Gun Lake Casino

Name

Gun Lake Casino

Legal name

Gun Lake Casino Resort

Website

https://gunlakecasino.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Tribal Casino and Resort

NAICS

Casino Hotels (721120)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Luxury Casino Resorts (THAGACAJ)

Keywords

• Tribal casino gaming
• Resort hotel accommodations
• Sports betting wagering
• Casino dining entertainment
• Player loyalty rewards

Headquarters

HQ city

Wayland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Casino Gaming: The primary revenue driver. Gun Lake Casino Resort generates revenue from slot machines (over 2,500 machines), table games (56 tables including Blackjack, Roulette, Craps, Three Card Poker, Mississippi Stud, Four Card Poker, Ultimate Texas Hold'em, Baccarat), and poker room operations. The property's progressive jackpot systems (Royal 9 Baccarat Progressive, Table Games Progressive Jackpot) create additional excitement and hold. Sports betting at the 131 Sportsbook adds another gaming revenue stream.
2. Hotel Accommodations: The 252-room AAA Four Diamond hotel generates room revenue from overnight stays. Rooms feature modern amenities including mini refrigerators, Illy coffee brewers, steam irons, hairdryers, electronic safes, and complimentary high-speed Wi-Fi. Early check-in is available for $49.99. In-room dining is also offered as a supplementary revenue stream.
3. Food & Beverage: The resort operates 8+ dining outlets generating F&B revenue: Shkodé Chophouse (fine dining, $$$$), CBK (American comfort, $$), 131 Sportsbar & Lounge (brewpub), Harvest Buffet (all-you-can-eat), Lucky Dragon Noodle Bar (Asian/Vietnamese, $$), Sandhill Café (casual all-day), Sandhill Express (grab-and-go, 24/7), and Oasis Grill (poolside). Multiple bars and lounges include Social Bar & Lounge, Chill Bar, On The Side Bar, and Lobby Bar.
4. MnoYé Spa: A full-service luxury spa with six opulent treatment rooms offering massage therapies, body treatments, facials, and nail services. Revenue generated from spa service bookings, with hours Friday-Saturday 9AM-7PM and weekdays 9AM-5PM. The spa includes a tranquility pool and hot tub exclusively for spa guests.
5. Pool & Entertainment Access: Wawyé Oasis generates revenue through pool pass sales ($20 for non-rewards members), cabana rentals ($200 Mon-Thurs, $300 Fri-Sun), and ticketed entertainment events. Free access is provided to GLC Rewards cardholders, creating a loyalty incentive. Ticketed concerts and shows at Wawyé Oasis and 131 Sportsbar & Lounge generate event revenue.
6. Retail (Appliques Gift Shop): Appliques Gift Shop sells souvenirs, apparel, Michigan-made products, Tribal artisan goods, natural stone jewelry, swimsuits, humidors, artwork, luggage, and candles. GLC Rewards members earn points on gift shop purchases ($1 = 1 point) and receive tier-based discounts.
7. Group Events & Weddings: The resort hosts group events including corporate events, wedding blocks, bachelorette trips, family reunions, and bus groups. Revenue is generated from event catering, room blocks, and group dining. Bus groups of 25+ receive incentives ($10 free slot play + $10 dining credit for day trips; $30 free slot play + $15 dining credit per night for overnight groups).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gun Lake Casino Resort is a tribally-owned integrated gaming and hospitality destination operated by the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians. The property offers a 2,500+ slot casino floor, 56 table games, a dedicated poker room, and the 131 Sportsbook, complemented by a 252-room AAA Four Diamond hotel, MnoYé Spa, multiple restaurants and bars, the Wawyé Oasis indoor pool and entertainment complex, and the Play Gun Lake online casino platform accessible across Michigan.

Product overview

Gun Lake Casino Resort is a comprehensive gaming and hospitality destination operated by the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians. The property transitioned from a casino to a full resort in March 2025 with the opening of a 252-room hotel and spa. The core gaming product includes 2,500+ slot machines, 56 table games across multiple variants, a dedicated poker room, and the 131 Sportsbook for sports wagering. The loyalty ecosystem centers on the GLC Rewards program with five tier levels, supplemented by the Courage Card for military/first responders and VIP Status Match for competitive players. Mobile access is provided through the Play Gun Lake app and Bet Builder app. Dining offerings span fine dining at Shkodé Chophouse to casual options including CBK, 131 Sportsbar, Harvest Buffet, Lucky Dragon Noodle Bar, Sandhill Café, and Sandhill Express. The resort features MnoYé Spa and the 32,000 sq ft Wawyé Oasis pool complex with multiple venues for entertainment and events. Group services include weddings, corporate events, and bus reservations.

