The Trevor Project

What The Trevor Project does

The Trevor Project, founded in 1998 and headquartered in West Hollywood, California, is a 501(c)(3) nonprofit organization (Federal tax ID 95-4681287) that provides crisis intervention and suicide prevention services to LGBTQ+ young people. Its core offering consists of three free, always-on crisis contact channels — Trevor Lifeline (phone at 1-866-488-7386), TrevorText (SMS short code 678678), and TrevorChat (web instant messaging) — supplemented by TrevorSpace, an international affirming peer-support community, and a roster of research, public-education, and advocacy programs targeting LGBTQ+ youth ages 13-24 and the adults who support them.

Underlying technology includes an integrated crisis services platform with AI/ML components used to route incoming contacts through the intake queue and to apply natural-language processing for conversation theme detection during and after counselor interactions; AI is positioned explicitly as an assistive layer, with all actual counseling delivered by trained human staff. The platform also includes a 988-partnership integration (handling approximately half of U.S. 988 LGBTQ+ contacts and 1.6 million cumulative LGBTQ+ hotline contacts), a peer-reviewed research publication pipeline, and digital education modules including #REFORMTheLockerRoom developed with PUMA.

The Trevor Project's business model is a pure donation- and grant-funded nonprofit, with no fees charged to service recipients. Revenue streams span individual donors (including birthday, commemorative, and peer-to-peer fundraising), corporate cause-marketing partnerships (GUESS Watches, PUMA, and others), foundation grants (a $5 million award from The Helmsley Charitable Trust in September 2024 for rural America outreach), event-based fundraising (the Elton John Impact Awards / Can't Cancel Pride cohort that has raised over $17 million over five years for LGBTQ+ nonprofits), and major individual gifts (a $1 million donation from Jeff Atwood in January 2025). It is governed independently, employs 501-1,000 staff across U.S. and Mexican operations (including a subsidiary, Trevor Project Mexico), and operates under New York governance per its Terms of Service.

Name

The Trevor Project

Legal name

The Trevor Project

Website

https://thetrevorproject.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Trevor Project is a 501(c)(3) nonprofit, founded in 1998, that provides 24/7 crisis intervention and suicide prevention services to LGBTQ+ young people ages 13-24 via phone, text, and chat (Trevor Lifeline, TrevorText, TrevorChat), supplemented by the TrevorSpace peer-support community, original research, and advocacy programs.

Ownership category

akta.pro rank

Product category

Crisis Intervention and Suicide Prevention Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Emergency and Other Relief Services (624230), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Crisis intervention services
• Suicide prevention support
• LGBTQ youth services
• Mental health counseling
• Peer support community

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to support life-saving counseling services for LGBTQ+ young people. The organization runs fundraising campaigns, birthday donations, and commemorative giving programs.
2. Corporate Partnerships: Corporate partners such as GUESS Watches, PUMA, and others donate funds or a portion of product sales to support The Trevor Project's mission.
3. Foundation Grants: Grants from charitable foundations such as The Helmsley Charitable Trust ($5 million grant for LGBTQ+ youth mental health awareness campaign in rural America) support specific programs and initiatives.
4. Event-Based Fundraising: Virtual benefit concerts (e.g., Elton John Impact Awards/Can't Cancel Pride) and partnership events that raise funds for LGBTQ+ nonprofits.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Trevor Project delivers free, 24/7 crisis intervention and suicide prevention services to LGBTQ+ young people (ages 13-24) through three direct-contact channels — phone (Trevor Lifeline at 1-866-488-7386), text (TrevorText by texting START to 678678), and online chat (TrevorChat). It also operates TrevorSpace, an affirming international peer support community, and conducts original research, advocacy, and public education programs targeting LGBTQ+ youth mental health.

Product overview

The Trevor Project operates as a nonprofit suicide prevention and crisis intervention organization offering a unified suite of crisis services for LGBTQ+ youth. The core offering consists of three 24/7 crisis contact channels—Trevor Lifeline (phone), TrevorChat (instant messaging), and TrevorText (SMS)—supplemented by TrevorSpace, an international peer support community. The organization also provides research publications, public education resources, and advocacy programs. The #REFORMTheLockerRoom program represents an additional educational module developed in partnership with PUMA for sports professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Trevor Lifeline A 24/7 free crisis intervention and suicide prevention phone hotline for LGBTQ+ young people under age 25, reachable at 1-866-488-7386, staffed by trained counselors specializing in LGBTQ+-affirming support.
• TrevorChat A 24/7 free instant messaging service that connects LGBTQ+ youth with live trained counselors via the organization's website for crisis support and suicide prevention.
• TrevorText A 24/7 free SMS-based crisis intervention service for LGBTQ+ young people, accessed by texting START to short code 678678, staffed by trained counselors.
• TrevorSpace An affirming international online community platform for LGBTQ+ young people to connect with peers in a moderated, safe environment for mutual support and friendship.
• National Survey on LGBTQ+ Youth Mental Health Original annual research on LGBTQ+ youth mental health including surveys, research briefs, and peer-reviewed journal articles used to equip policymakers and youth-serving professionals.
• Public Education Resources Educational materials, guides, and resources covering allyship, gender identity, coming out, mental health, and suicide prevention for parents, educators, and allies of LGBTQ+ youth.
• Advocacy Programs Legislative and educational advocacy initiatives operating in all 50 states to pass bills protecting LGBTQ+ youth from conversion therapy and to advance inclusive suicide prevention policies in schools.
• #REFORMTheLockerRoom A free digital education program offering specialized online training for coaches, athletic directors, and youth-facing sports professionals to foster safer and more inclusive sports environments for LGBTQ+ young people.

