Little River Casino Resort

What Little River Casino Resort does

Little River Casino Resort is a privately held, single-property casino resort located at 2700 Orchard Highway in Manistee, Michigan, operating since 1999 with 314 employees. The company operates an integrated hospitality and gaming destination combining a casino floor (slots, video poker, table games, sportsbook, and a dedicated smoking gaming room), on-site hotel accommodations, an RV park, The Spa at Little River, and the adjacent Wolf River Golf Park. Food and beverage operations span six outlets (Rapid's Bistro, Big Lake Dining, The Heron, The Bar, Banquets, and Jackpot Café), supported by an Event Center hosting national touring concert acts and a retail Trading Post.

Revenue is generated through a mix of transactional streams: gaming wagering (slots, tables, sportsbook), per-stay hotel and RV park fees, F&B sales, spa and golf services, and event ticket sales. The My River Rewards loyalty program and free Rewards Club membership drive repeat visitation, while bundled offerings such as 'Room to Play Getaways' package hotel rooms with play and dining credits. Online gaming access for Michigan residents is delivered through a partnership with BetRivers (Rush Street Interactive) at mi.betrivers.com, extending the property's reach beyond its physical footprint.

The company serves four primary customer segments — casino gamers, resort guests seeking lodging/recreation, entertainment seekers attending concerts and events, and online gaming players — primarily through a direct-to-consumer motion targeting regional tourists, local walk-ins, and Michigan digital players. Marketing leverages the company website, a property mobile app, social media (Facebook, Instagram, YouTube, Twitter), in-property promotions, and the BetRivers platform. The property holds voluntary adherence to the American Gaming Association Code of Conduct for Responsible Gaming.

Name

Little River Casino Resort

Legal name

Little River Casino Resort

Website

https://lrcr.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming
• Resort hospitality
• Hotel accommodations
• Sports betting
• Loyalty rewards program

Headquarters

HQ city

Manistee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Casino Gaming: Revenue from slot machines, video poker, table games, and sportsbook wagering. The property features a smoking gaming room and regular promotions including slot hot seats, table games promotions, and cash giveaways.
2. Hotel Accommodations: Overnight stays in hotel rooms with various amenities included. Package deals available such as 'Room to Play Getaways'.
3. Food and Beverage: Multiple dining venues including Rapid's Bistro, Big Lake Dining, The Heron, The Bar, Banquets, and Jackpot Cafe. Revenue from food and beverage sales.
4. Entertainment: Concert and event ticket sales through the Event Center and Box Office. Featured performers include Flo Rida, Brett Young, Rumours ATL (Fleetwood Mac tribute), and Celtic Woman.
5. RV Park: RV park accommodations for guests visiting the resort.
6. Spa Services: The Spa at Little River offers massage, facial, and body treatments. Monthly spa specials are offered.
7. Golf: Partnership with Wolf River Golf Park for golfing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Little River Casino Resort operates a full-service casino resort in Manistee, Michigan, offering a casino gaming floor with slots, video poker, table games, and a sportsbook, alongside hotel accommodations, multiple dining venues, a spa, an RV park, an adjacent golf course, and an event center for concerts and private functions. The property also extends into online gaming via a partnership with BetRivers and runs a free My River Rewards loyalty program to drive repeat visits.

Product overview

Little River Casino Resort operates a integrated casino resort property offering gaming, lodging, dining, entertainment, and recreation. The core offerings include a traditional casino floor with slots, video poker, table games, and sportsbook; online gaming via a BetRivers partnership; hotel accommodations and RV park lodging; The Spa at Little River for wellness services; Wolf River Golf Park for golf; multiple dining venues; an Event Center for concerts and private events; and the My River Rewards loyalty program. The resort positions itself as a regional entertainment destination combining gaming with hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BetRiverscoreTechnology or IntegrationPartnership with BetRivers (operated by Rush Street Interactive) provides online casino gaming access through mi.betrivers.com. This allows Little River Casino Resort to serve Michigan customers who prefer online gaming from home or mobile devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soaring Eagle Casino & Resort: Tribal casino resort in Mt. Pleasant, Michigan offering gaming, hotel, dining, entertainment, and spa — directly comparable regional Michigan integrated casino resort with a similar amenity mix.
• Island Resort & Casino: Harris, Michigan Upper Peninsula casino resort offering gaming, hotel, golf, dining, and entertainment — comparable as a Michigan regional casino resort with a similar full-amenity model and tourism-driven demand.
• Four Winds Casino Resort: New Buffalo, Michigan integrated casino resort with hotel, gaming, dining, and entertainment — directly comparable as a Michigan regional casino resort with multi-amenity positioning.
• Turtle Creek Casino & Hotel: Williamsburg (Traverse City area), Michigan casino hotel with gaming, hotel rooms, dining, and entertainment — comparable as a regional Northern Michigan casino resort competing in overlapping catchment.
• Gun Lake Casino: Wayland, Michigan tribal casino offering gaming, dining, and entertainment — directly comparable as a regional Michigan casino competitor with a similar drive-distance catchment and amenity mix.
• Firekeepers Casino Hotel: Battle Creek, Michigan casino hotel with gaming floor, hotel, multiple restaurants, and event center — a directly comparable regional Michigan casino resort competing for the same drive-distance customer base.

Broad incumbents

• MGM Grand Detroit: Detroit-based commercial casino hotel operated by MGM Resorts — a larger incumbent in the same Michigan gaming market with broader portfolio and significantly larger scale.
• Hollywood Casino at Greektown: Detroit commercial casino hotel operated by Penn Entertainment — a broader incumbent Michigan gaming competitor offering an overlapping casino + hotel + dining product mix.

Others

• Rush Street Interactive (BetRivers): Online casino and sportsbook operator that powers Little River's digital gaming channel — adjacent ecosystem participant and the partner on which Little River's online revenue depends.

Regional players

• Leelanau Sands Casino & Lodge: Peshawbestown, Michigan casino and lodge located in the same Northwest Michigan / Traverse-Manistee region — comparable as a nearby Northern Michigan gaming property competing in overlapping catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/littleriverfun
• YouTubeyoutube.com/@littlerivercasinoresort5654
• Facebookfacebook.com/LittleRiverCasino
• Instagraminstagram.com/littlerivercasino
• LinkedInlinkedin.com/company/little-river-casino-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little River Casino Resort