Jones DesLauriers Insurance Management

What Jones DesLauriers Insurance Management does

Jones DesLauriers Insurance Management (JDIMI) is a Canadian insurance brokerage and risk management firm headquartered in Mississauga, Ontario, operating across 8 office locations in Ontario and Quebec with over 350 professionals. Founded in 1951, the company combines commercial insurance, personal insurance, employee benefits and group retirement, surety and bonding, transportation fleet risk consulting, and claims advocacy into a single multidisciplinary practice serving businesses, associations, and individuals across 22 industry verticals. The firm's product portfolio spans core commercial and personal brokerage, specialty programs with proprietary brand names (Green Energy Assurance, SHOP, LIFT, Bondline, SignatureMaster), and exclusive administrator roles for associations such as the Royal College of Dental Surgeons of Ontario, ACMO, RESA, Feed Ontario, Pet Sitters International, and iGaming Ontario.

Jones DesLauriers operates as a founding Broker Partner of Navacord, one of Canada's largest multi-line insurance brokerages placing over $5B in premium annually with 3,700+ professionals. As of November 1, 2025, Navacord began transitioning its broker partners to a unified national brand. The firm's go-to-market combines enterprise field sales across its 8 offices, an inside sales team for smaller accounts, and a Client Connect digital self-service portal (portal.csr24.ca) for policy access, bill payment, certificate processing, and vehicle addition requests. Exclusive association partnerships function as recurring channel relationships that bring in defined niche customer segments.

The revenue model is commission-based brokerage across commercial lines, supplemented by consulting fees for benefits and retirement, transaction-based surety bonding with same-day issuance, and advisory fees for the Complex Risk division serving rail, logistics, transportation, and energy. The firm places over $750 million in premiums annually and serves a diversified customer mix spanning enterprise accounts (Canadian Pacific Kansas City Railway, Ottawa-Carleton District School Board), SMB association members, nonprofit food banks, dental practices, hospitality operators, real estate stagers, and high-net-worth individuals. Underlying technology consists of workflow and document-management platforms (Client Connect, Bondline, SignatureMaster) and the proprietary 360 Risk Management Strategy, with no disclosed AI/ML capabilities.

Name

Jones DesLauriers Insurance Management

Legal name

Jones DesLauriers Insurance Management Inc.

Website

https://jdimi.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Jones DesLauriers Insurance Management is a Canadian independent insurance brokerage and risk management firm, operating across Ontario and Quebec with 350+ professionals, placing $750M+ in premiums annually as a founding Navacord Broker Partner, serving commercial, personal, and specialty clients across 22 verticals.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Life Insurance (6311)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Commercial insurance brokerage
• Personal insurance brokerage
• Risk management advisory
• Employee benefits consulting
• Surety bonding services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Insurance Brokerage: Jones DesLauriers earns commissions from placing commercial insurance policies across diverse sectors including transportation, construction, hospitality, manufacturing, energy, and more. Premiums placed exceed $750 million, with the firm serving as a major independent commercial insurance broker in the GTA and Quebec.
2. Personal Insurance Brokerage: Personal lines including home, auto, cottage/seasonal residences, condo, boat, motorcycle insurance, and Private Client Solutions for high-net-worth individuals. Includes ACMO Group Home & Auto program with exclusive discounted rates.
3. Employee Benefits & Group Retirement: Advisory and brokerage services for group health benefits, dental, life insurance, disability, and group retirement/pension plans (RRSP, DBPP, DCPP, DPSP, IPP, SERP, RCA). Revenue generated through consulting fees and insurance carrier commissions.
4. Surety & Bonding Services: Surety bond issuance and management services including construction bonds, permit bonds, and contract bonds. Over 30 years of specialized surety expertise with same-day bond issuance capabilities.
5. Complex Risk Advisory: Specialized risk management advisory for rail, logistics, transportation, energy, and supply chain exposures targeting organizations with sophisticated and evolving risk profiles.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jones DesLauriers Insurance Management is an independent insurance brokerage placing commercial and personal insurance policies across 22 industry sectors in Canada. The firm provides risk management advisory (including its proprietary 360 Risk Management Strategy), surety and bonding services, claims advocacy, employee benefits consulting, and group retirement/pension solutions. Specialty insurance programs are offered through exclusive association partnerships, and a digital Client Connect portal supports policy administration for clients.

