Sogolytics
Sogolytics is a Herndon, Virginia-based SaaS company providing an AI-powered experience management platform for customer (CX), employee (EX), and enterprise feedback across 100,000+ customers in 96 countries, with ISO 27001, SOC 2, HIPAA, and GDPR certifications.
- Company typePrivate
- Founded2013
- HeadquartersHerndon, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sogolytics does
Sogolytics is a privately held, Herndon, Virginia-based SaaS company (founded 2013, 251–500 employees) operating an AI-powered experience management platform built around four integrated products: SogoCore for enterprise feedback management, SogoCX for customer experience, SogoEX for employee experience, and SogoSurvey as a low-cost DIY survey tool. The platform unifies survey design, distribution, real-time analytics, automated text/sentiment analysis, customer journey mapping, NPS tracking, and help desk ticketing on shared compliance-certified infrastructure (ISO/IEC 27001:2022, SOC 2 Type II, PCI DSS v4.1, HIPAA, FERPA, GDPR) with a 99.9% uptime SLA.
The business monetizes through tiered monthly subscriptions (Starter, Plus, Pro, Business Advanced, Enterprise+) that share the same feature set but differ on usage limits, plus end-to-end managed research services (Survey Design, Survey Panel, K12 Managed Research) for enterprise clients. Go-to-market combines enterprise field sales with demo-driven conversion for large accounts, a product-led self-serve funnel with 10-day free trials for individuals and SMBs, and webinar/event-driven demand generation. The customer base spans 100,000+ customers in 96 countries across verticals including healthcare, banking, credit unions, higher education, K-12, hospitality, human resources, consulting, and fitness, with named enterprise logos such as Apple, IBM, Dell, FedEx, HSBC, Citibank, MetLife, 3M, PepsiCo, Maersk, Harvard, and Cisco.
The company is founder-led (CEO/co-founder Hamid Farooqui), appears bootstrapped with no disclosed funding rounds, and is the rebranded successor to SoGoSurvey. It has accumulated multiple analyst validations (Forrester CFMA Leader, Gartner recognition, SourceForge Top Performer Spring 2026, A+ BBB) and a strategic partnership with the National School Public Relations Association to anchor its K-12 vertical push.
Sogolytics firmographics
Firmographics- Name
- Sogolytics
- Legal name
- Sogolytics, LLC
- Website
- https://sogolytics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sogolytics is a Herndon, Virginia-based SaaS company providing an AI-powered experience management platform for customer (CX), employee (EX), and enterprise feedback across 100,000+ customers in 96 countries, with ISO 27001, SOC 2, HIPAA, and GDPR certifications.
- Ownership category
- akta.pro rank
Sogolytics industry classification
Industry- Product category
- Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Market Research, Analytics & Consumer Insights (BPAFAAAM), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Sogolytics is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sogolytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: SaaS subscription model with tiered plans (Starter, Plus, Pro, Premium, Business Advanced, Enterprise+) that differ by responses, emails, and usage limits while offering the same core features.
- Managed Research Services: End-to-end managed research services where Sogolytics expert team manages survey projects from design to insights, providing action-ready reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package - Basic features with foundational survey capabilities |
| Subscription | Monthly | Plus - Enhanced features with additional question types and reporting |
| Subscription | Monthly | Pro - Premium anonymity and data capabilities |
| Subscription | Monthly | Business Advanced - White label and enterprise deployment |
| Subscription | Multi-year contract | Enterprise+ - Full enterprise capabilities with custom solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Sogolytics product offering
Product offeringCore offering
Sogolytics is an experience management software company that sells an AI-assisted survey and feedback management platform covering customer experience (SogoCX), employee experience (SogoEX), and broader enterprise feedback management (SogoCore), plus a low-cost self-serve DIY survey tool (SogoSurvey). In addition to the software, the company sells managed research services, survey design services, survey panel services, and K12 managed research for organizations that want human-delivered research support alongside the platform.
