Looking Glass Foundation for Eating Disorders

What Looking Glass Foundation for Eating Disorders does

Looking Glass Foundation for Eating Disorders is a registered Canadian charity (CRA 863814042 RR0001) founded in 2002 and headquartered in Vancouver, BC, that delivers a portfolio of low-barrier programs for individuals affected by eating disorders. The organization operates five interconnected program lines: Online Peer Support Chats (9 moderated live sessions per week for Canadian residents aged 14+), Personal Recovery Space (a private 24/7 digital forum), Hand in Hand (one-to-one volunteer mentorship for ages 16+), Bridge the Gap (affordable one-to-one counselling at $35/session delivered by supervised practicum students from accredited BC universities), and the Reflections Scholarship (up to $5,000 per recipient for students with lived experience). The Looking Glass Residence, a residential treatment facility for youth aged 16-24, is managed clinically by the Provincial Health Services Authority and affiliated with BC Children's Hospital, with admissions by referral only.

The underlying technology is modest and built on third-party platforms. The MentorCity platform hosts the secure Program Hub that powers Online Peer Support Chats, Personal Recovery Space, and Hand in Hand matching, including messaging, calendar sharing, and video calls. SurveyMonkey is used for Bridge the Gap intake forms, and CanadaHelps processes online donations. There is no proprietary AI/ML, no mobile application, and no disclosed API surface. All peer-support programs are offered free of charge to Canadian residents with no formal diagnosis or referral required, while Bridge the Gap counselling is the only revenue-generating service charged to participants, and residential treatment is funded through the provincial health system.

The business model is a donation-and-grant-funded non-profit. Revenue streams comprise individual donations and monthly giving, flagship fundraising events (annual Reflections Gala, 'Be Kind To Your Mind' community fundraiser), and emerging corporate partnerships targeting $5,000-$50,000 multi-year commitments to underwrite the Bridge the Gap program. The organization employs 11-50 staff, supported by 351 volunteers contributing 21,606 hours in 2025, and serves primarily British Columbia residents with national reach for digital peer support. Customer segments include individuals with eating disorders, youth and young adults, family/caregivers, donors, and 2SLGBTQIA+ community members seeking affirming care.

Name

Looking Glass Foundation for Eating Disorders

Legal name

Looking Glass Foundation for Eating Disorders

Website

https://lookingglassbc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Looking Glass Foundation is a Vancouver-based registered Canadian charity that delivers low-barrier peer support, affordable counselling, scholarships, and residential treatment for individuals affected by eating disorders in British Columbia and across Canada.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Eating Disorder Teletherapy Platforms (HLALAEAE), Eating Disorder Recovery Nutrition Support (HSADAFAM), Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI)

Keywords

• Eating disorder support
• Peer mentorship programs
• Affordable counselling services
• Mental health recovery
• Charitable nonprofit services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue stream comes from individual donations, monthly giving programs, and general charitable contributions from the public. The organization is a registered Canadian charity (CRA 863814042 RR0001).
2. Fundraising Events: Revenue generated through flagship events such as the annual Reflections Gala and community fundraiser events like 'Be Kind To Your Mind'.
3. Corporate Partnerships: Seeking corporate sponsorships and two-to-three-year funding commitments ranging from $5,000 to $50,000 annually to support core programs, particularly the Bridge the Gap counselling program.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Looking Glass Foundation for Eating Disorders operates a suite of recovery-focused programs for individuals affected by eating disorders and disordered eating in British Columbia. Its core offerings include low-barrier peer support programs (Online Peer Support Chats, Personal Recovery Space, Hand in Hand mentorship), affordable one-to-one counselling (Bridge the Gap) priced at $35 per session, and academic scholarships (Reflections Scholarship) of up to $5,000 for students with lived experience of eating disorders. An affiliated Looking Glass Residence provides residential treatment managed by the Provincial Health Services Authority.

Product overview

Looking Glass Foundation is a non-profit charitable organization offering a suite of peer support programs and services for individuals affected by eating disorders in British Columbia. The organization operates a platform of interconnected programs: Hand in Hand (peer mentorship), Online Peer Support Chats (moderated group sessions), Personal Recovery Space (private digital forums), and Bridge the Gap (affordable one-to-one counselling). The Reflections Scholarship provides financial support for students in recovery. Additionally, the affiliated Looking Glass Residence provides residential treatment. All programs are low-barrier, requiring no formal diagnosis or referral, and are accessible to Canadian residents.