Product overview

Jones DesLauriers is an independent insurance brokerage operating as a Navacord Broker Partner, offering a comprehensive portfolio of commercial insurance, personal insurance, specialty programs, and risk management services. The core offering consists of Commercial Insurance across 22 industry sectors (including construction, transportation, manufacturing, hospitality, energy, real estate, technology, and more) and Personal Insurance for individuals. The specialty programs include named offerings like Green Energy Assurance™, Hospitality Insurance Program, LIFT (Landlord Insurance Facility Tower), Select Hospitality Owners Program (SHOP), iGaming Program, Student Accident Insurance, Pet Sitters Insurance, RESA Stagers Program, Food Banks Insurance, Medical/Dental Liability Insurance, Fire & Safety Protection, and Residential Builders Risk. Service offerings encompass Risk Management Services (including Claims Advocacy, Surety & Bonding with Bondline/SignatureMaster platforms, and Transportation Fleet Risk Services), Employee Benefits consulting, Group Retirement & Pension Solutions, Life Insurance & Financial Services, and Complex Risk Division Services for rail, logistics, transportation, and energy sectors. A digital Client Connect Portal provides online policy access and management. With over 50 years of experience, the firm places over $750 million in premiums and employs over 350 professionals across Ontario and Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Green Energy Assurance™: Specialized insurance program for solar and renewable energy sector including solar, biomass, biogas, landfill gas, wind, solar PV and waterpower operations.
• SHOP (Select Hospitality Owners Program)
• LIFT (Landlord Insurance Facility Tower)
• Jones DesLauriers Benefits

