What MERRY JANE does

MERRY JANE is a privately held, U.S.-based digital media publisher founded in 2015 and headquartered in Los Angeles, focused on cannabis culture, news, and lifestyle. The company operates a WordPress-based online magazine (merryjane.com) that delivers editorial content across six verticals — News, Music, Health, Culture, Photos, and Videos — to an audience of cannabis-curious adults, hip-hop and music listeners, health and wellness readers, and cannabis industry professionals. Co-founded by entertainment figure Snoop Dogg (Calvin Broadus) and Ted Chung, the brand carries the tagline 'Cannabis Culture for All' and has built a content archive exceeding 554 paginated news sections spanning 2015 through January 2026, indicating sustained, long-form editorial output.

The platform is built on a standard web-based content management system with no disclosed proprietary technology, APIs, or SaaS modules. Distribution is digital-only and direct-to-consumer: the website plus social channels on Facebook, X, YouTube, and Instagram drive top-of-funnel traffic, with SEO and organic search as the primary discovery layer. Content is freely accessible; there is no subscription paywall, mobile app, or e-commerce storefront.

MERRY JANE's revenue model is advertising and sponsorship-based, monetizing audience attention through display ads, branded content, and event/music partnerships. Notable commercial relationships include presenting-partner status for Snoop Dogg's 2018 Puff Puff Pass Tour (flagship entertainment tie-in) and a 2019 co-marketing partnership with cannabis-tech firm Namaste Technologies for the Spotify Playlist Takeover series. The company has raised two undisclosed funding rounds (2015 seed from Casa Verde Capital and Three Six Zero; 2016 round with Slow Ventures), operates with 11–50 employees, and serves North American audiences with no disclosed international expansion.

Name

MERRY JANE

Website

https://merryjane.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MERRY JANE is a Los Angeles-based digital media publisher founded in 2015 by Snoop Dogg and Ted Chung, operating an advertising-supported online magazine on cannabis culture, news, music, and health for U.S. adult consumers and industry readers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorships: MERRY JANE generates revenue through advertising placements, sponsored content, and display advertisements on its website pages. As a cannabis-focused media publication, it monetizes its audience through ad impressions and potentially branded content partnerships with cannabis brands and related businesses.

Distribution channels2 records

Marketing channels6 records

Core offering

MERRY JANE is a digital media publication that produces and distributes editorial content focused on cannabis culture, news, music, health, and lifestyle. It operates the website merryjane.com and delivers free articles, videos, photos, and music features about cannabis industry developments, policy, music artists, and health research to general consumers. The platform monetizes this content through advertising and sponsorships.

Product overview

MERRY JANE is a digital media and content platform focused on cannabis culture, news, and lifestyle. The platform operates as a unified content portal offering News, Music, Health, Culture, Photos, and Videos sections covering cannabis industry developments, music featuring cannabis-friendly artists, health research, and cultural content. The site functions as an editorial media brand rather than a software product, with no distinct product modules, add-ons, or SaaS offerings. All value is delivered through freely accessible editorial content.

Differentiator

Problem solved

Functional benefit

Products and services

• MERRY JANE Digital Media Publication A free, ad-supported digital media publication at merryjane.com that delivers cannabis-focused editorial content across news, music, health, and culture verticals to adult consumers; monetized through advertising and sponsorships.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and flagship.

• Namaste TechnologiesminorGTM or Marketing Partner · 19 April 2019Namaste Technologies, a cannabis technology company, partnered with MERRY JANE to present the Spotify Playlist Takeover series. This partnership provided marketing visibility and co-branded content opportunities, with Namaste's brand featured in conjunction with artist playlist features.
• Snoop Dogg (Puff Puff Pass Tour)flagshipGTM or Marketing Partner · 19 November 2018MERRY JANE was the presenting partner for Snoop Dogg's 2018 Puff Puff Pass Tour, a major hip-hop tour featuring Warren G, Too $hort, and other artists. This high-profile partnership positioned MERRY JANE as a leading cannabis culture media brand in the entertainment space.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sensi Magazine: Cannabis lifestyle and culture publication covering news, entertainment, and wellness. Overlaps with MERRY JANE's News, Culture, and Music verticals for the same cannabis-curious consumer audience.
• High Times: Long-running cannabis culture and news magazine, originally print-led and now digital. Direct editorial competitor to MERRY JANE, covering cannabis news, culture, music, and lifestyle for a similar enthusiast audience.
• Leafly: Cannabis-focused digital platform combining news, education, and dispensary/strain reviews. Comparable to MERRY JANE as a cannabis content destination and competes for the same advertising and sponsorship dollars from cannabis brands.
• Cannabis Now: Cannabis lifestyle, culture, and policy publication with digital-first distribution. Overlaps directly with MERRY JANE's News, Culture, and Health verticals and competes for similar advertising partners.
• Marijuana Moment: Cannabis policy and legalization news outlet covering federal and state regulatory developments. Highly comparable to MERRY JANE's News vertical and competes for the same politically engaged, industry-adjacent readership.
• Ganjapreneur: Cannabis business news and resource platform serving entrepreneurs and industry professionals. Comparable to MERRY JANE's industry-professional audience and competes for B2B-oriented advertising and sponsorship.
• The Cannigma: Cannabis science, health, and education publisher with medically reviewed content. Directly comparable to MERRY JANE's Health vertical and overlaps on evidence-based cannabis journalism.

Broad incumbents

• Weedmaps (WM Technology): Larger cannabis technology platform combining marketplace, reviews, and editorial/news content. Comparable as a cannabis media monetizer at greater scale, with broader commerce and SaaS offerings than MERRY JANE.

Emerging players

• Benzinga Cannabis: Financial-media vertical with a dedicated cannabis news and stocks section. Adjacent competitor for cannabis-investor and industry-professional readers that MERRY JANE also targets.
• Green Entrepreneur: Entrepreneur-branded vertical focused on the cannabis business opportunity. Comparable to MERRY JANE's Cannabis Industry Professionals segment and competes for B2B advertising dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MERRYJANE
• Facebookfacebook.com/merryjane
• Instagraminstagram.com/merryjane
• LinkedInlinkedin.com/company/merry-jane-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERRY JANE