Differentiator

Problem solved

Functional benefit

Brands

• Looking Glass Counselling | Bridge the Gap™: Affordable one-to-one counselling program providing therapeutic support to individuals in British Columbia affected by eating disorders, delivered by practicum students from accredited B.C. universities.
• Hand in Hand
• Online Peer Support Chats
• Personal Recovery Space
• Reflections Scholarship

Products and services

• Bridge the Gap (Looking Glass Counselling | Bridge the Gap) Affordable one-to-one therapeutic counselling program for individuals in British Columbia affected by eating disorders, delivered by supervised practicum students from accredited BC universities at $35 per session.
• Hand in Hand Peer mentorship program matching individuals aged 16 and older with trained volunteers who provide compassionate, judgment-free support during eating disorder recovery through regular in-person or virtual conversations.
• Online Peer Support Chats Safe, anonymous text-based group support chats providing 9 live sessions per week for Canadian residents aged 14 and older affected by eating disorders, moderated by trained volunteers on a secure Program Hub.
• Personal Recovery Space Private digital forum providing 24/7 personalized peer support where participants can safely share experiences and receive encouraging responses from trained volunteers within 48 hours.
• Reflections Scholarship Scholarship program awarding up to $5,000 to BC undergraduate students with lived experience of eating disorders to support their academic and career goals.
• Looking Glass Residence Residential treatment facility for young people aged 16-24 suffering from eating disorders, managed by the Provincial Health Services Authority and affiliated with B.C. Children's Hospital, providing 24/7 medical and mental health support.

Quantifiable outcome

• 1,136 individuals supported across all programs in 2025
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Provincial Health Services Authority (PHSA)coreStrategic or Co-development PartnerLooking Glass Residence is managed by the Provincial Health Services Authority and affiliated with the B.C. Children's Hospital Eating Disorders Program. PHSA leads clinical operations at the residential treatment facility, which serves youth aged 16-24 with eating disorders. This is a foundational operational partnership.
• BC Universities (Accredited Institutions)coreStrategic or Co-development PartnerBridge the Gap counselling is delivered by practicum students from accredited B.C. universities (Master of Arts or Master of Education in counselling). Students receive specialized eating disorder training and supervision, building the next generation of eating disorder therapists in BC.
• National Eating Disorder Information Centre (NEDIC)supportingOthersLooking Glass Foundation refers individuals outside BC and those seeking additional resources to NEDIC's helpline (1-866-633-4220) and Find a Provider tool. NEDIC provides national-level information and in-the-moment support.

Scale indicators8 records

Recent moves17 records

Expansion highlights6 records

Emerging players

• Equip Health: US-based, fully virtual eating disorder treatment provider using family-based treatment and licensed clinicians. Comparable digital-first ED therapy delivery, but with deeper clinical licensure and US geographic focus.
• Within Health: US-based virtual eating disorder treatment program offering fully remote, multi-level-of-care services. Comparable digital-first treatment model; a potential competitive entrant into Canada.

Broad incumbents

• National Association for Anorexia Nervosa and Associated Disorders (ANAD): Long-standing US non-profit providing free support groups, helpline, and recovery resources for people with eating disorders. Comparable peer-support-led nonprofit mission and reach, but at much larger US scale.

Regional players

• Kelty Mental Health Resource Centre: BC-based mental health resource centre at BC Children's Hospital that includes eating disorder information and supports for youth and families. Overlaps with Looking Glass's youth/caregiver segments in BC.
• Jessie's Legacy / Family Services of the North Shore: BC-based eating disorders program providing prevention, early intervention, treatment, and family support. Overlaps with Looking Glass's BC family/caregiver and prevention presentation mandate.

Direct peers

• Project HEAL: US-based non-profit providing peer-led support, treatment placement assistance, and scholarships for people with eating disorders. Comparable multi-program model spanning peer support and scholarships.
• Sheena's Place: Toronto-based registered charity offering free peer support, counselling, and educational programs for people affected by eating disorders. Most directly comparable Canadian peer, but operating in Ontario rather than BC.
• Body Brave: Canadian non-profit offering free virtual peer support, online therapy, and recovery programs for eating disorders. Closely comparable digital-first, peer-led model, though Ontario-headquartered.
• National Eating Disorder Information Centre (NEDIC): Canada-wide helpline and resource centre providing information, support, and referral services for eating disorders. Already an active referral partner of Looking Glass, indicating direct service overlap.

Others

• BC Mental Health Foundation: BC-wide mental health funding and awareness non-profit. Thematically related funder/advocate in the BC mental health ecosystem that Looking Glass intersects with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/looking_glassbc
• YouTubeyoutube.com/channel/UChJmsNUZwEvfkwKSYK1RQIA/featured
• Facebookfacebook.com/lookingglassbc
• LinkedInlinkedin.com/company/lookingglassbc
• Instagraminstagram.com/lookingglassbc/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looking Glass Foundation for Eating Disorders