What Fyers does

FYERS Securities Private Limited is a Bengaluru-headquartered, SEBI-registered Indian stockbroker and investment platform founded in 2015, operating from 901-902, 9th Floor, A Wing, Brigade Magnum, Amruthahalli, Kodigehalli Gate, Hebbal. It serves over 1M+ retail customers (milestone crossed December 2024) across India with memberships on NSE (90061), BSE (6697), MCX (56100), NSDL (IN304502), and CDSL (12089400), and is reported to be bootstrapped. The platform offers a unified super-app spanning equities, futures and options (F&O), commodities, exchange-traded funds (ETFs), direct mutual funds, and IPOs, anchored by the FYERS Web & App platform built on TradingView's charting library and an ISO 27001:2022-certified security infrastructure with 256-bit encryption, 2FA, session monitoring, and a dedicated fraud-prevention team.

The company's technology stack is built around proprietary broker-native innovations: FIA (FYERS Intelligent Assistant), marketed as India's first AI-powered trading analyst offering conversational screening, portfolio analysis, options analytics, IPO/RHP deep-dive, news intelligence and pattern recognition; Automate, India's first broker-native no-code workflow-based trading automation platform aligned with SEBI's retail algo framework; the Scalper Terminal for high-frequency execution; Option Analytics and Strategy Builder with Greeks, IV, OI and 40+ pre-built option strategies; a Smart Orders suite (Smart Limit, Smart Step, Smart Trail, Smart Exit, Smart Equity SIP); and the FYERS MCP (Model Context Protocol) integration syncing live account context into third-party AI assistants such as ChatGPT. Enterprise-grade trading APIs and webhook-based external signal execution (e.g., TradingView-to-Automate) extend the platform to developer and quant communities. The platform is delivered via web browser, iOS/Android native apps, and a desktop Trader application with cross-device synchronisation.

Revenue is generated through a per-transaction brokerage model at a flat ₹20 per executed order across equity intraday, futures and options (with the lower of ₹20 or 0.03% in intraday/futures, and lower of ₹20 or 0.3% for delivery/MTF); zero brokerage on mutual fund SIPs and IPO applications; MTF interest income at 12.49%-16.49% p.a.; depository pass-through DP charges (₹12.5+ GST per scrip debit); and planned Category III AIF management fees from FYERS Vantage Fund (target corpus ₹1,000 crore, Q2 FY27 launch). Distribution is direct-to-consumer and product-led, with go-to-market anchored on the TradingView broker partnership (global reach), the FYERS Community forum, content marketing through 'School of Stocks', an Event sponsorship in the Global Chess League, and direct web/mobile onboarding. Recent FY26-FY27 product cadence includes FIA (Feb 2025), Automate (Feb 2026), FYERS Vantage Fund announcement (Jun 2026), and coordinated option/seasonality/markets overview enhancements (Jun 2026).

Name

Fyers

Legal name

FYERS Securities Private Limited

Website

https://fyers.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

FYERS Securities is a Bengaluru-based, SEBI-registered Indian stockbroker serving 1M+ retail traders and investors with a unified trading and investing platform spanning equities, F&O, commodities, mutual funds, ETFs, and IPOs at flat ₹20 brokerage and AI-powered analytics.

Ownership category

akta.pro rank

Product category

Online Stock Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Equities Brokerage (FSAEACAH), Algorithmic Trading & Execution Platforms (FSAFANAN)

Keywords

• Retail stock brokerage
• Algorithmic trading platform
• AI trading assistant
• Futures and options trading
• Discount brokerage services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Per-Trade Brokerage - Equity Intraday & F&O: Flat ₹20 per executed order for equity intraday, futures, and options trading. For intraday and futures, the cap is ₹20 or 0.03% per executed order (whichever is lower). For delivery and MTF equity, the cap is ₹20 or 0.3% per executed order (whichever is lower). This is the core revenue stream and is disclosed transparently on the pricing page.
2. Margin Trading Facility (MTF) Interest: Interest charged on margin funding provided to customers for leveraged positions. MTF interest rates range from 0% p.a. for funding up to ₹1,000 to 16.49% p.a. for funding ₹1,000.01 to ₹1,00,000, scaling up to 12.49% p.a. for funding ₹25,00,000.01 and above. This represents a meaningful interest income stream on the lending book.
3. DP Charges & Account Services: Depository participant fees including demat debit charges of ₹12.5 + GST per scrip, pledge/unpledge fees, MTF pledge fees, and account modification charges. These are standard regulatory-pass-through charges collected on behalf of depositories.
4. FYERS Vantage Fund (Category III AIF): FYERS announced plans to launch a flagship Category III Alternative Investment Fund called 'FYERS Vantage Fund' in Q2 FY27, targeting to raise a corpus of Rs 1,000 crore. The fund will be a market cap-agnostic, sector-agnostic flexicap focused on India-focused equities. This represents a potential new revenue stream through fund management/performance fees.
5. Mutual Funds & IPO Distribution: Zero brokerage for mutual fund investments and IPO applications. Revenue is generated indirectly through exchange/distributor incentives on mutual fund flows and potentially as a distribution platform for new fund offers (NFOs). The company highlights access to 1,500+ direct mutual funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FYERS operates as a technology-first Indian stock brokerage and investment platform offering a unified super-app for trading and investing across equities, futures and options (F&O), commodities, mutual funds, ETFs, and IPOs. The platform delivers execution, advanced charting (via TradingView), no-code algorithmic automation (Automate), and an AI-powered analyst (FIA) to active retail traders and investors at a flat ₹20 per executed order.

