Pedro Perez Martinez SL

What Pedro Perez Martinez SL does

Pedro Pérez Martínez S.L.U. is a family-owned Spanish company headquartered in Bugarra, Valencia, founded in 1963 and formally constituted as a private limited company in 1980. The company specializes exclusively in carob processing (algarroba/garrofa), operating a single processing facility adjacent to Valencia-region farmers and agricultural cooperatives that supply raw carob pods. With 11–50 employees, it operates as a mid-sized industrial processor whose entire focus is the troceado (kibbling) of carob pods and extraction of garrofín (carob seeds used for locust bean gum).

The product portfolio is structured around a unique granulometry range from <1mm to >8mm, including Microcarob 1.0 (<1mm) and Microcarob 2.0 (<2mm) products that the company states are exclusive to it in the raw kibbled carob market, plus a low-temperature-dehydrated Carob Powder (<75 microns). A certified organic line covers the same SKUs. Core technology centers on a proprietary impurity removal process certified as 'Innovation & Technology' by EQA (project 449,058), delivering 99.6% product purity, and a low-temperature dehydration process that preserves nutritional and functional properties while extending shelf life. The company holds ISO 9001, GMP+B2, organic production (CV1498E), and quality certification ES07/4044, and was recognized by BBVA in 2021 as one of the 10 Best Sustainable Producers in Spain.

Pedro Pérez generates revenue through B2B sales of kibbled carob and garrofín to two primary segments: PIENSOS (animal feed) manufacturers and human food industry customers (bakeries, beverage producers, health-food companies) using carob as a cocoa alternative or functional ingredient. Distribution is direct, via website sample requests and cooperative networks, in bulk formats (20kg, 1000kg Big-Bags, bulk). Pricing is not publicly disclosed. Go-to-market is sales-led and relationship-driven, supplemented by earned media (German TV, regional TV, press) and a sustainability-focused content strategy. Public funding from IVACE, CDTI, and EU Horizon 2020 SME Instrument (Phases I and II) has supported R&D projects including DEMICROCAROB, low-humidity kibbled carob, a 118.8 kWp solar installation, and the 2023 PERTE Agroalimentario initiative. The company has also built a consumer-facing sub-brand, BEFLESH, marketed as a healthy cocoa-powder alternative for retail channels.

Name

Pedro Perez Martinez SL

Legal name

Pedro Pérez Martínez S.L.U.

Website

https://ppmsl.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedro Pérez Martínez S.L.U. is a family-owned Spanish carob processor in Bugarra, Valencia, founded 1963, producing a unique range of kibbled carob and carob seeds across multiple granulometries (1mm–12mm+) plus micronized carob powder for animal-feed manufacturers, food industry customers, and the BEFLESH consumer sub-brand.

Ownership category

akta.pro rank

Product category

Carob Processing and Food Ingredients

NAICS

Food Manufacturing (311), Specialty Canning (311422), Other Snack Food Manufacturing (311919), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

Keywords

• Carob processing
• Kibbled carob products
• Carob seed extraction
• Animal feed ingredients
• Natural food ingredients

Headquarters

HQ city

Bugarra

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Carob Product Sales: Sale of processed carob products including kibbled carob in various granulometries (Cubes >8mm, Medium 4-8mm, Fine <4mm, Microcarob 2.0 <2mm, Microcarob 1.0 <1mm) and carob powder. Products sold in conventional and organic certified formats. Packaging options include 20kg paper sacks, 1000kg Big-Bags, or bulk.
2. Carob Seed (Garrofín) Sales: Extraction and sale of carob seeds (garrofín), which are used for producing locust bean gum (natural thickener).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pedro Pérez Martínez SL processes and commercializes carob fruit (algarroba), producing kibbled carob in a range of standardized granulometries from 1mm to over 8mm, plus carob powder and carob seeds (garrofín). Products are sold in conventional and certified organic formats to animal feed manufacturers (PIENSOS) and the human food industry, with packaging in 20kg paper sacks, 1000kg Big-Bags, or bulk.