Products and services

• Commercial Insurance Comprehensive commercial insurance brokerage across 22 industry sectors including construction, transportation, manufacturing, hospitality, energy, real estate, technology, food processing, professional services, retail/wholesale, and not-for-profit organizations.
• Personal Insurance Personal lines insurance brokerage for individual clients covering home, auto, cottages, condominiums, watercraft, and motorcycles.
• Risk Management Services Risk management advisory services including the proprietary 360 Risk Management Strategy that lowers Total Cost of Risk, along with property & casualty engineering, transportation fleet consulting, surety & bonding, and claims advocacy.
• Claims Advocacy In-house claims advocacy unit helping clients navigate complex claim processes from loss reporting to final resolution, including 24-hour claims assistance.
• Surety & Bonding Services Surety and bonding services offering same-day bond issuance, online bond management via the Bondline platform, and SignatureMaster electronic bonding for construction, permit, and contract bonds.
• Transportation Fleet Risk Services Fleet risk management consulting including risk identification, regulatory compliance, accident investigation, safety procedures evaluation, and driver training for transportation and logistics operators.
• Employee Benefits Group benefits consulting services including plan audits, relative value indexes, benefit surveys, claims analysis, and renewal negotiations for employers.
• Group Retirement & Pension Solutions Customized group retirement and pension solutions including Defined Benefit Plans (DBPP), Defined Contribution Plans (DCPP), Deferred Profit Sharing Plans (DPSP), Group RRSPs, Individual Pension Plans (IPP), and Supplemental Executive Retirement Plans (SERP).
• Life Insurance & Financial Services Financial risk and insurance solutions for business owners including key person coverage, family protection, buy-sell funding, estate equalization, and tax liability financing.
• Complex Risk Division Services Specialized risk management advisory for rail, logistics, transportation, and energy sector organizations with sophisticated and evolving risk profiles.
• Client Connect Digital Portal Online and mobile platform (portal.csr24.ca) for policyholders to access insurance documents, communicate with account teams, make online payments, process certificates, and request vehicle additions.
• Green Energy Assurance Specialized insurance program for the solar and renewable energy sector covering solar, biomass, biogas, landfill gas, on-shore and off-shore wind, solar photovoltaic (PV), and waterpower operations.
• Hospitality Insurance Program Customized insurance and risk management program for nightclubs, bars, lounges, banquet halls, and hotels with 24-hour claims assistance and exclusive on-site Risk Management Site Survey methodology.
• ACMO Group Home & Auto Insurance Exclusive group insurance program for ACMO (Condominium Management Professionals) members with discounted rates: 15% auto, 10% home, up to 15% combined when bundled, 24/7 claims service with lifetime guarantee on insurer repairs through preferred vendors.
• Private Client Solutions Enhanced personal insurance for high-net-worth clients covering residences, autos, watercraft, valuables, personal liability, and cyber protection.
• Select Hospitality Owners Program (SHOP) Exclusive liability and property insurance for hospitality owners and operators with up to $5M liquor liability capacity and $25M property capacity.
• LIFT (Landlord Insurance Facility Tower) Insurance program with common-sense underwriting approach for purpose-built rentals, including new construction and stabilized assets for landlords.
• iGaming Program Insurance coverage for iGaming operators in Ontario working with iGaming Ontario, including general liability and cyber/professional liability coverage conforming to iGaming Ontario insurance requirements.
• Medical Liability Insurance (RCDSO) Excess professional liability coverage for members of the Royal College of Dental Surgeons of Ontario (RCDSO) with limits from $1M to $23M additional coverage beyond the $2M base policy.
• Dental Practice Insurance Property and liability coverage for dental practices (RCDSO PLP) with coverage limits up to $1 million.
• Landscaper Insurance Agricultural and landscaping business insurance covering property damage, equipment theft, combined deductibles, and seasonal operational risks for landscaping businesses.
• Fuel Distribution Insurance Insurance program protecting fuel distribution operations for Canadian fuel suppliers with 24-hour claims assistance and fleet safety consulting.
• Transportation & Logistics Insurance Insurance coverage for transportation and logistics companies addressing operational and supply chain risks.
• RESA Stagers Program Insurance Comprehensive insurance program for Real Estate Staging Association (RESA) members across Canada (except Quebec) including business content, general liability, errors and omissions, crime, and business interruption coverage, plus free legal advice and 24/7 claims assistance.
• Pet Sitters Insurance Program Exclusive liability protection program for Canadian members of Pet Sitters International with comprehensive coverage and group pricing tailored for pet sitting businesses.
• Food Banks Insurance Program Group commercial insurance program for Feed Ontario members with affordable property, general liability, and Directors and Officers (D&O) coverage, offering savings up to 70% for property and general liability coverage.
• Student Accident Insurance Accident insurance for Ottawa-Carleton District School Board students (insuremykids by Old Republic) covering dental accidents, total permanent disability, fractures, and ambulance expenses.
• Fire & Safety Protection Program Specialized insurance program for fire sprinkler and alarm contractors developed with a global insurer, including non-performance coverage.
• Residential Builders Risk Insurance solutions for residential construction risks, addressing limited coverage, unfair deductibles, and rising rates for residential builders.
• Global Solutions International insurance programs for businesses operating in the US or globally with comprehensive worldwide coverage for cross-border insurance needs.
• Canadian Stagers Program Insurance Specialized insurance program for Canadian professional stagers with coverage tailored to the staging industry.
• CASA Insurance Specialty insurance program for CASA-affiliated aviation entities with coverage tailored for aviation operations.
• Staffing License Bond – Employment Standards Act Surety bond product for staffing and recruitment license holders required by the Ontario Employment Standards Act.