Differentiator

Problem solved

Functional benefit

Brands

• GLC Rewards: The casino's player rewards and loyalty program with tiered benefits including free slot play, dining credits, hotel discounts, and exclusive promotions.
• MnoYé Spa
• Wawyé Oasis
• 131 Sportsbook
• Play Gun Lake
• Courage Card

Products and services

• Casino Gaming Floor
• 131 Sportsbook

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Wasauksing First NationminorOthers · 23 October 2024The annual 'Stuff the Trailer' donation drive for 2024 was directed to the Wasauksing First Nation in Parry Sound, Ontario, Canada, with a monetary donation of $15,000 in addition to physical goods.
• Special Olympics MichigancoreStrategic or Co-development Partner · 23 March 2024Gun Lake Casino and the Gun Lake Tribe announced a new statewide partnership with Special Olympics Michigan, including presenting sponsorship of the world's largest Special Olympics training facility located in Grand Rapids, Michigan. This is a significant inclusion and community partnership demonstrating the resort's commitment to disability inclusion and athletic programming across Michigan.
• Walpole Island First NationminorOthers · 13 December 2023The Gun Lake Tribe and Gun Lake Casino sent a trailer filled with donated goods (clothing, non-perishable food, household and personal items) to the Walpole Island First Nation in Wallaceburg, Ontario, Canada. This is part of the annual 'Stuff the Trailer' donation drive.
• American Cancer SocietycoreStrategic or Co-development Partner · 28 September 2021For nine consecutive years (2015-2023), Gun Lake Casino has supported the American Cancer Society's 'Making Strides Against Breast Cancer' campaign during October. Team members participated in fundraising activities, with the property hosting events and donations.
• GLC Live at 20 Monroe (Live Nation)minorGTM or Marketing Partner · 24 June 2021Gun Lake Casino became the name-in-title sponsor of the popular downtown Grand Rapids venue formerly known as 20 Monroe Live, now known as GLC Live at 20 Monroe. The venue is owned and operated by Live Nation. This partnership extends the Gun Lake brand to the Grand Rapids entertainment market.
• Parx Casino (Play Gun Lake Online Platform)coreTechnology or Integration · 23 April 2021Gun Lake Casino officially launched its online casino platform, Play Gun Lake, in the state of Michigan, powered by Parx Casino technology. This partnership enables the property to offer online slots, table games with live dealers, and sports betting to Michigan residents statewide through iOS and Android apps.
• Kambi (Bet Builder / Sportsbook Platform)coreTechnology or Integration · 1 January 2021The 131 Sportsbook and Bet Builder app are powered by Kambi technology (as evidenced by the c3-static.kambi.com URL in the Bet Builder app). Kambi provides the sports betting platform infrastructure for odds, wagering options, and bet settlement.
• Michigan Association on Problem Gaming (MAPG)coreStrategic or Co-development PartnerGun Lake Casino Resort is a long-standing West Michigan partner of MAPG, sharing the mission to educate, develop, and provide resources for individuals struggling with gambling addiction. The property hosts annual educational sessions for team members on problem gaming issues.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• FireKeepers Casino Hotel: A tribal casino resort in Battle Creek, MI operating slots, table games, hotel rooms, and dining. Closest geographic competitor to Gun Lake Casino Resort; explicitly named in management bios as a recent employer.
• Soaring Eagle Casino & Resort: Michigan tribal-owned casino resort with hotel, multiple restaurants, entertainment venues, and pool complex. Direct competitor for regional leisure and gaming visits in Michigan.
• Four Winds Casino Resort: Tribally operated (Pokagon Band) casino resort portfolio in Michigan (New Buffalo, Dowagiac, Hartford) combining gaming, hotel, dining, and entertainment. Comparable integrated resort model targeting Midwest gaming visitors.
• Little River Casino Resort: Michigan tribal casino resort with hotel, spa, dining, and gaming in Manistee. Comparable mid-sized integrated resort targeting Michigan and regional visitors.
• Parx Casino: Pennsylvania-based casino resort that powers Play Gun Lake's online platform. Useful comparable for the omnichannel tribal gaming model and as a technology partner benchmark.

Broad incumbents

• MGM Grand Detroit: Commercial (non-tribal) casino and hotel in Detroit operated by MGM Resorts. A scaled incumbent offering gaming, hotel, F&B, and entertainment within the same Michigan market.
• MotorCity Casino Hotel: Detroit-based commercial casino resort with hotel, spa, restaurants, and live entertainment venue. Competes for the same Michigan gaming and hospitality wallet at broader scale.
• Hollywood Casino at Greektown: Detroit commercial casino with hotel and entertainment under Penn Entertainment. Competes within Michigan for gaming, hotel, and event-driven visitors.
• Mohegan Sun Casino Resort: A larger tribal casino resort in Connecticut operated by the Mohegan Tribe. Comparable tribal governance structure and resort model with gaming, lodging, dining, and entertainment at substantially larger scale.

Emerging players

• BetMGM (MGM Resorts online): Major iGaming and online sports betting operator licensed in Michigan that competes directly with Play Gun Lake for digital wagering share and indirectly draws traffic away from physical casinos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gunlakecasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gun Lake Casino