Product overview

Pedro Perez Martinez SL is a family-owned carob processing company offering a portfolio of standardized kibbled carob products differentiated by particle size (granulometry). The core product line spans from largest (KIBBLED CAROB CUBES >8mm) through medium (KIBBLED CAROB MEDIUM 4-8mm) and fine (KIBBLED CAROB FINE <4mm) particles to micro sizes (MICROCAROB 2.0 <2mm and MICROCAROB 1.0 <1mm). The company is unique in offering granulometries below 2mm and 1mm as raw kibbled carob products. Additionally, they offer CAROB POWDER (dehydrated micronized carob) and the consumer brand BEFLESH for human consumption. All products are available in both conventional and certified organic variants. The company positions itself as specialists in exclusive particle sizes with very high purity products, processed using pioneering impurity removal technology.

Differentiator

Problem solved

Functional benefit

Brands

• BEFLESH: Healthy alternative to cocoa powder, free from added sugars, rich in antioxidants and 0% fat. Includes carob flour for human and animal consumption.

Products and services

• Kibbled Carob Cubes >8mm Largest particle size kibbled carob product exceeding 8mm, processed from whole carob pods by eliminating impurities, grinding and winnowing. Characterized by very high purity (99.6%) with no additives or other ingredients. Used by animal feed manufacturers and food industry clients.
• Kibbled Carob Medium 4-8mm Medium particle size kibbled carob ranging from 4-8mm, obtained from processing whole carob pods through impurity elimination, grinding and sieving. Contains no additives or other ingredients. Targeted at industrial food and feed applications.
• Kibbled Carob Fine <4mm Fine particle size kibbled carob up to 4mm, obtained from processing whole carob pods by eliminating impurities, grinding and screening. Contains no additives or other ingredients. Used for industrial applications requiring smaller particle sizes.
• Microcarob 2.0 <2mm Chopped carob with particle size less than 2mm, obtained from processing whole carob through impurity elimination, grinding and screening. No additives or other ingredients. Unique product in the raw kibbled carob market, exclusive to Pedro Pérez.
• Microcarob 1.0 <1mm Kibbled carob in particles less than 1mm, obtained from processing whole carob through impurity elimination, grinding and winnowing. No additives or other ingredients. Exclusive granulometry unique to Pedro Pérez in the carob market.
• Carob Powder Dehydrated raw carob powder made from carefully selected carob pods that are milled and sieved into different particle sizes (<75 microns). Impurities removed using proprietary technology. Dehydrated at low temperature to preserve nutritional and functional properties.
• BEFLESH Carob Flour Brand Healthy alternative to cocoa powder brand developed by Pedro Pérez for human consumption. Free from added sugars, rich in antioxidants, 0% fat. Available as carob flour for both human and animal consumption, marketed as a superfood.
• Organic Carob Products Certified organic versions of all carob products (Large Organic Carob pieces >8mm, Kibbled Organic Carob 4-8mm, Fine Kibbled Organic Carob <4mm, Fine Organic Carob <2mm). Produced under Council Regulation (EC) 834/2007 with license number CV1498E from the Organic Agriculture Committee of Valencia.

