Vega Carabaña SL

What Vega Carabaña SL does

Vega Carabaña SL, trading as Huerta Carabaña, is a privately-held Spanish agricultural business founded in 2001 and headquartered in Carabaña, in the Community of Madrid. The company operates a vertically integrated farm-to-table model, cultivating produce at its Carabaña farm and selling it directly to end consumers through a Shopify-based e-commerce site (huertacarabana.com) and a network of company-operated fruterías (fruit shops) located inside El Corte Inglés (Goya, Serrano, Castellana) and Hipercor (Pozuelo de Alarcón, Sanchinarro) department stores, plus a Campo de las Naciones location and company-operated restaurants. Its product portfolio covers fresh fruits and vegetables, potatoes/garlic/onions, olive oil, wine, eggs, legumes, nuts, spices, pickled and preserved goods, plus value-added SKUs such as pre-cut vegetable cooking packs ("Packs Cocina Facil") and gift packs ("Packs Regalo"). Underlying technology is not disclosed beyond the Shopify storefront; there is no proprietary software, no mobile app, and no public API.

The business makes money through one-time transactional sales across both e-commerce and physical retail, with no subscription tiers, no enterprise contracts, and no disclosed wholesale or B2B channel. The target customer is a single horizontal persona — health-conscious individual consumers in the Madrid region seeking sustainably-sourced, quality agricultural products and artisanal preserved foods — served via organic social media (Twitter, Facebook, YouTube, Instagram), WhatsApp customer communication, and a weekly recipe-and-promotion email newsletter ("Club Huerta de Carabaña"). The corporate form is a Sociedad Limitada (SL), typical of a family-owned Spanish limited liability company, with 11–50 employees and no disclosed institutional investors, external funding rounds, or parent company.

Name

Vega Carabaña SL

Legal name

Vega Carabaña SL

Website

https://huertadecarabana.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Vega Carabaña SL (Huerta Carabaña) is a Madrid-based farm-to-table agricultural business selling fresh produce, preserves, and pantry staples directly to consumers via e-commerce, in-store fruterías at El Corte Inglés and Hipercor locations, and company-operated restaurants.

Ownership category

akta.pro rank

Headquarters

HQ city

MADRID, Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of agricultural products (fruits, vegetables, preserves, oils, eggs, legumes, nuts, spices) through the company's Shopify e-commerce platform. Products are shipped to consumers.
2. Retail Store Sales: Sales through company-owned fruterías located in El Corte Inglés and Hipercor stores, as well as Campo de las Naciones location.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vega Carabaña SL operates a farm-to-table food business under the Huerta Carabaña brand, cultivating and selling fresh fruits, vegetables, potatoes, garlic, onions, eggs, olive oil, wine, legumes, nuts, dried fruits, pickled vegetables, preserves, spices, tea, rice and seeds. Products are sold directly to consumers through a Shopify-based online store and through company-operated fruterías located within El Corte Inglés and Hipercor department stores across Madrid, supplemented by company-owned restaurants and pre-packaged cooking bundles.

