Sheena's Place

What Sheena's Place does

Sheena's Place is a not-for-profit charitable organization founded in 1996 in Toronto, Ontario, that provides free, professionally-facilitated group support to individuals aged 17+ affected by eating disorders or disordered eating, as well as to their caregivers. The organization operates five core program categories — Support Groups, Skill-Building Groups, Expressive Arts Groups, Body Image and Movement Groups, and Nutrition Groups — delivered both in-person at its 87 Spadina Road headquarters (three group rooms of 7-12 participants each) and online via Zoom for Healthcare, with services accessible across Ontario. Programs run seasonally (Winter, Spring, Summer, Fall) and registration is self-serve through the Gnosis platform, with no formal diagnosis, referral, or intake procedure required.

The organization is governed by a 13-member Board of Directors and led by Executive Director Juanita Beaudry, supported by a 7-person core staff plus a roster of independent contractor facilitators. Its underlying technology stack is intentionally lightweight: Zoom for Healthcare for video delivery, Gnosis for participant registration and program management, and standard digital channels (website, email newsletter, social media, webinars, and YouTube-archived educational content) for outreach and education. Educational products — paid training and workshops for universities, colleges, healthcare organizations, and schools — supplement the free participant services.

Sheena's Place generates no revenue from participants; all programs are free of charge. The organization receives no annual government funding and is funded entirely through five donation streams: individual donations (including recurring monthly "Circle of Hope" donors), corporate and foundation grants, special events (e.g., the "To Be Seen" art exhibit and "Perspectives" breakfast symposium), securities and planned giving (stocks, bequests), and workplace giving programs (United Way, Benevity, CanadaHelps). Strategic partnerships with NEDIC, Ontario hospital eating disorder programs, and peer organizations across Canada support referral pathways and resource sharing.

Name

Sheena's Place

Legal name

Sheena's Place

Website

https://sheenasplace.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheena's Place is a Toronto-based not-for-profit charity founded in 1996 that provides free, professionally-facilitated group support — online and in-person across Ontario — to individuals aged 17+ affected by eating disorders and their caregivers, funded entirely by private donations and grants.

Ownership category

akta.pro rank

Product category

Community Mental Health Support Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Eating disorder support
• Group therapy services
• Community mental health
• Peer support groups
• Nonprofit health services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Individual donors contribute one-time or monthly recurring donations. Monthly donors (Circle of Hope) commit to regular contributions. The organization accepts various payment methods including credit cards, e-transfers, and cheques.
2. Corporate and Foundation Grants: The organization receives grants and sponsorships from corporations and foundations. They accept gifts in kind for fundraising purposes.
3. Special Events: Fundraising events organized by the organization or third parties generate revenue. Examples include art auctions and breakfast symposiums.
4. Securities and Planned Giving: Accepts donations of stocks, mutual funds, bonds, and other securities. Also receives legacy gifts through wills and bequests.
5. Workplace Giving Programs: Receives donations through workplace giving programs including United Way, Benevity, and CanadaHelps payroll deductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sheena's Place delivers free, professionally-facilitated group-based support to individuals aged 17+ in Ontario affected by eating disorders or disordered eating. Programs run seasonally (winter, spring, summer, fall) across five modalities: Support Groups, Skill-Building Groups, Expressive Arts Groups, Body Image and Movement Groups, and Nutrition Groups, with no diagnosis, referral, or intake requirement. Complementary offerings include webinars, training/workshops, info sessions, a participant blog, and an art gallery.

Product overview

Sheena's Place is a not-for-profit community support organization offering a suite of free, professionally-facilitated group-based programs for people aged 17+ affected by eating disorders or disordered eating. The core offering consists of five types of support groups: Support Groups, Skill-Building Groups, Expressive Arts Groups, Body Image and Movement Groups, and Nutrition Groups. These are supplemented by educational products including Webinars, Training & Workshops, and Info Sessions. The organization also produces content through a Participant Blog and Art Gallery. Programs run seasonally (Winter, Spring, Summer, Fall) and are currently offered both online via Zoom for Healthcare and in-person at their Toronto location. Registration is managed through the Gnosis platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Groups
• Skill-Building Groups
• Expressive Arts Groups
• Body Image and Movement Groups
• Nutrition Groups
• Info Sessions
• Recreational Programs
• Webinars & Educational Events
• Training & Workshops

Quantifiable outcome

• Monthly $25 donation provides 12 participants per year with access to a free support group session

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Zoom for HealthcarecoreTechnology or IntegrationZoom for Healthcare is the video conferencing platform used to deliver online group sessions. This enables participants throughout Ontario to access programming remotely.
• Gnosis (registration platform)coreTechnology or IntegrationGnosis is the online registration and participant management platform used for info sessions, group registration, and participant communication.
• National Eating Disorder Information Centre (NEDIC)majorStrategic or Co-development PartnerNEDIC provides information, resources, referrals, and in-the-moment support to Canadians affected by eating disorders. Sheena's Place references NEDIC as a key resource for participants seeking additional support beyond group programming.
• Ontario hospital eating disorder programsmajorStrategic or Co-development PartnerSheena's Place maintains a resource list of OHIP-covered hospital eating disorder treatment programs across Ontario including Toronto General Hospital, Hospital for Sick Children, North York General, and others. These provide a referral pathway for participants needing more intensive treatment.
• Other eating disorder support organizationsminorStrategic or Co-development PartnerSheena's Place lists and partners with organizations across Canada including Eating Disorders Nova Scotia, Looking Glass BC, FEDUP, Nalgona Positivity Pride, The Eating Disorder Foundation, and others for peer support referrals and resource sharing.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NEDA (National Eating Disorders Association): Largest US-based nonprofit organization dedicated to eating disorders, providing information, support, and advocacy. Operates broader scope (national) than Sheena's Place but serves comparable function for affected individuals and families.
• The Emily Program: Specialized eating disorder treatment provider offering clinical outpatient and residential programs. Larger, multi-state operation offering more clinical/intensive services than Sheena's Place but serving the same patient population.
• Alsana: Eating disorder treatment organization providing residential, partial hospitalization, and outpatient programs across multiple US locations. Comparable focus on eating disorder recovery with broader clinical service model.

Direct peers

• Nalgona Positivity Pride: Named partner focused on eating disorders in BIPOC communities. Shares community-led, free-of-charge support model with cultural specificity, complementing Sheena's Place programming.
• FEDUP (Fight Eating Disorders with Hope): Named partner organization providing peer support and resources. Offers mutual support model for people affected by eating disorders with comparable community-based programming.
• Eating Disorders Nova Scotia: Nova Scotia-based peer support organization for people affected by eating disorders. Named partner in Sheena's Place resource list; offers comparable community-based programs in a different Canadian region.
• The Eating Disorder Foundation: Named partner organization providing peer-led support and resources for individuals and families affected by eating disorders. Operates comparable free, community-based support model.
• Looking Glass Foundation: British Columbia-based eating disorder nonprofit providing support programs and resources. Explicitly referenced as a partner organization with comparable community-based support model targeting a different Canadian province.
• National Eating Disorder Information Centre (NEDIC): Canadian national nonprofit providing information, resources, referrals, and support to people affected by eating disorders. Listed by Sheena's Place as a key partner; both serve overlapping populations in Ontario with non-clinical support focus.

Regional players

• Bodywhys: Ireland's national eating disorders association providing support groups, helpline, and education. Comparable volunteer-led, free support group model serving a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sheenasplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheena's Place