Quantifiable outcome

• 99.6% product purity
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GARROFAS Y ALMENDRAS TORRES, S.L.coreStrategic or Co-development PartnerCollaboration partner in CDTI-funded R&D project 'OPTIMIZATION OF CAROB CULTIVATION AND TRANSFORMATION'. Both companies work together on technification and modernization of carob crop and industrial transformation processes.
• BBVAcoreGTM or Marketing PartnerBBVA collaborated with Pedro Pérez and chef Jordi Roca on sustainability campaign, producing videos featuring Beflesh carob flour. BBVA awarded Pedro Pérez as one of 10 Best Sustainable Producers of Spain in 2021.
• Jordi Roca (Chef)minorGTM or Marketing PartnerCelebrated chef created recipes with Beflesh carob flour including polvorón de algarroba as part of BBVA sustainability campaign, featuring in promotional videos.
• IVIA (Valencian Institute of Agricultural Industries)minorStrategic or Co-development PartnerCollaborated on Carbon Footprint study of carob crop along with Polytechnic University of Cartagena (UPC), studying environmental impact and CO2 fixation capacity of carob trees.
• UPC (Polytechnic University of Cartagena)minorStrategic or Co-development PartnerCollaborated on Carbon Footprint study of carob crop along with IVIA, contributing to environmental sustainability research for carob cultivation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediterránea de Carob / Trapiensa: Spanish/Mediterranean carob processor producing kibbled carob and related by-products for food and feed industries. Direct peer with overlapping raw material supply chain (Spanish carob growers), overlapping product formats (kibbled carob, garrofín extraction), and competing for the same regional B2B customers in Spain and southern Europe.
• Industrias Racionero SA: Spanish specialty ingredients manufacturer producing dehydrated fruits, vegetables, and pulses including kibbled and ground products. Comparable to Pedro Pérez in its use of dehydration processing to deliver shelf-stable fruit-derived ingredients for industrial B2B customers in Spain and Europe.
• Carob Tree Ltd: Consumer-facing carob product brand selling carob powder, carob bars, and cocoa-alternative products through retail and online channels. Comparable to Pedro Pérez's Beflesh sub-brand as a carob-based cocoa substitute, though competing more on retail/consumer brand awareness than on B2B ingredient specifications.
• Carobana SL: Spanish carob processor producing kibbled carob, carob powder, and carob-based ingredients for food and feed applications. Direct competitor in the same Mediterranean carob ingredient category with overlapping product formats (kibbled and powdered carob) and overlapping B2B customer base in feed and food manufacturing.

Broad incumbents

• Symrise AG: Global flavour and nutrition ingredients company with a substantial Diana Foods division focused on natural fruit-based ingredients. Comparable to Pedro Pérez through its Diana division's processing of fruit raw materials into powders and inclusions for food manufacturers, with much broader product portfolio and global distribution reach.
• Döhler Group: German-headquartered global supplier of natural ingredients, flavour systems, and fruit preparations for the food and beverage industry. Comparable to Pedro Pérez as a B2B ingredient supplier serving food manufacturers across Europe, with overlapping fruit-derivative ingredient categories and similar sales-led engagement with R&D and procurement teams at industrial customers.
• Tate & Lyle PLC: Global specialty food ingredients manufacturer producing texturants, sweeteners, and functional ingredients for food and beverage formulators. Comparable as a B2B ingredients supplier serving the same food-manufacturer customers that Pedro Pérez serves, with overlapping product categories (starches, fibres, gums from plant sources) and a similar sales-led GTM targeting R&D and procurement teams.
• ADM (Archer Daniels Midland): Global agricultural processor and ingredient supplier with animal nutrition, human nutrition, and specialty ingredients segments. Comparable as a competitor for animal feed customers (PIENSOS producers) and as an ingredient supplier to food manufacturers, with comparable capabilities in dehydrated fruit/vegetable ingredient production.
• Cargill Incorporated: Global agribusiness with a large animal nutrition (feed) division and a specialty ingredients platform serving food and beverage manufacturers. Comparable to Pedro Pérez through its piensos/feed customer base and through its processing of agricultural commodities into standardised B2B ingredients, though at vastly larger scale and broader scope.
• AGRANA Beteiligungs-AG: Austrian/European fruit and starch ingredients group producing fruit preparations, juices, starches, and specialty ingredients for food and beverage companies. Comparable to Pedro Pérez in its processing of fruit raw materials into standardised industrial ingredients for European food manufacturers, with broader portfolio and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Ppmsl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedro Perez Martinez SL