca 2 and Club Vibe lines. Both brands target long-distance intimacy via Bluetooth app control and overlap significantly in product positioning, retail distribution, and price points.
• Lovense: Lovense is a direct competitor in app-connected teledildonic vibrators and couples' remote-play devices. Both companies sell Bluetooth/Wi-Fi-enabled vibrators controlled via smartphone apps, with comparable long-distance and music-sync features, making Lovense the closest direct competitor to OhMiBod's blueMotion and Esca 2 lines.
• Dame Products: Dame Products is a female-founded direct-to-consumer vibrator brand with a similar design-forward, accessibility-conscious positioning to OhMiBod's Lovelife line. Both brands emphasize body-safe materials, ergonomic design, and mainstream wellness-channel distribution.
• Kiiroo: Kiiroo is a direct peer in teledildonics and interactive adult content, and is also an existing OhMiBod integration partner via FeelConnect. Both companies offer Bluetooth-enabled devices that sync with interactive video content, making Kiiroo both a competitor and a complementary ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ohmibod
• Facebookfacebook.com/MusicVibe
• Instagraminstagram.com/ohmibod
• LinkedInlinkedin.com/company/oh-my-bod

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OhMiBod