Product overview
Sogolytics is an experience management platform consisting of multiple integrated products: SogoCore serves as the core enterprise feedback management system; SogoCX provides the customer experience platform for tracking omnichannel customer experiences and satisfaction; SogoEX delivers the employee experience platform for engagement and pulse surveys; SogoSurvey offers a low-cost DIY survey tool for individuals and small teams; and Managed Research provides end-to-end expert-guided research services. The platform also includes specialized modules like Help Desk Ticketing and services for K12 education. All products share AI-assisted survey design capabilities and can be integrated via SSO and automation tools.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 79% of clients left a competitor for Sogolytics
- +3 more outcomes
Companies that use Sogolytics
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles5 records
Sogolytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Sogolytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National School Public Relations Association (NSPRA)coreJoint research partnership conducting surveys on K-12 school digital accessibility compliance. Published reports on school district preparedness for ADA Title II deadlines.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Sogolytics competitors and assessment
Company assessmentDirect peers
- Qualtrics: Closest direct competitor offering an enterprise experience management (CX, EX, BX, PX) SaaS platform with AI analytics, survey design, and omnichannel feedback collection. Operates at significantly larger scale and is the primary benchmark in Sogolytics' category.
- Medallia: Enterprise CX platform focused on omnichannel experience signals, journey analytics, and action workflows. Targets the same regulated verticals (financial services, healthcare, hospitality) with broader enterprise sales coverage.
- SurveyMonkey: Long-standing survey and CX platform with strong brand recognition, freemium SMB motion, and enterprise plans. Directly competes with SogoSurvey's DIY tier and SogoCX's enterprise offerings.
- Alchemer: Enterprise survey and feedback platform (formerly SurveyGizmo) offering advanced logic, integrations, and CX/EX workflows. Closely aligned with Sogolytics' mid-market-to-enterprise focus and pricing model.
- Typeform: Design-led online form and survey builder widely used by SMBs and creators. Competes with SogoSurvey's DIY tier on UX, conversational forms, and integration-led growth in the same target segments.
- InMoment: CX platform combining surveys, text analytics, and operational actioning for enterprise customers. Overlaps with Sogolytics' CX and EX modules in retail, financial services, and hospitality.
- Forsta: Enterprise feedback and research platform (formed from Confirmit + FocusVision) emphasizing research-grade analytics, panel services, and CX/EX. Competes in Sogolytics' managed-research and enterprise verticals.
Broad incumbents
- Sprinklr: Unified customer experience management platform spanning social, marketing, and feedback. Surveys and CX analytics overlap with Sogolytics but sit within a much broader enterprise suite.
- Verint: Large enterprise platform for customer engagement, voice of customer, and workforce engagement. Overlaps with Sogolytics in enterprise CX/EX analytics but offers a much broader portfolio.
Emerging players
- AskNicely: NPS-led CX platform focused on frontline customer experience and real-time feedback loops. Competes with Sogolytics' NPS and customer journey functionality in mid-market CX use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sogolytics social profiles
Digital presenceSogolytics compliance and trust
Trust signalCompliance6 records
Sogolytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sogolytics leadership team
Management profileNumber of profiles
Profiles1 record
Sogolytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sogolytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sogolytics
What does Sogolytics do?
Sogolytics is an experience management software company that sells an AI-assisted survey and feedback management platform covering customer experience (SogoCX), employee experience (SogoEX), and broader enterprise feedback management (SogoCore), plus a low-cost self-serve DIY survey tool (SogoSurvey). In addition to the software, the company sells managed research services, survey design services, survey panel services, and K12 managed research for organizations that want human-delivered research support alongside the platform.
Is Sogolytics a public or private company?
Sogolytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sogolytics founded?
Sogolytics was founded in 2013. It employs 101 to 250 people.
Where is Sogolytics based?
Sogolytics is headquartered in Herndon, United States, in the North America region.
How does Sogolytics make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are managed Research Services.
Who are Sogolytics's main competitors?
Direct peers on record are Qualtrics, Medallia, SurveyMonkey, Alchemer, Typeform, InMoment and Forsta. Broad incumbents are Sprinklr and Verint. AskNicely is listed as an emerging player.
Does Sogolytics have an API?
No public API is recorded for Sogolytics.
What industry is Sogolytics in?
Sogolytics's product category is Experience Management Software. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 54191 and its SIC code is 7372.