Quantifiable outcome

• Over $750 million in premiums placed annually
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• iGaming OntariocoreStrategic or Co-development Partner · 1 July 2026Jones DesLauriers developed an iGaming insurance program providing required general liability and cyber/professional liability coverage for Ontario operators working with iGaming Ontario, conforming to iGaming Ontario's insurance requirements per operating agreements.
• NavacordcoreChannel Partner/ Reseller/ DistributorJones DesLauriers is a founding Navacord broker partner. Navacord is one of Canada's largest multi-line insurance brokerages and financial services firms, headquartered in Toronto with over 3,700 professionals placing over $5 billion in premium annually. As of November 1, 2025, Navacord began transitioning its broker partners to operate under a unified national brand.
• ACMO (Condominium Management Professionals)coreChannel Partner/ Reseller/ DistributorExclusive group home and auto insurance program for ACMO members, providing discounted rates (15% auto, 10% home, up to 15% combined), dedicated account management, 24/7 claims service, and lifetime guarantee on insurer repairs through preferred vendors.
• Royal College of Dental Surgeons of Ontario (RCDSO)coreChannel Partner/ Reseller/ DistributorExclusive broker and administrator for the RCDSO Excess Professional Liability Insurance Program, offering members excess coverage from $1M to $23M beyond the $2M base policy. Legal expense coverage add-on available at $199.99/year. Also administers a new dental practice property and liability program.
• Feed Ontario (Ontario Association of Food Banks)coreChannel Partner/ Reseller/ DistributorExclusive insurance broker for Feed Ontario members and agencies. Group commercial insurance program offering property and general liability coverage with savings up to 70%, with 50% additional coverage during high season. Also offers a group Directors and Officers liability program.
• Pet Sitters InternationalcoreChannel Partner/ Reseller/ DistributorExclusive insurance broker for Canadian Pet Sitters International members, administering a comprehensive liability protection program tailored for pet sitting businesses with group pricing.
• Real Estate Staging Association (RESA)coreChannel Partner/ Reseller/ DistributorExclusive insurance program for RESA members across Canada (except Quebec), offering comprehensive coverage including business content, general liability, errors and omissions, crime, and business interruption at competitive group rates. Includes free legal advice and 24/7 claims assistance.
• Imran Pira (Managing Partner, Head of Complex Risk)minorOthersSenior leadership partner responsible for the Complex Risk division, directly managing the rail, logistics, and risk management practice led by Kyle Johnson.
• Shawn DeSantis and T. Marshall Sadd (Navacord Founders)minorOthersNavacord was founded in 2014 by Shawn DeSantis and T. Marshall Sadd. As of November 2025, Navacord began transitioning broker partners to a unified national brand.
• Ontario Government / FSRAOminorOthersOntario's auto insurance reform effective July 1, 2026, changes statutory accident benefits optionality. Jones DesLauriers has published guidance and self-assessment tools for clients navigating the reform.
• Free the Children, Toronto Boys and Girls Club, Etobicoke HavenminorOthersJones DesLauriers partners with Free the Children, Toronto Boys and Girls Club, Etobicoke Haven, and other local and global charities as part of its corporate social responsibility and community involvement program.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Marsh Canada: Canadian arm of the global Marsh brokerage, providing commercial P&C, risk advisory and specialty programs including surety — overlapping heavily with JDIMI's commercial, complex risk and surety offerings.
• Willis Towers Watson (WTW) Canada: Canadian arm of global advisory firm WTW, providing commercial risk, benefits brokerage and risk analytics; directly competitive with JDIMI's commercial P&C, benefits and Complex Risk practices.
• Hub International: Global insurance brokerage with substantial Canadian operations across commercial P&C, benefits, and specialty practices; competes with JDIMI for mid-market and large commercial accounts in Ontario and Quebec.
• Aon Canada: Canadian operations of global broker Aon, providing commercial risk, reinsurance, benefits and specialty consulting; competes for the same large commercial and risk-advisory mandates JDIMI targets.

Regional players

• Lloyd Sadd Insurance Brokers: Western Canadian commercial-focused brokerage with strong construction, surety and commercial property practices; comparable business model with regional specialization, making it an indirect peer in specialty-commercial segments.

Direct peers

• Westland Insurance Group: Large Canadian full-service brokerage operating across Western and Central Canada with commercial, personal and specialty practices; comparable scale and ownership characteristics (PE-backed private brokerage) to JDIMI.
• BFL Canada: Canadian-owned specialty brokerage focused on commercial P&C, surety, and risk management for mid-to-large enterprises — directly comparable to JDIMI's specialty program emphasis and complex-risk positioning.
• Acera Insurance: Canadian employee-ownership brokerage serving commercial and personal lines across multiple provinces with specialty practices in construction, hospitality and agriculture; mirrors JDIMI's regional specialty-program strategy.
• BrokerLink: One of Canada's largest independent insurance brokerages, distributing personal and commercial lines across multiple provinces with a comparable multi-office, multi-product model (commercial P&C, personal lines, specialty programs) similar to Jones DesLauriers.

Others

• Intact Public Entities: Specialty practice of Intact Financial focused on public-sector and municipal insurance programs; relevant peer for JDIMI's public-entity and nonprofit segments (e.g., Feed Ontario, student accident insurance) rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JonesDesLauriers
• LinkedInlinkedin.com/company/jones-deslauriers-insurance
• Instagraminstagram.com/jd_insurance
• Xx.com/360risk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones DesLauriers Insurance Management