Product overview

FYERS is a technology-first Indian stock brokerage and investment platform offering a unified super-app architecture combining trading and investing capabilities. The core platform FYERS Web & App integrates professional-grade TradingView charting with broker execution. Key products include: FIA (AI-powered market intelligence assistant), Automate (no-code trading automation), Scalper Terminal (high-speed execution), Option Analytics & Strategy Builder, and Smart Orders suite. Trading segments cover Stocks, Futures & Options, Commodities, ETFs, Mutual Funds, and IPOs. Investment features include MTF (Margin Trading Facility), Pledge services, and the announced FYERS Vantage Fund (Category III AIF). The ecosystem extends to developer APIs, MCP integration for AI platforms, and the FYERS School of Stocks educational platform. The company serves 1M+ customers with ISO 27001:2022 certified security infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• FIA (FYERS Intelligent Assistant): AI-powered trading assistant for market analysis, stock screening, portfolio review, and news tracking.
• Automate

Products and services

• FYERS Web & App All-in-one trading and investment platform combining advanced trading features (charts, execution, analytics) with investing capabilities (mutual funds, IPOs, ETFs). Built using TradingView library for professional-grade charting.
• FIA - FYERS Intelligent Assistant India's first AI-powered trading analyst providing real-time market intelligence, pattern recognition, news analysis, conversational stock screening, option chain analysis, IPO insights from RHP, and portfolio analysis via natural language interface.
• Automate India's first broker-native no-code, workflow-based trading automation platform enabling rule-based strategies via drag-and-drop without coding. Supports cross-symbol triggers, options strategies (iron condors, gap reversals), external webhook signals (e.g., TradingView), and risk management.
• Scalper Terminal High-speed execution terminal designed for scalpers featuring three-chart layout (Spot, CE, PE side by side), one-click chart orders with keyboard shortcuts, advanced customization with 50-Market Depth, option chain display, smart risk tools, and quick trade mode.
• Option Analytics & Strategy Builder Unified platform for options analysis combining OI, Greeks, IV metrics, and strategy analysis with one-click strategy deployment. Includes 40+ pre-built strategies and multi-leg strategy simulation with payoff visibility.
• Smart Orders Suite of advanced order types including Smart Limit (customized expiry conditions), Smart Step (automated entries/exits), Smart Trail (auto-adjusting stop-loss), Smart Exit (portfolio-level stop-loss), and Smart Equity SIP for stocks/ETFs.
• Margin Trading Facility (MTF) Margin Trading Facility providing up to 4x leverage for buying stocks and ETFs with interest rates starting at 12.49% p.a., targeting active investors who want to amplify positions.
• FYERS API Enterprise-grade trading API enabling third-party platforms and developers to build trading integrations, supporting order management, market data, and portfolio access.
• FYERS MCP (Model Context Protocol) Model Context Protocol integration enabling FYERS account data (portfolio, trades, orders, option chains) to be synced into external AI platforms like ChatGPT with one-tap plug-and-play installation on Mac or Windows.
• FYERS Vantage Fund Announced Category III Alternative Investment Fund (AIF) targeting a corpus of Rs 1,000 crore. Market cap-agnostic, sector-agnostic flexicap focused on India-focused equities, planned for Q2 FY27.
• Futures and Options Trading F&O trading platform offering lightning-fast execution, option analytics with 15+ dashboards, strategy builder with 40+ pre-built strategies, advanced option chain, and real-time F&O screeners.
• Commodity Trading Commodity trading platform offering dedicated Scalper Terminal, continuous futures charts, trade-from-charts functionality, commodity-specific news, and commodity screeners.
• Stocks Stock market trading and investment platform with in-depth analysis across fundamentals, technicals, shareholding, bulk/block deals, news, and charts. Includes AI-powered insights via FIA and Smart SIP for disciplined investing.
• ETFs ETF investment platform with Smart SIPs, MTF up to 4X leverage, ETF screeners and analysis, consolidated portfolio dashboard, and AI-powered insights.
• Mutual Funds Direct mutual funds platform offering 1,500+ funds with zero distributor commissions, SIP automation, pledge MF units for liquidity, and consolidated portfolio tracking.
• IPOs IPO investment platform with features for discovering upcoming and open IPOs, pre-apply functionality, IPO insights covering business strengths and weaknesses, and seamless UPI execution.

