Marijuana Business Daily

What Marijuana Business Daily does

Marijuana Business Daily (MJBizDaily) is a privately held B2B media company founded in 2011 and headquartered in Denver, Colorado, operating under parent Emerald X, LLC. The company serves cannabis industry entrepreneurs and investors across the United States and Canada through an integrated three-product stack: MJBizDaily, a daily news publication delivering financial, legal, and regulatory coverage by professional journalists; MJBizCon, a multiple award-winning annual trade show and expo held in Las Vegas; and the MJBiz Factbook, a subscription-based data and analysis product providing financial forecasts, capital investment trends, state-by-state regulatory guides, and consumer insights. The company has since extended into adjacent offerings such as the Cannabis 101 education course and the MJBowl Trophy product awards.

MJBizDaily generates revenue through three primary streams: digital and print advertising (banner ads, sponsored content, newsletters), event-based monetization via MJBizCon (exhibition booth fees, sponsorships, attendee registrations), and recurring subscription revenue from the MJBiz Factbook. Its go-to-market is event-driven and content-led: free editorial content and newsletters build the top-of-funnel audience, which is then monetized through advertiser relationships, sponsorships, and event participation across cannabis cultivation, processing, retail, infused-products, and financial-services segments. Pricing for advertising and Factbook subscriptions is not publicly disclosed; prospective advertisers are routed through media-kit and inquiry-form flows.

The underlying technology stack is not publicly disclosed beyond standard digital publishing infrastructure (a WordPress-based website with topic-specific sections, social channels on Facebook/LinkedIn/X/Instagram, and email newsletter distribution). The company carries no disclosed patents, no API/SDK products, no AI/ML capabilities, and no integrations, relying instead on its editorial brand, content archive, and event franchise as the primary competitive assets. No funding rounds, acquisitions, or leadership changes beyond founder/CEO Cassandra Farrington are disclosed.

Name

Marijuana Business Daily

Legal name

Emerald X, LLC

Website

https://mjbizdaily.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Marijuana Business Daily is a privately held B2B media company, founded in 2011 and headquartered in Denver, serving US and Canadian cannabis industry professionals with daily news, the MJBizCon annual trade show, and the subscription-based MJBiz Factbook data product.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital and Print Advertising: The company generates revenue through digital advertising on its website and newsletters, as well as print media placements. This includes banner ads, sponsored content, and display advertising across their digital properties.
2. Events and Sponsorships: MJBizCon is the company's flagship annual trade show and expo for cannabis professionals. Revenue comes from exhibition booth fees, event sponsorships, and attendee registrations.
3. MJBiz Factbook Subscriptions: The company offers subscription-based access to the MJBiz Factbook, which provides exclusive industry data, financial forecasts, capital investment trends, state-by-state regulatory guides, and consumer insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marijuana Business Daily is a B2B media company that publishes daily cannabis industry financial and legal news produced by professional journalists, produces the annual MJBizCon trade show and expo, and sells subscriptions to the MJBiz Factbook, a data and analysis resource covering state-by-state regulations, financial forecasts, capital investment trends, and consumer insights for cannabis industry professionals.

Product overview

Marijuana Business Daily operates as a multi-product B2B media company serving the cannabis industry since 2011. The core offering consists of three integrated products: MJBizDaily, the flagship daily news publication delivering financial and legal news through professional journalism; MJBizCon, the company's award-winning annual trade show and expo held in Las Vegas and online; and the MJBiz Factbook, a data and analysis subscription resource covering market intelligence, state regulations, and consumer insights. Together, these products provide cannabis industry professionals with news coverage, industry events, and strategic market data.

Differentiator

Problem solved

Functional benefit

Brands

• MJBizCon: Multiple award-winning trade show and expo for cannabis professionals, held annually in Las Vegas and online.
• MJBiz Factbook

Products and services

• MJBizDaily News Publication Daily B2B news publication providing cannabis industry financial and legal news exclusively written by professional journalists, distributed through the mjbizdaily.com website, topic-specific sections (US, International, Retail, Manufacturing, Cultivation, Hemp & CBD, Finance, Legal), and email newsletters. Targeted at cannabis industry entrepreneurs, investors, and operators.
• MJBizCon Trade Show and Expo Annual flagship trade show and expo for cannabis professionals held in Las Vegas and online, featuring exhibition booths, conference programming, networking, and awards including the MJBowl Trophy for product categories like flower, pre-rolls, vapes, concentrates, and edibles. Revenue from exhibitor fees, attendee registrations, and event sponsorships.
• MJBiz Factbook Subscription-based industry data and analysis publication providing financial forecasts, capital investment trends, state-by-state regulatory guides, consumer insights, and annual survey data for cannabis industry professionals. Sold as a recurring subscription product with account sign-up functionality.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Emerald X, LLCcoreOthersEmerald X, LLC is the parent company that owns and operates MJBizDaily, MJBizCon, and the MJBiz Factbook. The company acquired these assets as part of the Emerald X organization, which specializes in cannabis industry events and media.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cannabis Business Times: Cannabis Business Times is a B2B trade publication covering cannabis cultivation, retail, and regulation — directly comparable to MJBizDaily as a competing B2B media brand serving the same operator and investor audience with overlapping editorial coverage.
• Ganjapreneur: Ganjapreneur is a cannabis business news and resource site targeting entrepreneurs, investors, and operators, with comparable B2B editorial, advertising, and educational content offerings to MJBizDaily's core news publication.
• Hemp Industry Daily: Hemp Industry Daily is a B2B media outlet covering the hemp/CBD industry and is operated within the same Emerald X family of cannabis industry media brands as MJBizDaily, making it an immediate peer in both audience and monetization model.
• Cannabis Now: Cannabis Now is a cannabis-focused media publication combining news, culture, and business coverage, with overlapping editorial coverage of the cannabis industry and similar advertising and sponsorship-driven monetization.
• Dope Magazine: Dope Magazine is a regional cannabis lifestyle and business publication with print editions across multiple US states, competing with MJBizDaily for cannabis industry advertising and reader attention.
• Merry Jane: Merry Jane is a cannabis news, culture, and lifestyle digital media brand covering industry, policy, and business topics with a comparable editorial and sponsorship revenue model to MJBizDaily.

Broad incumbents

• High Times: High Times is an iconic, broader-scope cannabis media brand spanning consumer culture, news, and the Cannabis Cup events; it is a larger, more consumer-oriented incumbent whose news and events portfolio partially overlaps with MJBizDaily's B2B offering.
• Leafly: Leafly is a major cannabis information platform and marketplace covering strains, dispensaries, and industry news; while consumer-facing, its industry/news and advertising business competes for the same cannabis advertiser dollars as MJBizDaily.

Emerging players

• Benzinga Cannabis: Benzinga Cannabis is a financial-news vertical within Benzinga focused on cannabis equities, MSO coverage, and capital markets — overlapping with MJBizDaily's finance audience and competing for cannabis investor and operator attention.

Others

• Emerald Media Network: Emerald Media Network (Emerald X, LLC) is the parent organization that owns and operates MJBizDaily; included as a peer reference for the broader cannabis events/media portfolio against which MJBizDaily competes for parent-level resources and strategic attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MJBizDaily
• Facebookfacebook.com/MJBizDaily
• LinkedInlinkedin.com/company/mjbiz
• Instagraminstagram.com/mjbizdaily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marijuana Business Daily