Quantifiable outcome

• Suicide risk reduced by 40% for LGBTQ+ young people with at least one accepting adult
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• GUESS WatchescoreGTM or Marketing Partner · 15 June 2026GUESS Watches launched its Pride Capsule Collection featuring three timepieces (Joy, True, and Venix watches) with rainbow-themed elements. The company committed to donating $25,000 to The Trevor Project as part of its six-year partnership with the organization.
• Insanely Cozy DesignsminorGTM or Marketing Partner · 27 May 2026Brooklyn-based apparel company launched Pride Therapy collection featuring psychiatric diagnostic codes in Pride flag colors. Ten percent of all Pride Therapy revenue is donated to The Trevor Project.
• iHeartMediacoreStrategic or Co-development Partner · 18 May 2026iHeartMedia partnered with Procter & Gamble to create the Elton John Impact Awards podcast series launching June 1, 2026, honoring LGBTQ+ icons. The awards have raised over $17 million for LGBTQ+ nonprofits including The Trevor Project over five years.
• Procter & GamblecoreGTM or Marketing Partner · 18 May 2026Procter & Gamble partnered with iHeartMedia to create the Elton John Impact Awards podcast series. The program drives visibility and funding for frontline LGBTQ+ organizations including The Trevor Project.
• Elton John AIDS FoundationcoreStrategic or Co-development Partner · 18 May 2026Elton John Impact Awards program benefits frontline LGBTQ+ organizations including The Trevor Project, Elton John AIDS Foundation, GLAAD, CenterLink, National Black Justice Collective, Outright International, and SAGE.
• GLAADcoreStrategic or Co-development Partner · 18 May 2026LGBTQ+ advocacy organization benefiting from Elton John Impact Awards program alongside The Trevor Project and other frontline organizations.
• CenterLinkcoreStrategic or Co-development Partner · 18 May 2026LGBTQ+ community center organization benefiting from Elton John Impact Awards program alongside The Trevor Project.
• National Black Justice CollectivecoreStrategic or Co-development Partner · 18 May 2026Black LGBTQ+/same-gender-loving civil rights organization benefiting from Elton John Impact Awards program.
• Outright InternationalcoreStrategic or Co-development Partner · 18 May 2026International LGBTQ+ human rights organization benefiting from Elton John Impact Awards program.
• SAGEcoreStrategic or Co-development Partner · 18 May 2026LGBTQ+ elder advocacy organization benefiting from Elton John Impact Awards program.
• Rachael Sage & the SequinsminorGTM or Marketing Partner · 20 October 2025Musician released single 'Nexus' inspired by the tragic death of nonbinary student Nex Benedict, with proceeds donated to The Trevor Project to support LGBTQ+ mental health causes.
• The Helmsley Charitable TrustflagshipStrategic or Co-development Partner · 3 September 2024The Helmsley Charitable Trust awarded a first-of-its-kind $5 million grant to The Trevor Project to launch an LGBTQ+ youth mental health awareness campaign across rural America. The two organizations are developing a targeted multimedia campaign to raise awareness of the public health crisis of LGBTQ+ youth suicide, estimated to affect at least one young person every 45 seconds.
• PUMAflagshipStrategic or Co-development Partner · 30 May 2023Three-year strategic partnership resulting in #REFORMTheLockerRoom, a free digital education program offering specialized online training for coaches, athletic directors, and youth-facing sports professionals to foster safer and more inclusive sports environments for LGBTQ young people.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crisis Text Line: Crisis Text Line operates a 24/7 text-based crisis intervention service across the U.S., sharing The Trevor Project's text-based crisis intervention model and target population of people in distress. Both organizations also provide training for volunteer crisis counselors.
• American Foundation for Suicide Prevention (AFSP): AFSP is a leading suicide prevention nonprofit focused on research, education, advocacy, and loss support — directly comparable to The Trevor Project's combination of crisis services, research, and advocacy. AFSP and Trevor co-signed statements on issues like Chiles v. Salazar, demonstrating close mission alignment.
• The Jed Foundation: JED is a nonprofit focused on protecting emotional health and preventing suicide among teens and young adults through school-based programs, similar to The Trevor Project's youth mental health and suicide prevention mission. Both serve the same at-risk youth population with overlapping educational and crisis-prevention programs.
• GLAAD: GLAAD is a leading LGBTQ+ media advocacy organization that partners with The Trevor Project on the Elton John Impact Awards. Both are LGBTQ+-focused nonprofits that combine advocacy, public education, and culture-change initiatives, making them highly comparable in mission and partnership network.
• PFLAG National: PFLAG is the largest family and ally LGBTQ+ organization in the U.S., offering support, education, and advocacy. Like The Trevor Project, it focuses on LGBTQ+ youth and family support, advocacy, and crisis intervention education through a nationwide network.
• SAGE (Services & Advocacy for LGBTQ+ Elders): SAGE is a partner organization under the Elton John Impact Awards program alongside The Trevor Project. Both are LGBTQ+ advocacy nonprofits with focused service populations (SAGE elders vs Trevor youth), making them a comparable peer on mission, funding model, and federal policy engagement.
• CenterLink: CenterLink is a coalition supporting LGBTQ+ community centers across the U.S., partnered with Trevor Project under Elton John Impact Awards. Both serve the LGBTQ+ community infrastructure with comparable mission, advocacy, and grant-driven operating models.

Broad incumbents

• 988 Suicide & Crisis Lifeline: The federally backed 988 Lifeline is a broad-incumbent crisis intervention service that The Trevor Project's crisis infrastructure complements (handling ~50% of all 988 LGBTQ+ contacts). Both serve the same general-purpose crisis intervention market but 988 is broader in scope while Trevor specializes in LGBTQ+ youth.
• National Alliance on Mental Illness (NAMI): NAMI is the largest grassroots mental health organization in the U.S., providing education, support groups, and advocacy across all mental health conditions. It overlaps with Trevor Project on mental health advocacy and public education but addresses a much broader population beyond LGBTQ+ youth.
• Mental Health America: Mental Health America is a community-based nonprofit addressing the needs of those living with mental illness across all populations, with overlapping areas in public education, screening, and advocacy versus Trevor Project's LGBTQ+ youth specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/trevorproject
• YouTubeyoutube.com/thetrevorproject
• Facebookfacebook.com/TheTrevorProject
• LinkedInlinkedin.com/company/the-trevor-project
• Instagraminstagram.com/trevorproject
• TikToktiktok.com/@trevorproject

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trevor Project