Quantifiable outcome

• Zero brokerage on delivery equity trades and mutual funds eliminates cost barrier for long-term investing
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tech Mahindra & FIDE (Global Chess League)minorStrategic or Co-development Partner · 29 June 2026FYERS sponsors the 'Fyers American Gambits' franchise in the Global Chess League, a joint venture between Tech Mahindra and FIDE (World Chess Federation). The league features six franchises and runs Season 4 in Bengaluru from September 3-13. The sponsorship positions FYERS' brand before India's analytically-minded chess demographic which correlates with active retail investors. The company joined in 2026 as a franchise owner/team sponsor.
• TradingViewcoreTechnology or IntegrationFYERS is an official TradingView partner, enabling users to trade directly on TradingView's charting platform using their FYERS brokerage account. FYERS appears on tradingview.com/broker/FYERS. This integration gives FYERS access to TradingView's global user base and provides FYERS customers with access to TradingView's world-class charting library, indicators, and social trading features.
• SEBI, NSE, BSE, MCX, NSDL, CDSL (Regulatory & Exchange Memberships)coreOthersFYERS holds active memberships and registrations with India's primary securities and commodity market infrastructure: SEBI (Registration No: INZ000008524), NSE (Member Code: 90061), BSE (Member Code: 6697), MCX (Member Code: 56100), NSDL (Member Code: IN304502), and CDSL (Member Code: 12089400). These memberships are mandatory for operating as a stockbroker in India.
• FYERS Vantage Fund (Category III AIF)minorOthersFYERS announced plans to launch its Category III Alternative Investment Fund 'FYERS Vantage Fund' in Q2 FY27, targeting to raise Rs 1,000 crore. This fund represents an extension of FYERS' product suite into asset management, enabling the company to offer its existing customer base direct equity investment products managed by FYERS.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Dhan: Newer India-focused retail trading platform with active-trader positioning, options analytics, scalping terminal and charting integrations. Direct partial overlap with Fyers on feature-for-feature comparison for high-frequency retail traders, but smaller scale and shorter track record.

Direct peers

• 5paisa: Indian discount broker offering flat-fee trading in equities, derivatives, commodities and mutual funds. Direct competitor to Fyers on low-cost, self-directed trading model and DIY onboarding for retail and HNI clients.
• Zerodha: India's largest discount broker offering flat-fee equity/F&O trading, mutual funds and direct exchange execution. Directly comparable to Fyers on business model (transaction-fee retail brokerage, TradingView-grade charts, no-frills flat pricing) and target audience (active Indian retail traders and investors).
• Upstox: VC-backed Indian discount broker offering flat-fee trading across equities, derivatives, commodities and mutual funds. Comparable to Fyers on flat-pricing model, mobile/web platform, TradingView integration and active-trader focus, though larger and better capitalised.
• Angel One: Listed Indian retail brokerage (formerly Angel Broking) offering stocks, F&O, commodities, mutual funds, IPOs and margin trading. Comparable to Fyers on full-stack retail offerings and active-trader targeting, with larger distribution and a publicly traded parent.
• Groww: Leading Indian retail investment and stock-trading platform serving tens of millions of users, with stocks, F&O, mutual funds and IPOs. Directly comparable to Fyers on segments offered, flat pricing model, and self-serve mobile-first onboarding for retail investors and active traders.

Broad incumbents

• Kotak Securities: Bank-led Indian broker offering equities, F&O, currencies, mutual funds and IPOs across retail and institutional clients. Comparable multi-product retail brokerage stack; broader portfolio and capital base than a focused self-directed platform like Fyers.
• Sharekhan: Established Indian full-service brokerage offering equities, F&O, mutual funds and research-backed advisory. Comparable to Fyers on multi-asset coverage and retail customer base, but with a traditional advisor-led model versus Fyers' self-directed, technology-first approach.
• ICICI Direct: Bank-led online brokerage arm of ICICI Securities offering equities, F&O, mutual funds, IPOs and bonds to retail customers. Comparable overlap in product set (stocks, F&O, MFs, IPOs) but operates as part of a wider banking/financial services conglomerate.
• HDFC Securities: Bank-affiliated Indian stock broker offering equities, derivatives, mutual funds, IPOs and NRI services. Comparable retail offerings to Fyers, with overlap on F&O and MF distribution, but distribution and capital backing from HDFC Bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fyers1
• YouTubeyoutube.com/channel/UCCOTK4jjJp97YUFfPzKAfbA
• Facebookfacebook.com/fyers1
• LinkedInlinkedin.com/company/fyers-investment-advisors-pvt-ltd-
• Instagraminstagram.com/fyers_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyers