Wearable X
Wearable X is a New York-based fashion technology company that builds haptic-feedback smart apparel — primarily the Nadi X smart yoga system, which uses embedded sensors and vibrational actuators to give yoga practitioners real-time pose guidance via a companion iOS app.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wearable X does
Wearable X (legal entity: Wearable Experiments, Inc.) is a fashion technology company founded in Sydney in 2013 and now headquartered at 174 West 4th Street, New York. The company designs and commercializes haptic-feedback-integrated apparel, with its core product line — the Nadi X Smart Yoga System — comprising yoga pants and a detachable Pulse module (66mm x 38mm x 14mm, 370 mAh battery, MEMS 3-axis accelerometer, Bluetooth 4.0) that snaps into the garment and connects to an iOS companion app. The system uses embedded sensors at five points on the body to detect yoga poses via accelerometer data processing and delivers gentle vibrational guidance through haptic actuators at the hips, knees, and ankles, paired with audio instructions and Apple Health-driven personalization. Historical and adjacent products include Fundawear (vibrating intimate apparel for remote touch, co-developed with Durex and Havas in 2013), the Navigate Jacket (turn-by-turn haptic/LED wayfinding launched 2014), and Jersey X / Alert Shirt (haptic fan engagement apparel for Fox Sports/Foxtel and Bud Light's Super Bowl 50 activation). The company's underlying asset is its proprietary, patented-pending stretchable smart textile platform with 6+ years of proven wash-and-dry performance.
Wearable X firmographics
Firmographics- Name
- Wearable X
- Legal name
- Wearable Experiments, Inc.
- Website
- https://wearablex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wearable X is a New York-based fashion technology company that builds haptic-feedback smart apparel — primarily the Nadi X smart yoga system, which uses embedded sensors and vibrational actuators to give yoga practitioners real-time pose guidance via a companion iOS app.
- Ownership category
- akta.pro rank
Wearable X industry classification
Industry- Product category
- Smart Yoga Apparel
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industries
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Wearable X is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Wearable X business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Smart Apparel Sales: Direct-to-consumer sales of smart yoga pants and apparel. Nadi X pants are sold at $99, sports bras at $50, with various styles including Mesh, Half X, Open Knee, Stripes, and Solid Black variants. The Pulse accessory is sold separately at $99.
- Xperimenter Membership: Subscription membership offering progress tracking, personalized recommendations, classes from global yogis with real-time haptic feedback, exclusive event invites, discounts on new styles and bundles, community sharing, and offline class downloads.
- Digital Content: Sale of digital products including the 'From Couch to Crow' ebook ($39.99) with yoga guidance and Iyengar-inspired approach.
- Brand Partnerships & Co-development: Revenue through partnerships with major brands for product development and branded activations. Companies such as Google, Fox Sports, Oakley, and Durex have engaged Wearable X for design innovation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nadi X Smart Yoga Pants |
| Unit Pricing | Pay-as-you-go | Nadi X TBra |
| Unit Pricing | Pay-as-you-go | Nadi X Pulse (Detachable Charger) |
| One time/ perpetual license | Pay-as-you-go | From Couch to Crow Ebook |
| Subscription | Monthly | Xperimenter Membership |
| Unit Pricing | Pay-as-you-go | Sample Sale Items |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Wearable X product offering
Product offeringCore offering
Wearable X designs, manufactures, and sells smart yoga apparel under the Nadi X brand, embedding MEMS accelerometers and haptic actuators into yoga pants and a T-Bra to detect body position and deliver real-time vibrational guidance during practice. The Pulse, a detachable rechargeable Bluetooth module, pairs with a free iOS app that runs pose detection algorithms, audio instructions, and Apple Health integration. The company also operates an Xperimenter subscription membership, sells a digital yoga ebook, and offers design innovation services to global brand partners.