Product overview

Vega Carabaña SL operates as a farm-to-table food business, offering an online e-commerce store (Tienda Online) that sells a broad portfolio of fresh and packaged food products — including fresh fruits (Frutas), vegetables (Verduras), potatoes, garlic and onions (Patatas, Ajos y Cebollas), wine, olive oil and eggs (Vino, Aceite y huevos), nuts and dried fruits (Frutos Secos), legumes (Legumbres), and pickled products (Encurtidos). The company also provides pre-packaged cooking bundles (Packs Cocina Facil) designed for easy meal preparation. The online store functions as a unified Shopify-based platform integrating all product categories, supplemented by physical retail presence through company-operated fruit shops (Fruterías) inside El Corte Inglés and Hipercor department stores across Madrid, as well as company-owned restaurant locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits (Frutas) Fresh seasonal fruits sourced from the company's own farm in Carabaña, Madrid, sold to individual consumers via the online store and retail fruterías.
• Fresh Vegetables (Verduras) Fresh vegetables cultivated on the company's own farm, sold to household consumers through the e-commerce store and Madrid retail locations.
• Potatoes, Garlic and Onions (Patatas, Ajos y Cebollas) Combined category of staple vegetables (potatoes, garlic, onions) sold to consumers via the online store and fruterías.
• Wine, Olive Oil and Eggs (Vino, Aceite y huevos) Specialty pantry items — wine, extra-virgin olive oil and fresh eggs — sold together as a curated basket category for consumers.
• Nuts and Dried Fruits (Frutos Secos) Assorted nuts and dried fruits sold to consumers seeking healthy snacks and baking ingredients.
• Legumes and Pulses (Legumbres) Assorted legumes and pulses sold as pantry staples through the online store and retail locations.
• Pickled Vegetables (Encurtidos) Artisanal pickled and brined vegetable preserves sold to consumers as ready-to-eat accompaniments and pantry items.
• Spices (Especias) Spices sold through the online store for household cooking use.
• Tea (Té) Tea products sold through the online store.
• Rice and Seeds (Arroces y Semillas) Rice varieties and edible seeds sold as pantry staples through the online store.
• Canned Preserves (Conservas) Canned and jarred preserves sold as ready-to-eat pantry items.
• Easy Cooking Bundles (Packs Cocina Facil) Pre-packaged bundles of pre-cut vegetables and ingredients designed for simplified meal preparation, targeted at time-pressed household consumers.
• Gift Packs (Packs Regalo) Curated gift packs combining the company's fresh and preserved products, intended as gifting purchases for individual consumers.
• Online Store (Tienda Online) Shopify-based e-commerce storefront at huertacarabana.com aggregating all product categories for direct-to-consumer online ordering and shipping within Spain.
• Retail Fruterías Company-operated physical fruit shops located within El Corte Inglés (Goya, Serrano, Castellana, Campo de las Naciones) and Hipercor (Pozuelo de Alarcón, Sanchinarro) department stores across Madrid, providing in-person retail and brand visibility.
• Company-Owned Restaurants Restaurant locations operated by Huerta Carabaña that serve the company's farm produce as prepared dishes to consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• El Corte IngléscoreChannel Partner/ Reseller/ DistributorHuerta Carabaña operates fruterías (fruit shops) within El Corte Inglés department stores at multiple Madrid locations including Goya, Serrano, and Castellana. This partnership provides retail distribution through El Corte Inglés' established department store network.
• HipercorcoreChannel Partner/ Reseller/ DistributorHuerta Carabaña operates fruterías within Hipercor hypermarkets at Pozuelo de Alarcón and Sanchinarro locations. This partnership extends retail distribution through the Hipercor hypermarket chain.

Recent moves5 records

Expansion highlights3 records

Emerging players

• Misfits Market: US-based DTC subscription service delivering 'imperfect' and surplus produce directly from farms to consumers. Comparable farm-to-consumer DTC model with similar sustainability/sourcing narrative.
• Imperfect Foods: DTC grocery brand focused on surplus and sustainably-sourced produce and pantry items. Comparable online-first, sustainability-led fresh and packaged food DTC operator.
• Crowd Cow: DTC marketplace delivering ethically-sourced food directly from producers to consumers. Comparable farm-to-doorstep subscription model emphasizing producer transparency and sustainability.

Direct peers

• Herbolario Navarro: Long-running Spanish specialty health and natural foods retailer with both physical stores and online sales. Comparable as a multi-channel Spanish specialty food retailer with deep assortment.
• Naranjas del Carmen: Spanish online citrus producer selling directly from the farm to Spanish households. Closely comparable to Huerta Carabaña in farm-to-consumer fresh produce DTC plus subscription-style retention.
• Frutas Esther: Spanish fruit producer with direct-to-consumer and B2B distribution across Spain. Comparable vertically integrated fruit producer selling fresh produce to end consumers.
• Veritas Supermercados: Spain's leading organic supermarket chain, operating physical stores and online sales of fresh and packaged foods. Comparable as a Spanish specialty/organic food retailer targeting the same health-conscious segment.

Broad incumbents

• El Corte Inglés: Spain's largest department store chain with extensive fresh food halls and grocery business. Comparable as both a major retail partner and the dominant broad incumbent in Spanish food retail.
• Mercadona: Spain's largest grocery chain with a strong fresh produce private-label offering. Comparable as the scaled national incumbent whose strategies shape competitive dynamics for specialty producers.
• Carrefour España: Major Spanish hypermarket and online grocery operator. Comparable broad incumbent in Spanish food retail with a national footprint and increasing fresh/online push.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/huertacarabana
• YouTubeyoutube.com/user/huertadecarabana
• Facebookfacebook.com/huertacarabana
• Instagraminstagram.com/huertacarabana
• LinkedInlinkedin.com/company/vegacarabana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vega Carabaña SL