Product overview
Wearable X is a fashion technology company that creates haptic-feedback integrated apparel and digital experiences. The primary product is the Nadi X Smart Yoga System, comprising activated yoga apparel (pants, T-Bra variants) with embedded sensors, the detachable Pulse module containing a 3-axis accelerometer and Bluetooth, and a companion iPhone app. The system detects yoga poses through accelerometer data processing and provides real-time audio and haptic feedback for guided practice. Historical products include Fundawear (vibrating touch-transferring underwear), the Navigate smart jacket (LED and haptic wayfinding), and Jersey X/Alert Shirt (haptic fan engagement jerseys). The company operates a B2B platform business offering haptic and sensing textile technology to partners including Google ATAP, Oakley, Fox Sports, and Durex, while selling consumer products directly through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Nadi X: Smart yoga apparel line with embedded sensors and haptic feedback for pose detection and guidance
- Fundawear
- Navigate
- Jersey X / Alert Shirt
Products and services
- Nadi X Smart Yoga Pants Activated yoga leggings with embedded MEMS accelerometers and haptic feedback actuators at hips, knees and ankles that detect yoga poses and deliver gentle vibrational guidance. Pairs with the detachable Pulse module and iOS app. Available in multiple styles (Mesh, Half X, Open Knee, Stripes, Solid Black) and colors at $99 per pair; machine washable with removable Pulse.
- Nadi X Pulse Detachable rechargeable electronic module (66mm x 38mm x 14mm) with a 3.7V 370 mAh lithium-polymer battery, MEMS 3-axis accelerometer, and Bluetooth 4.0. Snaps into Nadi X pants behind the left knee, provides 90 minutes of use per charge, and connects the apparel to the companion iPhone app. Sold separately at $99.
- Nadi X T-Bra Yoga sports bra designed to complete the Nadi X outfit, featuring removable bra pads, mesh panels for breathability, and soft bottom elastic. Available in Black, Gray, Navy, and Geometric patterns at $50. Note: T-Bra does not include electronic components.
- Xperimenter Membership Monthly subscription membership offering progress tracking for yoga practice, personalized class recommendations via Apple Health integration, classes from global yogis with real-time haptic feedback, exclusive event invitations, discounts on new styles and bundles, community sharing features, and offline class downloads.
- From Couch to Crow Ebook Digital yoga guide ebook grounded in an Iyengar-inspired approach encouraging holding poses longer to activate slow-twitch muscles and build strength. Sold as a one-time perpetual license at $39.99 and includes a 30% off Nadi X discount code.
Quantifiable outcome
- 16% decrease in Oswestry Low Back Pain Score in 4-week pilot study with Spectrum Ergonomics
- +3 more outcomes
Companies that use Wearable X
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Wearable X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Wearable X partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Spectrum ErgonomicscorePhysical therapy practice partnership for pilot study on Nadi X reducing lower back pain. 4-week study with participants performing Nadi X Chair Pose three times daily. Results: 16% decrease in Oswestry Low Back Pain Score. Study published in EC Orthopaedics journal.
- Dress XcorePartnership with Dress X (digital fashion platform) to launch first smart digital yoga pants. Combines physical Nadi X with AR try-on capabilities. Digital representation shows vibrations and yoga benefits in virtual environment.
- Bud LightminorFan Jersey unveiled at Super Bowl 50 in 2016 with Bud Light. Event partnership for product launch featuring haptic fan engagement jersey.
- Google ATAPcoreWearable X has worked with Google ATAP's group conducting adaptive technology and design research. Partnered with Champions Place Residency and Paralympian Garrison Redd to understand how integrated smart textiles can improve connection to technology for all users.
- OakleycoreWearable Experiments partnered to create 'BIG AIR' Snowboard Flying Jacket Concept at Oakley's Future Sport Australia Event. In collaboration with Olympic Snowboarder Scotty James, first-of-its-kind snowboarding gear allows flight. Debuted at Oakley Future Sport Project launch in Sydney.
- Fox Sports / FoxtelcoreDevelopment of Alert Shirt - fan jersey using wearable technology to allow fans to feel what players feel live during games. Real-time sports data transmitted via smartphone app to electronics within jersey, converting data into haptic sensations simulating live sports action. Awarded Best Fan Engagement at 2014 Clio Sports Awards.
- Durex / HavascoreDesigned Fundawear in partnership with Havas World Wide and Durex Australia. World's first wearable technology allowing personal touch to be transferred from smartphone app to partner anywhere in the world through vibrating underwear and companion app.
- European Cultural CenterminorFeatured in 17th International Architecture Exhibition at Venice Biennale. Space showcases electronics used by Wearable X, designed to consider what to do with electronics and create experiences spanning over time.
- Musée De L'HommeminorNadi X and Navigate Jacket featured in Limits of Humanity Exhibition at Musée De L'Homme, Paris. Part of permanent collection exploring intersection of technology and fashion for better quality of life.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Wearable X competitors and assessment
Company assessmentOthers
- Schoeller Textil: Swiss textile manufacturer producing functional smart fabrics (e.g., conductive yarns, heating systems) supplied to activewear brands. Comparable upstream technological capability and supplier-side smart-textile platform.
Direct peers
- Athos (Under Armour): Athos built sensor-embedded smart athletic apparel for muscle-activity tracking before acquisition. Closely comparable product (sensor-integrated performance wear) and target use case (training/PT) to Nadi X.
- CuteCircuit: Pioneering fashion-tech studio known for integrating LEDs and electronics into wearable garments (e.g., the Hug Shirt). Direct comparable to Wearable X in smart-textile apparel and high-profile B2B fashion-tech collaborations.
- Sensoria Fitness: Smart socks and apparel with embedded pressure/activity sensors paired with a coaching app. Comparable D2C smart-textile positioning and biomechanics feedback loop to Nadi X.
- Sensing Tex: Smart-textile manufacturer producing capacitive, resistive, and pressure-sensing fabrics for sports, healthcare, and apparel — directly comparable technology platform to Nadi X.
- Ohmatex: Danish smart-textile company developing sensor- and actuator-integrated yarns for sports and medical use. Direct competitor in stretchable, washable smart fabrics that combine sensing with haptic/actuation.
Broad incumbents
- Levi Strauss & Co. Levi Strauss partnered with Google ATAP on Jacquard smart denim, directly competing in the connected-apparel space with vastly greater retail scale and brand distribution.
- Google ATAP Jacquard: Google's smart-fabric program partnering with Levi's for connected jackets. Material overlapping R&D (Jacquard conductive yarns) and explicit supply-chain relationship with Wearable X partners creates a comparable smart-apparel platform.
Emerging players
- Carre Technologies (Hexoskin): Developer of biometric smart shirts for cardiac, respiratory, and activity monitoring in sports, research, and clinical markets. Comparable sensor-embedded garment architecture for rehab/sports use cases.
- Nextiles: Startup embedding sensors into athletic fabrics to capture biomechanical data. Closely comparable sensor-in-textile architecture to Wearable X's Nadi X platform, targeting sports performance and rehabilitation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Wearable X social profiles
Digital presenceWearable X compliance and trust
Trust signalCompliance3 records
Wearable X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wearable X leadership team
Management profileNumber of profiles
Profiles2 records
Wearable X funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wearable X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wearable X
What does Wearable X do?
Wearable X designs, manufactures, and sells smart yoga apparel under the Nadi X brand, embedding MEMS accelerometers and haptic actuators into yoga pants and a T-Bra to detect body position and deliver real-time vibrational guidance during practice. The Pulse, a detachable rechargeable Bluetooth module, pairs with a free iOS app that runs pose detection algorithms, audio instructions, and Apple Health integration. The company also operates an Xperimenter subscription membership, sells a digital yoga ebook, and offers design innovation services to global brand partners.
Is Wearable X a public or private company?
Wearable X is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wearable X founded?
Wearable X was founded in 2013. It employs 1 to 10 people.
Where is Wearable X based?
Wearable X is headquartered in New York, United States, in the North America region.
How does Wearable X make money?
Four revenue lines are on record. Smart Apparel Sales are the primary driver. The others are xperimenter Membership, digital Content and brand Partnerships & Co-development.
Who are Wearable X's main competitors?
Schoeller Textil is listed as an others. Direct peers are Athos (Under Armour), CuteCircuit, Sensoria Fitness, Sensing Tex and Ohmatex. Broad incumbents are Levi Strauss & Co. and Google ATAP Jacquard. Emerging players are Carre Technologies (Hexoskin) and Nextiles.
Does Wearable X have an API?
No public API is recorded for Wearable X.
What industry is Wearable X in?
Wearable X's product category is Smart Yoga Apparel. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors). Its NAICS code is 334510 and its SIC code is 2300.